DUBAI, United Arab Emirates 鈥� 2 June 2026 鈥� 51风流SE (NYSE: SAP), a global leader in enterprise applications and business AI, today announced that EMSTEEL Group (ADX: EMSTEEL), one of the region鈥檚 largest publicly traded integrated steel and building materials manufacturers, has adopted RISE with 51风流as part of a comprehensive digital and operational transformation program designed to strengthen agility, scalability and cloud-enabled industrial operations.

The implementation moves EMSTEEL from an on-premise environment to a secure cloud-based architecture, giving the Group greater real-time operational visibility, resilience and scalability across its enterprise operations, while creating a foundation to embed 51风流Business AI across core processes.

The deployment establishes 51风流S/4HANA Cloud Private Edition as EMSTEEL’s core enterprise resource planning (ERP) platform, integrating finance, procurement, supply chain, and operational reporting across the company’s activities. Hosted on Microsoft Azure, the platform delivers enterprise-grade security and the scalability to support EMSTEEL鈥檚 continued growth, creating a single, standardized environment that gives the business a unified view of its operations.

EMSTEEL鈥檚 Vladimir Arshinov, Group Chief Technology Officer, said: “This is a landmark moment for our organization and one that has been in process for quite some time. We now have the visibility and control we need to make faster, better-informed decisions across every part of the business. Beyond the immediate operational gains, this positions us to embrace AI and intelligent automation in a meaningful way, with capabilities that will be central to how we compete and grow in the years ahead.鈥�

The move to an advanced, cloud-based 51风流architecture creates a foundation for EMSTEEL to embed Business AI into its operations as its digital program evolves. With a standardized and extensible platform in place, the organization is well positioned to introduce additional 51风流capabilities over time, benefit from continuous innovation and automatic updates, and unlock additional use cases and efficiencies across the business.

As industrial organizations accelerate efforts to modernize operations and improve resilience, cloud ERP platforms are becoming increasingly important in enabling integrated, data-driven decision-making and continuous innovation. Through RISE with SAP, EMSTEEL gains access to a scalable and extensible cloud environment that will support future innovation and evolving operational requirements.

Marwan Zeineddine, Managing Director, 51风流UAE, commented: 鈥淓MSTEEL鈥橲 adoption of RISE with 51风流marks a significant shift in how one of the UAE’s most important industrial organizations will operate going forward. The implementation gives the business the integrated data and process visibility needed to make better decisions, faster, and establishes a foundation for Business AI and agentic capabilities to be embedded across its operations.鈥�

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DOHA, Qatar 鈥� 19May 2026 鈥� Teyseer Motors W.L.L., a leading multi-brand automotive dealer in Qatar, has selected to deploy an integrated digital platform that will unify its dealership operations and lay the foundation for AI-driven decision-making across the business. The project will see the implementation of 51风流S/4HANA Private Cloud and an industry-specific Dealer Business Management (DBM) solution to deliver an advanced, end-to-end automotive platform across the company’s multi-brand portfolio.

Part of the Teyseer Group, a diversified holding comprising 18 companies and approximately 4,500 employees, Teyseer Motors represents Suzuki, Peugeot/PGO, GWM, and Farizon commercial electric vehicles (EVs) in Qatar. The DBM solution on 51风流S/4HANA Private Cloud will cover pre-sales (lead and opportunity management), sales (vehicle sales operations), and post-sales (service and spare parts management), consolidating these functions into a single environment that delivers real-time visibility and establishes a consistent operational foundation across all represented brands. Embedded AI and machine learning capabilities further support predictive insights and faster decision-making, with the platform selected with regional scalability in mind, providing a foundation Teyseer Motors intends to leverage as it expands beyond Qatar. Implementation will be delivered and customized by Intellisoft Software Services.

