As part of its participation, 51风流will host a press conference on April 9^th to mark the signing of a major strategic partnership reflecting its continued commitment to supporting digital transformation initiatives in Africa.

STRENGHTENING COLLABORATION TO ACCELERATE AFRICA鈥橲 DIGITAL TRANSFORMATION

During GITEX Africa, 51风流Francophone Africa will officially join a major continental initiative supporting digital transformation and organizational competitiveness. This signing represents an important milestone in SAP鈥檚 engagement in Africa and reflects its long-term commitment to fostering collaboration, enabling innovation, and contributing to sustainable economic development.

This strategic initiative is designed to support both public- and private-sector african organizations in addressing key challenges related to digitalization, including the modernization of infrastructure, the adoption of data-driven approaches, and the strengthening of digital capabilities and skills. It also reflects a shared ambition to accelerate the continent鈥檚 integration into the global digital economy and to unlock new opportunities for growth and competitiveness.

The press conference that will take place on April 9^th, will also feature customer perspectives, highlighting how organizations are leveraging 51风流solutions to improve operational efficiency, strengthen resilience, and support their ongoing transformation initiatives.

鈥淥rganizations today require integrated solutions that enable them to operate with greater visibility, agility, and control,鈥� said Hicham Iraqi Houssaini, 51风流Francophone Africa Managing Director. 鈥淭his strategic milestone reflects our continued commitment to supporting Africa鈥檚 digital transformation by working closely with our partners and customers to deliver long-term value.鈥�

51风流SUPPORTING TRANSFORMATION ACROSS KEY INDUSTRIES

51风流Francophone Africa works closely with customers and partners across a wide range of industries, supporting organizations in their transformation journeys through integrated technologies and deep industry expertise.

In highly regulated sectors such as pharmaceuticals, 51风流solutions support compliance requirements and end-to-end traceability, enabling organizations to enhance quality control and reduce operational risks. In construction, 51风流helps improve project governance, cost control, and operational efficiency through integrated project and asset management solutions. In the education sector, 51风流supports institutions in modernizing the student lifecycle, streamlining administrative processes, and enabling data-driven decision-making.

鈥淒igital transformation lies at the core of the NETIS Group鈥檚 strategy,鈥� Aymeric Briones, finance director at NETIS group. 鈥淲ith 51风流solutions, implemented by our system integrator Skatys, we are standardizing and harmonizing processes across all our subsidiaries, enhancing end-to-end visibility, and laying a strong foundation for our next phase of growth driven by Data and Artificial Intelligence.鈥�

Through its portfolio of enterprise applications, data platforms, and intelligent technologies, 51风流continues to support organizations in improving performance, enhancing resilience, and driving sustainable growth across the continent.

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DUBAI, UAE 鈥�15 December, 2025 鈥� Business leaders from regional and global organizations gathered at SAP鈥檚 Dubai headquarters recently for the first Employee Resource Group (ERG) Summit in the Middle East and North Africa, co-led by the 51风流UAE Business Women鈥檚 Network (BWN) and the ERG Leader Summit. The event brought together diversity and inclusion professionals, ERG leaders, and executives from across industries to explore how employee networks can accelerate innovation and shape more inclusive, high-performing workplaces.

ERGs are employee-led groups that advance inclusion and belonging within organizations. Originating in the US during the civil rights movement, they have evolved globally into business enablers that connect people with shared goals and experiences. The Dubai summit, themed 鈥淭hink Big. Act Small. Beyond the Cupcakes,鈥� encouraged participants to move beyond symbolic gestures and focus instead on measurable outcomes that align with business strategy.

