DUBAI, UAE 鈥� 12 March, 2024 鈥� The key role of human resource (HR) professionals in maximizing the business value of AI by ensuring the technology is used in a relevant, reliable and responsible way came under the spotlight at the Dubai edition of SAP鈥檚 HR Connect. Experts speaking at the event this week agreed that people and culture leaders need to prepare for continuous change management and ensure the application of AI is reliable and trusted by employees.

鈥淎I technologies such as machine learning, natural language processing and predictive analytics are revolutionizing traditional HR functions, and it is important that HR professionals stay abreast of these changes,鈥� said Natali Stajner, 51风流SuccessFactors Director, Middle East South, speaking on the sidelines of the event. 鈥淗R executives need to leverage new AI capabilities to their full potential, for example, SAP鈥檚 portfolio of HR solutions includes automated CV screening, AI-driven virtual assistant interactions with candidates and employees, and predictive analytics for identifying high-potential employees and future workplace needs. However, these executives also need to take a measured approach to implementing AI, given the ethical, legal and human implications.鈥�

Stajner said that embedding AI into SAP鈥檚 HR solutions enables executives to benefit from valuable insights into workforce trends so that they can make data-driven decisions about talent acquisition, retention and analytics. Companies enjoy a reduced time-to-hire and can more easily identify the highest-quality candidates, while all employees benefit from an enhanced experience and personalized, timely support thanks to AI-driven copilots, such as SAP鈥檚 Joule.

Elaine Murphy, Global Vice President and Head of Marketing, 51风流SuccessFactors, highlighted the importance of technology in achieving HR objectives in a panel session titled 鈥楾he role of AI in diversity, equity and inclusion (DE&I) and Emiratization鈥�. She commented, 鈥淎dvanced analytics and AI can be a remarkable driving force to support the region鈥檚 admirable focus on empowering its own citizens and ensuring a diverse and inclusive workforce. With AI-embedded capabilities, 51风流SuccessFactors solutions can help companies identify strong candidates to achieve demographic targets, analyse and remedy gaps in training and skills development, predict trends and encourage talent retention to build a strong and sustainable workforce equipped to lead a diversified economy.鈥�

51风流showcased several generative AI capabilities and solutions with embedded AI at HR Connect. Among the examples highlighted was Joule, SAP鈥檚 natural-language, generative AI copilot, which can be integrated into 51风流SuccessFactors, making it easy for employees to find answers quickly and complete HR-related tasks easily. Another notable example was the talent intelligence hub, which is embedded in 51风流SuccessFactors HXM Suite and acts as an AI-powered engine for an organization鈥檚 entire learning and talent strategy. It creates a skills portfolio for each employee in the workforce and enables organizations to leverage a single skills model to drive everything from recruiting and onboarding to learning and development to performance and succession.

Customer insights and awards

Sponsors of the HR Connect event included platinum sponsor NTT Data. Several 51风流customers attending the event shared how they were using 51风流technologies to drive their HR programs, while a select few were also recognized at an award ceremony to highlight exceptional human experience management transformations.

The UAE鈥檚 Ministry of Foreign Affairs was the UAE recipient of the HXM Excellence Award for its successful implementation of 51风流SuccessFactors cloud solution, which not only transformed the HR processes, but established a new standard of excellence in the field of diplomacy. It was announced that the implementation resulted in significant time and resource savings, with a 70% reduction in time to hire and a 90% increase in learning engagements. The Ministry鈥檚 exceptional commitment to learning was also recognized, as it is the most active Learning Content Consumer, offering Skillsoft Learning Content to its employees in the UAE and missions abroad.

Receiving the HXM Excellence Award for Qatar was the Civil Service and Government Development Bureau (CGB), which was recognized for its impressive modernization efforts and innovative approach. The CGB successfully centralized all government employees under one umbrella, including a unified payroll and platform to enhance the 鈥榟ire to retire鈥� experience.

