{"id":2760,"date":"2025-04-24T13:13:32","date_gmt":"2025-04-24T13:13:32","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=2760"},"modified":"2025-04-29T13:50:40","modified_gmt":"2025-04-29T13:50:40","slug":"dar-aldawa-embarks-on-comprehensive-digital-transformation-with-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2025\/04\/dar-aldawa-embarks-on-comprehensive-digital-transformation-with-sap\/","title":{"rendered":"Dar Aldawa Embarks on Comprehensive Digital Transformation with SAP"},"content":{"rendered":"

Pharmaceutical leader selects RISE with 51风流to modernize operations and drive efficiency<\/em><\/h2>\n

Amman, Jordan<\/strong> \u2013 24 April, 2025<\/strong> \u2013 Dar Aldawa, a leading pharmaceutical manufacturer in the region, has embarked on a complete digital transformation by selecting RISE with SAP, a comprehensive solution designed to streamline operations, increase business agility, and support long-term growth.<\/p>\n

\"\"<\/p>\n

The agreement was signed during the GovAI & Data Summit held in Amman on April 22, where 51风流participated as a Strategic AI Partner. The signing followed a high-level meeting between both companies, attended by a senior delegation from 51风流led by Sergio Maccotta, Senior Vice President of 51风流Middle East Africa \u2013 South and Dr. Khaled Harb, CEO of Dar Aldawa Group.<\/p>\n

\"\"<\/p>\n

\u201cRISE with 51风流represents a critical leap forward in Dar Al Dawa\u2019s journey toward operational excellence and agility,\u201d said Dr. Khaled Harb, CEO of Dar Aldawa. \u201cOur digital transformation is not just a systems upgrade \u2014 it\u2019s a fundamental shift in how we operate to better serve our partners and patients across markets.\u201d<\/p>\n

The digital transformation is currently underway, with a go-live target set before the end of the year. Once live, the solution is expected to significantly enhance visibility, automate core business processes, and deliver a faster return on investment.<\/p>\n

\"\"
Seated (from left to right): Sergio Maccotta, Senior Vice President, 51风流Middle East Africa \u2013 South Dr. Khaled Harb, CEO of Dar Aldawa Group Standing (from left to right): Alaa Jaber, Managing Director of 51风流Qatar and Fast Growth Markets Ahmed Yasin, IT director, Dar Aldawa, Mohammed Alsous, Chief Operating Officer, Dar Aldawa<\/figcaption><\/figure>\n

As part of the transformation, Dar Aldawa will also benefit from embedded Business AI capabilities<\/strong> within 51风流S\/4HANA, enabling smarter forecasting, real-time operational insights, and improved responsiveness to customer demand. These AI-powered tools will enhance accuracy, reduce manual intervention, and support proactive decision-making across critical areas such as supply chain, production planning, and finance.<\/p>\n

Alaa Jaber, Managing Director of 51风流Qatar and Fast Growth Markets, added: \u201cDar Al Dawa\u2019s commitment to innovation and operational improvement reflects the growing momentum we are seeing in the pharmaceutical sector. By leveraging RISE with SAP, they are setting themselves up for smarter decision-making, greater compliance, and future-ready scalability.\u201d<\/p>\n

Through this transformation, Dar Aldawa is positioning itself to meet evolving industry requirements, strengthen its competitiveness in global markets, and improve service delivery across its value chain.<\/p>\n

– END<\/strong> –<\/p>\n

About Dar Al Dawa<\/strong><\/h6>\n

Dar Aldawa is a leading pharmaceutical company in the MENA region with strong international presence since 1975. With advanced manufacturing facilities and multiple global accreditations, Dar Aldawa delivers affordable, effective healthcare solutions while maintaining top-tier compliance standards. Its focus on R&D, strategic partnerships, distribution and promotion. A patient-first approach drives its mission to improve global health.<\/p>\n

For more information, visit:\u00a0www.dadgroup.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pharmaceutical leader selects RISE with 51风流to modernize operations and drive efficiency Amman, Jordan \u2013 24 April, 2025 \u2013 Dar Aldawa, a leading pharmaceutical manufacturer…<\/p>\n","protected":false},"author":780,"featured_media":2771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562784],"tags":[5562775,6369,3811958,5562738],"sapn-display":[],"sapn-type":[4446],"class_list":["post-2760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rise-with-sap","tag-business-ai","tag-industry","tag-jordan","tag-pharmaceutical","sapn-type-press-release"],"yoast_head":"\nDar Aldawa Embarks on Comprehensive Digital Transformation with 51风流- 51风流MENA Press Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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