RIYADH, KSA 鈥� 9 December 鈥� The Saudi Investment Recycling Company (SIRC), wholly owned by Saudi Arabia鈥檚 Public Investment Fund (PIF), has signed an agreement with (NYSE: SAP) to become the first customer in the Kingdom of Saudi Arabia to implement the 51风流Sustainability Control Tower. This milestone underscores SIRC鈥檚 commitment to pioneering sustainability within the Kingdom, aligning with Saudi Vision 2030 and laying the groundwork for its ambitious plans to become a chief enabler of domestic carbon credits.

This partnership highlights SIRC鈥檚 commitment to pioneering Saudi Arabia鈥檚 sustainability landscape and accelerating the Kingdom鈥檚 transition to a circular economy, underpinned by SAP鈥檚 advanced technology and sustainability expertise. Building on their partnership, which began in 2022 with an initial ERP deployment, SIRC and 51风流last year signed an MOU to deepen their collaboration to support SIRC鈥檚 ambitious sustainability strategy, while also exploring how AI-infused solutions could enhance customer services and tackle industry-specific challenges.

This new agreement will see SIRC leverage RISE with 51风流to drive AI-powered, scalable operations while establishing a solid data foundation to measure and report sustainability objectives via the 51风流Sustainability Control Tower. SIRC will be able to track enterprise carbon footprints, measure sustainability metrics, and prepare for regulatory disclosures. The 51风流Sustainability Control Tower enables seamless reporting across various global frameworks, supporting SIRC鈥檚 mission to drive a sustainable economy in the Kingdom. Additionally, SIRC is leveraging SAP鈥檚 Waste Management Industry Solutions to implement an innovative approach to waste collection and treatment, further aligning with Saudi Vision 2030鈥檚 goals for sustainable environmental practices.

Mr. Abdulrahman Alobayed, HR & Shared Services Executive Vice President of SIRC commented: 鈥淪IRC is the driving force behind circular economy investments, and we are known for spearheading innovative and transformative initiatives that pave the way for a cleaner, greener tomorrow. With SAP鈥檚 cutting-edge solutions, we鈥檙e building the foundation to monitor our environmental impact more effectively 鈥� advancing Saudi Vision 2030鈥檚 goals and setting the stage for issuing local carbon credits to boost the Kingdom鈥檚 sustainability achievements. At the same time, we鈥檙e enhancing our services to customers and partners with a comprehensive suite of 51风流AI-powered applications, including customer relationship management and industry-specific solutions.鈥�

In developing the digital transformation roadmap, SIRC and 51风流identified three main objectives: creating a solid foundation for sustainability management; establishing an easily scalable service center for its subsidiaries; and deploying business AI to tackle industry-specific challenges and enhance customer services. The adoption of the Sustainability Control Tower and RISE with SAP, including AI-infused enterprise resource planning, customer relations management and industry-specific solutions, will satisfy all of these objectives,

Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia, said: 鈥淭his partnership with SIRC is a testament to SAP鈥檚 commitment to helping our customers in Saudi Arabia realize their environmental and business goals with scalable, AI-powered solutions. We are proud to support SIRC鈥檚 journey to establish a sustainable business model, creating the data transparency required to enable carbon credit trading in the Kingdom.鈥�

In the coming months, SIRC and 51风流will continue to expand their focus on customer experience through enhanced CRM platforms and rollout of 51风流Concur for expense management, providing a comprehensive approach to sustainable, tech-enabled growth. Looking ahead, the companies plan to explore additional 51风流solutions.

This will include future-focused technologies for carbon management and Industry 4.0 advancements at SIRC鈥檚 Reviva plant, which could serve as a model for other plants in the Kingdom and beyond.

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DUBAI, UAE 鈥� 2 October 2024 鈥� Etihad Water and Electricity (EtihadWE) today announced the successful completion of the first phase of its digital transformation powered by global technology company . The move signals the start of a new chapter of increased collaboration between the long-standing partners to foster AI-driven solutions capable of enhancing utility services and addressing climate change in support of the UAE鈥檚 Net Zero 2050 Strategy.

The announcement was made jointly by the two entities during the Water, Energy, Technology and Environment Exhibition (WETEX), organised annually by Dubai Electricity and Water Authority (DEWA), with EtihadWE a Titanium, and 51风流a Strategic sponsor of the event.