Hassan Al-Khaja, Director of Human Resources Information System Centre at the CGB commented, 鈥淗aving senior management support and a motivated, highly skilled workforce are key to delivering exceptional services to the public and supports the aims of Qatar Vision 2030. Our ongoing digital transformation supports this by creating a system that is scalable, flexible and paves the way for further innovation, taking into account the long-term CGB vision and future government trends.鈥�

The HXM award for Oman was presented to integrated energy company OQ for achieving exemplary results in streamlining HR operations. In the cloud-based implementation, OQ successfully consolidated 10 oil companies into a single system, harmonizing the HR experience for a workforce of 6,000 employees.

Maryam Al Shaibani, VP Information & Digital Solutions at OQ, said, “We aim to support the development of national competencies in various fields of technology, in line with the digital transformation goals of Oman Vision 2040. By deploying solutions such as 51风流Success factors, we can leverage data to improve our ability to retain and develop our employees, enhance their experience and use succession planning to give us a competitive advantage.鈥�

A further two categories of awards were also presented at the event. First, the HXM Modernization Award was given organizations who moved from manual to fully automated processes, with recipients including the UAE鈥檚 Sharjah City Municipality; Sharjah Electricity, Water and Gas Authority (SEWA); Al-Futtaim Group and the Technology Innovation Institute; and from Qatar, Facilities Management and Maintenance Company and Qatar Fertilizer Company; and from Oman, MB Holding Company.

The second, was the HXM Outstanding Go-live Award for organizations who implemented projects in record time and on budget, received by the UAE鈥檚 Q Holding, Kerzner International, and Bespin Global Technologies Ltd; and Oman鈥檚 ASYAD.

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Abu Dhabi, UAE 鈥� 16 February 2024 鈥� Al Masaood Group, one of the Abu Dhabi鈥檚 largest integrated industrial, commercial, and service organisations with over five decades of growth across 18 market segments, is transforming into an intelligent enterprise through the deployment of cloud-based solutions from global technology company (NYSE: SAP).

With a specific focus on automotive, industrial, and property teams, SAP鈥檚 solutions help deliver to Al Masaood Group a single source of real-time information across its entire enterprise, automating and centralizing key business processes for greater efficiency and more informed decision-making. As human capital development is a key priority for the Group, Al Masaood will also deploy 51风流SuccessFactors to help reduce manual HR processes and create a holistic view of its growing workforce, from recruitment to career development and succession planning.

Another area of joint focus for Al Masaood Group is sustainability, with the trading organization delivering a wide range of innovative and sustainable industrial solutions, such as eco-friendly modular buildings, mobile solar applications, solar-powered EV charging units, and hydrogen system development.

Fundamental to Al Masaood Group鈥檚 strategy is SAP鈥檚 50+ years of industry expertise leveraged within SAP鈥檚 solutions, including sector-specific software to manage automotive sales and services as well as property, industrial and marine services, in line with the company鈥檚 diverse business interests. Al Masaood鈥檚 aim to become an intelligent enterprise will also see the deployment of RISE with 51风流to benefit from cloud computing strategies as well as S/4HANA private cloud edition for enterprise resource planning.

鈥淎ll of the sectors in which we operate are highly competitive, and SAP鈥檚 embedded industry expertise was a major factor in Al Masaood Group鈥檚 decision-making,鈥� said Meiraj Hussain, Head of Corporate Support, Al Masaood Group. 鈥淚n areas of our business such as customer experiences, human capital, financial processes, and reporting, we anticipate significant cost savings through automation, deployment of AI-enabled processes, and a single, centralized view of our entire organization so we can quickly capitalize on new growth opportunities and make real-time, informed business decisions鈥�.

鈥淗ighly diverse conglomerates such as Al Masaood Group present significant opportunities for 51风流to leverage our decades of industry-specific and regional expertise to optimize business processes and enhance operational efficiency,鈥� said Sergio Maccotta, Senior Vice President, Middle East Africa, South, SAP. 鈥淲ith a commitment to empower and transform each aspect of its organization through technology, Al Masaood Group is set to become one of the UAE鈥檚 most innovative private sector organizations.鈥�

Visit the 51风流News Center. Follow 51风流on Twitter: .

