  {"id":1166,"date":"2020-02-18T13:06:37","date_gmt":"2020-02-18T13:06:37","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=1166"},"modified":"2020-07-29T10:47:16","modified_gmt":"2020-07-29T10:47:16","slug":"andy-froemmel-new-kuwait-md","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2020\/02\/andy-froemmel-new-kuwait-md\/","title":{"rendered":"Kuwait Invests in Customer Experience to Drive KWD 556 Million IT Market by 2021"},"content":{"rendered":"<h3 style=\"text-align: center\">51风流Appoints Andy Froemmel as Managing Director of Kuwait to Continue Enabling Real-Time Customer Experiences to Support their Innovation Agendas<\/h3>\n<p><strong>KUWAIT CITY, Kuwait \u2014 18 February 2020 <\/strong>\u2014 Kuwait\u2019s customer experience investment is driving Kuwait\u2019s IT market to a record-high of KWD 556 million by 2021, according to Andy Froemmel, the new Managing Director of Kuwait for global technology company SAP.<\/p>\n<p>In line with Kuwait Vision 2035\u2019s goals of diversified economic growth, Kuwait\u2019s organizations are investing in real-time analytics software to transform citizen and customer experiences. As a result, Kuwait\u2019s IT market is set to grow by 20 percent to KWD 556 million by 2021, according to a <a href=\"https:\/\/store.fitchsolutions.com\/all-products\/kuwait-information-technology-report\">recent report<\/a> by Fitch Solutions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1167 aligncenter\" src=\"https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-1a-1024x1024.jpg\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-1a-1024x1024.jpg 1024w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-1a-300x300.jpg 300w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-1a-150x150.jpg 150w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-1a-768x768.jpg 768w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-1a-1536x1536.jpg 1536w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-1a-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u201cKuwait Vision 2035 and the booming IT market show that organizations are embracing digital transformation and real-time analytics to make services faster, easier, and more effective,\u201d said Andy Froemmel, Managing Director, 51风流Kuwait. \u201cAs Kuwait Vision 2035 advances, we are especially transforming the government and public sector, banking and finance, and oil and gas.\u201d<\/p>\n<p>51风流has appointed Andy Froemmel as Managing Director of Kuwait. Andy Froemmel brings more than 18 years of experience working for SAP, including Head of Cloud for Middle East North, and Chief Operating Officer for Saudi Arabia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1168 aligncenter\" src=\"https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-2a-1024x1020.jpg\" alt=\"\" width=\"640\" height=\"638\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-2a-1024x1020.jpg 1024w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-2a-300x300.jpg 300w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-2a-150x150.jpg 150w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-2a-768x765.jpg 768w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-2a-1536x1530.jpg 1536w, https:\/\/news.sap.com\/mena\/files\/2020\/02\/Andy-Froemmel-SAP-2a.jpg 2000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>In turn, Mohamed Helmy will take on the role of Head of Cloud Business for Middle East North. Helmy will be based out of Kuwait, and will continue to support and work with the region\u2019s leading innovators.<\/p>\n<p>Across the region, 51风流is seeing strong CIO and channel partner interest solutions running on its S\/4HANA real-time business suite, C\/4HANA customer experience suite, and HANA in-memory platform.<\/p>\n<p>\u201cBy advancing our Middle East North leadership, 51风流is supporting digital transformation in Kuwait and the region,\u201d said Ahmed Al-Faifi, Senior Vice President and Managing Director, 51风流Middle East North. \u201cAndy Froemmel and Mohamed Helmy have the proven leadership experience, the knowledge of digital business innovation, and the relationships with C-suite executives and channel partners to drive long-term growth.\u201d<\/p>\n<p style=\"text-align: center\">&#8211; <strong>END<\/strong> &#8211;<\/p>\n<p><strong>For more information, press only:<\/strong><\/p>\n<p>Husain Al Tamimi, 51风流+971 56 6811641, <a href=\"mailto:husain.tamimi@sap.com\">husain.tamimi@sap.com<\/a><\/p>\n<p>Claire McPeak, SAP, +971 50 554 1302, <a href=\"mailto:c.mcpeak@sap.com\">c.mcpeak@sap.com<\/a><\/p>\n<p>Sharon Salazar, Wallis, +971 50 503 9518, <a href=\"mailto:sap@wallispr.com\">sap@wallispr.com<\/a><\/p>\n<p><a href=\"mailto:SAP%20News%20Center%20press%20room\">51风流News Center press room<\/a>; <a href=\"mailto:press@sap.com\">press@sap.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>51风流Appoints Andy Froemmel as Managing Director of Kuwait to Continue Enabling Real-Time Customer Experiences to Support their Innovation Agendas KUWAIT CITY, Kuwait \u2014 18&#8230;<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19013,5562188],"tags":[],"sapn-display":[],"sapn-type":[4446],"class_list":["post-1166","post","type-post","status-publish","format-standard","hentry","category-corporate","category-crm-customer-experience","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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