SHARJAH, UAE 鈥� December 16, 2025 鈥� Sharjah National Oil Corporation (SNOC) has signed an agreement with 51风流to adopt RISE with SAP, marking a major milestone in its corporate drive toward advanced modernization within the energy sector. The initiative supports Sharjah鈥檚 long-term strategy to enhance operational excellence and sustainability under the leadership of H.H. Sheikh Sultan bin Ahmad Al Qasimi, Deputy Ruler of Sharjah and President of SNOC.

The deployment represents a unified digital foundation that connects SNOC鈥檚 upstream, operations, supply chain, finance, and human resources functions under one intelligent system. Leveraging SAP鈥檚 deep expertise in oil and gas, SNOC aims to increase operational agility and build a robust platform for innovation and production growth across its upstream portfolio.

H.E. Khamis Al Mazrouei, CEO of SNOC, commented: 鈥淪NOC鈥檚 agreement with 51风流marks an important step in our digital transformation journey, enabling us to enhance efficiency, transparency, and data-driven performance across our operations. This initiative reflects Sharjah鈥檚 commitment to innovation and sustainable energy leadership, ensuring that SNOC continues to contribute effectively to the emirate鈥檚 energy security and economic prosperity.鈥�

Under the agreement, SNOC will deploy SAP鈥檚 comprehensive suite of AI-powered cloud solutions, including 51风流Cloud ERP Private Edition and the 51风流Business Technology Platform, alongside industry-specific applications for upstream contracts management, hydrocarbon accounting, and asset optimization. The modernization will also integrate workforce and environmental solutions through 51风流SuccessFactors and 51风流S/4HANA Cloud for environment management, complemented by advanced analytics via 51风流Analytics Cloud. Together, these technologies will strengthen efficiency, transparency, and data-driven decision-making across SNOC鈥檚 upstream operations.

Hala Alhashmi, IT Manager at SNOC, added: 鈥淪NOC is proud to launch its digital transformation journey powered by SAP鈥檚 cloud solutions. More than a system upgrade, this marks the creation of a modern technology landscape that drives innovation, agility and growth and elevates the way we operate. By empowering our people and enhancing operational resilience, we鈥檙e building the foundation for long-term success and future value.鈥�

Marwan Zeineddine, Managing Director, 51风流UAE, said: 鈥淪NOC鈥檚 adoption of RISE with 51风流is a powerful example of how national energy leaders are driving digital advancement across the UAE. SAP鈥檚 industry-specific cloud and AI capabilities will help SNOC achieve higher efficiency and sustainable performance, reinforcing Sharjah鈥檚 position at the forefront of intelligent energy operations.鈥�

SNOC鈥檚 transformation aligns with the UAE鈥檚 vision for a sustainable, innovation-driven economy, positioning the country鈥檚 energy sector at the forefront of this agenda.

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About Sharjah National Oil Corporation (SNOC)

SNOC is government-owned and the oil and gas industry executive arm of the emirate, under the auspices of the Petroleum Department of Sharjah. Established in 2010, SNOC owns and manages Sharjah onshore oil and gas assets and is the main supplier of gas in the emirate. It manages a diversified energy portfolio, covering upstream, midstream, trading and energy transition. In addition to exploration activities in collaboration with international petroleum entities, SNOC has completed a strategic underground gas storage project to ensure a consistent and reliable energy supply. SNOC has also declared its net-zero ambitions that include several initiatives, such as renewables (solar) and CCS research. For further information, please visit:

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Riyadh, 8 January, 2025: Almarai, the world’s largest vertically integrated dairy company and the world鈥檚 fourth most valuable dairy brand in 2024, has successfully implemented RISE with 51风流on Google Cloud. This milestone marks a pivotal step in Almarai鈥檚 digital transformation journey to drive innovation and achieve operational excellence.

Almarai鈥檚 SAR 18 billion five-year investment plan focuses on growing its core categories and its poultry business, entering new categories, expanding into new markets, and technology & digitization. To support these goals, the company is leveraging 51风流solutions like 51风流S/4HANA, enabling a seamless transition to the cloud to streamline operations, boost agility and scalability, enhance decision-making, and grow geographically.