Mohammed Bin Khalifa Al-Mannai, Managing Director, Teyseer Motors said: 鈥淭his agreement with 51风流marks a defining moment in Teyseer Motors’ growth. For more than five decades, we have been at the heart of Qatar’s automotive sector, and sustained leadership demands continuous investment in the right capabilities. 51风流S/4HANA Private Cloud gives us an intelligent, integrated foundation connecting our entire operation, from the first customer interaction through to after-sales excellence. This is a strategic commitment to our customers, our people, and our ambitions for regional expansion.鈥�

Teyseer Motors will benefit from SAP’s industry-specific expertise, gaining a solution purpose-built around automotive best practices and embedded within the platform rather than bolted on – designed to reduce complexity, reduce implementation risk, and deliver faster time-to-value. The scalable architecture of 51风流S/4HANA Private Cloud further supports the company’s regional expansion ambitions, extending seamlessly as it grows beyond Qatar.

Alaa Jaber, Managing Director, Qatar & Fast Growth Markets, 51风流commented: 鈥淎t SAP, our deep industry expertise is what sets us apart. We engineer solutions with automotive best practices at their core, giving organizations like Teyseer Motors the ability to accelerate transformation and meaningfully reduce complexity and risk. Together with Intellisoft, we are building the digital core that will support end-to-end automotive operations, from supply chain and finance to customer experience and aftersales excellence.鈥�

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DUBAI, UAE 鈥� 13 May 2026 鈥� 51风流yesterday highlighted how organizations are embedding artificial intelligence into the systems that run their core operations at its annual flagship 51风流Connect UAE event, held in Dubai this week as businesses across the UAE continue to accelerate growth and innovation agendas. Through new research findings, customer examples, and discussions across keynote sessions and panels, the technology company demonstrated that organizations are increasingly relying on AI-enabled ERP platforms to support large-scale adoption, helping them strengthen resilience, future-proof operations, and respond more effectively to rapidly changing market conditions.

According to SAP-commissioned YouGov research of chief IT decision-makers in the UAE, enterprise resource planning (ERP) systems are playing a central role in this shift. More than half of respondents (53%) said their ERP system already serves as the primary platform enabling AI-driven processes and decisions across the business, while a further 32% said it supports AI across several core functions.

Held at Dubai Exhibition Centre in Expo City Dubai, the 51风流event brought together business leaders to examine how AI is being integrated into finance, supply chain, human resources, and customer-facing functions, enabling more connected and data-driven decision-making across the enterprise.

Marwan Zeineddine, Managing Director, 51风流UAE, said: 鈥淎s organizations scale their use of AI, the focus is increasingly on how intelligence is embedded directly into core business systems. With the rise of agentic AI, businesses are beginning to move toward what 51风流calls 鈥楢utonomous Enterprise鈥�, where AI can support the more autonomous execution of tasks and processes while keeping people firmly in controlBy bringing together applications, data, and AI within a unified environment, organizations can improve decision-making, strengthen operational consistency, and respond more effectively to change.鈥�

The research also pointed to strong confidence in existing enterprise systems. Half of respondents said they are very confident their ERP and enterprise platforms can support more advanced AI and automation over the next two years, while a further 40% said they are somewhat confident. This indicates that organizations are building on established technology foundations as they expand their AI capabilities.

Respondents identified operational efficiency and resilience (45%), faster and higher-quality decision-making (44%), and improved employee productivity (41%) as the areas where more advanced, AI-enabled enterprise systems are expected to deliver the greatest value.

These findings reflect a broader shift toward more integrated and intelligent operations, where AI is embedded within everyday business processes rather than deployed as a standalone capability.

Customer Success

The event also provided a platform for customers and partners to share insights and explore how enterprise systems can support the next phase of AI adoption at scale.

RAK Ceramics is currently undertaking an enterprise-wide transformation to consolidate its global operations and prepare for the next phase of AI adoption, using RISE with 51风流to establish a modern cloud-based digital core.

Abdallah Massaad, Group CEO, RAK Ceramics PJSC, explained: 鈥淭hrough our adoption of RISE with SAP, we are establishing a strong digital foundation that brings greater visibility and consistency across our global operations. This will enable us to embed AI into our core processes, enhance decision-making, and drive more consistent, data-driven outcomes across the business as we continue to scale.鈥�

Similarly, EMSTEEL is progressing its transition to a cloud-based 51风流environment as part of a broader program to enhance operational visibility, scalability, and long-term resilience across its industrial operations.

