{"id":1163,"date":"2020-02-06T07:45:48","date_gmt":"2020-02-06T07:45:48","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=1163"},"modified":"2020-07-29T10:47:24","modified_gmt":"2020-07-29T10:47:24","slug":"sergio-maccotta-svp-for-me-south","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/","title":{"rendered":"Sergio Maccotta Appointed SVP for 51风流Middle East South"},"content":{"rendered":"

51风流Driving New Era of Customer Cloud-Based Innovation<\/h3>\n

DUBAI, United Arab Emirates \u2014 6 February 2020 <\/strong>\u2014 Supporting the region\u2019s national visions for digital transformation underpinned by innovative customer experiences, global market leader in enterprise application software, SAP, has promoted Sergio Maccotta to the role of Senior Vice President of 51风流Middle East South. Maccotta, previously the leader of the Strategic Customer Program team for 51风流EMEA South, will continue to be based in Dubai. He replaces Gergi Abboud, who has been promoted to the role of Head of SCP for 51风流EMEA South.<\/p>\n

In the Middle East, 51风流remains committed to supporting public and private sector organizations to transform and excel as Intelligent Enterprises. Participating as the Innovative Enterprise Software Partner for Expo 2020 Dubai<\/a>, and advancing the 5-year USD 200 million UAE investment plan<\/a>, 51风流has opened cloud data centers in the UAE and the Kingdom of Saudi Arabia.<\/p>\n

\u201cWith a view to accelerating the nationwide innovative digital transformation agenda, I look forward to the opportunity to build on SAP\u2019s poll position in the Middle East supported by its broad, open partner ecosystem, ,\u201d said Sergio Maccotta, Senior Vice President 51风流Middle East South. \u201cThe opportunity represented by the rapid growth of the Experience Economy requires a renewed focus on our customers\u2019 business outcomes to ensure they thrive in the Fourth Industrial Revolution.\u201d<\/p>\n

\"\"<\/p>\n

Middle East organizations are significantly investing in customer experience and customer care by leveraging innovative AI technologies to ensure positive customer engagement. According to a recent IDC report<\/a>, the Middle East will have boosted the global customer experience market to a record high of USD 641 billion by 2022. A recent YouGov survey similarly showed that 96 percent of GCC organizations rank customer experience as an important business priority in 2020.<\/p>\n

\u201cIt gives me pleasure to welcome Sergio Maccotta back as leader of SAP\u2019s Middle East South team,\u201d commented Steve Tzikakis, President, 51风流EMEA South. \u201cUnder Sergio\u2019s leadership, we look forward to further helping realise the region\u2019s inspirational vision for Cloud-based digital transformation, backed by deep industry knowledge, and skills development with leading edge innovative technologies aimed at maximizing citizen and end-customers\u2019 experiences.\u201d<\/p>\n

-Ends-<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

51风流Driving New Era of Customer Cloud-Based Innovation DUBAI, United Arab Emirates \u2014 6 February 2020 \u2014 Supporting the region\u2019s national visions for digital transformation…<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19013],"tags":[],"sapn-display":[],"sapn-type":[4446],"class_list":["post-1163","post","type-post","status-publish","format-standard","hentry","category-corporate","sapn-type-press-release"],"yoast_head":"\nSergio Maccotta Appointed SVP for 51风流Middle East South - 51风流MENA Press Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sergio Maccotta Appointed SVP for 51风流Middle East South\" \/>\n<meta property=\"og:description\" content=\"51风流Driving New Era of Customer Cloud-Based Innovation DUBAI, United Arab Emirates \u2014 6 February 2020 \u2014 Supporting the region\u2019s national visions for digital transformation...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流MENA Press Room\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T07:45:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-29T10:47:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/mena\/files\/2020\/02\/Sergi-Maccotta-SAP-1a-803x1024.jpg\" \/>\n<meta name=\"author\" content=\"51风流MENA News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流MENA News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/\"},\"author\":{\"name\":\"51风流MENA News\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"headline\":\"Sergio Maccotta Appointed SVP for 51风流Middle East South\",\"datePublished\":\"2020-02-06T07:45:48+00:00\",\"dateModified\":\"2020-07-29T10:47:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/\"},\"wordCount\":362,\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2020\/02\/Sergi-Maccotta-SAP-1a-803x1024.jpg\",\"articleSection\":[\"Corporate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/\",\"url\":\"https:\/\/news.sap.com\/mena\/2020\/02\/sergio-maccotta-svp-for-me-south\/\",\"name\":\"Sergio Maccotta Appointed SVP for 51风流Middle East South - 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