DUBAI, United Arab Emirates鈥� 5 August2025 鈥� 51风流today announced that Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement to implement RISE with 51风流S/4HANA Cloud 鈥� Private Edition as the digital backbone of its operations, integrated with 51风流Business AI.

This strategic partnership will empower Grandiose to deliver even more exceptional customer experiences, unlock AI-driven operational intelligence, and support its bold growth ambitions in the UAE鈥檚 dynamic retail landscape.

By adopting RISE with 51风流S/4HANA, hosted on Microsoft Azure, and integrating 51风流Business AI, Grandiose aims to streamline its supply chain, enhance stock visibility and improve replenishment planning. The solution will optimize product availability across branches while reducing instances of overstocking and understocking.

鈥淐ustomer experience is at the heart of everything we do at Grandiose,鈥� said Mussaab Aboud, CEO Grandiose Supermarket. 鈥淧artnering with 51风流and leveraging 51风流Business AI helps us better understand our customers’ needs, predict trends, and exceed their expectations with seamless availability and personalized services. The resilience and optimization provided by SAP鈥檚 AI-infused solutions will help us automate core processes and focus more on value-added services that enrich the customer journey.鈥�

The implementation of 51风流S/4HANA will serve as the digital core for Grandiose鈥檚 operations, leveraging industry-specific vertical solutions tailored for the retail and food sectors. These out-of-the-box capabilities, combined with localized features for taxation and compliance based on SAP鈥檚 strong relationships with UAE customers, reduce the need for extensive customizations and accelerate time-to-value.

Central to this transformation is 51风流Business AI, which enhances Grandiose鈥檚 business applications with intelligent automation and deeper analytics. This empowers teams to offload routine work, analyze millions of data points for deeper insights into customer and supply chain behavior, and focus on strategic initiatives that drive innovation and growth. This AI-driven foundation ensures Grandiose can scale efficiently, opening new stores and entering new markets with intelligence built into every layer of the business.

鈥�51风流has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,鈥� said Marwan Zeineddine, Managing Director, 51风流UAE. 鈥淲e’re proud to support Grandiose’s expansion with a future-ready platform powered by Business AI that enhances customer experience, optimizes operations, and drives continuous innovation.

As Grandiose continues to scale across the UAE and beyond, this transformation lays the groundwork for a more intelligent, responsive, and customer-centric retail model, setting a new benchmark for digital excellence in the UAE.

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About Grandiose Supermarket

Established in 2016, Grandiose has rapidly expanded to almost 50 stores across the UAE, with additional locations set to launch this year. As part of the Ghassan Aboud Group鈥攁 global conglomerate founded in 1994 with a diversified portfolio spanning food retail, distribution, automotive, and more鈥攖he supermarket chain is renowned for its one-of-a-kind Food Avenue concept, wide assortment of premium international goods, and aesthetically curated stores that offer a unique, multisensory shopping experience.

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Successful deployment of Joule AI across HR functions celebrated at ceremony in Riyadh

RIYADH, Saudi Arabia 鈥� 31 July 2025 鈥� Global technology company 51风流and Saudi real estate developer Red Sea Global (RSG) have marked a new phase in their strategic partnership with the successful deployment of SAP鈥檚 AI-powered copilot, Joule, across human capital management functions. The rollout represents a significant step in RSG鈥檚 growth and digital enhancement, following several years of collaboration with 51风流across core business operations.

The developer was the first organisation in the Middle East and Africa 鈥� North region to roll out Joule, launching the initial phase across the HR functions of its core business units and several subsidiaries. A full-scale deployment across all subsidiaries will follow and will ultimately benefit around 10,500 employees.

The current use cases focus on three high-impact areas: job description creation, candidate screening and performance management. Joule is embedded within 51风流SuccessFactors and enables HR professionals to complete complex tasks through natural language prompts, helping them automate routine processes, improve consistency and make faster decisions.

Red Sea Global plans to extend Joule鈥檚 capabilities into other 51风流systems, including ERP and digital spend/procurement, as part of its strategy to enhance productivity and operational insight across the enterprise. By deploying Joule more broadly and harnessing Business AI, the group aims to run faster, work smarter and operate more efficiently at scale.