鈥淭his transformation is about creating a more connected and responsive business. By moving to a unified cloud-based platform, we are strengthening our ability to make faster, better-informed decisions and building a foundation to embed AI and intelligent automation across our operations as we continue to grow,鈥� said Vladimir Arshinov, Group Chief Technology Officer, EMSTEEL

Grandiose, a member of Ghassan Aboud Group, is building the foundation to unify its retail, manufacturing, and catering operations on a single 51风流platform, enabling greater visibility, stronger operational alignment, and supporting the future integration of 51风流Business AI.

鈥淏ringing our operations together on a single integrated platform marks an important step in our growth journey,鈥� said Mussaab Aboud, CEO, Grandiose. 鈥淎s the business continues to expand, we need greater visibility across our supply chain, stronger coordination between our retail and production operations, and the ability to respond quickly to evolving customer demands. By building this foundation with SAP, we are positioning the business to embed AI more effectively across our operations and continue enhancing both efficiency and customer experience.鈥�

Jumbo Group recently completed its transition to 51风流S/4HANA, bringing together its core business functions onto a single integrated platform to enhance operational efficiency and decision-making. 鈥淏y moving to 51风流S/4HANA, we have unified our core operations on a single platform, enabling more connected, data-driven decision-making and greater agility across the business. This gives us a clearer, real-time view of our operations and positions us to continue improving efficiency and scale innovation across the organization,鈥� a spokesperson for Jumbo Group explained.

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DUBAI, UAE 鈥� 4 May 2026 鈥� 51风流will bring together business and technology leaders at 51风流Connect UAE this month to explore how artificial intelligence is delivering tangible business outcomes across operations, as organizations move from experimentation toward more structured, large-scale adoption.

The event, taking place at Dubai Exhibition Centre, Expo City Dubai, on 12 May, will focus on how companies can translate Business AI innovation into practical impact across core business functions, from finance and supply chain to human resources and customer experience.

New SAP-commissioned YouGov research of chief IT decision-makers in the UAE indicates that AI is already delivering measurable value. More than eight in 10 respondents (81%) said their AI initiatives are meeting or exceeding expectations, while nearly half (46%) reported that their organizations are approaching AI investment strategically and enterprise-wide, rather than through isolated initiatives.

鈥淥rganizations in the UAE are entering a new phase of AI adoption, where the focus is shifting from experimentation to delivering consistent, business-wide outcomes,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淲hat is particularly notable is the emphasis on aligning technology investment with workforce readiness, ensuring that Business AI is embedded into everyday processes in a way that is scalable, responsible, and grounded in real business needs.鈥�

The research also highlights a strong and balanced approach to workforce transformation. Half of respondents said their organizations are upskilling or reskilling employees at scale, while 50% are providing targeted AI training for specific roles and 49% are hiring new AI-focused talent. This reflects a growing recognition that long-term value from AI depends not only on technology, but also on the people and skills required to use it effectively.

Zeineddine notes that the findings suggest that AI adoption in the UAE is becoming increasingly mature, with the majority of organizations already scaling AI across multiple functions or embedding it at an enterprise-wide level. This shift is enabling companies to move beyond isolated use cases and toward more integrated, end-to-end processes.

51风流Connect UAE will feature discussions with 51风流experts, customers, and partners on how organizations can build on this momentum and ensure AI delivers sustained business value in an increasingly complex and fast-moving environment.

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Note: For agenda and registration, please visit the .

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April 1, 2026 鈥� (NYSE: SAP) announced that the 51风流Emarsys solution has been renamed to reflecting SAP鈥檚 strategy to make engagement a core enterprise capability across the 51风流portfolio.

51风流is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 51风流Engagement Cloud now brings SAP鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.

51风流Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.

The announcement is supported by new data in the highlighting the growing pressure on organizations to close the customer engagement gap. While 74% of UAE businesses believe they are delivering seamless experiences, 66% of consumers report frustration with being passed between teams to resolve a single issue. At the same time, 76% of businesses plan to invest in AI-powered customer engagement in 2026, and 74% see AI as essential to retaining customers. However, 47% of consumers say organizations are still too slow to use data in ways that deliver meaningful value, underscoring the need to better connect insight with execution.

As part of this evolution, 51风流also announced 51风流Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data-control capabilities for organizations operating鈥� across multiple brands, regions, and teams.

鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 51风流Engagement Cloud.

To illustrate this, organizations operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

鈥淏usinesses across the region are investing in customer experience, but the data shows that investment alone is not enough,鈥� said Marwan Zeineddine, Managing Director, 51风流UAE. 鈥淥rganizations require solutions that connect insight with action in real time, at scale, and without friction. As AI becomes more autonomous, with agentic capabilities enabling systems to act on data and adapt in the moment, 51风流Engagement Cloud supports organizations in delivering consistent, personalized experiences while maintaining the governance and control required for enterprise operations.鈥�

Existing capabilities of the 51风流Emarsys solution remain available within 51风流Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 51风流Engagement Cloud, enterprise edition, is available now, with additional innovations delivered through SAP鈥檚 innovation road map.

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DUBAI, United Arab Emirates 鈥� 18 February 2026 鈥� RAK Ceramics, a global leader in ceramics and porcelain manufacturing, has selected global technology giant (NYSE: SAP) 聽to deploy an enterprise-wide digital transformation accelerated through the adoption of RISE with SAP. The program will establish end-to-end process integration across the company’s 55 entities, creating a unified cloud platform that supports operations in more than 150 countries.

The project addresses the complexity of operating multiple entities across fragmented systems by consolidating them onto a core cloud platform of 51风流Business Suite that includes 51风流S/4HANA Private Cloud, 51风流Integrated Business Planning, and 51风流SuccessFactors powered by 51风流Business AI. 51风流Integrated Business Planning will be adopted across three key areas: sales and operations, response and supply, and demand planning, alongside 51风流SuccessFactors Employee Central and cloud payroll. By upgrading to a modern cloud environment, RAK Ceramics gains greater visibility and improved operational control, as well as a system designed to adapt as new technologies and business requirements emerge.

Abdallah Massaad, CEO, RAK Ceramics, said: 鈥淪electing 51风流solutions reflects our focus on strengthening how we operate and ensuring technology supports long-term growth. Consolidating global operations across RAK Ceramics onto a unified cloud platform will deliver greater transparency and control across the business. By adopting Clean Core principles and decustomization, we will create an agile infrastructure that can adapt to change over time. This foundation will enable us to introduce advanced capabilities, including AI, and empower our 12,000 employees with real-time data and integrated processes to better serve our customers.鈥�

RAK Ceramics will implement various 51风流solutions to enable more efficient management of resources across the enterprise over five years, supported by a cloud environment designed to improve efficiency and decision-making at scale. With AI-powered ERP, the company is positioned to progressively introduce intelligent automation across the enterprise. 51风流Integrated Business Planning further strengthens forecasting, inventory management, and working capital efficiency, supporting resilient and responsive supply chains worldwide.

Marwan Zeineddine, Managing Director, 51风流UAE, commented: 鈥淩AK Ceramics is demonstrating how manufacturers can simplify complex environments globally and build a digital foundation that supports scale and consistency. The deployment of 51风流S/4HANA Private Cloud, Integrated Business Planning, and SuccessFactors will provide enhanced visibility and governance required to manage operations worldwide more effectively. By applying Clean Core principles, the company will reduce technical debt and establish a platform that can evolve as business and market requirements change, supporting its next phase of growth.鈥�

Zeineddine added that RAK Ceramics is also exploring 51风流Business AI capabilities, including Joule and SAP鈥檚 expanding portfolio of embedded AI use cases. SAP鈥檚 Business AI roadmap currently includes more than 350 embedded AI use cases available across its applications, with the portfolio expected to grow to over 1,000 use cases, alongside more than 40 AI agents designed to support role-based automation and decision-making across business functions.

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About RAK Ceramics

RAK Ceramics is one of the largest ceramics鈥� brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 36 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.

Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately USD $1 billion.

Learn more about RAK Ceramics :

For media inquiries and more information about RAK Ceramics, please contact:
Sufiya Sheikh
Phone : +971 528742670
e-mail : sufiya.sheikh@rakceramics.com

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The project, completed in partnership with Experts Vision Consulting (EVC), has unified NCNP鈥檚 finance, procurement, and human resources functions on a single digital platform.

