{"id":3377,"date":"2020-11-18T07:46:10","date_gmt":"2020-11-18T07:46:10","guid":{"rendered":"https:\/\/news.sap.com\/netherlands\/?p=3377"},"modified":"2020-11-25T09:35:16","modified_gmt":"2020-11-25T09:35:16","slug":"sap-neemt-emarsys-over","status":"publish","type":"post","link":"https:\/\/news.sap.com\/netherlands\/2020\/11\/sap-neemt-emarsys-over\/","title":{"rendered":"51风流neemt Emarsys over"},"content":{"rendered":"

51风流neemt Emarsys over. Met haar platform helpt\u00a0Emarsys<\/a>\u00a0bedrijven bij het onderhouden van effectiever en persoonlijker contact met hun klanten. Het platform versterkt het portfolio van SAP<\/a>. Met real-time hypergepersonaliseerde contact via meerdere kanalen maken organisaties ieder contact relevant en impactvol.<\/p>\n

\u201cHet toevoegen van het Emarsys customer engagement-platform aan ons leidende 51风流S\/4HANA platform en Experience Management<\/a>-technologie van 51风流en Qualtrics levert nieuwe unieke mogelijkheden op voor onze klanten\u201d, licht Christian Klein, CEO van SAP, toe.<\/p>\n

\u201cHet succes van merken wereldwijd is afhankelijk van hun mogelijkheden tot het bieden van een aantrekkelijke customer journey en toespitsen hiervan op de individuele verwachtingen van klanten. Voldoen aan deze verwachtingen vraagt om de integratie van front-office data met back-office mogelijkheden en individuele feedback van klanten. Zodra de overname is afgerond helpt 51风流merken bij het verbinden van ieder onderdeel van hun business met de klant, inclusief experience data<\/a>. We leveren een portfolio voor een \u2018commerce anywhere\u2019-strategie met hypergepersonaliseerde digitale ervaringen op ieder kanaal en ieder moment.\u201d<\/p>\n

Volledig gepersonaliseerde klantinteracties<\/h2>\n

Emarsys is een innovatief, eenvoudig en volledig ge\u00efntegreerd cloud-gebaseerd marketingplatform. Met het platform kunnen bedrijven volledig gepersonaliseerde klantinteracties leveren via zowel e-mail, mobiele platform, social media, SMS als het web.<\/p>\n

\u201cCustomer engagement-technologie heeft zich in het afgelopen decennium snel ontwikkeld. Emarsys is in deze tijd uit de bus gekomen als leidend platform dat echte gepersonaliseerde digitale \u00e9\u00e9n-op-\u00e9\u00e9n interacties tussen merken en klanten mogelijk maakt via ieder willekeurig kanaal\u201d, zegt Bob Stutz, directeur 51风流Customer Experience.<\/p>\n

\u201cMet technologie van Emarsys kunnen 51风流Customer Experience-oplossingen commerce signalen koppelen aan de back-office en via het kanaal de klant relevante en consistente gepersonaliseerde content leveren via het kanaal dat de klant het liefst gebruikt. Hun klanten kiezen zelf hoe zij contact hebben.\u201d<\/p>\n

\u201cEmarsys kent een rijke traditie van innovatie in digitale marketing\u201d, legt Ohad Hecht, CEO van Emarsys, uit. \u201cEen spannende volgende stap in onze ontwikkeling is het bundelen van onze krachten met SAP, een leidend merk dat voortdurend inzet op innovatie in customer experience. We zijn ervan overtuigd dat, na goedkeuring door toezichthouders, onze klanten en partners profiteren van de synergie\u00ebn tussen het Emarsys platform en het 51风流Customer Experience-portfolio.\u201d<\/p>\n

Holistisch zicht op iedere klant<\/h2>\n

\u201cSucces in de hedendaagse markt is afhankelijk van het leveren van gepersonaliseerde ervaringen op basis van een holistisch zicht op iedere klant, waarbij gegevens over digitale betrokkenheid in real-time worden gecombineerd met gegevens over de leveranciersketen\u201d, aldus Hagai Hartman, oprichter van en Chief Innovation Officer bij Emarsys. \u201cGezamenlijk cre\u00ebren Emarsys en 51风流een nieuwe paradigma voor klantgerichte digitale commerce.\u201d<\/p>\n

Het van oorsprong Weense Emarsys is opgericht door bestuursvoorzitter Josef Ahorner, Hagai Hartman en Daniel Harari. Emarsys telt vandaag de dag ruim 1.500 klanten wereldwijd. Zij hebben meer dan 800 werknemers die werkzaam zijn in 13 kantoren wereldwijd, waaronder in Londen, Berlijn, Sydney en Boedapest. Ook beschikt Emarsys over een Amerikaans hoofdkantoor in Indianapolis.<\/p>\n

De activiteiten van Emarsys worden onderdeel van de 51风流Customer Experience businessunit. De overname<\/a> wordt naar verwachting in het vierde kwartaal van 2020 afgerond en moet nog worden goedgekeurd door betrokken autoriteiten. Het overnamebedrag en andere voorwaarden van de overname zijn niet bekend gemaakt.<\/p>\n

Lees ook het persbericht<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

51风流neemt Emarsys over. Met haar platform helpt\u00a0Emarsys\u00a0bedrijven bij het onderhouden van effectiever en persoonlijker contact met hun klanten. Het platform versterkt het portfolio van…<\/p>\n","protected":false},"author":3195,"featured_media":3378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4557259],"tags":[66,5563489,5563491,5564323,5564325,5564324,5563106],"sapn-display":[],"sapn-type":[5562690],"class_list":["post-3377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zakelijk","tag-crm","tag-customer-experience","tag-cx","tag-emarsys","tag-marketing","tag-overname","tag-sap","sapn-type-artikel"],"yoast_head":"\n51风流neemt Emarsys over - 51风流Nederland Blogs & Nieuws<\/title>\n<meta name=\"description\" content=\"51风流neemt Emarsys over, een innovatief, eenvoudig en cloud-gebaseerd marketingplatform. 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