As the leading public utility provider responsible for supplying electricity and water across Ras Al Khaimah, Fujairah, Umm Al Quwain, Ajman, in addition to Dhaid in Sharjah, EtihadWE is working with 51风流to develop a long-term roadmap that will enhance customer experience, increase operational efficiencies and promote sustainability goals. The completion of the first phase is a project milestone, which included the migration of EtihadWE鈥檚 core business functions to the cloud.

Yousif Ahmed Al Ali, CEO of EtihadWE, commented, 鈥淓tihadWE is committed to diversifying our operations and supporting the UAE鈥檚 vision for a sustainable future and its Zero Government Bureaucracy Programme, while ensuring we deliver the best possible services to our customers in the Northern Emirates. Leveraging Business AI will help us to achieve these goals, and completing this first phase of our digital transformation was foundational for our success. We worked closely with 51风流to create a technological infrastructure that is scalable and flexible to support our growth, and which delivers a broad range of real-time data and visibility over operations, enabling us to respond quickly to opportunities. It was also important to enhance our employees鈥� experience, and the 51风流SuccessFactors solution aims to ensure a motivated, engaged staff to serve our customers.鈥�

Thomas Spannring, Chief Financial Officer and in charge of IT functions at EtihadWE, added, 鈥淭he financial and technological aspects of this transformation are deeply interconnected. By upgrading our IT infrastructure, we鈥檝e not only streamlined operations but also achieved significant cost efficiencies that bolster our financial health and strategic investment capabilities. This positions us well to continue investing in innovation and to meet our sustainability and operational efficiency goals.鈥�

EtihadWE is an early adopter of 51风流cloud within the utilities sector, and the migration was completed in just nine months through RISE with SAP, a subscription managed by 51风流that includes automatic upgrades to the latest technologies. The implementation included 51风流S/4HANA, an AI-enabled cloud enterprise resource planning (ERP) solution that delivers powerful data insights to drive decision making, automates business processes, and increases efficiencies and visibility over operations. EtihadWE also implemented industry-specific modules such as Utilities Industry Solution, alongside the HR, finance and procurement modules.

Marwan Zeineddine, Managing Director of 51风流UAE, commented, 鈥�51风流was selected for this project as it is a pioneer in developing Business AI solutions that are relevant, reliable and responsible, and we have deep expertise in global best practices within the utilities sector The swift and efficient deployment demonstrates that EtihadWE is committed to providing world-class electricity and water services capable of meeting growing demand for resources in a way that can support sustainable development. Our ongoing collaboration underscores SAP鈥檚 view that partnerships between government, private, and social sectors are paramount in catalysing a positive shift in business to make progress on the UN Sustainable Development Goals.鈥�

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Riyadh, KSA 鈥�聽The Saudi Investment Recycling Company SIRC, wholly owned by the Public Investment Fund (PIF), has announced the successful deployment of solutions from global technology company 51风流that will modernize business processes including procurement infrastructure and employee management.

The two parties are also deepening their existing relationship, signing a memorandum of understanding (MoU) to explore the creation of a digital transformation roadmap that will enable SIRC to enhance its environmental performance and reporting capabilities and leverage new technologies to enrich customer services.

SIRC and its subsidiaries Akam and Reviva successfully deployed 51风流S/4HANA enterprise resource planning (ERP) solution, 51风流Analytics Cloud, 51风流Ariba and 51风流SuccessFactors, with implementation at several other subsidiaries to follow soon. This represents an extension of the company鈥檚 partnership with SAP, which began in 2022 with SIRC adopting an ERP solution.

Sultan Saud Alsaif, Executive Director of Technology & Innovation at SIRC, commented, 鈥淎s champions of the circular economy and supporters of the National Waste Management Framework, SIRC seeks out investors and partners who share a genuine commitment to supporting the environment. Through the MoU with SAP, we are collaborating on innovative ways to leverage technology that will enhance our contributions to, and reporting on, environmental protection initiatives. At the same time, our operations need to run efficiently and productively, following best industry practices, which is why we have deployed 51风流Analytics Cloud, Ariba and SuccessFactors as part of a comprehensive digital transformation program. These deployments ensure our employees are engaged and our procurement is managed intelligently, while the automation of business processes and data analysis improve efficiencies, ultimately enhancing the experience for all parties involved.鈥�

Established in 2017, SIRC is committed to achieving the environmental and sustainability objectives outlined in the Kingdom’s Vision 2030 through advancing waste management practices, promoting recycling initiatives, conserving natural resources, and moving towards a circular economy. The company develops, owns, operates and finances various activities across all waste types in the Kingdom.