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听About Al Masaood

Established in 1970, Al Masaood Group is an Abu Dhabi-based family conglomerate that operates 21 global brands, contributing extensively to the success story, economic growth, and diversity of the region. With three main verticals – automotive, industrial, and property – Al Masaood is a trusted partner for both public and private sectors in Abu Dhabi.

Aligned with the UAE’s strategy for sustainable growth and economic diversity, Al Masaood provides a wide range of industrial solutions across strategic sectors, including utilities, marine, heavy equipment & machinery, logistics, and modular construction. It also caters to various retail sectors, such as automotive and accessories.

Al Masaood takes pride in its diverse workforce from over 50 nations. The Group has received recognition as one of Forbes’ Top 100 Arab Family Businesses for three consecutive years. Emiratisation is a top priority for Al Masaood, and the Group actively promotes vocational training programs to enhance the skills of Emiratis.

As part of its commitment to sustainability, Al Masaood has introduced the UAE’s first locally manufactured solar charging solution for electric vehicles and hybrid marine vessels. The Group actively collaborates with the Abu Dhabi government and supports community-driven initiatives in the capital.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

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Doha, Qatar 鈥� 30 January, 2024 鈥� The Civil Service and Government Bureau (CGB) and global technology company 51风流 a comprehensive phased transformation of the human resources management system for Qatar鈥檚 public sector. Leveraging cloud computing and advanced technologies such as generative AI, the digital transformation is set to benefit more than 85,000 government workers once all stages are complete, thanks to its novel approaches to human resource management, enhanced employee engagement and hire-to-retire career planning.

In the initial implementation phases, CGB will upgrade and transition its core HR functions and payroll to the cloud through RISE with SAP; enhance its customized Mawared HR system; and implement 51风流SuccessFactors to create a unified, data-centric, end-to-end HR solution.

Hassan Al-Khaja, Director of Information Technology, Civil Service and Government Development Bureau, commented:鈥淚n creating this digital roadmap, we focused on how we could leverage technology to implement best practices across all government departments. Our aim was to unify and automate processes, boost system and employee performance, simplify procedures and policies for everyone involved, and, ultimately, improve the entire hire-to-retire journey. Having a motivated and trained workforce is key to delivering exceptional services to the public and supports the aims of Qatar Vision 2030. Moreover, the system is scalable, flexible and paves the way for further innovation, taking into account the long-term CGB vision and future government trends.鈥�

The integrated HR system will be agile and scalable for different government entities, will offer total workforce visibility, and will be fully digitalized, localized and compliant with Qatar regulations. The upgraded system features include employee and manager self-service functions and HR helpdesk, as well as automated HR operation processes and intelligent HR technologies to accelerate the government鈥檚 talent-management agenda. In addition, the fully integrated system will deliver role-based real-time reporting and advanced analytics, trends analysis, people data and insights (operation and experience data) to enable effective and agile decision making.

Alaa Jaber, Managing Director, 51风流Qatar and Fast Growth Markets, said, 鈥淭he CGB and 51风流have been in partnership for more than a decade, working very closely on Mawared, the government’s HR system. With the new digital roadmap, more comprehensive cloud-based solutions and innovative features will be implemented to ensure an effective digital transformation that supports an empowered and engaged workforce. The solutions will provide a consistent and engaging experience for candidates, employees, managers and HR professionals, while also enabling the collection of accurate and useful data and trends analysis for workforce planning.鈥�

To further enhance services for the public sector and ensure they are fully equipped with the skills needed to support a digital economy, CGB and 51风流are collaborating on the Public Sector HR Innovation Center. This will comprise three main sections, namely, a briefing center that will showcase innovations and CGB achievements; an incubation center where parties can collaborate to formulate and build on novel ideas; and a training center and auditorium that will also host events, speakers and roundtables.

Several focus areas have been identified by CGB and 51风流as priorities for the center, including leveraging the metaverse for training and collaboration, exploring how AI can benefit public sector HR, determining the most effective means of implementing nationalization policies, establishing awards to recognize exceptional new ideas, and arranging conferences to encourage conversations and collaboration on vital issues in the field of human capital today.