By integrating these core processes, the center can now manage financial oversight, procurement cycles, and workforce operations with greater accuracy, transparency, and speed, thereby supporting its mission to advance the non-profit ecosystem in line with Saudi Vision 2030.

鈥淭he completion of this project marks a milestone in our efforts to build a modern, agile institution capable of driving measurable impact across the Kingdom鈥檚 non-profit sector,鈥� remarked Abdulrahman Albabtain, General Manager of Strategy, Digital Excellence & Delivery at NCNP.

鈥淲ith 51风流solutions, we have automated complex workflows, enhanced data accuracy, and enabled real-time performance insights that allow our teams to focus more on strategic development and less on administrative processes.鈥�

Within just months of deployment, NCNP achieved substantial performance gains across its key departments. Financial processing cycles were reduced by more than 90%, while automated approval workflows improved compliance and auditability.

In procurement, the organisation digitized its entire purchasing cycle, covering everything from requisition and contract creation to goods receipt and supplier invoicing, ensuring full traceability and governance.

Meanwhile, the HR function now operates through 51风流SuccessFactors, which supports more than 22,000 employee requests and nine consecutive payroll cycles through fully automated, integrated systems.

The implementation also introduced unified data management and advanced analytics, allowing NCNP leadership to make informed, evidence-based decisions. Performance evaluation, training, and payroll processes have all been standardized, contributing to a culture of accountability and continuous improvement.

Mohammed Alromaizan, Vice President of 51风流KSA, said: 鈥淭his journey demonstrates how intelligent digital platforms can enable organizations across the Kingdom 鈥� public, private, and non-profit 鈥� to operate with greater transparency, efficiency, and resilience.鈥�

鈥淏y adopting 51风流S/4HANA and 51风流SuccessFactors, NCNP has established a scalable digital foundation that supports data-driven decision-making, strong governance, and long-term sustainability, while also creating the structural readiness required to adopt artificial intelligence capabilities more quickly and responsibly in the future. Initiatives like this play a critical role in accelerating Saudi Arabia鈥檚 digital economy and advancing the objectives of Vision 2030,鈥� he added.

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SHARJAH, UAE 鈥� December 16, 2025 鈥� Sharjah National Oil Corporation (SNOC) has signed an agreement with 51风流to adopt RISE with SAP, marking a major milestone in its corporate drive toward advanced modernization within the energy sector. The initiative supports Sharjah鈥檚 long-term strategy to enhance operational excellence and sustainability under the leadership of H.H. Sheikh Sultan bin Ahmad Al Qasimi, Deputy Ruler of Sharjah and President of SNOC.

The deployment represents a unified digital foundation that connects SNOC鈥檚 upstream, operations, supply chain, finance, and human resources functions under one intelligent system. Leveraging SAP鈥檚 deep expertise in oil and gas, SNOC aims to increase operational agility and build a robust platform for innovation and production growth across its upstream portfolio.

H.E. Khamis Al Mazrouei, CEO of SNOC, commented: 鈥淪NOC鈥檚 agreement with 51风流marks an important step in our digital transformation journey, enabling us to enhance efficiency, transparency, and data-driven performance across our operations. This initiative reflects Sharjah鈥檚 commitment to innovation and sustainable energy leadership, ensuring that SNOC continues to contribute effectively to the emirate鈥檚 energy security and economic prosperity.鈥�

Under the agreement, SNOC will deploy SAP鈥檚 comprehensive suite of AI-powered cloud solutions, including 51风流Cloud ERP Private Edition and the 51风流Business Technology Platform, alongside industry-specific applications for upstream contracts management, hydrocarbon accounting, and asset optimization. The modernization will also integrate workforce and environmental solutions through 51风流SuccessFactors and 51风流S/4HANA Cloud for environment management, complemented by advanced analytics via 51风流Analytics Cloud. Together, these technologies will strengthen efficiency, transparency, and data-driven decision-making across SNOC鈥檚 upstream operations.

