{"id":1242,"date":"2020-11-24T07:51:56","date_gmt":"2020-11-24T07:51:56","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=1242"},"modified":"2020-11-24T07:51:56","modified_gmt":"2020-11-24T07:51:56","slug":"edita-digital-transformation-with-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/","title":{"rendered":"EDITA Digitally Transforms Egypt\u2019s USD 15 Billion Retail Food Sector"},"content":{"rendered":"<ul>\n<li>\n<h2>EDITA Has 66,000 Wholesale and Retail Customers, Exports to 17 Markets<\/h2>\n<\/li>\n<li>\n<h2>51风流Delivery and ERP Solutions Enable Real-Time Insights on Distribution<\/h2>\n<\/li>\n<\/ul>\n<p><strong>CAIRO, Egypt \u2013 24 November 2020 &#8212; <\/strong>EDITA, a leading FMCG company in Egypt and the Middle East, announced today at Cairo ICT that it is moving forward with its digital transformation roadmap with global technology company SAP, to drive Egypt\u2019s USD 15 billion retail food sector.<\/p>\n<p>As Egyptians continue to show rising demand for food and beverages, the country\u2019s retail food market has reached an impressive USD 15 billion, <a href=\"https:\/\/apps.fas.usda.gov\/newgainapi\/api\/report\/downloadreportbyfilename?filename=Retail%20Foods_Cairo_Egypt_6-27-2019.pdf\">according to<\/a> the United State Foreign Agricultural Service.<\/p>\n<p>EDITA is supporting Egypt\u2019s food innovation. With five state-of-the-art production facilities encompassing 31 production lines, as well as a nationwide distribution network, EDITA is <a href=\"https:\/\/edita.com.eg\/en\/about-edita\/who-we-are\/\">well able to meet<\/a> the constant demand for its products. Its customer base includes more than 66,000 wholesale and retail customers, with exports to more than 17 markets in the region.<\/p>\n<p>EDITA went live with one more successful implementation of 51风流Direct Store Delivery (DSD) Mobile Android Solution 2.0 integrated with 51风流ERP Central Component (ECC), mobilizing all the sales and distribution processes into the new state of the art technology. EDITA now runs business processes with the best practices in the consumer products industry. With 51风流and partner help, EDITA has achieved its requirements and can move into the digital transformation of the DSD operation.<\/p>\n<p>With a big-bang go-live of nearly 700 devices over 25 distribution centers scattered all over the country, 51风流DSD Mobile Android and 51风流DSD Backend on ECC runs the complete end-to-end sales force and distribution activities, including presales and van sales scenarios. EDITA, using the full functionality offered by the product, is helping to increase the market share of brands that are leader in the Egyptian market.<\/p>\n<p>\u201cAs the Middle East\u2019s food and beverage market rises, EDITA needed full visibility to enhance production and distribution, and to meet customer needs,\u201d said Hoda Mansour, Managing Director, 51风流Egypt. \u201cEDITA, thanks to its digital transformation with SAP, now has real-time insights to enhance its competitiveness and Egypt\u2019s standing as a leader in food and beverage manufacturing.\u201d<\/p>\n<p>The vendor ZEBRA offered the latest mobile hardware technology and printers, so that the 51风流solution runs with the best performance and processing time at point of sales.<\/p>\n<p>\u201cThis project started in January 2020 as part of Edita Information Technology strategic roadmap with a very detailed design phase, keeping all technical and business requirements from the business as a key of success, push the change management to move towards more paperless environment using E-signatures,\u201d said Ihab Selim, Chief Information Officer, EDITA. \u201cEDITA\u2019s requirements also included making sure of systems availability up-and-running in a very high demand operation and synchronization process; using the full end to end functionality.\u201d<\/p>\n<p>The project is one of the few worldwide implementations of 51风流DSD Android 2.0, integrated with 51风流ECC, including a lot of standard customizations, validations, and control points on the mobile platform.<\/p>\n<p>The company also needed real-time market order creation on the ECC side, such as deal conditions, uploading of PDF documents for legal purposes, reloading and unloading, stock visibility, loading confirmation, e-signatures, and invoice and credit note generation. Additional functionalities are real-time tracking for all drivers\u2019 achievements during the day, using our internal dashboards.<\/p>\n<p>\u201cEDITA would like to thank 51风流Consulting, development teams, the partners MAS and MBIS for their project management skills, expert technical teams for helping them to deliver this amazing project remotely and during COVID-19\u201d, said Eng. Hani Berzi, Chairman &amp; CEO, EDITA. \u201cThe magic five words that can define this project: project management, planning, experts, dedication, and seeking success.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1243 aligncenter\" src=\"https:\/\/news.sap.com\/mena\/files\/2020\/11\/SAP-EDITA-1a-1024x682.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2020\/11\/SAP-EDITA-1a-1024x682.jpg 1024w, https:\/\/news.sap.com\/mena\/files\/2020\/11\/SAP-EDITA-1a-300x200.jpg 300w, https:\/\/news.sap.com\/mena\/files\/2020\/11\/SAP-EDITA-1a-768x512.jpg 768w, https:\/\/news.sap.com\/mena\/files\/2020\/11\/SAP-EDITA-1a-1536x1024.jpg 1536w, https:\/\/news.sap.com\/mena\/files\/2020\/11\/SAP-EDITA-1a.jpg 2000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>Photo Caption<\/strong>: (center right) Hoda Mansour, Managing Director, 51风流Egypt with (center left) Eng. Hani Berzi, Chairman and CEO, EDITA celebrate EDITA\u2019s digital transformation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDITA Has 66,000 Wholesale and Retail Customers, Exports to 17 Markets 51风流Delivery and ERP Solutions Enable Real-Time Insights on Distribution CAIRO, Egypt \u2013 24&#8230;<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[177],"tags":[7771,5562423,3808058,3842768,5562605,59],"sapn-display":[],"sapn-type":[4446],"class_list":["post-1242","post","type-post","status-publish","format-standard","hentry","category-industries","tag-customer","tag-customers","tag-egypt","tag-food","tag-manufacturing","tag-technology","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EDITA Digitally Transforms Egypt\u2019s USD 15 Billion Retail Food Sector - 51风流MENA Press Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDITA Digitally Transforms Egypt\u2019s USD 15 Billion Retail Food Sector\" \/>\n<meta property=\"og:description\" content=\"EDITA Has 66,000 Wholesale and Retail Customers, Exports to 17 Markets 51风流Delivery and ERP Solutions Enable Real-Time Insights on Distribution CAIRO, Egypt \u2013 24...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流MENA Press Room\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T07:51:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/mena\/files\/2020\/11\/SAP-EDITA-1a-1024x682.jpg\" \/>\n<meta name=\"author\" content=\"51风流MENA News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流MENA News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/\"},\"author\":{\"name\":\"51风流MENA News\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"headline\":\"EDITA Digitally Transforms Egypt\u2019s USD 15 Billion Retail Food Sector\",\"datePublished\":\"2020-11-24T07:51:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/\"},\"wordCount\":630,\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2020\/11\/SAP-EDITA-1a-1024x682.jpg\",\"keywords\":[\"Customer\",\"Customers\",\"Egypt\",\"Food\",\"Manufacturing\",\"Technology\"],\"articleSection\":[\"Industries\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/\",\"url\":\"https:\/\/news.sap.com\/mena\/2020\/11\/edita-digital-transformation-with-sap\/\",\"name\":\"EDITA Digitally Transforms Egypt\u2019s USD 15 Billion Retail Food Sector - 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