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As organizations continue to adapt to the evolving business landscape, Sharaf Group recognizes the importance of investing in cutting-edge HR solutions to attract, engage, and retain top talent. By partnering with 51风流SuccessFactors, an industry leader renowned for its expertise in digital HR transformation, Sharaf Group is committed to providing a world-class employee experience across its various subsidiaries and entities.

The partnership with 51风流SuccessFactors will enable Sharaf Group to streamline and optimize its HR processes, allowing for greater efficiency and accuracy in managing the employee lifecycle. Through this partnership, Sharaf Group aims to empower its workforce, ensuring they have the necessary tools and resources to thrive in their roles. By leveraging 51风流SuccessFactors’ advanced analytics capabilities, the group will gain valuable insights into employee engagement levels, and talent potential, enabling data-driven decision-making for strategic workforce planning.

“We are thrilled to partner with 51风流SuccessFactors in our quest to transform the HR experience for our employees,” said Somaya Abdulkarim. Human Resources Director at Sharaf Group. “This collaboration will enable us to adopt best-in-class HR practices and cutting-edge technology, ensuring our employees feel supported, engaged, and empowered throughout their journey with Sharaf Group.” said Ali Jumaily, Chief Information Officer at Sharaf Group.

“Sharaf Group’s decision to partner with 51风流SuccessFactors highlights a major advancement in their commitment to elevate the HR experience for their employees. The integration of our advanced solutions will streamline their HR operations, optimize efficiency, and equip their workforce with the necessary tools and resources. Additionally, the ability to leverage data-driven insights will enable strategic workforce planning. This collaboration underscores Sharaf Group’s dedication to being an employer of choice in the UAE,” said Zakaria Haltout, Managing Director, 51风流UAE.

With this strategic partnership, Sharaf Group reaffirms its commitment to being an employer of choice, placing employee well-being and growth at the heart of its operations. By embracing digital transformation in HR, the group aims to create an inclusive, agile, and future-ready workforce that drives business success.

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DUBAI, UAE 鈥� 8 June, 2023 鈥� The concept of employee experience has become so foundational to HR strategy that it is no longer a standalone trend, but an integral part of all employment meta-trends in 2023, experts from 51风流and its customers across the region agreed this week at 51风流HR Connect event held at Dubai鈥檚 Museum of the Future.

The 51风流SuccessFactors Growth & Insights Team鈥檚 research, presented throughout the event, identified seven major trends shaping the HR industry for 2023. Natali Stajner, 51风流SuccessFactors Director, Middle East South at SAP, pointed out three new trends emerging for this year are the increased competition among businesses for skilled talent; a focus on embedding holistic wellbeing 鈥� including financial wellbeing 鈥� into HR practices; and a renewed focus on managerial readiness among employees.

The four recurring trends identified by the research are the adoption of emerging technologies – with AI and the Metaverse receiving particular attention in 2023; a recognition that flexible working environments are here to stay and how to make the most of them; ways to mobilize a workforce for the future; and embracing the complexity of diversity, equity, inclusion and belonging (DEIB) policies.

鈥淎ll of these trends are being shaped by 鈥� and are themselves shaping 鈥� the employee experience,鈥� commented Nelly Boustany, Senior Director, Human Experience Value Advisor, SAP. 鈥淧roviding a positive employee experience across these 2023 trends will maintain current employees鈥� engagement and combat the phenomenon of 鈥榪uiet quitting鈥�, where employees disengage and put in only minimal effort. Emphasizing fair pay for contributions, recognizing work, and providing tools and technology that make employees鈥� work easier, all enhance the employee experience and contribute to increased engagement.鈥�

Boustany, who delivered a talk on HR priorities for 2023 at the 51风流event, also referenced a lesser-known phenomenon, 鈥榪uiet hiring鈥�, which refers to filling skills gaps by upskilling and reskilling existing colleagues with specific talents, rather than adding new full-time employees. She remarked that global economic uncertainty is shaping this trend in 2023, particularly as many organizations are subject to external hiring freezes.

Customer insights on technology in HR

As far as embracing intelligent technologies is concerned, Boustany highlighted that the 2023 trends suggest that organizations are broadening their scope of investments to explore applications across talent management and development, employee engagement, DEIB, and employee well-being. She also noted that the Metaverse/Web3.0 were key topics across all trends, and progressive organizations have started exploring potential use cases of these technologies. As early examples, virtual and augmented reality has been leveraged for learning and development, as well as collaboration, although adoption costs are high.