Dr. Faisal Al-Nasser, Head of Enterprise Information Technology (EIT) at Almarai, stated, 鈥淧artnering with 51风流and Google Cloud has equipped Almarai with the technological foundation critical for achieving sustainable growth and realizing our long-term vision. This collaboration ensures that we are well-prepared to navigate emerging opportunities while advancing our strategic objectives, seamlessly aligning with Saudi Arabia’s Vision 2030 and reinforcing our commitment to innovation and sustainability.鈥�

Close collaboration with 51风流and Google Cloud ensured a seamless migration of data and core functions to the cloud, maintaining uninterrupted operations and resolving challenges in real time.

Andy Froemmel, Vice President and General Manager, Customer Services & Delivery for 51风流MEA North, said, 鈥淎lmarai鈥檚 deployment of 51风流S/4HANA RISE on Google Cloud sets a new standard for innovation and agility within the region. This achievement positions Almarai to leverage emerging technologies such as AI while advancing its strategic goals.鈥�

Aligning with Saudi Vision 2030, this implementation reaffirms Almarai鈥檚 commitment to operational excellence, sustainability, and digital innovation while strengthening its leadership in the global F&B industry.

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About Almarai

Founded in 1977, Almarai is the Middle East鈥檚 leading food and beverage manufacturer and distributor and the world鈥檚 largest vertically integrated dairy company. Driven by a visionary approach, the company has grown into a globally recognized enterprise. Leveraging world-class infrastructure, a strong capacity for innovation, and extensive expertise in marketing and distribution, Almarai produces 3.5 billion kilograms of products annually, serving over 42 million consumers across the GCC, Egypt, and Jordan. Adhering to the highest food safety standards, the company strives to always deliver products with 鈥楺uality You Can Trust.鈥� Almarai is dedicated to advancing the food industry through strategic partnerships with investors and customers, while fostering positive social impact in the communities it serves through programs and initiatives aligned with Saudi Vision 2030.

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Muscat, 1 January, 2025 鈥� OQ, a global investment energy group, announced recently the official launch of e-Symphony, its large-scale project to implement RISE with 51风流on a private cloud. This initiative marks a groundbreaking transition of OQ鈥檚 One ERP platform into a cloud-based environment鈥攐pening doors to enhance operational efficiency, advanced analytics, and data-driven decision-making across OQ鈥檚 operations.

Maryam Al Shaibani, Vice President of OQ Corporate IDS, commented: 鈥淭his milestone signals more than a technological upgrade; it heralds a new era of innovation, where collaboration, real-time analytics, and agility underpin every aspect of our operations. Moving our core business platform to the cloud reinforces our commitment to setting new benchmarks of excellence, both within OQ and across the region.鈥�

RISE with 51风流on a private cloud gives OQ the flexibility to scale seamlessly, reduce infrastructure costs, and minimize system downtime. As an end-to-end cloud offering, it delivers faster implementation cycles, automated updates, and real-time data insights鈥攃ritical for agile decision-making and resource optimization. By integrating mission-critical functions into a single, secure platform, OQ can respond swiftly to evolving market demands at an unprecedented scale.

OQ鈥檚 longstanding partnership with 51风流spans multiple implementations, including 51风流SuccessFactors, 51风流Concur, and 51风流Integrated Business Planning, demonstrating the organization鈥檚 commitment to comprehensive digital transformation.

Congratulating OQ on this major achievement, Sergio Maccotta, Senior Vice President, 51风流Middle East and Africa – South, said: 鈥淥Q鈥檚 successful deployment of RISE with 51风流in a private cloud stands as a testament to its leadership in digital transformation and the company鈥檚 critical role in advancing Oman鈥檚 economic ambitions. By leveraging cutting-edge technology and actionable insights, OQ is not just enhancing its operational efficiency鈥攊t is actively shaping an innovation-led future for the country. This milestone underlines how forward-thinking organizations can drive sustainable growth, reinforce Oman鈥檚 competitiveness on the global stage, and contribute to the realization of the nation鈥檚 strategic vision.鈥�

The launch of the e-Symphony project further underscores OQ鈥檚 unwavering dedication to digital transformation and operational excellence. With its new cloud-based ERP at the core of its business processes, OQ stands poised to meet evolving market demands, empower stakeholders with actionable insights, and drive sustainable growth well into the future.

