April 1, 2026 鈥� (NYSE: SAP) announced that the 51风流Emarsys solution has been renamed to reflecting SAP鈥檚 strategy to make engagement a core enterprise capability across the 51风流portfolio.

51风流is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 51风流Engagement Cloud now brings SAP鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.

51风流Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.

The announcement is supported by new data in the highlighting the growing pressure on organizations to close the customer engagement gap. While 74% of UAE businesses believe they are delivering seamless experiences, 66% of consumers report frustration with being passed between teams to resolve a single issue. At the same time, 76% of businesses plan to invest in AI-powered customer engagement in 2026, and 74% see AI as essential to retaining customers. However, 47% of consumers say organizations are still too slow to use data in ways that deliver meaningful value, underscoring the need to better connect insight with execution.

As part of this evolution, 51风流also announced 51风流Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data-control capabilities for organizations operating鈥� across multiple brands, regions, and teams.

鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 51风流Engagement Cloud.

To illustrate this, organizations operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

鈥淏usinesses across the region are investing in customer experience, but the data shows that investment alone is not enough,鈥� said Marwan Zeineddine, Managing Director, 51风流UAE. 鈥淥rganizations require solutions that connect insight with action in real time, at scale, and without friction. As AI becomes more autonomous, with agentic capabilities enabling systems to act on data and adapt in the moment, 51风流Engagement Cloud supports organizations in delivering consistent, personalized experiences while maintaining the governance and control required for enterprise operations.鈥�

Existing capabilities of the 51风流Emarsys solution remain available within 51风流Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 51风流Engagement Cloud, enterprise edition, is available now, with additional innovations delivered through SAP鈥檚 innovation road map.

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RIYADH, Saudi Arabia 鈥� November 4, 2025 鈥� Saudi businesses are embracing artificial intelligence (AI) at scale, with 81% of enterprises in the Kingdom already deploying AI solutions tailored to their industries. A new YouGov survey commissioned by 51风流also shows that 96% of companies plan to invest in data consolidation and quality improvement programs over the next 12 months, underscoring the urgency of building robust data foundations for AI adoption.

These findings were presented this week at 51风流NOW AI Tour Riyadh, where business leaders, policymakers, and technology experts gathered to discuss AI鈥檚 role in advancing the Kingdom鈥檚 economic transformation. The event also highlighted the recent expansion of the Saudi Business Network, the world鈥檚 first regulated public sector deployment of 51风流Business Network, enabling enterprises to access global procurement capabilities while ensuring local compliance.

鈥淪audi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,鈥� said Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia. 鈥淥ur customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom鈥檚 clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.鈥�

The survey revealed that Saudi enterprises are prioritizing customer experience and growth when implementing AI. Fifty-two percent of respondents said improved customer satisfaction is the most important success measure, followed by increased revenue (47%), enhanced decision-making (47%), and cost reduction (48%). More than half (51%) expect significant returns from AI investments within the next one to two years, showing how quickly AI is moving from experimentation to real-world impact.

Delegates at 51风流NOW AI Tour Riyadh explored the company鈥檚 latest AI innovations, including agentic AI, which enables autonomous decision-making and task execution, and the 51风流Business Data Cloud, developed with Databricks, which allows organizations to extract insights from both structured and unstructured data. With global experts such as Augusta Spinelli, 51风流Regional President for Europe, Middle East and Africa, addressing the event, participants gained insight into how AI is reshaping industries worldwide and the role Saudi Arabia can play as a leader in this transformation.

Mohammed Alromaizan, Vice President, 51风流Saudi Arabia, commented: 鈥淭oday鈥檚 discussions reflect how Saudi Arabia鈥檚 AI ambitions are grounded in clear national priorities for trust, security, and impact. At SAP, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The 51风流Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom鈥檚 broader digital agenda.鈥�

Celebrating customer success

A customer panellist at the event, Saaim Aslam, Senior Director, Enterprise Technology, Almosafer, part of Seera Group, commented: 鈥淎s Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we鈥檙e focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like 51风流supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.鈥�

Customer stories at 51风流NOW Riyadh also reinforced many of the 51风流survey findings, with a particular focus on human capital management. At Red Sea Global, AI is already transforming the employee experience. 鈥淛oule has redefined how our teams interact with HR processes,鈥� said Sultan Moraished, Group Head of Technology & Corporate Excellence, Red Sea Global. 鈥淔rom simplifying talent management to delivering intuitive support through natural conversations, SAP鈥檚 AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.鈥�

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Dubai, UAE 鈥� 16 April 2025 鈥� As AI adoption accelerates across the UAE, business leaders are banking on its potential to drive long-term growth. A new YouGov survey commissioned by 51风流reveals that 94% of enterprises in the country believe AI will be a key driver of business expansion, with nearly half (49%) expecting significant returns on AI investments within the next one to two years.