Experts from SAP鈥檚 customers across the region also spoke at 51风流HR Connect, sharing their own experiences and success stories of how technology can improve employee experience.

Commenting on the sidelines of the event, speaker Farha Muhanna Al-Kuwari, Human Resources Information Systems Centre Director at Qatar鈥檚 Civil Service and Government Development Bureau (CGB), said: “CGB and 51风流have enjoyed a partnership that spans over a decade, playing a pivotal role in transforming Mawared, the HR system of the Qatar Government. Our joint efforts have resulted in standardization of processes and enhanced operations, thanks to the leveraging of cutting-edge technologies. This partnership underscores our commitment to continuous progress and innovation, which perfectly aligns with the goals outlined in Qatar鈥檚 National Vision 2030鈥�.

Another customer speaker, Therese Magdy Ishak, VP People & Culture, MAGRABi, said, 鈥淥ur Mission at MAGRABi is re-envisioning the world of eyewear to empower the lifestyles of millions. What better way to efficiently contribute to the accomplishment of this mission than making the life of our people easier by giving them the full experience of digitalized HR services and expanding it to every function through different 51风流SuccessFactors modules. The result is a full Plan鈥檌t 鈥� 鈥榩lanet鈥� 鈥� where all HR services are at 听employees鈥� fingertips, providing a seamless digitalized experience serving all our functions and generations in our operating markets.鈥�

Several digital solutions capable of addressing the current HR challenges and trends were also showcased at the 51风流event, which was themed 鈥楥hange Work for Good鈥� and had Talenteam as its platinum sponsor. These solutions include 51风流SuccessFactors for human resources and engagement management, and 51风流Fieldglass for services procurement and external workforce management.

51风流in May announced that it has expanded its partnership with听 to realize its vision of enterprise-ready generative AI capable of enhancing human productivity and development in the workplace. The integration of听听solutions with Microsoft 365 Copilot and Copilot in Viva Learning will improve how organizations recruit, retain, and upskill their workforces to address skills gaps.

As part of this announcement, Stajner said 51风流has three innovations planned for SuccessFactors in H2 2023, with the first being embedded听generative AI capabilities to enhance recruiting and learning processes as well as employee experience. The second innovation is the introduction of a talent intelligence hub that uses AI to build, maintain, and infer a skills portfolio for each employee in the workforce. The third is an enhanced听听functionality that brings together 51风流SuccessFactors, 51风流Fieldglass, and 51风流S/4HANA Cloud for increased workforce visibility across employees and external workers.

Murad Sahawneh, Group Chief Human Resource Officer at Qatar鈥檚 Power International Holding, who was also a speaker at HR Connect, welcomed these announcements. He commented, 鈥淚nnovation to Power International Holding is key to survive and outgrow competitors in today鈥檚 rapidly changing environment. SAP鈥檚 powerful platform enables us to tackle the necessary touchpoints for our people and elevate a seamless service delivery model across the group. We are so excited about the new innovations to be introduced, which I am sure will take the employee experience to a whole new level.鈥�

Customer Awards

The HR Connect event included several exceptional human experience management (HXM) transformations being recognized by 51风流in a variety of industries, namely, the UAE Ministry of Foreign Affairs (Public Sector), Petroleum Development of Oman (Oil & Gas); Oman Cement Company (Construction); Midstar (Agriculture), National Bank of Fujairah (Financial), Ooredoo Qatar (Telecommunications), Chalhoub (Retail) and G42 (Tech AI).

In addition, special awards recognized major accomplishments, with the Fastest HXM Transformation Award in 2022 won by The Zubair Corporation LLC; the HXM Innovation Award 2022 won by Shell Oman Marketing, and the HXM Challenger Award 2022 won by DAL Group of Companies for achieving excellent results in the face of significant challenges.

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About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

# # #

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.

