DUBAI, United Arab Emirates 鈥� 18 February 2026 鈥� RAK Ceramics, a global leader in ceramics and porcelain manufacturing, has selected global technology giant (NYSE: SAP) 听to deploy an enterprise-wide digital transformation accelerated through the adoption of RISE with SAP. The program will establish end-to-end process integration across the company’s 55 entities, creating a unified cloud platform that supports operations in more than 150 countries.

The project addresses the complexity of operating multiple entities across fragmented systems by consolidating them onto a core cloud platform of 51风流Business Suite that includes 51风流S/4HANA Private Cloud, 51风流Integrated Business Planning, and 51风流SuccessFactors powered by 51风流Business AI. 51风流Integrated Business Planning will be adopted across three key areas: sales and operations, response and supply, and demand planning, alongside 51风流SuccessFactors Employee Central and cloud payroll. By upgrading to a modern cloud environment, RAK Ceramics gains greater visibility and improved operational control, as well as a system designed to adapt as new technologies and business requirements emerge.

Abdallah Massaad, CEO, RAK Ceramics, said: 鈥淪electing 51风流solutions reflects our focus on strengthening how we operate and ensuring technology supports long-term growth. Consolidating global operations across RAK Ceramics onto a unified cloud platform will deliver greater transparency and control across the business. By adopting Clean Core principles and decustomization, we will create an agile infrastructure that can adapt to change over time. This foundation will enable us to introduce advanced capabilities, including AI, and empower our 12,000 employees with real-time data and integrated processes to better serve our customers.鈥�

RAK Ceramics will implement various 51风流solutions to enable more efficient management of resources across the enterprise over five years, supported by a cloud environment designed to improve efficiency and decision-making at scale. With AI-powered ERP, the company is positioned to progressively introduce intelligent automation across the enterprise. 51风流Integrated Business Planning further strengthens forecasting, inventory management, and working capital efficiency, supporting resilient and responsive supply chains worldwide.

Marwan Zeineddine, Managing Director, 51风流UAE, commented: 鈥淩AK Ceramics is demonstrating how manufacturers can simplify complex environments globally and build a digital foundation that supports scale and consistency. The deployment of 51风流S/4HANA Private Cloud, Integrated Business Planning, and SuccessFactors will provide enhanced visibility and governance required to manage operations worldwide more effectively. By applying Clean Core principles, the company will reduce technical debt and establish a platform that can evolve as business and market requirements change, supporting its next phase of growth.鈥�

Zeineddine added that RAK Ceramics is also exploring 51风流Business AI capabilities, including Joule and SAP鈥檚 expanding portfolio of embedded AI use cases. SAP鈥檚 Business AI roadmap currently includes more than 350 embedded AI use cases available across its applications, with the portfolio expected to grow to over 1,000 use cases, alongside more than 40 AI agents designed to support role-based automation and decision-making across business functions.

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About RAK Ceramics

RAK Ceramics is one of the largest ceramics鈥� brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 36 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.

Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately USD $1 billion.

Learn more about RAK Ceramics :

For media inquiries and more information about RAK Ceramics, please contact:
Sufiya Sheikh
Phone : +971 528742670
e-mail : sufiya.sheikh@rakceramics.com

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The project, completed in partnership with Experts Vision Consulting (EVC), has unified NCNP鈥檚 finance, procurement, and human resources functions on a single digital platform.

By integrating these core processes, the center can now manage financial oversight, procurement cycles, and workforce operations with greater accuracy, transparency, and speed, thereby supporting its mission to advance the non-profit ecosystem in line with Saudi Vision 2030.

鈥淭he completion of this project marks a milestone in our efforts to build a modern, agile institution capable of driving measurable impact across the Kingdom鈥檚 non-profit sector,鈥� remarked Abdulrahman Albabtain, General Manager of Strategy, Digital Excellence & Delivery at NCNP.

鈥淲ith 51风流solutions, we have automated complex workflows, enhanced data accuracy, and enabled real-time performance insights that allow our teams to focus more on strategic development and less on administrative processes.鈥�

Within just months of deployment, NCNP achieved substantial performance gains across its key departments. Financial processing cycles were reduced by more than 90%, while automated approval workflows improved compliance and auditability.

