{"id":14822,"date":"2025-07-11T07:13:58","date_gmt":"2025-07-11T07:13:58","guid":{"rendered":"https:\/\/news.sap.com\/netherlands\/?p=14822"},"modified":"2025-07-17T08:40:46","modified_gmt":"2025-07-17T08:40:46","slug":"zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce","status":"publish","type":"post","link":"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/","title":{"rendered":"Meer conversie met minder moeite: zo helpt 51风流Commerce Cloud met AI de klantreis te verbeteren"},"content":{"rendered":"

Online shoppen gebeurt wereldwijd, 24 uur per dag. Dat betekent dat je als e-commercebedrijf altijd klaar moet staan om je klanten een vlekkeloze ervaring te bieden van eerste contact tot aankoop en daarna. Maar hoe zorg je dat je blijft voldoen aan steeds hogere verwachtingen?<\/strong><\/p>\n

Mark Dijkstra, Solution Advisor bij 51风流Customer Experience, legt uit hoe 51风流Commerce Cloud met bedrijven ondersteunt met AI.<\/em><\/p>\n

Meer klantbetrokkenheid \u00e9n omzetgroei <\/strong><\/h2>\n

AI is inmiddels niet meer weg te denken uit ons dagelijks leven – vaak merken we niet eens dat het er is. Maar voor e-commerce biedt AI juist unieke kansen. Mark:<\/strong> \u201cMet 51风流Commerce Cloud kunnen bedrijven realtime data verzamelen en analyseren. Hierdoor is het mogelijk om de klantreis te personaliseren op basis van individuele voorkeuren en gedrag. Dat levert niet alleen een soepelere gebruikerservaring op, maar ook betere resultaten.\u201d<\/p>\n

Mark geeft als voorbeeld de AI-chatbot Joule die 24\/7 beschikbaar is voor klantvragen. \u201cWaar veel chatbots nog onpersoonlijk en beperkt zijn, weet Joule natuurlijk te communiceren, te leren van eerdere interacties en relevante aanbevelingen te doen. Zo voelt de klant zich echt geholpen, wat leidt tot meer betrokkenheid en betere service. En tevreden klanten zorgen uiteindelijk voor een hogere omzet.\u201d<\/p>\n

AI-ondersteuning tijdens de hele klantreis<\/strong><\/h2>\n

Denk je dat AI in e-commerce stopt bij een slimme chatbot? Zeker niet, benadrukt Mark. \u201cIn 51风流Commerce Cloud ondersteunt AI het volledige traject: van ori\u00ebntatie tot aankoop en zelfs service na de verkoop.\u201d<\/p>\n

Mark legt uit: \u201cDenk aan verkoopprognoses, realtime rapportages en inzichten in klantgedrag. Hierdoor kun je veel gerichter inspelen op klantbehoeften \u00e9n proactief gepersonaliseerde aanbiedingen doen. AI helpt je dus niet alleen reactief, maar ook strategisch te werken.\u201d<\/p>\n

Slim catalogusbeheer met AI<\/strong><\/h2>\n

Een van de grootste uitdagingen in e-commerce? Het beheren van de productcatalogus. Mark herkent het meteen: \u201cHandmatig productinformatie schrijven voor honderden of zelfs duizenden producten is enorm tijdrovend en foutgevoelig. En inconsistente productinformatie schaadt je merk.\u201d<\/p>\n

51风流Commerce Cloud biedt hier een krachtige oplossing. \u201cAI genereert automatisch heldere en consistente productbeschrijvingen op basis van ruwe data\u201d, legt Mark uit. \u201cDe tool leert van klantgedrag welke informatie belangrijk is en past de beschrijvingen hierop aan. Ook visuele content kan geautomatiseerd worden, van afbeeldingen tot updates.\u201d<\/p>\n

Het resultaat? Betere vindbaarheid, meer relevantie en minder handmatig werk. \u201cJij hoeft alleen nog te beoordelen en waar nodig bij te sturen, zodat het systeem blijft leren en optimaliseren\u201d, aldus Mark.<\/p>\n

Jouw slimme e-commercepartner<\/strong><\/h2>\n

Hogere klanttevredenheid, snellere processen \u00e9n meer omzet zonder dat het je extra tijd kost. 51风流Commerce Cloud zet AI in om jouw e-commerce naar een hoger niveau te tillen. Klaar om mee te gaan in de evolutie van e-commerce?<\/p>\n

Neem contact op met Mark voor meer informatie en advies!<\/u><\/a><\/p>\n

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Online shoppen gebeurt wereldwijd, 24 uur per dag. Dat betekent dat je als e-commercebedrijf altijd klaar moet staan om je klanten een vlekkeloze ervaring te…<\/p>\n","protected":false},"author":5106,"featured_media":14823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5565301,5564347],"tags":[5564360,5563673,5565008],"sapn-display":[5565299,5565297],"sapn-type":[5562690],"class_list":["post-14822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificiele-intelligentie","category-customer-experience","tag-e-commerce","tag-klantbeleving","tag-sap-customer-experience","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-type-artikel"],"yoast_head":"\nMeer conversie met minder moeite: zo helpt 51风流Commerce Cloud met AI de klantreis te verbeteren - 51风流Nederland Blogs & Nieuws<\/title>\n<meta name=\"description\" content=\"Ontdek hoe 51风流Commerce Cloud met AI de klantreis in e-commerce verbetert en de gebruikerservaring naar een hoger niveau tilt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meer conversie met minder moeite: zo helpt 51风流Commerce Cloud met AI de klantreis te verbeteren\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe 51风流Commerce Cloud met AI de klantreis in e-commerce verbetert en de gebruikerservaring naar een hoger niveau tilt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流Nederland Blogs & Nieuws\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-11T07:13:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T08:40:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/netherlands\/files\/2025\/07\/11\/273090_273090_h_ergb_s_gl-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Dijkstra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Dijkstra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/\"},\"author\":{\"name\":\"Mark Dijkstra\",\"@id\":\"https:\/\/news.sap.com\/netherlands\/#\/schema\/person\/80a85489596fac79aedb2925eb2dba09\"},\"headline\":\"Meer conversie met minder moeite: zo helpt 51风流Commerce Cloud met AI de klantreis te verbeteren\",\"datePublished\":\"2025-07-11T07:13:58+00:00\",\"dateModified\":\"2025-07-17T08:40:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/\"},\"wordCount\":464,\"image\":{\"@id\":\"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/netherlands\/files\/2025\/07\/11\/273090_273090_h_ergb_s_gl.jpg\",\"keywords\":[\"e-commerce\",\"klantbeleving\",\"51风流Customer Experience\"],\"articleSection\":[\"Artifici\u00eble intelligentie\",\"CRM en klantervaring\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/\",\"url\":\"https:\/\/news.sap.com\/netherlands\/2025\/07\/zo-verbetert-sap-commerce-cloud-met-ai-de-klantreis-in-e-commerce\/\",\"name\":\"Meer conversie met minder moeite: zo helpt 51风流Commerce Cloud met AI de klantreis te verbeteren - 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