This optimism was on full display at the 51风流NOW AI Tour held in the UAE today, where more than 1,500 industry experts, public sector leaders, and business executives gathered at the Dubai Expo Center to explore AI鈥檚 transformative potential across industries.

鈥淎I is already delivering tangible business value, and the UAE market is clearly ready to embrace its potential,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淭he 51风流survey shows that businesses recognize AI as a key driver of growth, but unlocking its full value requires the right strategies. The 51风流NOW AI Tour was designed to help organizations navigate this journey, providing the insights and tools they need to leverage the full power of AI to meet their specific needs.鈥�

The 51风流survey findings reflect this momentum, with 97% of the UAE IT decision-makers surveyed expressing confidence in using AI-driven insights to guide critical business decisions, and with 72% describing themselves as 鈥榲ery confident鈥� in doing so.

As AI adoption rises, UAE businesses are looking beyond experimentation and focusing on real-world applications that drive measurable impact. Attendees at the 51风流event explored the company鈥檚 latest advancements in business AI, including agentic AI, which enables autonomous decision-making and execution of complex tasks.

51风流also showcased its collaboration with Databricks through the 51风流Business Data Cloud, highlighting how organizations can eliminate data silos and extract deeper insights from structured and unstructured data. With the survey showing that 58% of UAE enterprises plan to invest in data consolidation and quality improvement programs over the next 12 months, the event underscored the growing need for businesses to refine their data strategies to fully harness AI鈥檚 potential.

This focus on data was of particular interest to businesses that are increasingly looking to use industry-specific AI solutions, with 76% of enterprises in the UAE using AI-driven solutions that have been tailored specifically for their industry, according to the 51风流survey.

Sharing customer AI successes

The 51风流AI Tour also saw several signing ceremonies and deployment announcements, including innovative implementations at Al-Futtaim and Al Ghurair Iron & Steel LLC (AGIS) that demonstrate how AI can revolutionize business processes.

BS Shetty, General Manager of AGIS, said, 鈥淥ur recent collaboration with 51风流has enabled us to reimagine how we approach sustainability and operational efficiency. By deploying RISE with 51风流Private Cloud edition alongside a tailored 51风流Business Technology Platform (BTP) solution, we鈥檝e harnessed the power of AI to automate over 400 calculations, cutting operator time from 20 minutes to just three. Efficient user interfaces have simplified the Planning and Manufacturing functions at the shopfloor. This end-to-end integration, from customers to manufacturing, empowers our teams with real-time insights, supports accurate ESG reporting, and aligns seamlessly with the UAE鈥檚 National Framework for Sustainable Development. We’re proud of what we’ve achieved and excited to keep pushing boundaries with Business AI and data-driven innovation.鈥�

Al-Futtaim Group鈥檚 Chief Technology Officer, Himanshu Shrivastava, said, 鈥�At Al-Futtaim, we鈥檙e committed to adopting technologies that enable our people to work more effectively and deliver exceptional employee experience; 51风流SuccessFactors with Joule is helping us do just that. As one of the first organizations in the region to go live with this generative AI-powered capability, we鈥檝e been able to personalize the employee experience like never before. Whether it鈥檚 helping managers make faster talent decisions or guiding employees through everyday HR tasks with natural, conversational support, Joule is transforming how our people engage with HR 鈥� intuitively, intelligently, and at their convenience.鈥�

SAP鈥檚 AI-driven solutions also support the UAE鈥檚 national AI strategy, which aims to position the country as a global hub for AI innovation. The technology company will also be participating in the 鈥楳achines Can See 2025′ event as part of Dubai鈥檚 AI Week later this month.