漏 2023 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

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KARACHI, Pakistan 鈥� December 2020 鈥� Pakistan鈥檚 industry leaders, K-Electric and Indus Motors Company Limited, have successfully rolled through the COVID-19 pandemic with the adoption of intelligent holistic business operation solutions by SAP, a global technology company, setting a precedent for Pakistan鈥檚 business industry with digital transformation.

While companies worldwide were already gearing up for their digital transformation journey in search of growth opportunities and in response to increased competitive pressure, the unforeseeable effects of the COVID-19 pandemic have further accelerated this transformation.

Indus Motors鈥檚 Agility Due to Technology Investments

Indus Motor Company Limited, a leading Pakistani automobile manufacturer, has also revolutionized the Pakistan business industry, by being the first company worldwide to have implemented the next-generation suite in the automotive industry. The seamless integration of SAP鈥檚 cloud platform has given Indus Motors access to expansive memory, while SAP鈥檚 S/4 HANA has enabled Indus Motors to enhance its operations in terms of procuring demands and ensuring supply within a faster delivery time, accelerating its overall productivity and customer satisfaction.

鈥淒ue to the pandemic, the majority of our staff who worked directly at the plant had to work from home,鈥� said Faizan Mustafa, CIO and Digital Innovation Head, Indus Motors. 鈥淥ur digital transformation with SAP, allowed us to regulate all our operations remotely without any hassle and allowed us to keep up with the demands of our customers. Taking into account the constant fluctuations in our demands, SAP鈥檚 S/4 HANA helped us with flexibility and speed in materials requirements planning (MRP), improving it by 95 percent as compared to previous processing times. With further investment in IBP and RPA, we aim to enhance our efficiency and productivity to meet the ever-increasing demands of our customers.鈥�

KE Accelerates its Digital Journey

KE has been at the forefront of implementing latest digital solutions and has previously adopted 51风流ERP solutions for its intelligent business operations.

Commenting on the power utility’s digital journey, Naz Khan, Chief Strategy Officer, K-Electric, said, 鈥淔rom generation to transmission and distribution, our dedicated KE team strives to use the latest technologies and digital solutions to ensure uninterrupted supply to our consumers while maintaining best possible business operations鈥�.

51风流Promotes New Technologies and 鈥楤ack to Best鈥� Solutions

51风流is championing how innovative technologies can integrate into digital transformation roadmaps for the public and private sectors alike, to deliver the biggest benefit. The company is also promoting its 鈥溾�� resources and solutions, which can help organizations to move forward from COVID-19.

鈥淎s a consumer-centric organization, 51风流puts the highest value on the needs of its customers and strives to provide the best possible digital solutions to its clients as per their specific needs and situation,鈥� said Saquib Ahmed, Managing Director, 51风流Pakistan. 鈥淜eeping in mind the current rapid changing nature of business dynamics around the world, we hope to promote awareness around the importance of digital transformation and how it can benefit industries across the region so that our business sector can emerge as a stronger and more resilient intelligent enterprise.鈥�

– Ends –

About SAP

As the Experience Company powered by the Intelligent Enterprise, 51风流is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 51风流system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

For more information, press only:

Husain Al Tamimi, 51风流+971 56 6811641, husain.tamimi@sap.com

Fawad Khan, Xenith Public Relations, +92 332 2282936, fawad.khan@xenithpr.com

51风流News Center press room; press@sap.com

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RIYADH, Kingdom of Saudi Arabia 鈥� 25 November 2020 鈥�

Leading Saudi innovators Maadaniyah, NEOM, Olayan Group, have shared best practices in Saudi companies accelerating their digital transformation, the companies announced today during global technology company SAP鈥檚 Blue Ribbon event.

In line with the and mega-trends such as the inter-connected world of Industry 4.0, Saudi organizations and industries have been advancing their digital transformation agendas.

Amid the COVID-19 pandemic, one-third (32 percent) of organizations worldwide have been investing in new technologies to analyze data and to enhance their business processes, according to a recent survey by Oxford Economics. Among the top three technologies seeing investment are AI (34 percent), IoT (33 percent), and analytics (32 percent).