Hala Alhashmi, IT Manager at SNOC, added: 鈥淪NOC is proud to launch its digital transformation journey powered by SAP鈥檚 cloud solutions. More than a system upgrade, this marks the creation of a modern technology landscape that drives innovation, agility and growth and elevates the way we operate. By empowering our people and enhancing operational resilience, we鈥檙e building the foundation for long-term success and future value.鈥�

Marwan Zeineddine, Managing Director, 51风流UAE, said: 鈥淪NOC鈥檚 adoption of RISE with 51风流is a powerful example of how national energy leaders are driving digital advancement across the UAE. SAP鈥檚 industry-specific cloud and AI capabilities will help SNOC achieve higher efficiency and sustainable performance, reinforcing Sharjah鈥檚 position at the forefront of intelligent energy operations.鈥�

SNOC鈥檚 transformation aligns with the UAE鈥檚 vision for a sustainable, innovation-driven economy, positioning the country鈥檚 energy sector at the forefront of this agenda.

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About Sharjah National Oil Corporation (SNOC)

SNOC is government-owned and the oil and gas industry executive arm of the emirate, under the auspices of the Petroleum Department of Sharjah. Established in 2010, SNOC owns and manages Sharjah onshore oil and gas assets and is the main supplier of gas in the emirate. It manages a diversified energy portfolio, covering upstream, midstream, trading and energy transition. In addition to exploration activities in collaboration with international petroleum entities, SNOC has completed a strategic underground gas storage project to ensure a consistent and reliable energy supply. SNOC has also declared its net-zero ambitions that include several initiatives, such as renewables (solar) and CCS research. For further information, please visit:

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Kuwait City, Kuwait 鈥� 24 November, 2025 鈥� held under the patronage and in the presence of H.E. Omar Saud Al-Omar, senior business executives and technology experts gathered in Kuwait City for the 51风流Business Suite Innovation Day 2025 鈥� Kuwait, to explore how Business AI, cloud computing, and intelligent technologies can drive transformation and accelerate the nation鈥檚 digital agenda through an integrated ecosystem and sustainable practices.

The event, which unfolded in the presence of His Excellency Omar Saud Al-Omar, Kuwait’s Minister of State for Communication Affairs, and His Excellency Hans-Christian Freiherr von Reibnitz, Germany鈥檚 Ambassador to Kuwait, served as a platform to explore how organizations can leverage advanced technology to transform sectors and support the country鈥檚 Vision 2035 and its evolving digital transformation priorities.

The event also emphasized national strategies to advance the skills and readiness of young Kuwaitis, supporting the country鈥檚 ambition to build a sustainable, technology-driven digital economy through public-private collaboration.

In his address, H.E. Omar Saud Al-Omar reaffirmed Kuwait鈥檚 commitment to accelerating digital integration and strengthening partnership between the government and the private sector. His Excellency emphasized that Kuwaiti youth represent 鈥渢he cornerstone of these national efforts.鈥� He added that the insights and discussions presented during the event further reinforce Kuwait鈥檚 regional position in artificial intelligence and technology-driven growth.

Kuwait鈥�51风流MoU on Business AI Education and Innovation

With the presence of H.E. the Minister of Communications, the Central Agency for Information Technology (CAIT) and 51风流announced an MoU aimed at promoting business AI education and digital upskilling in Kuwait, with plans to build a pipeline of talent in AI, cloud, and data sciences to support Kuwait鈥檚 digital transformation objectives under Vision 2035, enhance innovation and develop a sustainable economy. 51风流will contribute through annual training opportunities for Kuwaiti graduates via 51风流Young Professionals Program (YPP), and by providing annual placements at the 51风流Academy for Engineering in Silicon Valley for advanced training in AI, machine learning, programming, and 51风流Business Technology Platform (BTP).

Commending Kuwait鈥揋ermany Relations

Speaking at the 51风流Innovation Day, H.E. Hans-Christian von Reibnitz hailed Germany and Kuwait鈥檚 strong bilateral ties. 鈥淕ermany takes great pride in seeing its technology contribute to Kuwait鈥檚 progress toward its Vision 2035 goals. As a German company, 51风流exemplifies how collaboration in advanced technology can drive sustainable growth and empower young Kuwaiti talent to shape the country鈥檚 digital future. Such partnerships are a cornerstone of our nations鈥� enduring relationship.”