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51风流is expanding its efforts to collaborate with partners and customers on industry-specific AI solutions and use cases at its Khobar Experience & Innovation Center

RIYADH, KSA 鈥� February 10, 2025 鈥� Enterprises across the Kingdom of Saudi Arabia have made impressive strides in preparing for effective use of Business AI, a YouGov survey commissioned by 51风流shows. The results, which were shared at this year鈥檚 LEAP event held in Riyadh, will be used to inform SAP鈥檚 efforts to expand collaboration with customers and partners in the Kingdom to create industry-specific AI solutions and use cases at its Experience Innovation Center in Khobar.

The survey examined several key factors for effective AI implementation including whether companies are operating their core business functions on the cloud, the extent of existing AI implementations, the quality of business data available, and the AI expertise of staff. Significantly, 75% of the Saudi enterprises surveyed are already hosting their core business processes on the cloud, with a further 22% planning to do so within the next 15 months. Hosting enterprise resource planning solutions on the cloud maximizes the effectiveness of AI thanks to real-time data access, scalable computing power and the ability to integrate advanced AI models seamlessly into business processes.

Another pertinent finding was that 64% of Saudi enterprises stated they were highly confident of the quality of their data, while a further 32% describe themselves as 鈥榮omewhat confident鈥�. Having accessible, high-quality data is important as AI systems rely on data to learn patterns, make decisions, and generate reliable and actionable insights.

鈥淚t is very encouraging to think that around 96% of these companies will be hosting core business functions on the cloud by the end of next year. 51风流customers moving to the cloud immediately benefit from the cutting-edge Business AI infused in our cloud solutions,鈥� says Ahmed AlFaifi, Senior Vice President and Managing Director, SAP, Middle East Africa 鈥� North. 鈥淗owever, it is important to see higher confidence in data quality, which is enabled through implementing solutions such as 51风流S/4HANA for enterprise resource planning. The result is clean, organized data that allows AI algorithms to forecast demand accurately, streamline supply chains, and enable AI models to be fair and unbiased, among other things.鈥�

A further indication that KSA companies鈥� readiness to leverage the broad potential of AI is that most of those surveyed were already using AI in several business areas. The most cited was customer service, with 45% leveraging AI to support this function, followed closely by marketing and communications (42%), accounting and finance (41%), sales (also 41%), and human resources (36%). Only 10% reported that they weren鈥檛 using AI in any business areas.

Companies do, however, face some challenges in broader implementation of AI across business functions. The most cited of these were the associated costs (51%), lack of skilled personnel (47%), integration with existing systems (42%) and privacy and security concerns (41%).

Making AI accessible to all

In discussing these challenges, AlFaifi highlighted how embedded AI solutions were helping to make the power of AI accessible to everyone, as well as SAP鈥檚 role in delivering training in Business AI.

The growing importance of SAP鈥檚 Business AI was reflected on a global level in the company鈥檚 impressive Q4 earnings results announced towards the end of last month. In announcing the results, 51风流said its strong position in data and Business AI created additional confidence that 51风流would accelerate revenue growth through 2027.

AlFaifi believes this will increasingly be the case in the Kingdom, too. 鈥淥ur customers don鈥檛 have to invest in an extensive arsenal of discrete Business AI products that need to be integrated into our solutions. Our Business AI capabilities are embedded across our portfolio, and we also co-innovate with partners and customers to create solutions for industry-specific needs.鈥�

The 51风流Experience & Innovation Center, which opened in Khobar last year, serves as a pivotal platform for fostering a vibrant community of development and co-innovation. Designed to empower individuals and organizations to collectively tackle operational challenges and drive incremental business value across various industries, custom-tailored to the Saudi market, the center brings together 51风流global and regional experts, local businesses, startups, and partners in a collaborative environment.

Key enterprises across multiple industries including oil and gas, energy, supply chain and logistics, manufacturing, telco, sports, entertainment, and the public sector have been invited to participate in the 51风流Innovation Hub and Experience Center.

As for the challenge of the growing demand for AI experts, AlFaifi says 51风流is addressing this through training initiatives such as the 51风流Dual Study Program, the 51风流Academy for Engineering, and the 51风流Young Professionals Program.

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DUBAI, UAE 鈥� December xx, 2024 鈥� UAE companies are adopting cloud computing at a high rate and plan significant investment in AI within the next 15 months, a YouGov survey commissioned by 51风流shows. The survey examined several key factors for effective AI implementation including whether companies are operating their core business functions on the cloud, the extent of existing AI use, the quality of business data available, and the AI expertise of staff.