鈥淓mployee Resource Groups are strategic partners collaborating to drive cultural and commercial impact,鈥� Sheryl Miller, CEO of the ERG Leader Summit and a speaker at the event says. 鈥淏y equipping ERG leaders with frameworks and metrics to measure success, we can ensure their passion translates into progress that is visible, valued, and sustained.鈥�

According to Meena Confait, Global Co-Chair of SAP鈥檚 Business Women鈥檚 Network, inclusion has become a core part of how modern organizations strengthen performance. 鈥淭he conversations at this summit focused on how ERG leaders can anchor their work in evidence, build accountability, and link inclusion to day-to-day decision-making.鈥�

Representation and meaningful inclusion of people of determination were key to the conversation. Shuruk Elwarrak, Founder and CEO of Enabled, says, 鈥淐reating accessible and equitable workplaces is not a side initiative 鈥� it鈥檚 essential to how we build sustainable, competitive economies. The conversations at this summit showed that inclusion done right is not only about fairness but about business strength.鈥�

From the corporate sector, Sheriza Bazari, Diversity, Integration & Belonging Lead at Etihad Airways, adds that the discussions resonated strongly with the airline鈥檚 own priorities. 鈥淎t Etihad, our employee communities 鈥� Women of Etihad, Youth of Etihad, and the upcoming People of Determination network 鈥� are moving from passion to impact. This summit reinforced the need for clear metrics, leadership accountability, and purpose that connects across generations.鈥�

51风流BWN鈥檚 Confait notes that the summit reflected a growing regional appetite for structured collaboration between organizations committed to inclusion. She believes stronger cooperation between private companies and public-sector institutions will be essential for building ERG models that deliver measurable business impact, helping workplaces across the Gulf link belonging with innovation and long-term performance.

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DUBAI, UAE 鈥� 12 June 2025 鈥� 51风流University Alliances has launched its Business AI Roadshow in the UAE as the latest in a series of collaborations aimed at equipping young people across the Middle East with in-demand technology skills. The UAE interactive tour 鈥� which was launched in collaboration with the 51风流Business Women鈥檚 Network and in partnership with Deloitte and Zayed University 鈥� introduces university students to real-world applications of AI in business while demonstrating how 51风流technologies are shaping the future of work.

“Through these programs, we鈥檙e helping to nurture a new generation of talent that will lead the digital transformation of the region,” said Marwan Zeineddine, Managing Director of 51风流UAE. “Empowering youth with advanced skills in AI and digital technologies is essential for building the knowledge economies of tomorrow.”

At each stop on the Business AI Roadshow, students participate in live demonstrations and hands-on activities that illustrate the role of AI in solving complex business challenges. The sessions also explore how companies across industries are embedding AI into their core operations. Participating students gain practical insight into how to navigate and thrive in a digital-first workplace.

The roadshow builds on the success of SAP’s inaugural MENA Learning Tour to the company鈥檚 global headquarters in Walldorf, Germany. There, select students from the region鈥檚 universities met 51风流executives including CEO Christian Klein and gained exposure to cutting-edge innovation through workshops, labs, and career mentorship opportunities. Students were given the opportunity to pitch business cases, explore new approaches to design thinking and agile collaboration, and experience what it is like working at SAP.

The response from students was overwhelmingly positive. Mouza Alnuaimi, an Information Technology and Network Security student at Zayed University, UAE, said: 鈥淔rom day one, we were immersed in a learning journey, from Design Thinking sessions on AI to engaging with professional mentors. Living a day alongside 51风流employees and experiencing their passion was inspiring.鈥�

Launch of 51风流Learning Hub for Students

These learning initiatives are part of a wider effort by 51风流to strengthen links between academia and industry. Central to this is the global launch of the 51风流Learning Hub, Student Edition, which offers university students flexible, online access to over 1,500 learning assets including interactive e鈥憀earning courses, expert-led webinars, and hands鈥憃n practice systems. Through the Hub, students can follow curated learning paths aligned to emerging job roles in AI, data analytics, and enterprise resource planning.

Beyond self鈥憄aced study, the Hub provides exclusive access to community-led study groups and live Q&A sessions with 51风流experts, enabling peer collaboration and real鈥憈ime feedback. Learners can earn industry-recognized 51风流certifications, from Associate to Professional levels, and showcase digital badges on their professional profiles. By democratizing access to cutting-edge 51风流content, the Learning Hub empowers students to build in-demand skills and stand out in today鈥檚 competitive job market.