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About OQ:

OQ is a global investment energy group with roots in Oman. OQ has operations across 17 countries that covers the entire value chain from exploration and production of oil and gas, refineries and petrochemicals to marketing and distribution of end-user products reaching more than 80 countries worldwide. OQ Alternative Energy focuses on investments in renewables and green hydrogen in Oman.

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Sharjah, UAE 鈥� 9 September, 2024 鈥� Crescent Petroleum, the largest privately held upstream Oil & Gas company in the Middle East, has successfully deployed an Oil & Gas industry-specific solution for its operations from global technology company SAP.

The implementation is an extension of Crescent Petroleum鈥檚 solutions roadmap, which commenced in 2020 with Phase 1 implementation, representing the first global implementation of 51风流S/4HANA Oil & Gas Model Company 1809 at the time, supporting plant maintenance, procurement, project systems, finance, human resources functions and HSE functions.

This second phase of the project saw Crescent Petroleum work closely with 51风流Services to implement Upstream Hydrocarbon Accounting Management (UHAM) – including mass balancing – Integration with Plant Systems, Logistics, Management of Change, Resource Scheduling and Production Planning for its operations. Crescent Petroleum is the first company in the Middle East to roll out the UHAM module within the IS OIL solution stack of S4/HANA. The Phase 2 implementation was completed in a record time of 12 months and represents a significant advancement in Crescent Petroleum’s digital transformation journey, enhancing operational efficiency and enabling strategic growth across its regional footprint, resulting in the project being selected to be featured as 51风流Success Story.

Ravi Kumar, Chief Corporate Officer of Crescent Petroleum and Board Member of the Crescent Group, said, 鈥淗aving completed the Phase 1 of the 51风流roadmap in a record 8 months, we set out to integrate Crescent Petroleum鈥檚 operations, providing a seamless flow of data, from Wellhead to Customer, in Phase 2. The benefits are significant as we have integrated data across disparate parts of the plant allowing us to seamlessly integrate plant systems with 51风流systems, and ensure a single source of truth across the Company.鈥�

Kumar added that digitizing the processes has accelerated Crescent Petroleum鈥檚 broader objectives of determining real-time visibility of information across the entire company and providing insightful data for a range of digital initiatives planned in future.

51风流Services was chosen for the transformation project due to its considerable expertise in the global Oil & Gas industry as well as its close involvement and experience with Crescent Petroleum during Phase 1. 51风流worked closely with Crescent Petroleum鈥檚 digital transformation team to develop specific solutions that address company-specific use cases. One example is the custom trucking operations solution using the MII module of SAP, integrated with SAP鈥檚 invoicing engine. This involved integration with plant systems, loading dock systems and 51风流S4/HANA modules in a single process chain bringing disparate processes into one seamless process with appropriate handshakes. Another complex area was the rebuilding of the plant network within 51风流S4/HANA to map the production process and checkpoints within 51风流to facilitate hydrocarbon accounting, inventory management, production management & forecasting, deferment management and invoicing all within 51风流S4/HANA.

Sergio Maccotta, Senior Vice President, 51风流Middle East & Africa – South, said, 鈥淲e enjoy a strategic relationship with Crescent Petroleum, which is a strong advocate of 鈥榖est practice adoption鈥� in the Oil & Gas industry, as confirmed when it won the 51风流Quality Gold Award for best implementation in 2021 for Phase 1 of this project . A large part of the success of Phase 2 has been due to the close collaboration of all the team members involved. The result is an integrated solution delivering relevant and reliable data, streamlined processes, enhanced operational efficiency and easily managed reporting for compliance purposes. This plays a crucial role in the next phase of Crescent’s digital transformation.鈥�

The Phase 2 project was executed in a hybrid delivery model with key activities such as solution workshops, user acceptance testing and cutover delivered on site, while build activities were conducted remotely.