Alongside the current deployments, SIRC and 51风流will be focusing in particular on two strategic priorities this year as part of the MoU. The first is enhancing customer experience, which could include SIRC implementing a next-generation CRM platform. The second is exploring how SAP鈥檚 portfolio of sustainability-focused solutions could be leveraged to help SIRC analyze and report on sustainability KPIs and its carbon footprint.

Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia, commented, 鈥淕iven the pivotal role played by SIRC as the driving force behind circular economy investments in the Kingdom, it was important to have future-proof, scalable and intelligent spend and human resource management solutions that could be integrated seamlessly into its existing 51风流landscape. Sustainability is core to SAP鈥檚 corporate strategy and our purpose to help the world run better and improve people鈥檚 lives. SAP鈥檚 values are aligned with those of SIRC, so it is natural for our partnership to extend beyond a technical digital transformation to co-innovating and collaborating on environmental initiatives and reporting.鈥�

The 51风流Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. 51风流SuccessFactors Human Experience Management (HXM) Suite provides comprehensive global HR software, spanning core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management.

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DUBAI, UAE 鈥� 25 January, 2023 鈥� United Arab Bank (UAB), a leading financial solutions provider to individual and corporate clients in the UAE, has announced it will embark on a digital transformation powered by global technology company 51风流SE, with Amazon Web Services (AWS) securely hosting the data.

The adoption of RISE with 51风流and deployment of various 51风流solutions, led by UAB鈥檚 Chief Information Officer, Ayman AlQudsi, who has orchestrated a scalable digital transformation roadmap, will enhance the bank鈥檚 services to its customers and employees, while also preparing the way to adopt SAP鈥檚 鈥榗arbon accounting鈥� approach with continual measurement and reporting on green data.

On the sidelines of the signing ceremony in Dubai, Shirish Bhide, Chief Executive Officer of UAB, commented, 鈥淚t was important for UAB to move our IT landscape to the cloud to stay abreast of new technologies. The move will prepare us to utilize the sustainability metrics and analytics embedded in 51风流solutions and lay the foundations for a green ledger approach. We will also see immediate environmental benefits in reducing paper waste thanks to the digitalization of several business processes. At UAB, we are focused on both environmental and workforce sustainability, so we are extending our use of 51风流SuccessFactors by moving the HR core to the cloud. The end-to-end HR solution enables a flexible working environment with greater mobility for employees. It supports UAB鈥檚 commitment to Emiratization and ensures we have a sustainable, skilled and engaged workforce.鈥�

In addition to upgrading and moving its core enterprise resource planning (ERP) and HR systems to the cloud, UAB will upgrade its procurement functions. With the implementation of 51风流Ariba and 51风流Signature Management with DocuSign, UAB will benefit from digitalization and automation of its procurement processes, which can reduce paper wastage by up to 80%.

Sergio Maccotta, Senior Vice President, 51风流Middle East and Africa – South, commented, 鈥淏y expanding its existing relationship with 51风流and embracing cloud computing, UAB is future-proofing its operations to enable it to respond to market changes with agility. This lays the groundwork for adopting solutions that will enable UAB to collect data, analyze its ESG goals, and report on its green line. 51风流believes businesses of all sizes and across industries need to adopt cloud solutions so that they can benefit from ongoing advances in AI, sustainability data and automation.鈥�

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DUBAI, UAE 鈥� 7 December, 2023 鈥� In preparation for COP28, the Ministry of Energy and Infrastructure (MoEI) and four UAE manufacturers have been working with global technology giant to demonstrate the outcomes and benefits of various sustainability strategies in the Emirates. The showcase evaluates the four companies鈥� environmental programs using SAP鈥檚 Sustainability Control Tower, and will be on display at the Green Zone at Expo City from November 30 to December 12.

