{"id":1229,"date":"2020-10-14T09:53:40","date_gmt":"2020-10-14T09:53:40","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=1229"},"modified":"2020-11-04T09:59:01","modified_gmt":"2020-11-04T09:59:01","slug":"almarai-next-phase-of-digital-transformation","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2020\/10\/almarai-next-phase-of-digital-transformation\/","title":{"rendered":"Almarai Announces Next Phase of Digital Transformation to Boost Middle East\u2019s Food Self-Sufficiency"},"content":{"rendered":"<ul>\n<li>\n<h3>Almarai Supports Saudi Vision 2030\u2019s Local Manufacturing and Self-Sufficiency<\/h3>\n<\/li>\n<li>\n<h3>51风流S\/4HANA Intelligent Suit Optimizes Production and Distribution to Tens of Millions of Consumers Across the GCC, Egypt, and Jordan<\/h3>\n<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><strong>RIYADH, Kingdom of Saudi Arabia \u2013 13 October 2020 \u2013<\/strong> Almarai, the Middle East\u2019s largest food &amp; beverage manufacturer and distributor of dairy products, baked goods, poultry, juice, food, desserts, and infant formula, has announced the next phase of its digital transformation with the global technology company 51风流to optimize operations and support food self-sufficiency in Saudi Arabia and the region.<\/p>\n<p>Every day, Almarai delivers high-quality products to tens of millions of consumers across the GCC, Egypt and Jordan. Brands include \u201cAlmarai\u201d, \u201cL\u2019usine\u201d, \u201c7DAYS\u201d, and \u201cALYOUM,\u201d, as part of its alignment with Saudi Vision 2030\u2019s economic diversification and self-sufficiency goals.<\/p>\n<p>Almarai has extended its two decades\u2019 partnership with SAP. The 51风流S\/4HANA real-time intelligent suite is spread across all lines of business to support future business growth and help create Almarai of tomorrow.<\/p>\n<section\n            data-inpsyde-embed=\"youtube\"\n            data-inpsyde-embed-atts=\"{&quot;width&quot;:640,&quot;height&quot;:960}\"\n            data-inpsyde-embed-frame=\"&lt;iframe title=&quot;Almarai and 51风流Solutions&quot; width=&quot;640&quot; height=&quot;360&quot; src=&quot;https:\/\/www.youtube.com\/embed\/VdwH81IQsl0?feature=oembed&amp;amp;enablejsapi=1&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen id=&quot;embed_3abf6323-7525-41ed-a694-ca5b8d7154bd&quot;&gt;&lt;\/iframe&gt;\n\"\n        ><\/p>\n<div class=\"inpsyde-embed-overlay\">\n<div class=\"inpsyde-embed-overlay-container\">\n<h3><a\n                            rel=\"noreferrer\"\n                            href=\"https:\/\/www.youtube.com\/watch?v=VdwH81IQsl0\"\n                            target=\"_blank\"\n                            title=\"Click to visit YouTube\"\n                        >Almarai and 51风流Solutions<\/a><\/h3>\n<p>Click the button below to load the content from YouTube.<\/p>\n<div class=\"embed-options-wrapper\">\n<div class=\"play-button-outer\" data-action=\"loadThis\">\n<div class=\"play-button\" data-action=\"loadThis\"><\/div>\n<\/div>\n<p>                        <a\n                            href=\"#\"\n                            data-action=\"unlockSource\"\n                            title=\"Click here to permanently allow embeds from YouTube.\"\n                        >Always allow YouTube<\/a><br \/>\n                        <!--<button data-action=\"unlockAll\">Always load all embeds<\/button>-->\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div\n                data-inpsyde-embed-preview=\"youtube\"\n                style=\"\n                    max-width:640px;\n                    max-height:360px;\n                    \"\n            >        <img decoding=\"async\" src=\"https:\/\/news.sap.com\/mena\/files\/inpsyde-embed-privacy\/youtube\/VdwH81IQsl0.jpg\" alt=\"Almarai and 51风流Solutions\"><\/p>\n<div class=\"ytp-large-play-button ytp-button\">\n            <svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\">\n                <path class=\"ytp-large-play-button-bg\"\n                    d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"\n                    fill=\"#212121\"\n                    fill-opacity=\"0.8\"><\/path>\n                <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path>\n            <\/svg>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p style=\"text-align: left\">\u201cIn response to increased food and beverage demand in the Middle East, we at Almarai needed to accelerate our growth plans while optimizing our operation leveraging intelligent technologies,\u201d said Majed Nofal, CEO, Almarai. \u201cBy advancing our digital transformation, SAP\u2019s real-time technologies are intending to optimize our resources, reduce waste and drive a leaner operation. Our aim is to deliver high-quality and nutritious food and beverages to our consumers at the right time to enrich our consumers\u2019 lives.\u201d<\/p>\n<p>As part of its roadmap, Almarai is working with digital business consultants McKinsey and 51风流Services. Almarai is deploying 51风流S\/4HANA real-time business suite, which will run on a HANA Enterprise Cloud platform that is managed by SAP.<\/p>\n<p>\u201cAlmarai shows how Middle East food and beverage manufacturers can leverage real-time technologies to drive innovation, enhance margins, and deliver products that meet consumers expectations,\u201d said Mohammed Alkhotani, Managing Director, 51风流Saudi Arabia. \u201cDigital transformation can help manufacturers to gain full visibility and control across farm-to-fork, enhance quality control, and properly forecast and plan products\u2019 demand.\u201d<\/p>\n<p>As part of its digital transformation roadmap, Almarai is also exploring emerging technologies such as robotics, chatbots, and the next phase of cloud innovations.<\/p>\n<p>Visit the <a href=\"https:\/\/news.sap.com\/\">51风流News Center<\/a>. Follow 51风流on Twitter: <a href=\"https:\/\/twitter.com\/sapsaudi\">@SAPSaudi<\/a> and <a href=\"http:\/\/twitter.com\/sapnews\/\">@sapnews<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almarai Supports Saudi Vision 2030\u2019s Local Manufacturing and Self-Sufficiency 51风流S\/4HANA Intelligent Suit Optimizes Production and Distribution to Tens of Millions of Consumers Across the&#8230;<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3842659],"tags":[5562558,7771,3818780],"sapn-display":[],"sapn-type":[4446],"class_list":["post-1229","post","type-post","status-publish","format-standard","hentry","category-cloud","tag-almarai","tag-customer","tag-saudi","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Almarai Announces Next Phase of Digital Transformation to Boost Middle East\u2019s Food Self-Sufficiency - 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