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About Crescent Petroleum

Crescent Petroleum is the first and largest private exploration and production company in the Middle East, with over 53 years of experience as an international operator in numerous countries including Egypt, Yemen, Canada, Tunisia, and Argentina, in addition to its continuing operations in the United Arab Emirates and Iraq.听Headquartered in Sharjah in the UAE, Crescent Petroleum has international offices in the UK and three locations across Iraq, as well as affiliated offices in Egypt and Bahrain. Crescent Petroleum is also the largest shareholder in Dana Gas, the Middle East鈥檚 first and largest regional private-sector natural gas company.

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QIG will move its mission-critical business processes from its legacy on-premises ERP software systems to 51风流S/4HANA Cloud, an enterprise resource planning (ERP) solution that enables 360-degree visibility and greater control over all operations. The move will be accelerated through the adoption of RISE with SAP, a comprehensive subscription offering regular updates to make QIG more resilient and agile in today鈥檚 rapidly changing global market.

Mr. Joseph Abdo, Chief Executive Officer of QIG, explains, 鈥�QIG worked closely with 51风流to create a roadmap that is aligned with the country鈥檚 digital transformation agenda and Qatar鈥檚 National Vision 2030. We also wanted to ensure that we had real-time data and insights to respond rapidly to changes in the market, while delivering greater value to our customers. With RISE with 51风流Cloud, we can transition to cloud without business risk, while gaining advantages from automated processes that allow us to concentrate on innovation and growth. We will see immediate benefits, such as streamlined operations and increased efficiencies, while setting ourselves up for long-term success, with automatic upgrades to new technologies and a scalable and flexible digital infrastructure.鈥�

A key motivator for QIG in selecting 51风流as its digital transformation partner was SAP鈥檚 deep expertise in multiple industries, and the ease of establishing an integrated platform to manage diverse operations. QIG鈥檚 subsidiaries and business interests include building and construction materials and services 鈥� such as the group鈥檚 flagship project, Al Khalij Cement Company 鈥� as well as technology, marine services, property, project development, contracting and financial services.

Mr. Alaa Jaber, Managing Director for SAP, Qatar and Fast Growth Markets, commented, 鈥�In an intensely competitive market, QIG is known for being futuristic in outlook and effective in management, and this digital transformation is a prime example of this approach. RISE with 51风流enables customers to adapt to fast-changing conditions, from rapidly evolving AI applications to cybersecurity threats. The deployment will make QIG increasingly resilient, efficient, and agile, while also allowing it to innovate more quickly and easily.鈥�

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About Qatari Investors Group (QIG)

Qatari Investors Group (Q.I.G.) is a diversified conglomerate listed on the Qatar Stock Exchange. The group owns and operates several subsidiaries in diverse sectors. Historically, the group鈥檚 focus has been on B2B operations.

Q.I.G.鈥檚 subsidiaries are a mix of organically grown enterprises and international partnerships. Our brands have an established presence and a record of accomplishment in the Qatari market, serving flagship projects, customers, and facilities in the private and public sectors.

Through our subsidiaries, we add sustainable value to our shareholders with prudent management, diversification and agility. For our customers and partners, we work tirelessly to maintain trust, satisfaction and reliability. Our activities drive the long-term growth and development of our subsidiaries while fresh opportunities in Qatar and overseas are sought.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

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Riyadh, KSA 鈥�听The Saudi Investment Recycling Company SIRC, wholly owned by the Public Investment Fund (PIF), has announced the successful deployment of solutions from global technology company 51风流that will modernize business processes including procurement infrastructure and employee management.

The two parties are also deepening their existing relationship, signing a memorandum of understanding (MoU) to explore the creation of a digital transformation roadmap that will enable SIRC to enhance its environmental performance and reporting capabilities and leverage new technologies to enrich customer services.

SIRC and its subsidiaries Akam and Reviva successfully deployed 51风流S/4HANA enterprise resource planning (ERP) solution, 51风流Analytics Cloud, 51风流Ariba and 51风流SuccessFactors, with implementation at several other subsidiaries to follow soon. This represents an extension of the company鈥檚 partnership with SAP, which began in 2022 with SIRC adopting an ERP solution.