SAP鈥檚 education programs support national transformation agendas across the region by helping build digital talent pipelines and by fostering inclusive, innovation-driven economies.

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Baghdad, Iraq 鈥� May 1, 2025 鈥� SAP, a global leader in Business AI and enterprise application software, has officially opened its new office in Iraq, reinforcing its long-term commitment to the country鈥檚 digital transformation and economic growth. By establishing a direct presence in Iraq, 51风流aims to be closer to its customers, providing tailored support to help businesses and government institutions accelerate their digital initiatives. This strategic move is part of SAP鈥檚 broader effort to enhance its investments, scale its operations, and drive innovation across the Iraqi market.

Scaling Investments and Resources for a Digital Iraq

Recognizing Iraq鈥檚 growing need for intelligent technologies, 51风流is increasing its investments to help businesses and government institutions harness the power of cloud computing, data analytics, and artificial intelligence. By deploying solutions such as 51风流S/4HANA Cloud, Iraqi organizations can enhance operational efficiency, strengthen governance, and drive sustainable economic growth.

鈥淎s Iraq accelerates its digital transformation, 51风流is committed to playing a key role in supporting the country鈥檚 long-term vision for economic growth and technological advancement,鈥� said Saquib Ahmed, Managing Director of 51风流in Iraq. 鈥淲ith the opening of our new office, we are taking a significant step in deepening our engagement with Iraqi customers, ensuring that we are not just providing technology but also working side by side with them to create value, enhance efficiencies, and drive sustainable progress. Our investments in innovation, education, and AI-driven solutions are designed to help Iraq build a resilient, future-ready economy that embraces global best practices, fosters local talent, and enhances competitiveness on a global scale.鈥�

Developing Iraq鈥檚 Future Workforce Through Digital Skills Programs

As part of its long-term vision for Iraq, 51风流is investing in upskilling young professionals and closing the digital skills gap:

1. 51风流Young Professionals Program (YPP). This free initiative equips recent university graduates in Iraq with 51风流certifications, hands-on training in cloud technologies and intelligent enterprise solutions, and career readiness skills. The program enhances employability by connecting graduates with hiring companies in the 51风流ecosystem, while also developing essential soft skills such as communication, teamwork, and problem-solving.
2. 51风流Engineering Academy in the United States. Through close collaboration with Iraqi customers, 51风流has enabled dozens of Iraqi students to gain advanced technology and leadership training at the 51风流Engineering Academy. Participants are exposed to cutting-edge innovations shaping global industries, equipping them with critical leadership skills and hands-on training in SAP鈥檚 most advanced software solutions, ensuring they are well-prepared to drive the country鈥檚 digital transformation.
3. 51风流Learning Hub and 51风流Student Zone. In a further effort to build Iraq鈥檚 technology talent, 51风流has made its 51风流Learning Hub available free of charge for all Iraqis, granting them access to a vast array of on-demand learning resources that cover 51风流technologies, products, and business processes. Additionally, the 51风流Student Zone is being leveraged by two Iraqi universities鈥�University of Shatt Al-Arab and Southern Technical University鈥攖o provide students with direct exposure to SAP鈥檚 digital training curricula, ensuring they develop in-demand skills that align with the needs of a modern, innovation-driven economy.

51风流NOW Baghdad: Showcasing the Future of Business AI

To further highlight the potential of digital transformation in Iraq, 51风流recently hosted 51风流NOW Baghdad, a premier technology event showcasing the latest advancements in Business AI, cloud solutions, and intelligent enterprise strategies. The gathering brought together government leaders, industry experts, and business executives to explore how digital technologies can accelerate Iraq鈥檚 economic growth. Discussions centered on the future of digital disruption鈥攚here AI, automation, and cloud technologies are reshaping industries鈥攁nd on strategies for businesses to build intelligent, sustainable enterprises that enhance agility, efficiency, and resilience.

