Dubai, United Arab Emirates — 29 March 2022— An innovative application, co-innovated by 51ˇçÁ÷for People of Determination, has embedded accessibility into the very fabric of Expo 2020 Dubai. The application, PODway, enabled an exceptional visitor experience for People of Determination at the first major global event to be staged since the pandemic.

SAP, the Official Innovative Enterprise Software Partner of Expo 2020 Dubai, designed PODway to help People of Determination navigate the site easily, highlighting accessible features in each pavilion and accessible services via real-time event insights. The first World Expo to be a certified Sensory Accessible Event by Sensory Access, Expo 2020 Dubai and 51ˇçÁ÷have engaged extensively with the community and relevant stakeholders throughout PODway’s development, in line with its ambition to be the most inclusive World Expo ever.

A series of accessibility forums have helped gain a thorough understanding of the complete journey of a person of determination, with Expo 2020 Dubai used a testing group for use at future events of such scale.

PODway supports those with mobility, visual, hearing, cognitive and/or sensory-access needs. 51ˇçÁ÷ include: wayfinding guidance; navigation to Expo 2020 Dubai using various transport options; information about initiatives, exhibits and events for, or by, people of determination.

The PODway app also includes details about assistive devices or accessible features and their availability across the site, alongside an ‘Assistance and SOS’ button for immediate contact and appropriate support – underpinned by geotracking of a person’s position onsite.

Zakaria Haltout, Managing Director 51ˇçÁ÷UAE: “As a strategic partner of Expo 2020 Dubai, 51ˇçÁ÷has taken seriously the opportunity to achieve our shared accessibility goals by delivering inclusive experiences through the PODway app. We hope the capabilities of PODway will live on well after Expo 2020 Dubai, acting as a catalyst for increased accessibility in Dubai, the UAE and the wider region due to the dedicated, targeted features it provides to drive accessibility standards and boost inclusivity.”

Dina Storey, Director of Sustainability Operations, Expo 2020 Dubai, said: “Expo 2020 Dubai is committed to celebrating diversity and promoting inclusivity, and the PODway app ensures that each and every visitor with differentiated needs can make the most of the incredible experiences Expo has to offer.”

The PODway app is available from and .

More information on accessibility at Expo 2020 can be found .

Visit the 51ˇçÁ÷News Center. Follow 51ˇçÁ÷on Twitter: and

– Ends –Ěý

About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51ˇçÁ÷customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. 51ˇçÁ÷helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51ˇçÁ÷helps the world run better and improve people’s lives. For more information, visit .

For more information, press only:

Husain Al Tamimi, 51ˇçÁ÷+971 56 6811641, husain.tamimi@sap.com

Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com

Tony Luke, Wallis, +971 50 927 1100, sap@wallispr.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

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“With Expo 2020 Dubai as a world showcase for innovation, the 51ˇçÁ÷House will welcome customers, partners, and government delegations to experience how businesses can meet the acceleration of change head-on,” said Sergio Maccotta, Senior Vice President, 51ˇçÁ÷Middle East South. “Expo visitors to the 51ˇçÁ÷House can experience how technology can shape our societies and economy for the better.”

“We are thrilled to open 51ˇçÁ÷House on the Expo 2020 Dubai site. We are working together to create an event that will show the power of collaboration and imagination in building a better tomorrow, at the most digitally connected World Expo in history,” said Mohammed Alhashmi, Chief Technology Officer, Expo 2020 Dubai.

– END –

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DUBAI, 21 June 2021 – More than 25,000 of Expo 2020 Dubai’s local and global suppliers will benefit from a real-time, unified digital procurement and payment platform, thanks to technology provided by SAP, its Innovative Enterprise Software Partner.

51ˇçÁ÷Ariba solutions will fully digitise and automate the procure-to-pay lifecycle – providing a streamlined digital experience for Expo 2020’s suppliers, while enhancing transparency and efficiency across the event’s global supply chain. The global technology company’s cloud-based 51ˇçÁ÷Ariba procurement solutions run on its UAE public cloud data centre and connect to Ariba Network enabling buyers and suppliers to connect and transact.

Through this collaborative and mobile-friendly platform, registered suppliers can participate in sourcing events, negotiate and sign contracts, as well as submit invoices and track payments in real-time. Expo 2020 has already transacted more than AED 1 billion on the platform, highlighting its commitment to driving long-term business growth in the region and beyond, with a particular focus on small and medium enterprises (SMEs).