Sultan Saud Alsaif, Executive Director of Technology & Innovation at SIRC, commented, 鈥淎s champions of the circular economy and supporters of the National Waste Management Framework, SIRC seeks out investors and partners who share a genuine commitment to supporting the environment. Through the MoU with SAP, we are collaborating on innovative ways to leverage technology that will enhance our contributions to, and reporting on, environmental protection initiatives. At the same time, our operations need to run efficiently and productively, following best industry practices, which is why we have deployed 51风流Analytics Cloud, Ariba and SuccessFactors as part of a comprehensive digital transformation program. These deployments ensure our employees are engaged and our procurement is managed intelligently, while the automation of business processes and data analysis improve efficiencies, ultimately enhancing the experience for all parties involved.鈥�

Established in 2017, SIRC is committed to achieving the environmental and sustainability objectives outlined in the Kingdom’s Vision 2030 through advancing waste management practices, promoting recycling initiatives, conserving natural resources, and moving towards a circular economy. The company develops, owns, operates and finances various activities across all waste types in the Kingdom.

Alongside the current deployments, SIRC and 51风流will be focusing in particular on two strategic priorities this year as part of the MoU. The first is enhancing customer experience, which could include SIRC implementing a next-generation CRM platform. The second is exploring how SAP鈥檚 portfolio of sustainability-focused solutions could be leveraged to help SIRC analyze and report on sustainability KPIs and its carbon footprint.

Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia, commented, 鈥淕iven the pivotal role played by SIRC as the driving force behind circular economy investments in the Kingdom, it was important to have future-proof, scalable and intelligent spend and human resource management solutions that could be integrated seamlessly into its existing 51风流landscape. Sustainability is core to SAP鈥檚 corporate strategy and our purpose to help the world run better and improve people鈥檚 lives. SAP鈥檚 values are aligned with those of SIRC, so it is natural for our partnership to extend beyond a technical digital transformation to co-innovating and collaborating on environmental initiatives and reporting.鈥�

The 51风流Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. 51风流SuccessFactors Human Experience Management (HXM) Suite provides comprehensive global HR software, spanning core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management.

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EGA uses 51风流software solutions to manage functions such as marketing & sales, supply chain, finance, human capital, production planning & scheduling, and plant maintenance across its global business. Currently, EGA processes more than 150,000 business transactions every month. Upgrading to 51风流S/4 HANA will increase data processing speeds by 30x, future-proofing computing for EGA鈥檚 functions and unlocking potential for digital capabilities such as artificial intelligence and advanced real-time data analytics.

EGA鈥檚 new 51风流S/4HANA will be hosted in a private cloud in Microsoft Azure and will benefit from continuous updates as 51风流technologies evolve. The migration to the new system will be through 51风流RISE.

EGA launched its much-wider digital transformation in 2021, aiming to enhance every aspect of its operations and business, while upgrading customer and employee experience and ultimately creating new revenue streams.

Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: “Our digital transformation is a core part of achieving EGA’s bold aspiration to innovate the future of aluminium production. Leading our sector in the application of Industry 4.0 requires advanced computing and software capabilities to generate real-time data analytics and insights. The opportunities of Industry 4.0 are not just in our operations, but also in the functions through which we manage our business.鈥�

Carlo K Nizam, Chief Digital Officer of Emirates Global Aluminium, said: 鈥淪/4HANA is part of our new digital foundations and brings with it a significantly enhanced employee experience that is real time, mobile friendly and integrates seamlessly to our state-of-the-art data platform which enables a wide range of Industry 4.0 capabilities.鈥�

During the signing ceremony at EGA鈥檚 headquarters, Manos Raptopoulos, President of SAP鈥檚 Europe, Middle East and Africa region, commented: 鈥淓mirates Global Aluminium is a highly progressive company, with a vision to leverage Industry 4.0 capabilities to boost its competitiveness, improve operations, and benefit its people. With 51风流S/4HANA on RISE, EGA will increase its resiliency and future-proof its computing for key business functions. EGA will also gain improved visibility, flexibility, reduced total cost of ownership, and enhanced user experience.鈥�

In its wider digital transformation, EGA has so far implemented over 60 Industry 4.0 use cases, 听ranging from using artificial intelligence vision to quality check carbon anode production in real-time, to developing predictive tools for market movements in key commodities. To date, almost 2,000 EGA employees have been upskilled in digital capabilities and ways of working, and the transformation has delivered some $90 million in financial impact.

