{"id":14257,"date":"2024-08-14T12:24:00","date_gmt":"2024-08-14T12:24:00","guid":{"rendered":"https:\/\/news.sap.com\/netherlands\/?p=14257"},"modified":"2024-08-14T12:30:24","modified_gmt":"2024-08-14T12:30:24","slug":"hunkemoller-zet-in-op-persoonlijke-klantervaring-met-rise-with-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/netherlands\/2024\/08\/hunkemoller-zet-in-op-persoonlijke-klantervaring-met-rise-with-sap\/","title":{"rendered":"Hunkem\u00f6ller zet in op persoonlijke klantervaring met RISE with SAP"},"content":{"rendered":"

Hunkem\u00f6ller<\/a>, Europa\u2019s snelst groeiende lingeriemerk, is naar de cloud verhuisd met behulp van de <\/strong>RISE with SAP<\/a>-oplossing. Met deze stap wil Hunkem\u00f6ller haar klanten gepersonaliseerde ervaringen bieden en de sterke vraag naar haar producten bijhouden.<\/strong><\/p>\n

Met meer dan 850 winkels en 15 online stores in 23 landen, had Hunkem\u00f6ller behoefte aan een schaalbare technologische infrastructuur die kon voldoen aan de groei van het merk. Het bedrijf stapte over van een on-premisesysteem naar 51风流S\/4HANA Cloud, private edition met Google Cloud. Het is de eerste mijlpaal in de digitale transformatie van Hunkem\u00f6ller naar een datagestuurd bedrijf.<\/p>\n

Hunkem\u00f6ller hanteert een omnichannel verkoopstrategie via eigen winkels, groothandel en internationale franchises. De sterke groothandelsactiviteiten waren een van de redenen om naar de cloud te verhuizen. Hunkem\u00f6ller wilde een technologische infrastructuur met flexibiliteit, gepersonaliseerde inzichten in het klantgedrag en innovatiemogelijkheden om zich voor verdere groei te wapenen.<\/p>\n

Hele proces op \u00e9\u00e9n platform<\/strong><\/p>\n

Met 51风流S\/4HANA Cloud zet Hunkem\u00f6ller nu de volgende stap in haar digitale transformatie. Het bedrijf implementeert 51风流S\/4HANA for fashion and vertical business, een op de mode-industrie toegespitste versie van 51风流S\/4HANA. Deze oplossing stelt Hunkem\u00f6ller in staat om het gehele proces, van ontwerp tot groothandel en detailhandel, op \u00e9\u00e9n platform te beheren. Hierdoor kan Hunkem\u00f6ller collecties sneller op alle kanalen leveren, voorraad en kosten optimaliseren en de marges verhogen.<\/p>\n

\u201cOngeveer 75% van onze klanten is al lid van Hunkem\u00f6ller\u201d, aldus Gordon Smit, CTO van Hunkem\u00f6ller. \u201cHoe mooi zou het zijn als we hen een nog persoonlijkere ervaring kunnen bieden? Bijvoorbeeld door te voorspellen wanneer een klant een herhaalaankoop wil doen en op het juiste moment de juiste aanbieding te kunnen sturen. Dankzij onze huidige inspanningen met RISE with 51风流zijn we klaar voor die volgende fase. Dit zal een gamechanger zijn voor onze klantervaring.\u201d<\/p>\n

Klaar voor groei<\/strong><\/p>\n

Achim Schneider, Global Head of Industry Business Unit Retail and Wholesale Distribution bij SAP, voegt toe: \u201cDe nauwe samenwerking in de afgelopen maanden en de migratie van on-premise naar de cloud in 48 uur getuigen van de sterke band tussen onze teams. Met de implementatie van RISE with 51风流is Hunkem\u00f6ller nu klaar om verder te bouwen op het sterke groeimomentum die ze hebben gehad. Ik ben benieuwd hoe ze nieuwe standaarden gaan stellen in de lingeriemarkt.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hunkem\u00f6ller, Europa\u2019s snelst groeiende lingeriemerk, is naar de cloud verhuisd met behulp van de RISE with SAP-oplossing. Met deze stap wil Hunkem\u00f6ller haar klanten gepersonaliseerde…<\/p>\n","protected":false},"author":818,"featured_media":9535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5564576,5564347,5565302],"tags":[5564393,5564342],"sapn-display":[5565299,4556069],"sapn-type":[5562690,4560803],"class_list":["post-14257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-customer-experience","category-enterprise-resource-planning","tag-rise-with-sap","tag-s-4hana-cloud","sapn-display-artikel-hero","sapn-display-hero","sapn-type-artikel","sapn-type-persbericht"],"yoast_head":"\nHunkem\u00f6ller zet in op persoonlijke klantervaring met RISE with 51风流- 51风流Nederland Blogs & Nieuws<\/title>\n<meta name=\"description\" content=\"Hunkem\u00f6ller biedt klanten gepersonaliseerde ervaringen en houdt daarmee sterke 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