Mohammed AlHashmi, Chief Technology Officer, Expo 2020 Dubai, said: “Expo 2020 is a long-term investment in the future that aims to enhance opportunities for sustainable business connectivity and growth in both domestic and international economies. Our partnership with 51ˇçÁ÷is an example of what can be achieved with the invaluable support of our technology partners to host one of the most digitally advanced World Expos ever. The implementation of 51ˇçÁ÷Ariba solutions has transformed our end-to-end procure-to-pay cycle and helped set new standards of procurement automation for projects of this scale.”

Claudio Muruzabal, President of EMEA South, SAP, said: “Expo 2020 Dubai is demonstrating global best practices in digitising its procurement process with 51ˇçÁ÷Ariba solutions to help gain visibility into its spend, tighten collaboration with its suppliers, and achieve process automation, including completely paperless invoicing. Expo 2020Ěýhas already brought more than AED 1 billion in spend under management with 51ˇçÁ÷Ariba solutions.”

Expo 2020 and 51ˇçÁ÷have run a series of onboarding summits for Expo’s valued supply chain network. As Expo’s procurement needs shift from construction to interior fit-outs, facilities management and technology services, Expo 2020 and 51ˇçÁ÷will continue to provide ongoing one-on-one support, including a dedicated helpdesk, to guide suppliers throughout the evolution to digital transactions and processes.

Expo 2020 Dubai, which will open its doors to the world from 1 October 2021 to 31 March 2022, is the first World Expo and only the second mega-event to secure a from the Chartered Institute of Procurement & Supply.

-ENDS-

About Expo 2020 Dubai

From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.

• With the purpose of ‘Connecting Minds, Creating the Future’, Expo 2020 will be the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges
• Expo 2020 will provide a visually striking, intellectually enlightening and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever
• Expo 2020’s sub-themes of Opportunity,ĚýMobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone
• Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts
• Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South
• Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 – a model global community that will rethink the cities of the future – after Expo 2020 closes its doors

About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As the market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAPÂŽ system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. 51ˇçÁ÷helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enable more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51ˇçÁ÷helps the world run better and improve people’s lives. For more information, visit

Visit the 51ˇçÁ÷News Center. Follow 51ˇçÁ÷on Twitter: and .

About World Expos

In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.

World Expos are held under the auspices of the the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.

For media enquiries, please contact:
Press Office

On call contact
Email: press.office@expo2020.ae
Tel: +971 56 688 9509
P.O. Box 2020, Dubai, UAE

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CAIRO, Egypt – 22 November 2020: Digital transformation is driving Egypt’s ICT market to EGP 93 billion, and ensuring that organizations can find new levels of profitability, resilience, and sustainability amid the COVID-19 pandemic, industry experts announced today during Cairo ICT.

Thanks to the government-led Egypt Vision 2030’s vision for transforming Egypt into a digital society, the country’s ICT market has reached EGP 93 billion, according to a by the Ministry of Communications and Information Technology.

In Egypt, 51ˇçÁ÷has been partnering with many enterprises and contributing to their innovation agendas and digital transformation plans through availing the industry best practices and the platform for innovation, along with the latest advanced technological solutions.

Elaraby Hospital, part of the El Araby Group, EDITA, one of Egypt’s largest food and beverage manufacturers, and leading Egyptian paint manufacturer Kapci Coatings, among others, are unique showcases and success stories with which 51ˇçÁ÷is proud of partnering.

Elaraby Hospital Transforms Patient Experiences

Elaraby Hospital, the largest hospital in the Nile Delta region, is adopting the next-generation Healthcare and Patient Management solution developed by 51ˇçÁ÷and Cerner amid the COVID-19 pandemic.

Elaraby Hospital has 219 beds, 24 units of ICU, 6 units of NICU units, and 6 operating rooms. On a larger scale, El Araby Group is also digitally transforming operations on SAP’s end-to-end solutions.

“As part of Elaraby Hospital’s mission in providing excellence in healthcare, we needed full visibility to optimize patient experiences,” said Dr. Mamdouh El Araby, Head of the Medical Sector, El Araby Gruop. “Thanks to our digital transformation with SAP, Elaraby Hospital is digitizing processes to make it easier and faster for patients to schedule appointments, see doctors, and view their medical records and lab results.”

EDITA Boosts Food and Beverage Manufacturing

EDITA, a leading FMCG company in Egypt and the Middle East, is digitally transforming with 51ˇçÁ÷to support Egypt’s food manufacturing and distribution innovation.

EDITA has gone live on the 51ˇçÁ÷Direct Store Delivery and 51ˇçÁ÷ERP Central Component solutions. As a result, EDITA has centralized its sales and distribution processes across 31 production lines, 66,000 wholesale and retail customers, and exports to more than 17 markets in the region.