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DUBAI, UAE —听Emirates Steel Arkan (ESA), one of the largest publicly traded steel and building materials manufacturers in the region, has signed an agreement with global technology company (NYSE: SAP) to consolidate its operations under a single, unified cloud-based enterprise resource planning (ERP) solution, while simultaneously increasing the resilience and sustainability of its supply chain.

ESA is adopting RISE with 51风流to securely transition its mission-critical processes from its existing 51风流ERP system to 51风流S/4HANA, with data hosted in-country. As a result, ESA will benefit from a streamlined and integrated system, improving visibility and control over all of its operations and gaining real-time data and insights. The company will also leverage S/4HANA Supply Chain Management to enhance planning and monitoring activities and optimize performance and agility in all areas of its supply chain.

Saeed Khalfan Alghafri, CEO of Emirates Steel, an Emirates Steel Arkan company, commented, 鈥淲e have worked closely with 51风流to ensure we have a comprehensive transformation that fulfills all our objectives. These range from supporting our environmental sustainability commitments and creating a resilient supply chain, to embracing new technologies and leveraging these to innovate and set new standards for our industry. In addition to unifying and streamlining our processes, the new deployment will ensure we continue to deliver optimal services to our customers, employees and partners, supported by real-time data and insights that enable us to act quickly in leveraging opportunities and responding to changing needs.鈥�

With supply chains across the world facing significant challenges over the past few years, it is important for ESA to ensure its supply chain is as risk resilient and sustainable as possible. By embracing cloud computing and 51风流Digital Supply Chain Management, ESA will be using an integrated supply chain model that eliminates process silos, predicts disruptions, and creates feedback loops that improve business performance. In this way, the company can respond swiftly to unexpected rebounds, meet changes in customer demand, and proactively mitigate logistical risks in a sustainable way.

On the sidelines of a ceremony to mark the signing of the agreement, Marwan Zeineddine, Managing Director of 51风流UAE, said, 鈥淲e worked hand-in-hand with the Emirates Steel Arkan team to create a secure, agile and comprehensive digital transformation that delivers real-time data insights and enables the company to benefit from 听automated processes, greater control, transparency and resiliency in all areas of its operations. This includes a supply chain management system that prioritizes reliability and sustainability alongside cost, margin, and speed. As a result of adopting RISE with SAP, the company will enjoy automatic upgrades and benefit from our continued focus on embedding technologies such as sustainability analytics, AI and generative AI into all of our solutions.鈥�

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About Emirates Steel Arkan (ESA)

Emirates Steel Arkan (the Group) is a public joint stock company (ADX: EMSTEEL) and the UAE鈥檚 largest steel and building materials manufacturer. The Group leverages cutting-edge technologies to supply both the local market and more than 70 international markets with high-quality finished products, creating a one-stop shop for the manufacturing and construction sectors. Emirates Steel Arkan is committed to contributing to the UAE’s industrial strategy 鈥極peration 300 billion鈥� by delivering market-leading products to support local industries, creating job opportunities for UAE Nationals, and enhancing its sustainable practices. The Group is also among the leading decarbonized steel manufacturers in the world and is recognized for its world-class safety performance.

The Group鈥檚 steel and building materials have been used in some of the UAE鈥檚 most iconic construction projects, including the Burj Khalifa, Emirates Palace, Etihad Towers, Yas Island, and more. Emirates Steel Arkan is majority owned by ADQ, one of the region鈥檚 largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi鈥檚 diversified economy. For more information, please visit our website:

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Husain Al Tamimi, SAP, husain.tamimi@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com
Mohammad Daggamseh, Manager of Media and Communications, +971 56 414 4143, mohammad.daggamseh@emiratessteel.com

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As part of this collaboration, DBS MENA will implement Rise with 51风流(S/4 HANA) solution for UPC, encompassing core functionalities such as financial modules, HR, warehouse management, and material management. Additionally, UPC will benefit from DBS MENA’s Retail Management Suite (RMS), which includes point-of-sale systems, retail store portals, and mobility solutions tailored specifically for warehouses.