Launch of Kuwait 51风流User Group

51风流also announced the launch of Kuwait 51风流User Group (KWTSUG) during the 51风流Business Suite Innovation Day. KWTSUG, the 51^st 51风流user group globally, will form a collaborative community for customers, partners, and 51风流experts to share best practices, network, discuss innovation, and influence 51风流solution development. The group will organize workshops, technical sessions, and facilitate dialogue on 51风流technologies, reinforcing the company鈥檚 commitment to empowering Kuwaiti enterprises and ensuring they gain optimal value from their digital investments.

Sundus Bushahri, Managing Director of 51风流Kuwait, emphasized that the initiative reflects the Ministry of Communications鈥� vision to accelerate national digital integration, enhance digital infrastructure, and improve efficiency and transparency across public services. 鈥淭his user group creates a collaborative space where customers, partners, and experts can share insights, exchange innovation, and build stronger digital capabilities together,鈥� Bushahri added.

Kuwait鈥檚 Digital Transformation and Market Outlook

As part of Kuwait Vision 2035, the country continues to implement national programs aimed at strengthening digital integration and advancing its technological infrastructure to advance the nation鈥檚 transformation agenda. These efforts reinforce Kuwait鈥檚 position as a regional hub for innovation by enhancing digital skills, scaling AI adoption across government sectors, strengthening data governance, and activating international partnerships.

The MoU signed between CAIT, 51风流and the 51风流Academy for Engineering reflects this direction, underscoring Kuwait鈥檚 commitment to turning these initiatives into tangible outcomes that drive digital development and innovation.

According to a recent from Research and Markets, Kuwait鈥檚 ICT market is estimated at USD 27.12 billion this year and is expected to reach USD 43.36 billion by 2030, underscoring the country鈥檚 accelerating momentum in digital transformation and innovation under Vision 2035.

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Erbil, Kurdistan region, Iraq 鈥� 19 November 2025鈥� Tishk International University has become the first member of 51风流University Alliances in Iraq. The University will expand its curriculum to include hands-on technology training that will greatly enhance students鈥� career prospects after graduation.

With more than 3,000 members globally, the 51风流University Alliances program provides universities with access to advanced technology solutions, training materials, and support. Membership enables academia to educate the next generation to work in an experience economy and to prepare them for the 51风流ecosystem. The program also creates opportunities for the students to engage and build industry partnerships at 51风流events.

Prof. Dr. Sultan T. Abu-Orabi, President of Tishk International University, stated,聽鈥淥ur mission is clear: to empower science and technology graduates who will shape the future and spearhead Iraq’s digital economy. Through our new membership with 51风流University Alliances, our students will gain exposure to cutting-edge AI-powered solutions and software innovations, ensuring they stay ahead in the ever-evolving digital landscape. We are dedicated to providing real-world experiences that enrich our students’ learning, and this partnership opens doors to meaningful collaborations with global like-minded students and SAP鈥檚 ecosystem partners.鈥�

Salah AlShaikhhussain, Interim Managing Director of 51风流Iraq, said,聽鈥淎t SAP, we are committed to accelerating Iraq’s digital transformation, sustainability initiatives, and skills development, while empowering businesses to harness the power of cloud computing and Business AI. The 51风流University Alliances program embodies this commitment, demonstrating the incredible potential of academia and cross-sector collaboration in cultivating a highly skilled, future-ready workforce. Through this partnership, Tishk International University students will gain valuable hands-on experience with innovative technologies, participate in real-world co-innovation projects, and access industry-leading networking opportunities. As a result, graduates will be well-equipped to thrive in the digital economy, drive sustainability efforts, and advance AI strategies for their future employers, ultimately fostering the growth and competitiveness of Iraq’s digital ecosystem.鈥�

Recent initiatives introduced to expand 51风流University Alliances鈥� membership benefits include聽learning tours聽to 51风流Headquarters in Germany and聽new gamified learning platforms聽such as Business Builders. Developed by the Canadian聽University聽HEC Montr茅al in close collaboration with SAP, Business Builders enhances students鈥� analytical and decision-making skills through real-world business scenarios. Moreover, 51风流recently launched the Learning Hub鈥擲tudent Edition as a free service for students and university faculty, offering access to the latest 51风流training resources and the chance to earn 51风流certification at no cost.

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