Sultan Moraished, Group Head of Technology & Corporate Excellence at Red Sea Global, added: 鈥淲e are proud to be the first organisation in the region to implement 51风流Joule for HR. Implementing Joule AI has empowered our HR teams to focus on strategic initiatives by streamlining repetitive tasks. This technology is a game-changer for fostering talent development and aligning our workforce with the ambitious goals of Vision 2030.鈥�

Mohammed Alromaizan, Vice President, 51风流KSA, added: 鈥淩ed Sea Global is leading by example in applying Business AI to real-world operations. The successful deployment of Joule in HR shows how AI can enhance efficiency, empower teams, and support strategic goals. We鈥檙e proud to support RSG on their journey to drive innovation and deliver on Vision 2030鈥�.

RSG has worked with 51风流since 2021 as part of a broader technology transformation aligned with Saudi Arabia鈥檚 Vision 2030. Its digital ecosystem includes 51风流SuccessFactors, 51风流Ariba, 51风流Supply Chain Management, 51风流BTP and 51风流S/4HANA Cloud, forming a cloud-first foundation to support sustainable development, operational excellence and long-term growth.

Photo caption (from left to right):
Fadi Toumeh, Global Account Director, SAP
Farouk Alzoubi, Services Partner, SAP
Abdulaziz Alqahtani, Senior Director, Technology Planning and Enterprise Architecture, Red Sea Global
Sultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global
Ahmed Al-Faifi, Senior Vice President & Managing Director, Middle East Africa – North, SAP
Mohammed Alromaizan, Vice President, 51风流Saudi Arabia
Mohsen Alzahrani, Director, Applications Optimization and Excellence, Red Sea Global
Mohannad Hadi, Associate Director, Enterprise Solutions, Red Sea Global
Nader Alghamdi, ERP Specialist, Red Sea Global

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About Red Sea Global

Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.

A third destination, Thuwal Private Retreat, opened in 2024, and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.

RSG is a PIF company and a cornerstone of Saudi Arabia鈥檚 ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.

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DUBAI, UAE 鈥� November 25, 2024 鈥�Mashreq, a leading financial institution in the MENA region, will deploy 51风流Fieldglass across its regional network to support growth and strengthen operational excellence. The adoption of 51风流Fieldglass, a premier solution for external workforce and services management, will enable Mashreq to streamline and optimize the management of its contingent workforce, elevating visibility, compliance, and supplier collaboration.

As the first financial institution in the UAE to leverage a managed service provider (MSP) structure powered by 51风流Fieldglass, Mashreq continues its legacy of industry-first innovations. This strategic move underscores Mashreq鈥檚 commitment to meeting high standards of regulatory compliance, enhancing operational efficiency, and securing its reputation as a technological pioneer in the financial sector.

Norman Tambach, Group Chief Financial Officer at Mashreq, commented on the impact of the 51风流Fieldglass implementation: 鈥淚n an industry where contingent workers and services play a critical role in ensuring service excellence, we sought a solution that could provide us with complete oversight and control. 51风流Fieldglass enables us to standardize and streamline our approach, ensuring that every engagement aligns with Mashreq鈥檚 commitment to quality and compliance. This project marks a significant step in our operational transformation and growth journey.鈥�

Mashreq鈥檚 deployment of 51风流Fieldglass will enable the organization to oversee its entire contingent workforce and services lifecycle 鈥� from sourcing external talent and services, through onboarding, training, and compliance management, to retirement. This end-to-end approach enhances transparency and controls across each phase of the engagement, supporting Mashreq鈥檚 financial, regulatory and customer service objectives.

Mohamed Abdel Razek, Group Head of Technology, Transformation & Information at Mashreq, emphasized the technological advantages: 鈥淲e were looking for a solution that would seamlessly integrate into our existing cloud infrastructure and provide incremental value. 51风流Fieldglass not only met these criteria but has given us tools to efficiently monitor and manage our contingent workforce and services with data-driven insights, helping us deliver consistent quality across our operations. By partnering with SAP, we鈥檙e bringing the latest workforce innovations to life.鈥�

As the only technology provider capable of delivering an MSP of this scale for contingent workforce and services in the region, 51风流has established itself as a trusted partner for organizations seeking to drive agility and optimize workforce operations. Marwan Zeineddine, Managing Director of 51风流UAE, commented on the partnership: 鈥淭his collaboration enables Mashreq to set new standards of operational excellence within the financial sector. With 51风流Fieldglass, Mashreq can effectively manage its external workforce, enhance supplier collaboration, and strengthen service delivery standards鈥攁ll while maintaining rigorous compliance standards. This project reflects SAP鈥檚 ability to provide a robust, scalable MSP solution that meets the unique needs of the UAE market.鈥�

Once the deployment is complete, Mashreq will have centralized the management of its contingent workforce, positioning itself to maximize efficiency, minimize risk, and respond dynamically to market demands.