Of the UAE enterprises surveyed, 67% are already hosting their core business processes on the cloud, with a further 22% planning to do so within the next 15 months. Hosting enterprise resource planning solutions on the cloud maximizes the effectiveness of AI thanks to real-time data access, scalable computing power and the ability to integrate advanced AI models seamlessly into business processes.

Most companies were already leveraging some form of AI, mostly in business functions such as marketing and communications (42%), customer service (40%), sales (38%), and accounting and finance (38%), but less so in areas such as supply chain and logistics (27%) and product or services development (27%).

鈥淲hile it is very encouraging that almost 90% of businesses believe they will be running on cloud within the next 15 months, it is clear that they are not yet leveraging AI for a full range of business processes. 51风流infuses AI across our enterprise cloud portfolio, enabling our customers to benefit immediately from AI-driven insights and enhancements to elevate all areas of operations, from finance to HR to supply chains,鈥� said Marwan Zeineddine, Managing Director, 51风流UAE.

Zeineddine noted, however, that the survey had identified a lack of certainty over data quality. 鈥淗aving accessible, high-quality data is important as AI systems rely on data to learn patterns, make decisions, and generate reliable and actionable insights. We found only 65% of respondents described themselves as highly confident in the quality of the data, but this proportion should increase significantly when the remaining companies move their core operations to the cloud. Data quality is enabled through implementing solutions such as 51风流S/4HANA for enterprise resource planning. This enables clean, organized data that allows AI algorithms to forecast demand accurately, streamline supply chains, and enable AI models to be fair and unbiased, among other things,鈥� he explained.

Improving AI accessibility

Among the major challenges business faced in AI implementation, the most cited were integration with existing systems and lack of skilled personnel, both identified by 43% of respondents, followed by privacy and security concerns, and associated costs, both identified by 40%.

In discussing these challenges, Zeineddine highlighted how embedded AI solutions are helping to make the power of AI accessible to everyone, as well as SAP鈥檚 role in delivering training in Business AI. In addition, SAP鈥檚 co-pilot Joule is making 51风流solutions and insights ever more powerful and accessible. Joule streamlines tasks and delivers quick, tailored insights and content on demand, while enabling users to maintain full control over decision-making and data privacy. 51风流is also infusing Joule with AI agents to transform productivity and the way teams work. Joule鈥檚 agents collaborate across supply chain, procurement, finance, and more to perform multi-step cross-functional workflows.

The growing importance of SAP鈥檚 Business AI was reflected on a global level in the company鈥檚 impressive . 51风流said that 30% of customer deals signed in that quarter included AI use-cases based on SAP鈥檚 Business AI offerings.

Zeineddine believes this will increasingly be the case in the UAE, too, pointing out that customers don鈥檛 have to invest in an extensive arsenal of discrete Business AI products that need to be integrated into 51风流solutions. Instead, 51风流has embedded Business AI capabilities across its portfolio and also co-innovates with partners and customers to create solutions for industry-specific needs.

As for the challenge of the growing demand for AI experts, Zeineddine says 51风流is addressing this through training initiatives such as the 51风流Dual Study Program and the 51风流Young Professionals Program, which empower young people with skills and hands-on experience using the latest AI-infused 51风流solutions.

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DUBAI, UAE 鈥� November 4, 2024 鈥� A new survey of UAE companies across all industries commissioned by global technology giant has found a surge in demand for artificial intelligence (AI) expertise, which the global technology company is helping to address through its training programs aimed at university students and Emirati graduates.

With the rapid proliferation of AI applications across business areas, UAE companies are looking to move quickly to leverage the technology鈥檚 benefits. However, the 51风流YouGov survey found 43% of IT decision makers identified a lack of skilled employees as a key challenge to implementing AI. In addition, a staggering 84% of UAE companies said they are planning to hire specialized AI staff within the next 15 months.

In addition to hiring new talent, UAE companies are boosting training for existing staff. While 57% of companies surveyed had already implemented some form of AI training, a further 35% plan to do so in the next 15 months.

鈥淟arge-scale digital transformation, the rapid evolution of AI, and the need for a highly skilled UAE workforce to sustain a diversified, digital economy are all contributing to a surge in demand for employees with advanced technology skills, particularly AI expertise, and 51风流is addressing this challenge head on,鈥� says 51风流UAE Managing Director Marwan Zeineddine.