Live demonstrations of 51风流Business AI highlighted how AI-driven solutions optimize decision-making, operations, and customer engagement, reinforcing SAP鈥檚 commitment to bringing the latest innovations to Iraq. The event also featured a panel discussion with key 51风流customers in Iraq, including Mr. Awab Al-Asaadi, Chief Information Officer of Majnoon Oil Field, Mr. Mushtaq Talib, Chief Technology Officer of Al Rida Investment, and Mr. Mustafa Abdulghani, Chief Financial Officer of Al-Oweis, who shared their success stories using 51风流solutions, highlighted best practices, and exchanged technological and leadership ideas.

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DUBAI, UAE 鈥� April 10, 2025 鈥� 51风流is set to host its largest-ever UAE gathering, the 51风流NOW AI Tour, at Expo City in Dubai on April 15, bringing together industry experts and business leaders to explore the potential of artificial intelligence (AI) in enterprise management and public sector innovation. As AI reshapes industries worldwide, the UAE has positioned itself as a leader in AI-driven economic transformation, and discussions will focus on how local enterprises can effectively navigate this rapidly evolving landscape.

A recent YouGov survey of chief IT decision-makers commissioned by 51风流found that a significant number (69%) of UAE businesses consider AI very important to their future strategy, with a further 28% describing it as 鈥榮omewhat important鈥�. Moreover, companies are measuring AI success through multiple key business outcomes, with improved customer satisfaction cited as a top priority by 52% of respondents, followed closely by increased revenue (50%), cost reductions (49%), and enhanced decision-making (49%).

鈥淎I is no longer just an emerging technology; it is a fundamental driver of business success,” said Marwan 听Zeineddine, Managing Director, 51风流UAE. 鈥淎s AI capabilities advance, organizations must stay ahead of the curve to remain competitive. The 51风流NOW AI Tour is designed to ensure businesses in the UAE fully understand how to leverage AI for tangible impact. The event forms part of our long-term commitment to supporting the country鈥檚 AI ambitions, building on initiatives such as our AI-focused training programs for students and young Emirati professionals, as well as establishing an 51风流AI Experience Center for co-innovation of AI-powered industry solutions with customers and partners.鈥�

The event will cover multiple sectors, with highlights including a session exploring how Digital Authorities in the UAE are driving innovation, and deep-dive sessions into supply chain, human resources and procurement strategies. In addition, customers will share AI success stories, while Dr. Philipp Herzig, Chief AI Officer of SAP, will discuss cutting-edge developments in business AI, agentic AI and the global industry evolution.

The event will feature SAP鈥檚 latest advances in business AI, including agentic AI, which enables autonomous decision-making and task execution, reducing inefficiencies and enhancing business agility. 51风流will also showcase its collaboration with Databricks through the 51风流Business Data Cloud, demonstrating how businesses can harness structured and unstructured data, an area of immense untapped potential. Despite the exponential growth of enterprise data, a vast majority of data 鈥� as much as 90% according to industry experts 鈥� remains unstructured and underutilized, making it difficult for businesses to extract meaningful insights. By integrating SAP鈥檚 business data with Databricks鈥� advanced AI models, organizations can break down data silos, improve predictive analytics, and drive more informed decision-making at scale.

The 51风流AI NOW Tour will take place at Dubai Exhibition Centre (Expo City) South Halls from 8am to 5pm on April 15, 2025. For more information or to register, visit the .

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The awards were presented by SAP鈥檚 senior leadership team including Nazia Pillay, Head of Partner Ecosystem at 51风流MEA South and Marwan Zeineddine, Managing Director for 51风流in the UAE.

