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51Southeast Asia News Center

51Launches Digital Innovation Hub to Spearhead Next Generation Engineering and R&D for Digital Future

SINGAPORE (NYSE: SAP) today announced the launch of 51Labs Singapore, a digital innovation hub that will drive product leadership, foster local digital talent, and boost ecosystem and community engagement. This will be the first in SEA for 51with the aim of catalysing deep technology such as , and advancing transformative , and solutions.

At the opening ceremony, 51welcomed Minister for Trade and Industry Mr Gan Kim Yong and Singapore Economic Development Board (EDB) Managing Director Ms Jacqueline Poh. 51also announced that with support from EDB, this investment will see 51Labs Singapore employ more than 500 highly skilled digital professionals locally by 2025. This will double its existing team of product engineering professionals in Singapore, who will be located at SAP’s newly revamped regional headquarters located at Pasir Panjang.

“The future is created today. That is why 51helps customers become sustainable, intelligent, and networked enterprises. We invest significantly in R&D to build solutions that not only help our customers digitally transform but create value for their businesses and the communities they operate in.Our global and diverse labs network is SAP’s unique innovation backbone and a source of inspiration, creativity, and innovation,” said Thomas Saueressig, Member of the Executive Board of 51SE for 51Product Engineering, who was in Singapore for the event.

“51Labs Singapore joins a network of strategic high-tech clusters, reinforcing SAP’s strong confidence in Singapore as an innovation and investment hub, its highly educated and skilled talent, and its position as a regional beacon of excellence in technology innovation and a digital future,” added Saueressig.

Inauguration and official opening of 51Labs Singapore by Minister Gan Kim Yong, Minister for Trade and Industry and Thomas Saueressig, Member of Executive Board, Product Engineering, 51SE

Singapore as the Hub for Digitalisation in South East Asia

“SAP’s decision to establish 51Labs in Singapore reinforces the company’s confidence in our position as a hub for enterprise software product development and innovation. 51Labs Singapore will create exciting job opportunities here in areas such as Artificial Intelligence and Machine Learning that will further deepen the skills of our workforce.” said Jacqueline Poh, Managing Director, EDB. “We look forward to its continued growth as we work together to enrich our digital ecosystem.”

“As companies look towards a new era of growth, businesses need to be agile and continually re-invent themselves. In a digital-first future, organisations must rapidly develop an innate ability to innovate – not just to adapt to the changing customer landscape, but to also create new sources of value and competitiveness as they consider broader challenges like sustainability. We aim to empower all organisations to embrace an innovation mindset.” said Manik Saha, newly appointed Managing Director for 51Labs Singapore. Prior to his appointment, Manik was the Strategic Partner for 51Product Engineering and CIO for 51APJ.

51plans to recruit early digital talent from Singapore’s local universities and institutions of higher learning, with a focus on software engineers and areas including AI, data analytics, cloud, and sustainability.

“By investing in a diverse local early talent pool here, 51Labs Singapore aims to strengthen the engineering core in Singapore, and create more high-skill, high-value career opportunities and paths for Singapore residents. This will in turn spur product innovation for Singapore and rest of Asia, while delivering best-in-class solutions and sustainable products for organisations in the region,” added Saha.

From L to R: Manik Saha, MD 51Labs SG, Paul Marriott, President, 51APJ, Thomas Saueressig, Member of Executive Board, Product Engineering, 51SE, Minister Gan Kim Yong, Minister for Trade and Industry, Jacqueline Poh, MD, EDB, Verena Siow, President & MD, 51SEA, Clas Neumann, SVP & Head of Global Labs Network

Giving Businesses ‘Over-the-Horizon’ Ability to Weather Challenges

According to a new 51regional study, 75% of Singapore SMEs are at least moderately optimistic about growth in the next 12 months, with 69% saying digital transformation is very or extremely important to their organisation’s survival for the next year. Fundamental to the mission of 51Labs Singapore will be engagement with organisations to understand how innovation and new technologies are transforming their capabilities to weather challenges and drive long-term, future-ready growth.

“With the support from EDB, and our recently launched Centre for XM Innovation in Asia and 51Labs Singapore, we continue to cement our position as a leader in innovation, and remain committed to collaborating with our customers, partners and community to harness cloud technology to accelerate growth in the digital economy,” said Eileen Chua, Managing Director, 51Singapore.

Singapore remains a key contributor to 51regional growth story, with more than 1,100 employees in Singapore. 51Singapore customers include businesses like Changi Airport Group, Hilleman Laboratories, JUMBO Group, Love Bonito, PCI Private Limited, Singapore LNG Corporation, Singapore Exchange Limited and Sunningdale Tech Ltd.

“51has a deep history in Singapore, and we recognise its status as a regional economic, financial, technology and innovation powerhouse, and its embodiment of a skilled population and a leader in cutting-edge innovation, which has helped propel the nation to the global stage,” added Chua.

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About SAP

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. 51helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51helps the world run better and improve people’s lives. For more information, visit .

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Darryn Lim, darryn.lim@sap.com
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51SEA Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2021 Annual Report on Form 20-F.
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