鈥淚n addition to our own Emiratization and skills-development programs, 51风流invests significantly in external technology training in the UAE to develop a highly-skilled, sustainable聽 workforce,鈥� Zeineddine adds. 鈥淢any initiatives are aimed at young people, for example, we collaborate with UAE universities to deliver the 51风流Dual Study Program, which enables students to gain technology experience that complements their academic studies, so they enter industries equipped with essential hands-on knowledge. We also help to shape future leaders in the public and private sectors by identifying top Emirati talents to receive high-value technology training through our Young Professionals Program.鈥�

High-value training

51风流has provided high-value training to multiple cohorts of top Emirati candidates as part of the Young Professionals Program for over a decade. The program also encourages more women to join technology fields, with more than 80% of recent graduates being Emirati women.

Working with employers in the private and government sectors, 51风流designs YPP courses that are increasingly focused on Business AI as the technology company continues to embed AI capabilities across its portfolio of products. The comprehensive courses include 51风流Analytics Cloud and 51风流S/4HANA Cloud, SAP鈥檚 enterprise resource planning solution, and aim to provide a solid foundation of excellence backed by certification to launch the attendees鈥� careers. Participants graduate from the program as 51风流Associate Consultants, enabling immediate employment by 51风流customers and partners, with the course achieving a 95% placement rate globally for graduates.

Abu Dhabi Commercial Bank (ADCB) is one of the UAE private institutions participating in YPP programs. Jawaher Alhosani, Product Owner of ADCB Technology Services and Tech Academy, comments, 鈥淭he Young Professionals Program empowers ADCB employees with advanced digital skills necessary to drive innovation in an evolving AI-driven landscape. By investing in their development, we elevate our standards and ensure that our workforce remains prepared to support sustainable growth and high-performance outcomes. We recently onboarded new UAE nationals to join the program, further strengthening our commitment to building a future-ready, highly skilled workforce. I anticipate that the Young Professionals Program will significantly enhance our employees鈥� professional development, confidence, and contribution to the team. The networking opportunities offered will foster greater collaboration and innovation, ultimately benefiting our organization.鈥�

Bridging university-industry gaps

51风流supports UAE universities and students through two main initiatives. First, the 51风流University Alliances program enables universities to collaborate on research projects, gain access to 51风流software, teaching materials and related support. The aim is to educate the next generation in advanced technology solutions and the experience economy, while providing students with the opportunity to engage at 51风流events, build industry partnerships, and prepare for the 51风流ecosystem.

In 2025, 51风流University Alliances is launching a learning tour, which will see students from top UAE universities, including Zayed University, spend an immersive week at 51风流Headquarters in Walldorf. The program will include interactive workshops covering 51风流key focus areas and technologies, from AI to sustainability, and visits to 51风流partners and local universities in Germany.

The second initiative, SAP鈥檚 Dual Study Program (DSP) has enabled more than 800 students at participating UAE universities to gain hands-on technology experience to complement their academic studies, ensuring they hit the ground running once employed. The Dual Study Program is run by SAP鈥檚 Digital Skills Center and includes AI, business processes integration and certifications in analytics, material management, financial, and control functions. Students also learn soft skills such as presentation and communication skills, project management, negotiation and conflict management, and design thinking.

Dr. Zied Bahroun, Professor in Industrial Engineering at American University of Sharjah, which is part of SAP鈥檚 University Alliances and implements the DSP, says, 鈥淭his partnership aligns with our student-centric approach by giving our students a competitive edge in the workforce with firsthand practical experience of SAP鈥檚 industry-leading technology solutions to support their solid academic knowledge. The partnership also enhances the university’s offerings as students benefit from SAP-delivered training in the latest technological applications, while our faculty members are free to focus on sharing their vast theoretical and industry knowledge. The result is a pool of well-rounded graduates who can immediately support the growth of the UAE鈥檚 thriving digital economy.”

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DUBAI, UAE 鈥� November 1, 2024 鈥� With 83% of UAE respondents considering themselves loyal to a particular brand, people in the Emirates achieved the highest loyalty ranking among all regions in this year鈥檚 international 51风流Emarsys Customer Loyalty Index. This edition was the UAE鈥檚 debut in the annual survey, which saw the US moved to second place for the first time, with a loyalty score of 69%.