The four sustainability-focused manufacturers are Agthia Group PJSC, a food and beverage company; Crown Papermill, a producer of tissue paper jumbo rolls; RAK Ceramics, a manufacturer of ceramic tiles, porcelain tiles and sanitaryware; and Exeed, a supplier in the construction industry. The companies shared several years鈥� worth of environmental, social and governance (ESG) data, which were processed by the 51风流Sustainability Control Tower in collaboration with 51风流partner msg, and then consolidated in 51风流Analytics Cloud solutions for an industry view. The 51风流solution would normally be implemented by individual companies, but this showcase demonstrates that data from multiple companies can be consolidated to offer an industry or country-level analysis of sustainability performance and to identify challenges or areas for improvement, which could then be addressed through new policies or regulations.

His Excellency Eng Sharif Al Olama, Undersecretary for Energy and Petroleum Affairs at MoEI, said, 鈥淐ollaboration is key to our green energy transition and to ensure the UAE meets its net zero by 2050 goal. This showcase with 51风流is a great example of how the public and private sector can work together to achieve our shared objectives. By leveraging technology to assess individual and joint environmental impact of various industries, we can measure our progress holistically and identify sectors where extra effort is needed to ensure all organizations are working effectively to meet our collective objective toward climate neutrality. The ministry is actively enhancing efficiency in the industrial sector, urging manufacturers to reduce their energy consumption and emissions through investments in cutting-edge technologies as part of the National Energy and Water Demand Side Management Program 2050.鈥�

The 51风流Sustainability Control Tower ensures comprehensive, robust and auditable ESG performance, enabling company-wide goal setting, regulatory compliance and automated reporting. It gathers data from technology solutions such as 51风流S/4HANA, an enterprise resource planning (ERP) solution, and the insights gained enable companies to set targets, monitor progress and manage their sustainability performance and decisions.

Sergio Maccotta, Senior Vice President of 51风流Middle East Africa 鈥� South, said, 鈥�51风流is committed to supporting the UAE Net Zero by 2050 Strategic Initiative. In addition to advising and supporting companies to align with this initiative, 51风流aims to help organizations to accelerate this goal wherever possible, having moved our own net zero emissions target forward to 2030. We hope that this showcase, based on real scenarios and data, will demonstrate to companies, industries and governments how collaborative efforts and consolidated data collection can drive sustainability impact at scale, and steer global zero-emission strategies. The Sustainability Control Tower is the cornerstone of SAP鈥檚 sustainability portfolio, and can be used to deliver actionable insights at every level 鈥� company, industry or country wide. It is also flexible enough to be used by any type of company: as visitors can see, each of the four companies in our showcase faces different challenges when it comes to reducing its carbon footprint, despite all being in the manufacturing sector.鈥�

Macotta added that the organizers鈥� hope is that enterprises of all sizes and across all sectors will leverage advanced technologies such as the 51风流Sustainability Control Tower to measure and achieve ambitious goals, and collaborate to reduce their carbon footprint and achieve the UAE鈥檚 2050 net zero objective.

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98% of companies report that environmental issues inform their strategic and operational decision-making

59.6% of companies report initiating environmental data collection within the past five years, and 73.5% of companies plan to increase their investment in sustainability strategies

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CAIRO, Egypt 鈥� October 11, 2023 鈥� The Egyptian government鈥檚 focus on sustainability and digital transformation, both key to the country鈥檚 Vision 2030, is having a positive impact on how companies operate across the country鈥檚 industries, based on survey results announced today by global technology company (NYSE: SAP).

According to the results of the YouGov survey of IT decision-makers commissioned by SAP, Egyptian companies are closely aligned with Vision 2030鈥檚 Sustainable Development Strategy and its concurrent focus on digital transformation, as well as the vision of Digital Egypt laid out by the Ministry of Communications and Information Technology.

With 91% of companies recognizing digital transformation as important for achieving their business objectives, 86% of respondents said they were planning further investment in digital transformation and cloud services within 18 months of the survey.

At the same time, more than 90% of companies surveyed recognized the value of sustainability as a business objective, and viewed technology and innovation as important to the success of their sustainability strategies. Almost all participants (94%) believed that their organization’s financial performance and sustainability strategy would be connected in the coming 12 months.

