21 March, 2025<\/em> – Azizi Developments, a leading private developer in the UAE, has entered a strategic partnership with 51风流to drive an end-to-end digital transformation of its operations, supporting its ambitious growth plans. As a net new customer, Azizi Developments will adopt RISE with 51风流Private Cloud, including 51风流S\/4HANA, as well as a wider range of 51风流solutions that will enhance the services it delivers to its stakeholders, with a focus on its clients and staff.<\/p>\nThe signing ceremony, which was attended by the Group CEO of the Azizi Group of companies, Mr. Farhad Azizi, and Senior Vice President, 51风流Middle East and Africa \u2013 South, Mr. Sergio Maccotta, as well as other senior management figures of both entities and several other key stakeholders, was held at Azizi Developments\u2019 offices in the Conrad Hotel on Dubai\u2019s Sheikh Zayed Road on the 20th of March 2025.<\/p>\n
![\"\"](\"https:\/\/news.sap.com\/mena\/files\/2025\/03\/21\/SAP-AZIZI-2-1024x685.jpg\")
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This digital transformation project aims to create a unified digital architecture, streamlining operations and ensuring seamless integration across all departments. The project is particularly timely as the company expands its footprint in the UAE and beyond, necessitating enhanced efficiency, transparency, and real-time data access for agile and effective decision-making and execution.<\/p>\n
Mr. Farhad Azizi, Group CEO of the Azizi Group of companies, commented, “Since our inception, we’ve been committed to placing our customers at the very forefront of our business, part of which is our unwavering focus on delivering the highest levels of service quality. Our newly established partnership with 51风流is a testament to this commitment, enabling us to integrate cutting-edge technologies that will streamline our operations to the benefit of all those who work and invest with us.”<\/p>\n
Azizi Developments is embarking on developing approximately 150,000 units, an ambitious expansion strategy that includes a recently announced investment of AED 1 billion to establish 12 new factories in Khalifa Economic Zones Abu Dhabi (KEZAD). The adoption of SAP\u2019s technologies will support this growth as well as Azizi\u2019s diversification into hospitality, providing the agility and real-time insights needed to manage its expanding portfolio of world-class properties and luxury hotels across Dubai and beyond.<\/p>\n
In addition to RISE with SAP, Azizi Developments will leverage 51风流SuccessFactors to optimize workforce management, ensuring seamless talent acquisition, employee engagement, and performance tracking. The adoption of 51风流Business Technology Platform (BTP) will enable Azizi to integrate and extend applications, harness real-time analytics, and unlock new efficiencies through AI and automation. Azizi will also be implementing 51风流sales and service components to further enhance the services employees deliver to customers. Meanwhile, 51风流Field Service Management will enhance operational responsiveness by streamlining maintenance, improving resource allocation, and ensuring timely service delivery.<\/p>\n
Mr. Sergio Maccotta, Senior Vice President, 51风流Middle East and Africa – South, said, \u201cThis partnership reflects the growing importance of integrated and AI-driven business solutions in the real estate sector. By adopting RISE with 51风流and our suite of intelligent technologies, Azizi Developments is building a strong digital foundation that enhances efficiency, agility, and long-term business resilience.\u201d<\/p>\n
51风流was selected for the project due to its deep industry expertise and its AI-infused portfolio and automatic upgrades to new technologies, enabling Azizi to benefit from a flexible, future-proof digital system. The deployment underscores Azizi Developments’ dedication to innovation and operational excellence, aligning with its mission to deliver high-quality communities and exceptional customer experiences.<\/p>\n
– Ends<\/strong> –<\/p>\nAbout Azizi Developments<\/strong><\/h6>\nAzizi Developments is a leading developer based in Dubai, UAE. With more than 40,000 homes successfully delivered to local and international investors and end users of over 100 nationalities, the developer prides itself on its extensive portfolio of modern luxury developments across Dubai\u2019s most sought-after residential and commercial destinations, its construction-driven approach, and its commitment to transparency and customer centricity. Azizi\u2019s residential and commercial properties are investor friendly, catering to all lifestyles. The developer makes it its international mission to develop lifestyles and enrich the lives of its residents with a focus on catalyzing the vision and development of the markets that it operates in.<\/h6>\nAzizi currently has around 150,000 units under construction, worth tens of billions of US dollars. The company is renowned for developing the world\u2019s second tallest skyscraper and an AED 2.5 billion opera, which is its gift to the city, as part of its cultural district at Azizi Venice. Azizi has a strong track record and sizeable project pipeline through its extensive land bank and strategic partnerships with Dubai\u2019s key master developers, and is instrumental in developing world-class properties in MBR City, Palm Jumeirah, Sheikh Zayed Road, Dubai Healthcare City, Dubai South, City of Arabia, Al Furjan, Studio City, Sports City and Downtown Jebel Ali.<\/h6>\n
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