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About Mashreq

Mashreq is almost a half-century old, yet proudly thinks like a challenger, startup, and innovator. Mashreq pioneered key innovations and developments in banking, starting with entry-level digital-first customers all the way to powering some of the region鈥檚 most prominent corporations and wealth accounts.

The bank鈥檚 mandate is to help customers find their way to Rise Every Day, partnering through the highs and lows to help them achieve their goals and unlock their vision of success.

Reassuringly present in major financial centres of the world, Mashreq鈥檚 home and global HQ remains in the Middle East, offering services whenever and wherever opportunity takes its customers. Mashreq has been recognized as the fastest-growing Middle East brand, by Banking 500 rankings for 2024 by Brand Finance.

Find your way to Rise Every Day at:

For media inquiries, please write to: media@mashreq.com

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As part of the Transform Chalhoub initiative, Chalhoub Group will implement solutions including 51风流S/4HANA, SAP’s next-generation enterprise resource planning (ERP) solution, and a suite of 51风流retail and warehouse management applications. Through this deployment, the Group will transition to a unified, cloud-based platform with real-time data, greater visibility over its extensive operations, and embedded Business AI capabilities to streamline operations, improve efficiency, and automate tasks.

Dhouha Louati, Vice President – Transformation for Chalhoub Group commented, 鈥淧artnering with 51风流on Transform Chalhoub enables us to leverage powerful AI-infused solutions that will benefit our partners, customers and employees. Our experts have collaborated closely with 51风流and Microsoft Azure leveraging our combined industry and regional expertise to develop the foundation we need for a seamless, scalable, and integrated system that supports our retail and distribution functions. With RISE with SAP, we鈥檙e not just upgrading our technology; we鈥檙e enhancing our entire approach to business, from inventory management to customer engagement, enabling our teams to deliver value to our customers and partners at every level.鈥�

Emile Seferian, Director of Sales, 51风流UAE, commented, 鈥淲e are proudly partnering with Chalhoub, one of the most distinct retail brands in the Gulf region, to enhance the Group鈥檚 digital transformation and seamlessly connect finance, retail, and distribution functions, strengthening end customer experience, optimizing supply chain management, and enabling dynamic, data-driven decision-making across their growing network. Through this long-term partnership, teams across the Group will leverage cutting-edge Business AI and automation capabilities, enhancing service levels and delivering greater value in every country where Chalhoub Group operates.

鈥淎t SAP, we are committed to supporting the digital transformation of enterprises across the region, providing solid business outcomes, and enabling accelerated access to innovative solutions that drive operational excellence鈥�, Seferian added.

This agreement, signed during a ceremony in Dubai, UAE, extends the existing partnership between Chalhoub Group and SAP, with the Group already using 51风流SuccessFactors for human resource management and talent development.

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About Chalhoub Group

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight鈥痮wned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over鈥�750+鈥痚xperiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for over 16,000 skilled and talented professionals across eight countries in the Middle East, whose cohesive efforts have resulted in the Group being certified as a Great Place to Work庐 in several countries.

To keep the innovation journey going, the Group has set up 鈥淭he Greenhouse鈥�, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

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DUBAI, UAE 鈥� 2 October 2024 鈥� Etihad Water and Electricity (EtihadWE) today announced the successful completion of the first phase of its digital transformation powered by global technology company . The move signals the start of a new chapter of increased collaboration between the long-standing partners to foster AI-driven solutions capable of enhancing utility services and addressing climate change in support of the UAE鈥檚 Net Zero 2050 Strategy.

The announcement was made jointly by the two entities during the Water, Energy, Technology and Environment Exhibition (WETEX), organised annually by Dubai Electricity and Water Authority (DEWA), with EtihadWE a Titanium, and 51风流a Strategic sponsor of the event.