In procurement, the organisation digitized its entire purchasing cycle, covering everything from requisition and contract creation to goods receipt and supplier invoicing, ensuring full traceability and governance.

Meanwhile, the HR function now operates through 51风流SuccessFactors, which supports more than 22,000 employee requests and nine consecutive payroll cycles through fully automated, integrated systems.

The implementation also introduced unified data management and advanced analytics, allowing NCNP leadership to make informed, evidence-based decisions. Performance evaluation, training, and payroll processes have all been standardized, contributing to a culture of accountability and continuous improvement.

Mohammed Alromaizan, Vice President of 51风流KSA, said: 鈥淭his journey demonstrates how intelligent digital platforms can enable organizations across the Kingdom 鈥� public, private, and non-profit 鈥� to operate with greater transparency, efficiency, and resilience.鈥�

鈥淏y adopting 51风流S/4HANA and 51风流SuccessFactors, NCNP has established a scalable digital foundation that supports data-driven decision-making, strong governance, and long-term sustainability, while also creating the structural readiness required to adopt artificial intelligence capabilities more quickly and responsibly in the future. Initiatives like this play a critical role in accelerating Saudi Arabia鈥檚 digital economy and advancing the objectives of Vision 2030,鈥� he added.

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SHARJAH, UAE 鈥� December 16, 2025 鈥� Sharjah National Oil Corporation (SNOC) has signed an agreement with 51风流to adopt RISE with SAP, marking a major milestone in its corporate drive toward advanced modernization within the energy sector. The initiative supports Sharjah鈥檚 long-term strategy to enhance operational excellence and sustainability under the leadership of H.H. Sheikh Sultan bin Ahmad Al Qasimi, Deputy Ruler of Sharjah and President of SNOC.

The deployment represents a unified digital foundation that connects SNOC鈥檚 upstream, operations, supply chain, finance, and human resources functions under one intelligent system. Leveraging SAP鈥檚 deep expertise in oil and gas, SNOC aims to increase operational agility and build a robust platform for innovation and production growth across its upstream portfolio.

H.E. Khamis Al Mazrouei, CEO of SNOC, commented: 鈥淪NOC鈥檚 agreement with 51风流marks an important step in our digital transformation journey, enabling us to enhance efficiency, transparency, and data-driven performance across our operations. This initiative reflects Sharjah鈥檚 commitment to innovation and sustainable energy leadership, ensuring that SNOC continues to contribute effectively to the emirate鈥檚 energy security and economic prosperity.鈥�

Under the agreement, SNOC will deploy SAP鈥檚 comprehensive suite of AI-powered cloud solutions, including 51风流Cloud ERP Private Edition and the 51风流Business Technology Platform, alongside industry-specific applications for upstream contracts management, hydrocarbon accounting, and asset optimization. The modernization will also integrate workforce and environmental solutions through 51风流SuccessFactors and 51风流S/4HANA Cloud for environment management, complemented by advanced analytics via 51风流Analytics Cloud. Together, these technologies will strengthen efficiency, transparency, and data-driven decision-making across SNOC鈥檚 upstream operations.

Hala Alhashmi, IT Manager at SNOC, added: 鈥淪NOC is proud to launch its digital transformation journey powered by SAP鈥檚 cloud solutions. More than a system upgrade, this marks the creation of a modern technology landscape that drives innovation, agility and growth and elevates the way we operate. By empowering our people and enhancing operational resilience, we鈥檙e building the foundation for long-term success and future value.鈥�

Marwan Zeineddine, Managing Director, 51风流UAE, said: 鈥淪NOC鈥檚 adoption of RISE with 51风流is a powerful example of how national energy leaders are driving digital advancement across the UAE. SAP鈥檚 industry-specific cloud and AI capabilities will help SNOC achieve higher efficiency and sustainable performance, reinforcing Sharjah鈥檚 position at the forefront of intelligent energy operations.鈥�

SNOC鈥檚 transformation aligns with the UAE鈥檚 vision for a sustainable, innovation-driven economy, positioning the country鈥檚 energy sector at the forefront of this agenda.

