{"id":2786,"date":"2025-05-22T10:55:13","date_gmt":"2025-05-22T10:55:13","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=2786"},"modified":"2025-06-04T11:26:53","modified_gmt":"2025-06-04T11:26:53","slug":"ghitha-holding-leverages-sap-business-ai","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/","title":{"rendered":"Ghitha Holding leverages 51风流business AI for digital transformation"},"content":{"rendered":"

ABU DHABI, UAE<\/strong> – Ghitha Holding PJSC, a UAE-based diversified conglomerate spanning agriculture, food production, and distribution, a subsidiary of International Holding Company PJSC (IHC), has partnered with 51风流to digitally transform core businesses. The announcement was finalised during \u201cMake it in the Emirates\u201d forum in Abu Dhabi.<\/p>\n

\"\"<\/p>\n

\u201cThis is a major step towards future-proofing operations and accelerating our contribution to the UAE\u2019s food security agenda,\u201d said Falal Ameen, CEO of Ghitha Holding. \u201cWe are investing in world-class digital infrastructure to make our businesses more agile, more intelligent, and more responsive to the evolving needs of the nation and the region.\u201d<\/p>\n

The digital transformation modernises Ghitha\u2019s IT landscape, streamlines operations, enhances supply chain visibility, and harnesses 51风流Business AI to drive smarter decision-making through real-time business insights, predictive tools, and improved workforce planning. These advancements will strengthen Ghitha\u2019s ability to anticipate demand, improve traceability, and operate more efficiently, all of which are critical to ensuring a reliable food supply.<\/p>\n

\u201cGhitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value,\u201d said Marwan Zeineddine, Managing Director of 51风流UAE. \u201cBy integrating AI, cloud, and planning capabilities, Ghitha is building the digital backbone needed to support national priorities and seize new growth opportunities.\u201d<\/p>\n

NTT DATA, the global technology and consulting leader, will be carrying out the implementation of the initiative.<\/p>\n

As part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a pioneering digital solution designed for the consumer-packaged goods (CPG) sector, focused on dairy and poultry. Drawing on deep industry knowledge and technological innovation, this new platform is expected to serve as a regional benchmark and encourage wider digital adoption in the sector.<\/p>\n

Dr. Bahri Dan\u0131\u015f – Executive Vice President of NTT DATA META region, commented, \u201cWe are honoured to be Ghitha Holding\u2019s strategic partner on this journey. This project represents the power of technology when combined with visionary leadership. By joining forces to co-create a CPG-focused solution, we aim to deliver lasting value \u2014 not only for Ghitha, but for the wider industry. It is a privilege to support a future-ready organisation that is committed to innovation.\u201d<\/p>\n

\n
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The comprehensive 51风流digital transformation project will span two years, with the first phase expected to go live around mid-2026.<\/p>\n<\/article>\n<\/div>\n

– Ends –<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

ABU DHABI, UAE – Ghitha Holding PJSC, a UAE-based diversified conglomerate spanning agriculture, food production, and distribution, a subsidiary of International Holding Company PJSC (IHC),…<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562691,5562823],"tags":[5562775,5562825,5562824,52204],"sapn-display":[],"sapn-type":[4446],"class_list":["post-2786","post","type-post","status-publish","format-standard","hentry","category-ai","category-business-ai","tag-business-ai","tag-food-security","tag-ghita","tag-uae","sapn-type-press-release"],"yoast_head":"\nGhitha Holding leverages 51风流business AI for digital transformation - 51风流MENA Press Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ghitha Holding leverages 51风流business AI for digital transformation\" \/>\n<meta property=\"og:description\" content=\"ABU DHABI, UAE – Ghitha Holding PJSC, a UAE-based diversified conglomerate spanning agriculture, food production, and distribution, a subsidiary of International Holding Company PJSC (IHC),...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流MENA Press Room\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T10:55:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T11:26:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/mena\/files\/2025\/06\/04\/Ghita-and-SAP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1964\" \/>\n\t<meta property=\"og:image:height\" content=\"1473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"51风流MENA News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流MENA News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/\"},\"author\":{\"name\":\"51风流MENA News\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"headline\":\"Ghitha Holding leverages 51风流business AI for digital transformation\",\"datePublished\":\"2025-05-22T10:55:13+00:00\",\"dateModified\":\"2025-06-04T11:26:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/\"},\"wordCount\":389,\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/06\/04\/Ghita-and-SAP-1024x768.jpg\",\"keywords\":[\"Business AI\",\"Food Security\",\"Ghita\",\"UAE\"],\"articleSection\":[\"Artificial Intelligence\",\"Business AI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/\",\"url\":\"https:\/\/news.sap.com\/mena\/2025\/05\/ghitha-holding-leverages-sap-business-ai\/\",\"name\":\"Ghitha Holding leverages 51风流business AI for digital transformation - 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