As the leading public utility provider responsible for supplying electricity and water across Ras Al Khaimah, Fujairah, Umm Al Quwain, Ajman, in addition to Dhaid in Sharjah, EtihadWE is working with 51风流to develop a long-term roadmap that will enhance customer experience, increase operational efficiencies and promote sustainability goals. The completion of the first phase is a project milestone, which included the migration of EtihadWE鈥檚 core business functions to the cloud.

Yousif Ahmed Al Ali, CEO of EtihadWE, commented, 鈥淓tihadWE is committed to diversifying our operations and supporting the UAE鈥檚 vision for a sustainable future and its Zero Government Bureaucracy Programme, while ensuring we deliver the best possible services to our customers in the Northern Emirates. Leveraging Business AI will help us to achieve these goals, and completing this first phase of our digital transformation was foundational for our success. We worked closely with 51风流to create a technological infrastructure that is scalable and flexible to support our growth, and which delivers a broad range of real-time data and visibility over operations, enabling us to respond quickly to opportunities. It was also important to enhance our employees鈥� experience, and the 51风流SuccessFactors solution aims to ensure a motivated, engaged staff to serve our customers.鈥�

Thomas Spannring, Chief Financial Officer and in charge of IT functions at EtihadWE, added, 鈥淭he financial and technological aspects of this transformation are deeply interconnected. By upgrading our IT infrastructure, we鈥檝e not only streamlined operations but also achieved significant cost efficiencies that bolster our financial health and strategic investment capabilities. This positions us well to continue investing in innovation and to meet our sustainability and operational efficiency goals.鈥�

EtihadWE is an early adopter of 51风流cloud within the utilities sector, and the migration was completed in just nine months through RISE with SAP, a subscription managed by 51风流that includes automatic upgrades to the latest technologies. The implementation included 51风流S/4HANA, an AI-enabled cloud enterprise resource planning (ERP) solution that delivers powerful data insights to drive decision making, automates business processes, and increases efficiencies and visibility over operations. EtihadWE also implemented industry-specific modules such as Utilities Industry Solution, alongside the HR, finance and procurement modules.

Marwan Zeineddine, Managing Director of 51风流UAE, commented, 鈥�51风流was selected for this project as it is a pioneer in developing Business AI solutions that are relevant, reliable and responsible, and we have deep expertise in global best practices within the utilities sector The swift and efficient deployment demonstrates that EtihadWE is committed to providing world-class electricity and water services capable of meeting growing demand for resources in a way that can support sustainable development. Our ongoing collaboration underscores SAP鈥檚 view that partnerships between government, private, and social sectors are paramount in catalysing a positive shift in business to make progress on the UN Sustainable Development Goals.鈥�

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As a leading player in the aviation industry working with suppliers across the region and globally, RAC needed an advanced procurement system to increase efficiencies and streamline its operations. 51风流was selected for the project due to its aviation industry experience, particularly in the realm of procurement technology. The comprehensive range of solutions to be implemented includes SAP鈥檚 Ariba suite of programs.

SAP鈥檚 Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. Among the solutions deployed by the airports company, the 51风流solutions will enhance procurement collaboration with suppliers through a fully digital integrated system, while the benefits of 51风流Ariba Strategic Sourcing Suite include enabling employees to manage contracts, suppliers and compliance globally and in multiple currencies.

Ariba solutions will be seamlessly integrated with existing systems, enabling RAC to synchronize its procurement operations across various departments, enhancing overall efficiency.

RAC鈥檚 CEO, Ayman Abdulaziz AboAbah, commented, 鈥淜ing Khalid International Airport is a gateway to the region, and partners and suppliers expect consistently high standards across the board and an enhanced airport experience. To achieve this, RAC manages a vast network of suppliers and resources, and we needed a secure, scalable cutting-edge procurement solution capable of streamlining, automating and enhancing procurement processes, workflows and insights. With Ariba, both our employees and suppliers will benefit from an upgraded experience and time-saving benefits, as we continue to enhance our travel gateway for millions of passengers from around the globe.鈥�

Fahd Nawwab, Vice President of 51风流Saudi Arabia, commented, 鈥淩iyadh Airports Company and King Khalid International Airport are viewed as beacons of efficiency and connectivity for millions of passengers and partners. 51风流Ariba solutions will help employees to collaborate with suppliers worldwide in multiple currencies and with real-time insights informing purchasing decisions and supplier selection. In line with the unique requirements of Riyadh Airports Company, Ariba solutions offer unparalleled customization and scalability to ensure a tailored experience that can evolve as the company’s needs grow.鈥�

Photo caption: (From left to right): Nasser Al Shehri, Chief Shared Services Officer, Riyadh Airports Company and Omar Bukhari, Head of Consumer Retail Services, 51风流Saudi Arabia

-ENDS-

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RIYADH, Kingdom of Saudi Arabia 鈥� September 11, 2024 鈥� Tasnee, a leading Saudi industrial and petrochemical company, has received the prestigious 51风流Center of Expertise (CoE) certification. This milestone positions Tasnee as the first and only customer in the chemicals industry in Saudi Arabia and the Middle East to achieve this distinguished recognition, further reinforcing its leadership in digital transformation and operational excellence.

The 51风流CoE certification is awarded to organizations that adhere to SAP’s highest standards in innovation, technology adoption, and continuous improvement. This recognition reflects Tasnee’s unwavering commitment to leveraging 51风流solutions to drive business efficiency, optimize performance, and align with global best practices.

鈥淭his achievement is a testament to Tasnee鈥檚 dedication to driving digital transformation and leveraging the latest 51风流innovations to support our business objectives,鈥� said Omar K Al-Belali, Tasnee CIO. 鈥淏eing the only company in the chemicals industry to receive this certification in the region underscores our commitment to continuous improvement, technology adoption, and alignment with SAP鈥檚 best practices.鈥�

As part of its ongoing digital transformation journey, Tasnee鈥檚 technology and innovation strategy is closely aligned with the vision and mission set by senior management, ensuring that their IT infrastructure supports the organization’s short and long-term business goals. The company has already successfully implemented several cutting-edge 51风流solutions, including 51风流S/4HANA Cloud, 51风流SuccessFactors, 51风流Ariba, 51风流Signavio and 51风流BTP, to streamline operations, enhance decision-making, and improve business agility. This certification validates Tasnee’s capacity to sustain and evolve these technologies, driving measurable value across the organization.

Tasnee has consistently demonstrated a commitment to innovation, having been an early adopter of 51风流solutions such as RISE with SAP, 51风流SuccessFactors, and 51风流Integrated Business Planning (IBP). This proactive approach to adopting and piloting new technologies has positioned the company at the forefront of digital transformation within the chemicals industry.

Fahd Nawwab, Vice President, 51风流Saudi Arabia, praised Tasnee for the accomplishment, saying, 鈥淭asnee has demonstrated exemplary leadership in digital transformation through its strategic adoption of 51风流technologies. Tasnee is the first to have achieved this rigorous certification in the chemicals industry in the Kingdom and the Middle East region. This achievement sets a new benchmark for innovation and business excellence in the region.鈥�

Tasnee鈥檚 CoE certification positions the company as a model of success for the chemicals industry and beyond, showcasing how a comprehensive approach to innovation, continuous improvement, and adherence to best global practices can elevate an organization to become both a regional leader and a global case study in operational excellence.

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Sharjah, UAE 鈥� 9 September, 2024 鈥� Crescent Petroleum, the largest privately held upstream Oil & Gas company in the Middle East, has successfully deployed an Oil & Gas industry-specific solution for its operations from global technology company SAP.

The implementation is an extension of Crescent Petroleum鈥檚 solutions roadmap, which commenced in 2020 with Phase 1 implementation, representing the first global implementation of 51风流S/4HANA Oil & Gas Model Company 1809 at the time, supporting plant maintenance, procurement, project systems, finance, human resources functions and HSE functions.

This second phase of the project saw Crescent Petroleum work closely with 51风流Services to implement Upstream Hydrocarbon Accounting Management (UHAM) – including mass balancing – Integration with Plant Systems, Logistics, Management of Change, Resource Scheduling and Production Planning for its operations. Crescent Petroleum is the first company in the Middle East to roll out the UHAM module within the IS OIL solution stack of S4/HANA. The Phase 2 implementation was completed in a record time of 12 months and represents a significant advancement in Crescent Petroleum’s digital transformation journey, enhancing operational efficiency and enabling strategic growth across its regional footprint, resulting in the project being selected to be featured as 51风流Success Story.