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About Sharjah National Oil Corporation (SNOC)

SNOC is government-owned and the oil and gas industry executive arm of the emirate, under the auspices of the Petroleum Department of Sharjah. Established in 2010, SNOC owns and manages Sharjah onshore oil and gas assets and is the main supplier of gas in the emirate. It manages a diversified energy portfolio, covering upstream, midstream, trading and energy transition. In addition to exploration activities in collaboration with international petroleum entities, SNOC has completed a strategic underground gas storage project to ensure a consistent and reliable energy supply. SNOC has also declared its net-zero ambitions that include several initiatives, such as renewables (solar) and CCS research. For further information, please visit:

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Kuwait City, Kuwait 鈥� 24 November, 2025 鈥� held under the patronage and in the presence of H.E. Omar Saud Al-Omar, senior business executives and technology experts gathered in Kuwait City for the 51风流Business Suite Innovation Day 2025 鈥� Kuwait, to explore how Business AI, cloud computing, and intelligent technologies can drive transformation and accelerate the nation鈥檚 digital agenda through an integrated ecosystem and sustainable practices.

The event, which unfolded in the presence of His Excellency Omar Saud Al-Omar, Kuwait’s Minister of State for Communication Affairs, and His Excellency Hans-Christian Freiherr von Reibnitz, Germany鈥檚 Ambassador to Kuwait, served as a platform to explore how organizations can leverage advanced technology to transform sectors and support the country鈥檚 Vision 2035 and its evolving digital transformation priorities.

The event also emphasized national strategies to advance the skills and readiness of young Kuwaitis, supporting the country鈥檚 ambition to build a sustainable, technology-driven digital economy through public-private collaboration.

In his address, H.E. Omar Saud Al-Omar reaffirmed Kuwait鈥檚 commitment to accelerating digital integration and strengthening partnership between the government and the private sector. His Excellency emphasized that Kuwaiti youth represent 鈥渢he cornerstone of these national efforts.鈥� He added that the insights and discussions presented during the event further reinforce Kuwait鈥檚 regional position in artificial intelligence and technology-driven growth.

Kuwait鈥�51风流MoU on Business AI Education and Innovation

With the presence of H.E. the Minister of Communications, the Central Agency for Information Technology (CAIT) and 51风流announced an MoU aimed at promoting business AI education and digital upskilling in Kuwait, with plans to build a pipeline of talent in AI, cloud, and data sciences to support Kuwait鈥檚 digital transformation objectives under Vision 2035, enhance innovation and develop a sustainable economy. 51风流will contribute through annual training opportunities for Kuwaiti graduates via 51风流Young Professionals Program (YPP), and by providing annual placements at the 51风流Academy for Engineering in Silicon Valley for advanced training in AI, machine learning, programming, and 51风流Business Technology Platform (BTP).

Commending Kuwait鈥揋ermany Relations

Speaking at the 51风流Innovation Day, H.E. Hans-Christian von Reibnitz hailed Germany and Kuwait鈥檚 strong bilateral ties. 鈥淕ermany takes great pride in seeing its technology contribute to Kuwait鈥檚 progress toward its Vision 2035 goals. As a German company, 51风流exemplifies how collaboration in advanced technology can drive sustainable growth and empower young Kuwaiti talent to shape the country鈥檚 digital future. Such partnerships are a cornerstone of our nations鈥� enduring relationship.”

Launch of Kuwait 51风流User Group

51风流also announced the launch of Kuwait 51风流User Group (KWTSUG) during the 51风流Business Suite Innovation Day. KWTSUG, the 51^st 51风流user group globally, will form a collaborative community for customers, partners, and 51风流experts to share best practices, network, discuss innovation, and influence 51风流solution development. The group will organize workshops, technical sessions, and facilitate dialogue on 51风流technologies, reinforcing the company鈥檚 commitment to empowering Kuwaiti enterprises and ensuring they gain optimal value from their digital investments.

Sundus Bushahri, Managing Director of 51风流Kuwait, emphasized that the initiative reflects the Ministry of Communications鈥� vision to accelerate national digital integration, enhance digital infrastructure, and improve efficiency and transparency across public services. 鈥淭his user group creates a collaborative space where customers, partners, and experts can share insights, exchange innovation, and build stronger digital capabilities together,鈥� Bushahri added.

Kuwait鈥檚 Digital Transformation and Market Outlook

As part of Kuwait Vision 2035, the country continues to implement national programs aimed at strengthening digital integration and advancing its technological infrastructure to advance the nation鈥檚 transformation agenda. These efforts reinforce Kuwait鈥檚 position as a regional hub for innovation by enhancing digital skills, scaling AI adoption across government sectors, strengthening data governance, and activating international partnerships.