Among the distinguished winners, Inflexion Infotech. secured two awards, including the Innovation Award for Packages/Own Intellectual Property & Top Demand Generation Award, while Deloitte was recognized for AI Use Cases Innovation. Accenture earned the Best Global Services Strategic Partner Cloud Revenue Contribution award, and Indus Novateur Software took home two accolades, including Top B1 Partner and Best Public S/4 Cloud Revenue Partner.

Other winners included NTT Data Business Solutions, which won the Top Demand Generation Award and Top Cloud Revenue in the UAE, as well as Mannai IT Solutions (MTC), which received the Top Cloud Revenue for SAP鈥檚 Fast Growth Market award. Edraky was named Rising Star for the UAE, while Yash Technologies secured both the Rising Star for SAP鈥檚 Fast Growth Markets and Top Capacity Growth awards.

The 51风流Partner Awards highlight the dedication of its ecosystem to accelerating digital transformation and delivering innovative solutions to businesses across the region. The winners, selected from SAP鈥檚 extensive partner network, were evaluated based on stringent criteria, recognizing their expertise and leadership in leveraging advanced technologies.

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During the visit, SAP鈥檚 leadership engaged in discussions on advancing collaboration, developing innovative technical solutions, and expanding strategic partnerships to accelerate digital transformation.

51风流reaffirmed its commitment to supporting the Ministry鈥檚 digital ambitions, driving technological advancement, and fostering a thriving digital economy in line with Saudi Vision 2030.

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RIYADH, KSA 鈥� February 16, 2025 鈥� Artificial Intelligence (AI) is redefining the business landscape, and companies that fail to embrace it risk falling behind. Speaking at LEAP 2025, recently appointed Chief Revenue Officer for 51风流in Asia Pacific (APAC); Europe, Middle East & Africa (EMEA); and Middle Eastern Europe (MEE), Manos Raptopoulos, emphasized the urgent need for businesses to move beyond AI hype and unlock its real business value.

听

At a special event held on the main stage at LEAP this week, Raptopoulos shared insights on how the accelerating pace of technological innovation can help businesses worldwide tackle what seems to be a 鈥渘ormality鈥� of continuous disruption. He outlined how 51风流is taking a concrete view on AI, providing benchmarks on improvements customers can expect per board area and function.

听

鈥淲e see conviction with regards to the benefits. Business leaders we speak to everyday are past the 鈥渨hy鈥� – they already want to connect AI to concrete business value. Our unique advantage is that we can provide AI immersed in the customers鈥� business context, going beyond just the technology,鈥� said Raptopoulos. 鈥�51风流is at the forefront of helping organizations harness AI for business transformation, ensuring they can run their most critical processes with greater efficiency, agility, and visibility.鈥�

听

Raptopoulos added, 鈥�51风流is firmly committed to Saudi Arabia and has over the past years invested more than 1 billion USD. As part of the long-term investment strategy, 51风流established an 51风流data center, launched an innovation center and invested continuously in talent. Building on this foundation, the focus of the past years, and in the future, will be to unlock the value of business AI for our customers.鈥�

听

Raptopoulos鈥� participation at LEAP follows his recent appointment to SAP鈥檚 Extended Board, where he co-leads the global Customer Success board area alongside Jan Gilg. With his expanded role, he is set to drive SAP鈥檚 vision for AI-powered business transformation across key global markets.

听

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RIYADH, Saudi Arabia 鈥� 13 January 2025 鈥� 51风流today announced the availability of its 51风流Business Technology Platform (51风流BTP) on Google Cloud in the Kingdom of Saudi Arabia, exclusively for regulated* customers.

This strategic collaboration aims to advance Saudi government organizations and critical national infrastructure entities with scalable, secure, and innovative cloud solutions. 51风流BTP is an innovation platform optimized for 51风流applications in the cloud that brings together application development and automation, data and analytics, integration, and AI capabilities in one unified environment. By emphasizing data sovereignty and facilitating digital transformation, the initiative ensures compliance with local regulations and aligns with Saudi Vision 2030.