Ravi Kumar, Chief Corporate Officer of Crescent Petroleum and Board Member of the Crescent Group, said, 鈥淗aving completed the Phase 1 of the 51风流roadmap in a record 8 months, we set out to integrate Crescent Petroleum鈥檚 operations, providing a seamless flow of data, from Wellhead to Customer, in Phase 2. The benefits are significant as we have integrated data across disparate parts of the plant allowing us to seamlessly integrate plant systems with 51风流systems, and ensure a single source of truth across the Company.鈥�

Kumar added that digitizing the processes has accelerated Crescent Petroleum鈥檚 broader objectives of determining real-time visibility of information across the entire company and providing insightful data for a range of digital initiatives planned in future.

51风流Services was chosen for the transformation project due to its considerable expertise in the global Oil & Gas industry as well as its close involvement and experience with Crescent Petroleum during Phase 1. 51风流worked closely with Crescent Petroleum鈥檚 digital transformation team to develop specific solutions that address company-specific use cases. One example is the custom trucking operations solution using the MII module of SAP, integrated with SAP鈥檚 invoicing engine. This involved integration with plant systems, loading dock systems and 51风流S4/HANA modules in a single process chain bringing disparate processes into one seamless process with appropriate handshakes. Another complex area was the rebuilding of the plant network within 51风流S4/HANA to map the production process and checkpoints within 51风流to facilitate hydrocarbon accounting, inventory management, production management & forecasting, deferment management and invoicing all within 51风流S4/HANA.

Sergio Maccotta, Senior Vice President, 51风流Middle East & Africa – South, said, 鈥淲e enjoy a strategic relationship with Crescent Petroleum, which is a strong advocate of 鈥榖est practice adoption鈥� in the Oil & Gas industry, as confirmed when it won the 51风流Quality Gold Award for best implementation in 2021 for Phase 1 of this project . A large part of the success of Phase 2 has been due to the close collaboration of all the team members involved. The result is an integrated solution delivering relevant and reliable data, streamlined processes, enhanced operational efficiency and easily managed reporting for compliance purposes. This plays a crucial role in the next phase of Crescent’s digital transformation.鈥�

The Phase 2 project was executed in a hybrid delivery model with key activities such as solution workshops, user acceptance testing and cutover delivered on site, while build activities were conducted remotely.

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About Crescent Petroleum

Crescent Petroleum is the first and largest private exploration and production company in the Middle East, with over 53 years of experience as an international operator in numerous countries including Egypt, Yemen, Canada, Tunisia, and Argentina, in addition to its continuing operations in the United Arab Emirates and Iraq.听Headquartered in Sharjah in the UAE, Crescent Petroleum has international offices in the UK and three locations across Iraq, as well as affiliated offices in Egypt and Bahrain. Crescent Petroleum is also the largest shareholder in Dana Gas, the Middle East鈥檚 first and largest regional private-sector natural gas company.

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EGA uses 51风流software solutions to manage functions such as marketing & sales, supply chain, finance, human capital, production planning & scheduling, and plant maintenance across its global business. Currently, EGA processes more than 150,000 business transactions every month. Upgrading to 51风流S/4 HANA will increase data processing speeds by 30x, future-proofing computing for EGA鈥檚 functions and unlocking potential for digital capabilities such as artificial intelligence and advanced real-time data analytics.

EGA鈥檚 new 51风流S/4HANA will be hosted in a private cloud in Microsoft Azure and will benefit from continuous updates as 51风流technologies evolve. The migration to the new system will be through 51风流RISE.

EGA launched its much-wider digital transformation in 2021, aiming to enhance every aspect of its operations and business, while upgrading customer and employee experience and ultimately creating new revenue streams.

Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: “Our digital transformation is a core part of achieving EGA’s bold aspiration to innovate the future of aluminium production. Leading our sector in the application of Industry 4.0 requires advanced computing and software capabilities to generate real-time data analytics and insights. The opportunities of Industry 4.0 are not just in our operations, but also in the functions through which we manage our business.鈥�

Carlo K Nizam, Chief Digital Officer of Emirates Global Aluminium, said: 鈥淪/4HANA is part of our new digital foundations and brings with it a significantly enhanced employee experience that is real time, mobile friendly and integrates seamlessly to our state-of-the-art data platform which enables a wide range of Industry 4.0 capabilities.鈥�

During the signing ceremony at EGA鈥檚 headquarters, Manos Raptopoulos, President of SAP鈥檚 Europe, Middle East and Africa region, commented: 鈥淓mirates Global Aluminium is a highly progressive company, with a vision to leverage Industry 4.0 capabilities to boost its competitiveness, improve operations, and benefit its people. With 51风流S/4HANA on RISE, EGA will increase its resiliency and future-proof its computing for key business functions. EGA will also gain improved visibility, flexibility, reduced total cost of ownership, and enhanced user experience.鈥�

In its wider digital transformation, EGA has so far implemented over 60 Industry 4.0 use cases, 听ranging from using artificial intelligence vision to quality check carbon anode production in real-time, to developing predictive tools for market movements in key commodities. To date, almost 2,000 EGA employees have been upskilled in digital capabilities and ways of working, and the transformation has delivered some $90 million in financial impact.