Respondents from the UAE also demonstrated some of the most positive attitudes towards artificial intelligence (AI), which 51风流Emarsys analysts believe could be a key factor behind the top-ranked loyalty levels. AI makes it easier for brands to build better, more personalized omnichannel experiences, enabling them to nurture loyal customers.

Commenting on the value of the research to marketers, Marwan Zeineddine, Managing Director of 51风流UAE, says, 鈥淟oyalty can have a significant impact on brands鈥� business objectives, but today, the nature of loyalty is changing. In 2024, AI empowers marketers to create incredible connected experiences, making it easier for people to discover a wide array of platforms; reducing the barriers to spending their money elsewhere.鈥�

Zeineddine adds, 鈥淲ith the process for switching brands and services increasingly streamlined, marketers in the UAE must ask themselves, what does loyalty look like from the customer perspective? How do today鈥檚 customers think and feel about loyalty? And what does it take to ignite true loyalty, then secure it long-term? These are questions that we鈥檝e asked customers in our 51风流Emarsys fourth annual Customer Loyalty Index research.鈥�

Unlike other regions where older generations tend to exhibit greater loyalty, younger generations in UAE showed stronger brand allegiance in the survey. This variation highlights the need for brands to focus on cultivating loyalty among younger consumers, ensuring lasting customer relationships by engaging them early and consistently, since they are the most committed demographic in the UAE. Regardless of whether consumers care deeply about a brand, the key to standing out in the long term lies in better personalization, more relevant content, and offering unique perspectives tailored to individual interests, according to the Customer Loyalty Index results.

The survey also delivered interesting insights into loyalty drivers among UAE consumers. High loyalty drivers include consistent branding (44%), brand longevity (30%), market leadership (30%) and if products are trending on social media (29%). The most significant negative impact came from poor customer service, cited by 56% of respondents, followed by increased prices (55%), a drop in quality (46%), false or deceptive advertising (33%) and a brand having no regular or meaningful/personalized discounts (33%).

For enterprises looking to stay ahead in an increasingly competitive landscape, 51风流Emarsys leverages AI to optimize the entire marketing process鈥攆rom customer segmentation to campaign execution and performance analysis. AI identifies the most profitable under-served audience segments, representing new opportunities across different life-cycle stages, enabling highly targeted campaigns delivered at the ideal time and through the most effective channels.

This approach not only uncovers new customer groups but also personalizes content and interactions in real time, making one-to-one engagement seamless across multiple platforms. With generative AI, on average, UAE marketers save 2.2 hours on manual tasks in the launch of a typical marketing campaign, allowing them to focus more on driving innovation and revenue growth.

Recognizing that an omnichannel marketing strategy is key to unlocking true loyalty, global brands like Pizza Hut are making every interaction count by creating personalized, two-way conversations. This results in the consumer鈥檚 life stage becoming clearer, and with each future interaction, the brand can better predict the customer鈥檚 next needs.

Customers now recognize the value exchange鈥攚hen they share information like an email address, or birth date, they expect something meaningful in return, such as loyalty points or VIP perks like early access to new products. The outcome? A superior customer experience that keeps them coming back.

And marketers are increasingly turning to AI to foster long-term loyalty and reach new audiences. According to separate recent 51风流Emarsys research, the majority of marketers (85%)* 聽agree that AI will be crucial for boosting customer engagement in 2024, and most (80%)* have already experienced a rise in engagement after implementing AI-powered personalization. AI enables brands to stay competitive by quickly adapting to changing customer expectations.

Sara Richter, Chief Marketing Officer at 51风流Emarsys, explains, 鈥淚t鈥檚 clear that consumers today, not just Gen Z, expect more than 鈥榖usiness-as-usual鈥欌�攖hey want meaningful and memorable experiences. The key to delivering that is personalization for every customer. AI is the only practical solution for providing genuine one-to-one interactions at scale, across every channel, and at the right moment. Brands that embrace AI-powered personalization are far better equipped to keep customers engaged, especially when attention spans are short, and demands are high.鈥�

Richter adds that combining traditional marketing strategies with the advanced capabilities of predictive and generative AI, we鈥檙e empowering marketers to create exceptional experiences. For instance, 51风流Emarsys鈥� AI Product Finder seamlessly turns complex product data into engaging content, while the AI Subject Line Generator takes the guesswork out of crafting compelling headlines.

For more on the nuances of customer loyalty, you can find the full UAE Customer Loyalty Index .