The MoU signed between CAIT, 51风流and the 51风流Academy for Engineering reflects this direction, underscoring Kuwait鈥檚 commitment to turning these initiatives into tangible outcomes that drive digital development and innovation.

According to a recent from Research and Markets, Kuwait鈥檚 ICT market is estimated at USD 27.12 billion this year and is expected to reach USD 43.36 billion by 2030, underscoring the country鈥檚 accelerating momentum in digital transformation and innovation under Vision 2035.

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Erbil, Kurdistan region, Iraq 鈥� 19 November 2025鈥� Tishk International University has become the first member of 51风流University Alliances in Iraq. The University will expand its curriculum to include hands-on technology training that will greatly enhance students鈥� career prospects after graduation.

With more than 3,000 members globally, the 51风流University Alliances program provides universities with access to advanced technology solutions, training materials, and support. Membership enables academia to educate the next generation to work in an experience economy and to prepare them for the 51风流ecosystem. The program also creates opportunities for the students to engage and build industry partnerships at 51风流events.

Prof. Dr. Sultan T. Abu-Orabi, President of Tishk International University, stated,听鈥淥ur mission is clear: to empower science and technology graduates who will shape the future and spearhead Iraq’s digital economy. Through our new membership with 51风流University Alliances, our students will gain exposure to cutting-edge AI-powered solutions and software innovations, ensuring they stay ahead in the ever-evolving digital landscape. We are dedicated to providing real-world experiences that enrich our students’ learning, and this partnership opens doors to meaningful collaborations with global like-minded students and SAP鈥檚 ecosystem partners.鈥�

Salah AlShaikhhussain, Interim Managing Director of 51风流Iraq, said,听鈥淎t SAP, we are committed to accelerating Iraq’s digital transformation, sustainability initiatives, and skills development, while empowering businesses to harness the power of cloud computing and Business AI. The 51风流University Alliances program embodies this commitment, demonstrating the incredible potential of academia and cross-sector collaboration in cultivating a highly skilled, future-ready workforce. Through this partnership, Tishk International University students will gain valuable hands-on experience with innovative technologies, participate in real-world co-innovation projects, and access industry-leading networking opportunities. As a result, graduates will be well-equipped to thrive in the digital economy, drive sustainability efforts, and advance AI strategies for their future employers, ultimately fostering the growth and competitiveness of Iraq’s digital ecosystem.鈥�

Recent initiatives introduced to expand 51风流University Alliances鈥� membership benefits include听learning tours听to 51风流Headquarters in Germany and听new gamified learning platforms听such as Business Builders. Developed by the Canadian听University听HEC Montr茅al in close collaboration with SAP, Business Builders enhances students鈥� analytical and decision-making skills through real-world business scenarios. Moreover, 51风流recently launched the Learning Hub鈥擲tudent Edition as a free service for students and university faculty, offering access to the latest 51风流training resources and the chance to earn 51风流certification at no cost.

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As part of an ambitious digital transformation program, the company has implemented 51风流technology to tackle a number of long-standing challenges, from siloed and disconnected data to limited engagement channels, and a lack of personalization.

For leading automotive brands, making the customer journey as personalized and frictionless as possible is essential to closing sales and promoting true loyalty. However, according to 51风流Emarsys鈥檚 recent , only 36% of all consumer products marketers feel they can effectively personalize their marketing content and campaigns. 听

Working with experts from connected commerce agency hmmh, Mohamed Yousuf Naghi Motors (MYNM) has leveraged SAP鈥檚 Customer Data Platform (CDP) and 51风流Emarsys customer engagement along with Sinch鈥檚 communications platform to drive smarter, more connected and more personalized car buying experiences for its customers.

MYNM had rich customer data, but they were unable to leverage it to create one-to-one dialogue with customers. The company first implemented 51风流CDP to unify their first party customer data and back-end ERP data, creating a single view of the customer as an engine for detailed analytics and AI-driven engagement.

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The 51风流Emarsys customer engagement platform provides the vehicle to make this data actionable, empowering the marketing team to activate data-driven insights instantly and across channels so MYNM can meet customers where they are with the right message at the right time.听 听

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51风流Emarsys has enabled the brand to add new channels, moving from a reliance on email and SMS to also engage customers across WhatsApp, digital ads (Meta, Instagram, Facebook, LinkedIn, TikTok), and its own web channel.