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DUBAI, UAE —听Emirates Steel Arkan (ESA), one of the largest publicly traded steel and building materials manufacturers in the region, has signed an agreement with global technology company (NYSE: SAP) to consolidate its operations under a single, unified cloud-based enterprise resource planning (ERP) solution, while simultaneously increasing the resilience and sustainability of its supply chain.

ESA is adopting RISE with 51风流to securely transition its mission-critical processes from its existing 51风流ERP system to 51风流S/4HANA, with data hosted in-country. As a result, ESA will benefit from a streamlined and integrated system, improving visibility and control over all of its operations and gaining real-time data and insights. The company will also leverage S/4HANA Supply Chain Management to enhance planning and monitoring activities and optimize performance and agility in all areas of its supply chain.

Saeed Khalfan Alghafri, CEO of Emirates Steel, an Emirates Steel Arkan company, commented, 鈥淲e have worked closely with 51风流to ensure we have a comprehensive transformation that fulfills all our objectives. These range from supporting our environmental sustainability commitments and creating a resilient supply chain, to embracing new technologies and leveraging these to innovate and set new standards for our industry. In addition to unifying and streamlining our processes, the new deployment will ensure we continue to deliver optimal services to our customers, employees and partners, supported by real-time data and insights that enable us to act quickly in leveraging opportunities and responding to changing needs.鈥�

With supply chains across the world facing significant challenges over the past few years, it is important for ESA to ensure its supply chain is as risk resilient and sustainable as possible. By embracing cloud computing and 51风流Digital Supply Chain Management, ESA will be using an integrated supply chain model that eliminates process silos, predicts disruptions, and creates feedback loops that improve business performance. In this way, the company can respond swiftly to unexpected rebounds, meet changes in customer demand, and proactively mitigate logistical risks in a sustainable way.

On the sidelines of a ceremony to mark the signing of the agreement, Marwan Zeineddine, Managing Director of 51风流UAE, said, 鈥淲e worked hand-in-hand with the Emirates Steel Arkan team to create a secure, agile and comprehensive digital transformation that delivers real-time data insights and enables the company to benefit from 听automated processes, greater control, transparency and resiliency in all areas of its operations. This includes a supply chain management system that prioritizes reliability and sustainability alongside cost, margin, and speed. As a result of adopting RISE with SAP, the company will enjoy automatic upgrades and benefit from our continued focus on embedding technologies such as sustainability analytics, AI and generative AI into all of our solutions.鈥�

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About Emirates Steel Arkan (ESA)

Emirates Steel Arkan (the Group) is a public joint stock company (ADX: EMSTEEL) and the UAE鈥檚 largest steel and building materials manufacturer. The Group leverages cutting-edge technologies to supply both the local market and more than 70 international markets with high-quality finished products, creating a one-stop shop for the manufacturing and construction sectors. Emirates Steel Arkan is committed to contributing to the UAE’s industrial strategy 鈥極peration 300 billion鈥� by delivering market-leading products to support local industries, creating job opportunities for UAE Nationals, and enhancing its sustainable practices. The Group is also among the leading decarbonized steel manufacturers in the world and is recognized for its world-class safety performance.

The Group鈥檚 steel and building materials have been used in some of the UAE鈥檚 most iconic construction projects, including the Burj Khalifa, Emirates Palace, Etihad Towers, Yas Island, and more. Emirates Steel Arkan is majority owned by ADQ, one of the region鈥檚 largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi鈥檚 diversified economy. For more information, please visit our website:

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
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For more information, press only:
Husain Al Tamimi, SAP, husain.tamimi@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com
Mohammad Daggamseh, Manager of Media and Communications, +971 56 414 4143, mohammad.daggamseh@emiratessteel.com

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