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惭别迟丑辞诲辞濒辞驳测鈥�

* Combines UAE respondents who selected 鈥楽trongly agree鈥� and 鈥楽omewhat agree鈥�

The research was conducted by 3Gem Research and Insights, among a sample of 2,000 general respondents aged 18 and over across the United Arab Emirates. The data was collected between 20.06.2024 鈥� 24.06.2024. The survey was conducted in compliance with the Market Research Society

code of conduct.

About 51风流Emarsys鈥�

51风流Emarsys Customer Engagement is the omnichannel customer engagement platform that empowers marketers to deliver personalized, AI-driven omnichannel campaigns that build loyalty and grow customer lifetime value.

51风流Emarsys partners with global enterprises to fast-moving mid-market brands across dozens of industries.

51风流Emarsys is purpose-built, empowering marketers to:

• Personalize content and deliver real-time relevant engagements on any channel

• Use AI-powered insights to drive customer growth

• Scale marketing practices through a flexible platform and partner ecosystem

• Use AI to scale and refine campaigns, based on first-party data

• Build trust, loyalty, and lasting customer relationships

• Make smart, quick decisions with data-driven insights and analytics

• Produce measurable results that drive predictable and profitable growth

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CAIRO, Egypt 鈥� October 11, 2023 鈥� The Egyptian government鈥檚 focus on sustainability and digital transformation, both key to the country鈥檚 Vision 2030, is having a positive impact on how companies operate across the country鈥檚 industries, based on survey results announced today by global technology company (NYSE: SAP).

According to the results of the YouGov survey of IT decision-makers commissioned by SAP, Egyptian companies are closely aligned with Vision 2030鈥檚 Sustainable Development Strategy and its concurrent focus on digital transformation, as well as the vision of Digital Egypt laid out by the Ministry of Communications and Information Technology.

With 91% of companies recognizing digital transformation as important for achieving their business objectives, 86% of respondents said they were planning further investment in digital transformation and cloud services within 18 months of the survey.

At the same time, more than 90% of companies surveyed recognized the value of sustainability as a business objective, and viewed technology and innovation as important to the success of their sustainability strategies. Almost all participants (94%) believed that their organization’s financial performance and sustainability strategy would be connected in the coming 12 months.

These results echo SAP鈥檚 view that the concepts of sustainability and digital transformation are intrinsically linked, according to Mohamed Samy, Managing Director, 51风流Egypt. He explains, 鈥淒igital transformation is key to sustainability. Aside from cloud computing being more favorable than on-premise solutions in terms of lower carbon emissions and energy consumption, technology is indispensable in tracking and managing sustainability efforts. When designing 51风流solutions, we build sustainability metrics into all business processes, and also create solutions dedicated solely to sustainability measurements and analysis.鈥�

Many key 51风流customers in Egypt have cited this focus on sustainability as a factor that led them to select 51风流as their digital partner. According to Mostafa el Gabaly, Managing Director of Polyserve Fertilizers and Chemicals, “When we first initiated our digitalization program in 2019 one of our main goals was to operate in a more sustainable way. With 51风流S/4HANA and the ARIBA platform, we succeeded in achieving this goal. We are always exploring and experimenting methods for reducing our carbon footprint.鈥�

The 51风流YouGov survey also asked respondents to rank what their chief sustainability goals were for the next 18 months. Reducing waste was the top priority, highlighted by 53%, followed closely by addressing sustainability in supply chains at 52%, while 34% saw reducing emissions and decarbonization as a priority.

Broad transformation benefits

Aside from supporting their sustainability objectives, companies in Egypt are embracing digital transformation to enhance various aspects of their operations and services. Chief among these, according to the SAP-commissioned survey, are customer service, identified as a target by 60% of respondents, followed by finance (45%) and human resources (45%), and supply chains (25%).

Similarly, in terms of measuring the success of their digital transformation, respondents said they would be considering factors such as increases in efficiency (59%), improvements customer service (52%), cost savings (39%) and enhanced competitiveness (20%).