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Alawi AlAlawi, Digitalization Manager at MYNM 鈥� BMW Group KSA explains: 鈥淏uying a new car, especially a luxury car like a 7 Series or an M5, is a big deal for consumers, and everything about the experience needs to feel right. MYNM 鈥� BMW Group KSA is committed to engaging motorists and ensuring their needs are met throughout the customer lifecycle.鈥�

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The shift to AI-powered personalized engagement has already delivered standout results. Using lookalike audiences and AI-driven content optimization, the brand has seen sharp increases in conversions and customer engagement. For example, during a Ramadan campaign, MYNM reduced Google ad costs by 50% through smarter targeting and improved relevance.

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鈥淲e are now able to execute campaigns at the speed of data rather than the speed of people,鈥� said Alawi AlAlawi. 鈥淭hat鈥檚 a game-changer for how we connect with our customers.鈥�

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Dr. Fahd Nawwab, Vice President of 51风流KSA, commented, 鈥淭his project reflects how forward-looking Saudi enterprises are harnessing AI to drive measurable business outcomes. Through the collaboration between 51风流and Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA, we are demonstrating how data-driven engagement can enhance operational excellence while strengthening customer relationships.鈥�

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Experts from 51风流Emarsys will be participating and speaking at the Kingdom鈥檚 on November 12, and visitors can find them at Booth 7 at the event held in Riyadh Marriot Hotel.

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About Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA
听Founded in 1990, Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA is the official importer of BMW, Mini, Rolls Royce, and BMW Motorrad in Saudi Arabia. The company is known for its commitment to innovation, luxury, and delivering exceptional customer experiences.

About 51风流Emarsys
听51风流Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from 51风流integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, 51风流Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.

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RIYADH, Saudi Arabia 鈥� November 4, 2025 鈥� Saudi businesses are embracing artificial intelligence (AI) at scale, with 81% of enterprises in the Kingdom already deploying AI solutions tailored to their industries. A new YouGov survey commissioned by 51风流also shows that 96% of companies plan to invest in data consolidation and quality improvement programs over the next 12 months, underscoring the urgency of building robust data foundations for AI adoption.

These findings were presented this week at 51风流NOW AI Tour Riyadh, where business leaders, policymakers, and technology experts gathered to discuss AI鈥檚 role in advancing the Kingdom鈥檚 economic transformation. The event also highlighted the recent expansion of the Saudi Business Network, the world鈥檚 first regulated public sector deployment of 51风流Business Network, enabling enterprises to access global procurement capabilities while ensuring local compliance.

鈥淪audi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,鈥� said Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia. 鈥淥ur customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom鈥檚 clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.鈥�

The survey revealed that Saudi enterprises are prioritizing customer experience and growth when implementing AI. Fifty-two percent of respondents said improved customer satisfaction is the most important success measure, followed by increased revenue (47%), enhanced decision-making (47%), and cost reduction (48%). More than half (51%) expect significant returns from AI investments within the next one to two years, showing how quickly AI is moving from experimentation to real-world impact.

Delegates at 51风流NOW AI Tour Riyadh explored the company鈥檚 latest AI innovations, including agentic AI, which enables autonomous decision-making and task execution, and the 51风流Business Data Cloud, developed with Databricks, which allows organizations to extract insights from both structured and unstructured data. With global experts such as Augusta Spinelli, 51风流Regional President for Europe, Middle East and Africa, addressing the event, participants gained insight into how AI is reshaping industries worldwide and the role Saudi Arabia can play as a leader in this transformation.