These results echo SAP鈥檚 view that the concepts of sustainability and digital transformation are intrinsically linked, according to Mohamed Samy, Managing Director, 51风流Egypt. He explains, 鈥淒igital transformation is key to sustainability. Aside from cloud computing being more favorable than on-premise solutions in terms of lower carbon emissions and energy consumption, technology is indispensable in tracking and managing sustainability efforts. When designing 51风流solutions, we build sustainability metrics into all business processes, and also create solutions dedicated solely to sustainability measurements and analysis.鈥�

Many key 51风流customers in Egypt have cited this focus on sustainability as a factor that led them to select 51风流as their digital partner. According to Mostafa el Gabaly, Managing Director of Polyserve Fertilizers and Chemicals, “When we first initiated our digitalization program in 2019 one of our main goals was to operate in a more sustainable way. With 51风流S/4HANA and the ARIBA platform, we succeeded in achieving this goal. We are always exploring and experimenting methods for reducing our carbon footprint.鈥�

The 51风流YouGov survey also asked respondents to rank what their chief sustainability goals were for the next 18 months. Reducing waste was the top priority, highlighted by 53%, followed closely by addressing sustainability in supply chains at 52%, while 34% saw reducing emissions and decarbonization as a priority.

Broad transformation benefits

Aside from supporting their sustainability objectives, companies in Egypt are embracing digital transformation to enhance various aspects of their operations and services. Chief among these, according to the SAP-commissioned survey, are customer service, identified as a target by 60% of respondents, followed by finance (45%) and human resources (45%), and supply chains (25%).

Similarly, in terms of measuring the success of their digital transformation, respondents said they would be considering factors such as increases in efficiency (59%), improvements customer service (52%), cost savings (39%) and enhanced competitiveness (20%).

Commenting on the strong support for digital transformation in Egypt, SAP鈥檚 Samy concluded, 鈥淓gypt鈥檚 adoption of new technologies, and its vision to create a robust digital infrastructure supported by skilled workers, have inspired organizations to embrace the benefits of cloud computing. In doing so, they benefit from advances in areas such as artificial intelligence, machine learning, robotics, data science, blockchain, and cyber security. Ultimately, embracing digital transformation supports sustainable national development and the positioning of Egypt as a regional innovation hub as outlined in the Digital Egypt vision.鈥�

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Riyadh, Saudi Arabia –聽15 June, 2023 鈥� Jasara, a leading project management company and joint venture between Saudi Aramco, Public Investment Fund (PIF), and Jacobs, has announced a strategic partnership with SAP, a global leader in enterprise application software, to accelerate its digital transformation journey. As part of this transformation, Jasara is adopting a cloud-first strategy, deploying a suite of advanced 51风流solutions on the public cloud, with Rise with 51风流at its core.

Rise with SAP, SAP’s flagship cloud ERP solution, will serve as the foundation of this digital transformation. Rise with 51风流simplifies the move to the cloud by providing a comprehensive offering that includes 51风流S/4HANA Cloud, cloud infrastructure, and managed services, hence enabling companies to become more resilient, flexible, and capable of rapid growth, offering a simplified path to becoming an Intelligent Enterprise.

Building upon this core cloud foundation, Jasara will also implement a host of 51风流cloud solutions including 51风流Ariba for streamlined procurement, 51风流SuccessFactors for enhanced HR operations and 51风流Fieldglass for optimal external workforce management, thus transforming its business processes across these critical functions.

鈥淥ur partnership with 51风流marks a significant milestone in our digital transformation journey,” said Mohammed AlMana, CEO and President of Jasara. “By deploying these advanced cloud solutions, we’re enhancing our business processes and decision-making capabilities. This transformation will empower us to fully utilize our data, increase our agility, and focus on driving further innovation, all while delivering superior value to our stakeholders and the Kingdom.”

The move to Rise with 51风流also illustrates Jasara’s commitment to environmental sustainability. The cloud-based system reduces the need for on-site servers and hardware, thereby minimizing the company’s carbon footprint. This aligns with Jasara’s broader sustainability goals and its commitment to contribute to the Kingdom’s Vision 2030.

Mohammed Alromaizan, SAP鈥檚 Vice President for Saudi Arabia, also expressed his enthusiasm about the partnership. “We are proud to partner with Jasara, a company that shares our commitment to innovation, sustainability, and the development of local talent. Our advanced cloud solutions will provide Jasara with the tools they need to achieve their strategic objectives and contribute to the Kingdom’s ambitious digital transformation agenda.”