Maadaniyah Grows the Kingdom鈥檚 Manufacturing Base

Maadaniyah (National Metal Manufacturing and Casting Company) includes the wire drawing plant Aslak, the metal casting plant Masabik, the axles and spare parts plant Arabian Axles, and technical engineering services TESC. As Industry 4.0 grows, Maadaniyah and channel partner Baaskaar (Al Bilad) have deployed the 51风流S/4HANA real-time business suite for business insights and dashboards.

鈥淎s industrial production is a pillar of Saudi Arabia鈥檚 growth, Maadaniah needed to accelerate our digital transformation to enhance our forecasting, supply chain resilience, and enable work from home,鈥� said Aamir K. Pirzada, Chief Information Officer (CIO), Maadaniyah. 鈥淭hanks to our partnership with SAP, we have mobile-friendly apps for our salespersons, standardized our product costing, and enhanced our customer relations.鈥�

NEOM Digitally Transforms Employee Experiences

One of the Middle East鈥檚 largest and most innovative giga-projects, NEOM, is working to scale up its human experience platforms in line with its digital transformation roadmap. NEOM has deployed the 51风流SuccessFactors human capital management platform, integrated with the 51风流S/4HANA real-time business suite and the 51风流Ariba digital procurement platform.

鈥淎s NEOM rapidly increases workforce, we needed to enhance our employee experiences and streamline human resources processes to address the huge influx of local, regional and global talent,鈥� said Arron Patel, Digital Strategy, Cloud Adoption and HR Technology Lead, NEOM. 鈥淥ur digital transformation with 51风流has enabled automated self-services and is the first step in providing an end user led ecosystem of company processes. In the upcoming phases we will pivot towards both expanding into Talent and Learning as well as deep analytics to be ahead of what is to come in 2021.

Olayan Group Integrates Employee Data Across 40 Companies

Olayan Group, a Saudi Arabia-based multi-national enterprise is advancing its digital transformation. As the company scales up, Olayan Group has adopted the 51风流SuccessFactors human capital management platform to seamlessly integrated employee data and processes from 40 companies and enable work-from-home and employee self-services.

鈥淥layan Group鈥檚 digital transformation on talent management aims to meet the needs of our young, tech-savvy employees, and to develop a digital culture based on productivity, agility, and speed,鈥� said El Bachir Nejjari, Group Chief Information Officer, Olayan Saudi Holding Company. 鈥淥ur digital transformation with 51风流has enhanced the experiences of our remote employees, and enhanced the experiences of our customers, suppliers, and vendors.鈥�

51风流Promotes New Technologies and 鈥楤ack to Best鈥� Solutions

On the back of Saudi Arabia鈥檚 government launching the National Strategy for Data and Artificial Intelligence, 51风流is championing how innovative technologies can integrate into digital transformation roadmaps to deliver the biggest benefit. The company is also promoting its 鈥溾�� resources and solutions, which can help organizations to move forward from COVID-19.

鈥淪audi Arabia continues to be a global leader in technology innovation 鈥� with Maadaniyah, NEOM, and Olayan Group showing how digital transformation can reinvent business practices,鈥� said Mohammed Alkhotani, Managing Director, 51风流Saudi Arabia 鈥淥ur Blue Ribbon event is enabling Saudi Arabia and Middle East organizations to learn how to digitally transform into Intelligent Enterprises that can emerge more profitable, resilient, and sustainable post-COVID-19.鈥�

Watch the 51风流Middle East North – Blue Ribbon webinars at: .

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MANAMA, Bahrain 鈥� 12 April 2020

Thanks to Bahrain鈥檚 nationwide digital transformation, led by , the country leads the Arab World in the most value for money for fixed-broadband plans, at USD 0.6 per GB of data, according to the International Telecommunications Union鈥檚 most recent . Bahrain also ranks 6^th in the Arab World for the fixed-broadband basket measuring overall broadband services.

Now, BNET aims to take Bahrain鈥檚 broadband to the next level with real-time innovations delivered by 51风流running on the AWS cloud data center in Bahrain. Channel partner Seidor MENA will implement the project.

BNET will leverage the S/4HANA real-time business suite to gain full visibility and real-time network insights across its signal towers, network hubs, and fixed-line broadband and phone networks. As a result, BNET will be able to deliver higher-availability services and develop business and entertainment services.