鈥淲e are thrilled that 51风流will be a strategic partner in our transformative journey. UPC is one of the fastest growing companies in the Saudi healthcare sector, and 51风流will more than support our expansion strategy with its world class expertise in technological resource planning. This will eventually enable UPC to provide superior service to our customers鈥�, said Mr. Khalid Yassin, CEO, United Pharmaceutical Company.

UPC’s decision to invest in these solutions stems from a strategic initiative to transition to the cloud while leveraging their deep expertise in retail in the pharmaceutical domain. By adopting a unified system with full integration both horizontally and vertically, UPC aims to elevate its customer service standards, streamline internal processes, and facilitate expansion initiatives.

鈥淭his strategic partnership will see United Pharma Company (UPC) embark on a transformative journey leveraging SAP鈥檚 latest innovative technologies to capitalize on growth opportunities for the company and to respond to the industry’s fast-changing needs with agility. With RISE with SAP, UPC is poised to significantly enhance its operations and set new standards for the pharmaceutical retail industry,” said Mohammed Alromaizan, Vice President, 51风流Saudi Arabia.

DBS MENA was selected as the partner of choice for this venture due to its prominent position as a leader in the pharmaceutical and retail industries and expertise in point-of-sale solutions. With a proven track record of success and a rich portfolio of pharmaceutical and retail clientele, DBS MENA brings invaluable experience and research-driven insights to the table.

鈥淲e are honored to announce our partnership with United Pharma Company (UPC) in implementing SAP’s Rise with 51风流solution alongside DBS鈥檚 Retail Management System. This collaboration represents a significant milestone in our commitment to delivering tailored solutions that empower businesses in the Pharma-Retail sector鈥� – Eng. Mahmoud Moussa, CEO of DBS MENA

This strategic partnership between UPC, SAP, and DBS MENA underscores a shared commitment to driving innovation and delivering unparalleled value to their customers. Together, these industry leaders are poised to revolutionize operations, setting new standards for efficiency and customer-centricity in the retail pharmacy landscape.

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Doha, Qatar 鈥� 20 February, 2024 鈥� (NYSE: SAP), a global technology company, announced today the successful deployment of RISE with 51风流at Qatar Chemical Company Limited (Q-Chem). This significant milestone marks the culmination of Q-Chem’s digital transformation journey, which is part of a comprehensive group-wide digital transformation strategy aimed at supporting its ongoing sustainability efforts.

Key advantages of this technological milestone include heightened visibility across all operational facets, facilitating enhanced control, real-time insights, and informed, data-driven decision-making.

Alaa Jaber, Managing Director for 51风流Qatar and Fast Growth Markets, commended Q-Chem’s leadership in the petrochemical industry and highlighted the benefits of transitioning to the cloud. “By embracing 51风流solutions and cloud technology, Q-Chem will gain greater operational efficiencies through data analytics and business process automation, all while aligning with Qatar’s 2030 National Vision and positioning itself for continued success.”

To accelerate its move to the cloud and ensure business continuity during the process, Q-Chem adopted RISE with SAP, led by expertise of IBM Consulting. 51风流and IBM Consulting teams worked closely on a digital transformation roadmap to migrate existing industry-tailored 51风流solutions to the cloud while replacing the existing 51风流enterprise resource planning on-premises solution with S/4HANA private cloud edition.

Bill Farrell, Managing Partner at IBM Consulting in MEA added, “Together with SAP, we take immense pride in leading Qatar Chemical Company’s transformative journey toward digital excellence. Working collaboratively on the system migration for Q-Chem, our joint efforts have been dedicated to achieving a seamless transition, empowering Q-Chem to navigate the future with increased flexibility and operational prowess. This collaboration exemplifies our dedication to driving technological evolution and contributing to Q-Chem’s industry leadership and success.”

Q-Chem’s adoption of cloud-based operations further enhances its agility, enabling rapid responses to market dynamics and reinforcing a resilient supply chain. The automatic updates facilitated by the RISE with 51风流contract empower Q-Chem to harness cutting-edge technologies, including AI and automation capabilities, while effectively monitoring and managing environmental impact and sustainability goals. This strategic shift underscores Q-Chem’s commitment to technological innovation and operational excellence.

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The post 51风流Announces Successful Deployment of Q-Chem’s Digital Transformation with 51风流Cloud Solutions appeared first on 51风流MENA Press Room.