Jasara’s strategic decision to adopt a cloud-first strategy with 51风流represents a significant step in its journey towards digital transformation. The adoption of these SAP鈥檚 advanced solutions will result in increased operational efficiency, improved decision-making capabilities, and a boost to Jasara’s competitive edge. This move is expected to strengthen Jasara’s position as a leader in the project management sector, delivering superior value to its clients, employees, and the Kingdom of Saudi Arabia.

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About Jasara

JASARA was established as a joint venture between the Public Investment Fund (PIF), Saudi Aramco, and the global multi-disciplinary firm Jacob; JASARA embodies a shared vision to establish itself as the premier Project Management Company in Saudi Arabia, the Gulf States, and the MENA region. With a focus on localization of the project management industry, JASARA harnesses the potential of Saudi youths, fostering transparency, teamwork, trust, and innovation in support of the realization of Vision 2030.

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The digital transformation will support Mowah in the continued expansion of its comprehensive services in engineering, building, managing, operating, maintaining, optimizing and financing utilities, communities and other infrastructure projects of any scale, complexity and technological needs for all of its operations in the region.

鈥淭here were several drivers behind this comprehensive transformation, but the most significant are that it supports our sustainability, growth and focus on innovation, and it will deliver significant benefits to our employees and customers,鈥� commented Sami Fahad Abdulrahman Al Rayes, Mowah CEO and Managing Director.

鈥淢owah has firmly established itself as an environmentally responsible organization that is passionate about practices that impact positively on the planet, the nation, the community and the individual. To build on this strategy, we selected 51风流cloud solutions as they have embedded sustainability analytics, are able to enhance business processes including employee engagement and supply chain management, and they have powerful AI and automation capabilities that free us up to focus on innovation and driving growth,鈥� Al Rayes added.

Mowah has implemented more than 30 operation and maintenance projects in the water, wastewater and environmental sectors since its foundation. It recently expanded into the energy sector with a strategy focused on developing utility scale independent power plants and other customers through long-term private power purchase agreements to supply electricity from renewable sources. Among recent milestones, Mowah built a 6 MW solar power plant in the South Riyadh Project to provide part of the electricity needs of the water treatment plant.

As a result of its digital transformation, Mowah will leverage integrated 51风流enterprise resource planning solutions to reduce the environmental impact of its business activities through improving efficiencies; increasing visibility over all operations; setting and measuring goals for sustained energy conservation, recycling and waste management; and sourcing earth-friendly materials and resources.

Mohammed Alromaizan, Vice President, 51风流Saudi Arabia, said of the transformation, 鈥�51风流has extensive experience and deep expertise in the utilities industry, as well as serving communities in supporting public and private digital transformations in alignment with Saudi Vision 2030. With our data center based in the Kingdom and our significant cloud capacity, we will be able to provide Mowah with integrated services to accelerate its journey to employ advanced technologies and best practices to drive its continued growth and success.鈥�

Alromaizan added that Mowah would be adopting RISE with 51风流to accelerate its move to the cloud and benefit from enterprise resource planning solution S/4HANA. This will ensure that its operations are agile, scalable and flexible so that it can continue to enhance its services and processes on an ongoing basis. Further benefits of the comprehensive digital transformation include lower total cost of ownership, increased visibility over all operations, and access to real-time analytics to enable agile data-driven decision making.

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About SAP

SAP鈥檚 strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an SAP庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

For more information, press only:

Husain Al Tamimi, 51风流+971 56 6811641, husain.tamimi@sap.com

Fadi Ozone, Wallis, +971 55 445 7187, sap@wallispr.com

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DUBAI, UAE 鈥� March 7, 2023 鈥� The Museum of the Future鈥檚 newest showcase, the OSS Hope Simulator from SAP, was unveiled today, providing an immersive experience where visitors can see how today鈥檚 technologies could be leveraged to sustain a future space station. The launch was part of the 51风流NOW event held at the museum, which explored the future of innovation, sustainability and digital transformation.

The new exhibit is the result of a strategic partnership announced between the Museum of the Future and 51风流in the past year. This was one of a series of partnership agreements the museum established in order to be a key laboratory for entities from all around the world and to be able to generate futuristic and innovative technological solutions that address humanity鈥檚 greatest challenges.