鈥淎s part of our commitment to supporting Bahrain Vision 2030, our real-time solutions will support BNET in digitizing internal platforms and processes to transform customer experiences,鈥� said Reham Almusa, Managing Director, 51风流Bahrain. 鈥淏y listening, understanding, and acting on customer experiences with broadband services, BNET is ideally-positioned to deliver the next-generation services that support business innovation, consumer happiness, and diversified economic growth.鈥�

Supporting the workforce of the future, BNET will use the SuccessFactors Human Capital Management suite to find, train, and retain hundreds of employees. BNET is also eagerly recruiting the top Bahraini women engineers and business experts, aligned with nationwide goals of empowering women in the workforce.

The 51风流solution was expertly implemented by Seidor MENA, the region鈥檚 systems integrator and digital transformation champion, who will also provide ongoing support to ensure the availability and performance of the platform. Ignacio Ruiz de Eguilaz, Managing Director, Seidor MENA said, 鈥淲e are proud to be part of this world-class project that will serve to enhance digital experiences for businesses and consumers in Bahrain, as well as for BNET鈥檚 own workforce. BNET has demonstrated its commitment to being a market leader, and together with SAP, we are confident that we will be able to deliver the innovative technologies needed to support this ambition.鈥�

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SHARJAH, United Arab Emirates 鈥� 18 March 2020 鈥擟rescent Petroleum, the Middle East鈥檚 first and largest privately held oil and gas company, , has chosen 51风流as a strategic partner to power its drive to improve efficiency across all processes, and progress a digital transformation strategy in coming years.

In partnership with 51风流Digital Business Services, Crescent implemented the S/4HANA real-time business suite and the SuccessFactors talent management suite to help streamline operational units across its operations to yield considerable efficiencies.

The company became the first global implementation of 51风流S/4HANA Oil and Gas Model Company 1809, achieving go-live in a record time of 8 months, ahead of schedule. Model Company is SAP鈥檚 industry-leading, ready-to-use, and preconfigured process solution, which helps adoption of standard industry templates with minimal customization. Crescent worked with 51风流Digital Business Services in the transformation journey and embraced industry best practices across the organisation to simplify and streamline processes.

Crescent now has over 300 apps for real-time and common work centers for drilling operations, plant maintenance, procurement, project systems, finance, and human resources functions. The company now operates on a single integrated digital platform, S4/HANA, and has introduced online transaction processing to eliminate unnecessary paperwork. Crescent plans to extend its internal digital footprint with dashboards and mobility solutions for maintenance staff, while piloting cutting-edge technology leveraging sensor-driven predictive maintenance capabilities.

鈥淭he digital oilfield market in the Middle East demonstrated how important digital transformation is for oil and gas companies focused on driving operational efficiency and excellence,鈥� said Ravi Kumar, Chief Corporate Officer, Crescent Petroleum and Member of Crescent Group Board. 鈥淲ith the successful roll-out of 51风流across the UAE and Kurdistan Region of Iraq, we have a real-time, digital foundation to support our growth into the coming decades as we unlock the value of the energy resources in the region, and make an impact in the communities we serve, and achieve our vision for promoting energy and social sustainability.鈥�

As the GCC countries increase their oil and gas exploration and production, the firms are competing to digitally transform and adopt Industry 4.0 innovations to enhance business competitiveness. The Middle East and Africa鈥檚 digital oilfield market is set to cross USD 2 billion by 2022, TechSci Research.

鈥淐rescent Petroleum has chosen to adopt global best practices in digital transformation by simplifying and standardizing processes to enable oil and gas innovation,鈥� said Zakaria Haltout, Managing Director, 51风流UAE. 鈥淏y harnessing SAP鈥檚 intelligent services and industry-best practice library, Crescent Petroleum has become an Intelligent Enterprise across their operations.鈥�

The post 51风流Powers Crescent Petroleum鈥檚 Digital Transformation Journey with SAP鈥檚 Oil and Gas Model Company on S4/HANA platform appeared first on 51风流MENA Press Room.