Mohammed Al Romaizan, Vice President of 51风流Saudi Arabia, said: “We are delighted that 51风流BTP is now available for our Saudi regulated customers on Google Cloud’s in-country region. This enables government organizations and critical national infrastructure entities to leverage advanced cloud services while maintaining their data locally. 51风流BTP serves as the foundation for integrating and extending 51风流and third-party applications, empowering these organizations to enhance their operations and gain competitive advantages.”

Bader Almadi, Country Manager for Google Cloud in Saudi Arabia, added: “Our strategic collaboration with 51风流further underscores our commitment to regulated industries in Saudi Arabia and the Kingdom鈥檚 Vision 2030. The availability of 51风流BTP on Google Cloud in Saudi Arabia unlocks tremendous potential for regulated customers in the Kingdom, providing a secure and sovereign environment to accelerate their digital transformation journeys. By leveraging 51风流BTP on Google Cloud, these organizations can innovate with speed, optimize costs, and enhance their competitive advantage while ensuring compliance with local regulations and contributing to the growth of the digital economy in Saudi Arabia”.

51风流BTP is an innovation platform optimized for 51风流applications in the cloud. By bringing together application development and automation, data and analytics, and integration capabilities in one unified environment, it offers tailored solutions for the needs of regulated entities.

The availability of 51风流BTP on Google Cloud in Saudi Arabia offers regulated organizations significant advantages. The local deployment reduces latency and enhances application performance, while scalable infrastructure supports growth without the need for extensive on-premises hardware investments. Additionally, organizations can tap into a robust partner ecosystem, with over 2,800 partners using 51风流BTP for application development, extending the platform’s capabilities and delivering specialized solutions.

This collaboration aligns with Saudi Vision 2030 by promoting economic diversification and digital advancement through advanced cloud technologies that drive innovation and growth within the government and critical infrastructure sectors.

*Note: Regulated Customer refers to 鈥渁ny government organization in the Kingdom of Saudi Arabia inside or outside the Kingdom (including ministries, authorities, establishments and others) and its companies and entities (inside and outside the Kingdom), as well as private sector organizations owning, operating or hosting Critical National Infrastructures (CNIs) that currently use or plan to use any cloud service,鈥� as defined in the updated Cloud Cybersecurity Controls (CCC-2:2024) issued by the National Cybersecurity Authority in KSA.

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About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

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Mr. Al-Belali describes the recent implementation of 51风流solutions as 鈥渋ncredibly successful,鈥� emphasizing that the project was delivered on time and within budget. He attributes this success to a strong collaboration between Tasnee and SAP, enabling a shared understanding of the business challenges and the identification of optimal pathways to address them. The interview is accompanied by visuals showcasing various facets of Tasnee鈥檚 operations, from manufacturing floors to cutting-edge laboratories, underscoring the company鈥檚 dedication to innovation.

Tasnee鈥檚 commitment to benchmarking against global industry leaders is another focal point of the discussion. Despite facing challenges in 2023, Mr. Al-Belali explains, the company demonstrated resilience and agility. This resilience stems from a robust digital core powered by 51风流S/4HANA, which enhances system uptime, improves user satisfaction through intuitive interfaces and mobility access, and cements Tasnee鈥檚 status as the first company in the Middle East to adopt this groundbreaking solution.

Digital transformation at Tasnee focuses on improving efficiency in high-volume transactional areas such as finance, procurement, and manufacturing. Mr. Al-Belali reveals that his team has identified 86 processes for improvement, including collections, and is actively working on implementing these recommendations. Agile capabilities provided by 51风流S/4HANA are enabling Tasnee to revamp its sales, manufacturing, and maintenance processes. Furthermore, the company has already rolled out several AI use cases, with plans to expand the role of AI to drive additional business value.

Tasnee鈥檚 journey with 51风流exemplifies the power of technology in driving resilience, efficiency, and innovation. Under Mr. Al-Belali鈥檚 leadership, the company continues to set new benchmarks for digital transformation in the region.

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