The OSS Hope Simulator from 51风流is situated on the 鈥楾omorrow Today鈥� floor of the museum, a dedicated space featuring near-future technologies that have the power to transform and change the way we live. The simulator presents visitors with various scenarios that will have an impact on the Orbital Space Station (OSS) Hope, a space structure redirecting solar energy to power earth by 2071, as conceptualized by the museum. The space station is constantly working towards maximizing its resources and, therefore, it is crucial to sustainably balance energy, materials, and opportunities for all the inhabitants, and for the station itself. Guided by an AI assistant, visitors playing on one of the three available gaming stations encounter challenges that use existing 51风流technologies and solutions to reduce emissions, waste, and inequalities to zero and thereby make OSS Hope an even more sustainable vision.

Majed Al Mansoori, Deputy Executive Director at the Museum of the Future, said, our partnership with 51风流reinforces the importance of the Museum’s role as a global testing platform for the latest technologies and innovations of the future, and a centre for international partnerships aimed at developing new solutions to the most pressing challenges facing humanity in the years and decades to come.

He added: “Museum of the Future aims to design innovative experiences and solutions that support the progression of societies in line with the vision that humanity is at the heart of future aspirations, and that pioneering technology plays an essential role in creating new opportunities that guarantee a better future for generations to come.”

Sergio Maccotta, Senior Vice President, 51风流Middle East Africa South, said, “While 51风流helps organizations of various capacities to run better, the OSS Hope Simulator provides us with the opportunity to directly engage with individuals of all ages to showcase how innovation can enable a more sustainable and brighter future. In addition, the installation sheds light on SAP’s solutions that support its sustainability goals, highlighting the synergy between humans and technology and reinforcing our belief that selecting optimal solutions for a sustainable future requires human compassion combined with data-driven insights. Ultimately, it acknowledges that technology can help address some of the most profound environmental, economic, and social challenges of our time”.

As part of the installation, the simulator includes a 鈥榃all of Knowledge鈥� that explains how the various solutions and technologies used by 51风流operate. Once players have chosen from the various courses of action presented in the simulated challenges, they can view SAP鈥檚 global use cases to find out about current applications of that specific solution. There are a total of eight solutions used in the 51风流simulation including blockchain, advanced analytics, artificial intelligence, hyper-automation, and digital twins.

Maccotta pointed out that with the simulator鈥檚 focus on zero emissions, zero waste and zero inequality, it was fitting that it was launched during the UAE鈥檚 Year of Sustainability, and the year in which COP28 will be held in Dubai. He added that the UAE government鈥檚 focus on sustainability has led to a ripple effect seen across all industries, according to a new survey released by SAP.

Sustainability Linked to Business Success

鈥淎 recent SAP-commissioned survey shows that the overwhelming majority of companies in the UAE are fully aligned on the importance of sustainability including the role it plays in the future success of their business,鈥� Maccotta said. 鈥淏usinesses are facing pressure from customers and partners to demonstrate sustainable practices, and the survey shows that it is being driven internally too, as the financial value of sustainability is increasingly recognized.鈥�

According to Maccotta, the new YouGov survey commissioned by 51风流indicated that 96% of UAE companies recognized the importance of sustainability as a business objective, with 52% describing it as vital to their success. Similarly, 94% of IT decision makers surveyed stated that their organizations鈥� financial performance and sustainability strategies would be connected in the coming 12 months, with 36% stating they would be intrinsically connected.

When IT decision-makers were asked about their companies鈥� specific sustainability goals in the next 18 months, the most cited goal was addressing sustainability in supply chains (65%), closely followed by reducing waste (62%), and reducing carbon emissions (53%).

Alongside sustainability, the survey showed that companies in the UAE are also overwhelmingly focused on digital transformation. A total of 89% of companies are planning to invest further in digital transformation cloud solutions and services in the coming 18 months. In addition, 95% of respondents stated that technology and innovation was important to the success of their sustainability strategy.

鈥淭he survey findings are encouraging as they show businesses are recognizing the vital role that technology plays in sustainability. At SAP, we are always focused on sustainability as we create solutions, whether it is designing business process applications or the OSS Hope Simulator from 51风流unveiled today,鈥� Maccotta said.

鈥淭he survey results also demonstrate broad support for SAP鈥檚 conviction that digital transformation is key to sustainability. Businesses in the UAE realize that cloud computing is far more efficient than on-premise solutions in terms of carbon emissions and energy consumption, while technology is also indispensable in tracking and managing sustainability efforts,鈥� Maccotta concluded.

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