“This project started in January 2020 as part of Edita Information Technology strategic roadmap with a very detailed design phase, keeping all technical and business requirements from the business as a key of success, push the change management to move towards more paperless environment using E-signatures,” said Ihab Selim, Chief Information Officer, EDITA. “EDITA’s requirements also included making sure of systems availability up-and-running in a very high demand operation and synchronization process; using the full end to end functionality.”

Kapci Coatings Innovates the Customer Experience for Paint Products

Kapci Coatings, a market leader in paint manufacturing that exports to 60 countries, is digitally transforming on SAP’s customer experience, sales, customer service, and marketing solutions. Next, Kapci Coatings is exploring the 51ˇçÁ÷S/4HANA real-time business suite and 51ˇçÁ÷Ariba digital procurement platform.

“With Egypt’s manufacturing sector rebounding, Kapci Coatings needed full visibility on our global sales performance and operations,” said Eng. Waleed Helmy – Business Development Manager, Kapci Coatings. “By digitally transforming with SAP, Kapci Coatings now has real-time insights on our customer experiences, allowing us to tailor our products to customer demand and to integrate with our enterprise resource planning.”

One-Third of Organizations Invest in New Technologies Amid COVID-19

Amid COVID-19, about one-third (32 percent) of worldwide organizations are investing in new technologies, with the top three being: AI (34 percent), IoT (33 percent), and analytics (27 percent), according to Oxford Economics and SAP.

During Cairo ICT, 51ˇçÁ÷is exhibiting virtually under the theme Back to best,” showcasing its latest innovations, industry experience, and technology best practices. SAP’s “” resources and solutions can help Egypt’s organization to move forward from COVID-19.

“Egypt’s strong ICT market is aligned with Egypt’s organizations advancing their digital transformation amid COVID-19 to emerge more profitable, resilient, and sustainable,” said Hoda Mansour, Managing Director, 51ˇçÁ÷Egypt. “At Cairo ICT, we are showcasing how SAP’s solutions are enabling digital transformation, and exchanging best practices from Elaraby Hospital and Kapci Coatings.”

At Cairo ICT, visit 51ˇçÁ÷virtually at the Egypt International Exhibition Center website from 22-25 November 2020. For more information, visit: .

Visit the 51ˇçÁ÷News Center. Follow 51ˇçÁ÷on Twitter: and .

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KUWAIT CITY, Kuwait — 18 February 2020 — Kuwait’s customer experience investment is driving Kuwait’s IT market to a record-high of KWD 556 million by 2021, according to Andy Froemmel, the new Managing Director of Kuwait for global technology company SAP.

In line with Kuwait Vision 2035’s goals of diversified economic growth, Kuwait’s organizations are investing in real-time analytics software to transform citizen and customer experiences. As a result, Kuwait’s IT market is set to grow by 20 percent to KWD 556 million by 2021, according to a by Fitch Solutions.

“Kuwait Vision 2035 and the booming IT market show that organizations are embracing digital transformation and real-time analytics to make services faster, easier, and more effective,” said Andy Froemmel, Managing Director, 51ˇçÁ÷Kuwait. “As Kuwait Vision 2035 advances, we are especially transforming the government and public sector, banking and finance, and oil and gas.”

51ˇçÁ÷has appointed Andy Froemmel as Managing Director of Kuwait. Andy Froemmel brings more than 18 years of experience working for SAP, including Head of Cloud for Middle East North, and Chief Operating Officer for Saudi Arabia.

In turn, Mohamed Helmy will take on the role of Head of Cloud Business for Middle East North. Helmy will be based out of Kuwait, and will continue to support and work with the region’s leading innovators.

Across the region, 51ˇçÁ÷is seeing strong CIO and channel partner interest solutions running on its S/4HANA real-time business suite, C/4HANA customer experience suite, and HANA in-memory platform.

“By advancing our Middle East North leadership, 51ˇçÁ÷is supporting digital transformation in Kuwait and the region,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, 51ˇçÁ÷Middle East North. “Andy Froemmel and Mohamed Helmy have the proven leadership experience, the knowledge of digital business innovation, and the relationships with C-suite executives and channel partners to drive long-term growth.”

– END –

For more information, press only:

Husain Al Tamimi, 51ˇçÁ÷+971 56 6811641, husain.tamimi@sap.com

Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com

Sharon Salazar, Wallis, +971 50 503 9518, sap@wallispr.com

51ˇçÁ÷News Center press room; press@sap.com

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