Mohammed Alromaizan, Vice President, 51风流Saudi Arabia, commented: 鈥淭oday鈥檚 discussions reflect how Saudi Arabia鈥檚 AI ambitions are grounded in clear national priorities for trust, security, and impact. At SAP, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The 51风流Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom鈥檚 broader digital agenda.鈥�

Celebrating customer success

A customer panellist at the event, Saaim Aslam, Senior Director, Enterprise Technology, Almosafer, part of Seera Group, commented: 鈥淎s Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we鈥檙e focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like 51风流supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.鈥�

Customer stories at 51风流NOW Riyadh also reinforced many of the 51风流survey findings, with a particular focus on human capital management. At Red Sea Global, AI is already transforming the employee experience. 鈥淛oule has redefined how our teams interact with HR processes,鈥� said Sultan Moraished, Group Head of Technology & Corporate Excellence, Red Sea Global. 鈥淔rom simplifying talent management to delivering intuitive support through natural conversations, SAP鈥檚 AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.鈥�

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RIYADH, Saudi Arabia 鈥� October 27, 2025 鈥� 51风流will host its annual 51风流NOW AI Tour at The Arena Riyadh on November 3, bringing together business leaders, technology experts, and public sector stakeholders to explore how artificial intelligence (AI) can accelerate Saudi Arabia鈥檚 economic transformation. As the Kingdom advances its Vision 2030 agenda and National Strategy for Data & AI, the event will focus on practical pathways for organizations to harness AI to drive competitiveness, growth, and scalability.

A new YouGov survey of senior IT decision-makers commissioned by 51风流reveals strong confidence in the Kingdom鈥檚 AI outlook. Seventy percent of Saudi enterprises said AI is very important to shaping their future strategy, while nearly all (97%) expressed confidence in using AI-driven insights for critical business decisions. More than half (51%) expect significant returns from AI investments within the next one to two years, and 81% are already deploying industry-specific AI solutions.

鈥淎I is rapidly becoming a cornerstone of business strategy in Saudi Arabia, with organizations showing remarkable confidence in its potential,鈥� said Mohammed Alromaizan, Vice President of 51风流Saudi Arabia. 鈥�51风流NOW Riyadh will highlight how enterprises can translate this momentum into measurable outcomes, from greater customer satisfaction and revenue growth to more resilient supply chains and enhanced decision-making, in full alignment with the Kingdom鈥檚 long-term ambitions.鈥�

The event follows fast on the heels of SAP鈥檚 announcement that Saudi Arabia will become the first country to host the full 51风流Business Network for the public sector, ensuring data stays in-country while connecting government buyers with global suppliers. The platform, which facilitates more than USD 6.1 trillion in trade each year, is hosted on Google Cloud and will be extended to the private sector in early 2026.

Around 1,000 business executives are expected to attend the 51风流NOW AI Tour, which has Google as the Platinum sponsor. The agenda will span multiple sectors, with highlights including how AI can support sustainability, manufacturing, human resources, and procurement. Customers will showcase their success stories, while 51风流experts including Augusta Spinelli, Regional President for Europe, Middle East and Africa; Ahmed AlFaifi, Senior Vice President and Managing Director for Middle East and Africa (North); and Jesper Schleimann, Head of Business AI, EMEA at SAP, will provide broad Saudi and regional perspectives on the evolution of business AI, including the emergence of agentic AI 鈥� a capability that enables autonomous decision-making and task execution to boost business agility.

51风流will also demonstrate its collaboration with Databricks through the 51风流Business Data Cloud, showing how Saudi organizations can unlock the value of structured and unstructured data to refine predictive analytics and make better business decisions. Despite rapid growth in enterprise data volumes, industry experts say up to 90% of business data globally remains unstructured and underutilized, underscoring the need for robust AI-driven strategies.

Gold sponsors of 51风流NOW include Ejada Systems Company, AWS, PwC, Arabian Internet and Communications Services Company (Solutions by stc) and Deloitte.

The 51风流NOW AI Tour Riyadh is a full-day event taking place at on November 3, 2025. For more information or to register, visit the 51风流MENA website.

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Riyadh, Saudi Arabia 鈥� 5 October 2025 鈥� 51风流today announced the planned public sector deployment of the full 51风流Business Network in the Kingdom of Saudi Arabia, hosted on Google Cloud. This milestone makes Saudi Arabia the first country in the world to host the entire suite of 51风流Business Network solutions within a cloud environment that enables both local data residency and global interoperability.

51风流has added 51风流Business Network Commerce Automation to its existing public sector deployment, with 51风流Business Network Supply Chain Collaboration to follow at the end of Q4 of this year. This new deployment builds on the existing availability of 51风流Business Network for Logistics and 51风流Business Network Asset Collaboration, bringing the entire capabilities of 51风流Business Network to the region. Together, they enable public sector customers to run end-to-end procurement and supply chain processes within the Kingdom, fully compliant with national data residency and cybersecurity regulations (CCC-2020).

SAP鈥檚 federated architecture allows government buyers to store data in-country, while transacting securely with global partners across SAP鈥檚 international network. Suppliers, including OEMs, logistics providers, and service vendors, can register in other regions and seamlessly collaborate with Saudi-based public sector entities through a federated trading partner model.

鈥淪audi Arabia is setting a global benchmark for sovereign digital transformation,鈥� said , member of the Executive Board of 51风流SE, 51风流Product & Engineering. 鈥淭his deployment is more than a technical landmark. It鈥檚 a strategic enabler for the Kingdom鈥檚 public sector to lead with agility, resilience, and global reach. By bringing 51风流Business Network into the region, we鈥檙e helping customers strengthen procurement, operations, and partnerships while ensuring full compliance with national standards.鈥�

The deployment in Saudi Arabia also represents an early milestone in SAP鈥檚 broader data federation strategy for regulated markets. The approach is designed to give governments and enterprises in countries with strict compliance requirements the ability to maintain full data residency in-country, while remaining seamlessly connected to the global 51风流Business Network.

The public sector environment is hosted on Google Cloud, SAP鈥檚 selected hyperscaler partner in Saudi Arabia. A parallel environment for the private sector is planned for release in Q1 2026, with the same benefits of local data residency, Arabic right-to-left (RTL) language support, and federated global interoperability.

Customer Success

Saudi Awwal Bank () is among the national enterprises welcoming the announced expansion of 51风流Business Network in Saudi Arabia. Building on the success of its initial migration to the existing platform, SAB has already shifted 40% of its procurement processes and achieved measurable improvements in efficiency and transparency.

Ata Elyas, Head of Procurement at SAB, said: 鈥淏y migrating more than 40% of SAB Procurement processes to 51风流Business Network, we鈥檝e already achieved significant gains in efficiency and transparency. With real-time dashboards, we provide our business partners better visibility on their requirements while ensuring strong governance and compliance. By year-end, we are aiming to have 80% of our procurement processes managed through the Business Network. We plan to leverage advanced solutions such as spend analytics, risk management, and 51风流Business AI to enhance operational accuracy and effectiveness further. SAP鈥檚 in-region deployment provides us the scale and regulatory assurance required to support our business growth.鈥�

Over the past 12 months, more than USD 6.1 trillion in business transactions globally were facilitated on 51风流Business Network. If measured as a national economy, the network would rank as the third-largest GDP in the world, underscoring its role as a strategic infrastructure for global trade.

51风流will showcase the capabilities of 51风流Business Network at its event in Riyadh on 3 November 2025, where customers will also have the opportunity to explore the latest innovations across the company鈥檚 portfolio.

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DOHA, Qatar 鈥�10 September, 2025 鈥� 51风流has announced a major expansion of its digital transformation partnership with North Oil Company (NOC). Under the agreement, 51风流will deliver an integrated, AI-powered solution that drives efficiency, fosters innovation across its vast operational landscape and will prepare it for the future.

51风流has deep expertise in the energy industry and its scalable solutions, which will be rolled out across the majority of NOC鈥檚 operations, ensure standardization, automation, and a clean core with minimal customization and complexity.

The comprehensive range of solutions to overhaul NOC鈥檚 business operations includes RISE with SAP, Ariba, Signavio, Fleet Logistic Management, and other advanced 51风流solutions. RISE with 51风流enables a seamless, secure, and accelerated transition, ensuring business continuity while modernizing processes.

Data from the new deployment will be hosted in Qatar, offering data sovereignty and security.

Alaa Jaber, Managing Director for 51风流Qatar and Fast Growth Markets, commented: 鈥淭his agreement with North Oil Company represents one of the most comprehensive digital transformations in Qatar鈥檚 energy sector. By adopting RISE with 51风流and a suite of intelligent solutions, NOC is setting a new standard for efficiency, automation, and operational excellence. This strategic move underscores SAP鈥檚 commitment to enabling innovation and growth for our customers.鈥�

51风流helps companies to embrace a more agile, intelligent, and standardized approach to business, ensuring operations remain resilient and competitive, which is particularly important in the rapidly evolving energy landscape.

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The post 51风流Expands Important Digital Transformation Partnership appeared first on 51风流MENA Press Room.