Commenting on the strong support for digital transformation in Egypt, SAP鈥檚 Samy concluded, 鈥淓gypt鈥檚 adoption of new technologies, and its vision to create a robust digital infrastructure supported by skilled workers, have inspired organizations to embrace the benefits of cloud computing. In doing so, they benefit from advances in areas such as artificial intelligence, machine learning, robotics, data science, blockchain, and cyber security. Ultimately, embracing digital transformation supports sustainable national development and the positioning of Egypt as a regional innovation hub as outlined in the Digital Egypt vision.鈥�

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DUBAI, UAE 鈥� March 7, 2023 鈥� The Museum of the Future鈥檚 newest showcase, the OSS Hope Simulator from SAP, was unveiled today, providing an immersive experience where visitors can see how today鈥檚 technologies could be leveraged to sustain a future space station. The launch was part of the 51风流NOW event held at the museum, which explored the future of innovation, sustainability and digital transformation.

The new exhibit is the result of a strategic partnership announced between the Museum of the Future and 51风流in the past year. This was one of a series of partnership agreements the museum established in order to be a key laboratory for entities from all around the world and to be able to generate futuristic and innovative technological solutions that address humanity鈥檚 greatest challenges.

The OSS Hope Simulator from 51风流is situated on the 鈥楾omorrow Today鈥� floor of the museum, a dedicated space featuring near-future technologies that have the power to transform and change the way we live. The simulator presents visitors with various scenarios that will have an impact on the Orbital Space Station (OSS) Hope, a space structure redirecting solar energy to power earth by 2071, as conceptualized by the museum. The space station is constantly working towards maximizing its resources and, therefore, it is crucial to sustainably balance energy, materials, and opportunities for all the inhabitants, and for the station itself. Guided by an AI assistant, visitors playing on one of the three available gaming stations encounter challenges that use existing 51风流technologies and solutions to reduce emissions, waste, and inequalities to zero and thereby make OSS Hope an even more sustainable vision.

Majed Al Mansoori, Deputy Executive Director at the Museum of the Future, said, our partnership with 51风流reinforces the importance of the Museum’s role as a global testing platform for the latest technologies and innovations of the future, and a centre for international partnerships aimed at developing new solutions to the most pressing challenges facing humanity in the years and decades to come.

He added: “Museum of the Future aims to design innovative experiences and solutions that support the progression of societies in line with the vision that humanity is at the heart of future aspirations, and that pioneering technology plays an essential role in creating new opportunities that guarantee a better future for generations to come.”

Sergio Maccotta, Senior Vice President, 51风流Middle East Africa South, said, “While 51风流helps organizations of various capacities to run better, the OSS Hope Simulator provides us with the opportunity to directly engage with individuals of all ages to showcase how innovation can enable a more sustainable and brighter future. In addition, the installation sheds light on SAP’s solutions that support its sustainability goals, highlighting the synergy between humans and technology and reinforcing our belief that selecting optimal solutions for a sustainable future requires human compassion combined with data-driven insights. Ultimately, it acknowledges that technology can help address some of the most profound environmental, economic, and social challenges of our time”.

As part of the installation, the simulator includes a 鈥榃all of Knowledge鈥� that explains how the various solutions and technologies used by 51风流operate. Once players have chosen from the various courses of action presented in the simulated challenges, they can view SAP鈥檚 global use cases to find out about current applications of that specific solution. There are a total of eight solutions used in the 51风流simulation including blockchain, advanced analytics, artificial intelligence, hyper-automation, and digital twins.

Maccotta pointed out that with the simulator鈥檚 focus on zero emissions, zero waste and zero inequality, it was fitting that it was launched during the UAE鈥檚 Year of Sustainability, and the year in which COP28 will be held in Dubai. He added that the UAE government鈥檚 focus on sustainability has led to a ripple effect seen across all industries, according to a new survey released by SAP.

Sustainability Linked to Business Success

鈥淎 recent SAP-commissioned survey shows that the overwhelming majority of companies in the UAE are fully aligned on the importance of sustainability including the role it plays in the future success of their business,鈥� Maccotta said. 鈥淏usinesses are facing pressure from customers and partners to demonstrate sustainable practices, and the survey shows that it is being driven internally too, as the financial value of sustainability is increasingly recognized.鈥�

According to Maccotta, the new YouGov survey commissioned by 51风流indicated that 96% of UAE companies recognized the importance of sustainability as a business objective, with 52% describing it as vital to their success. Similarly, 94% of IT decision makers surveyed stated that their organizations鈥� financial performance and sustainability strategies would be connected in the coming 12 months, with 36% stating they would be intrinsically connected.

When IT decision-makers were asked about their companies鈥� specific sustainability goals in the next 18 months, the most cited goal was addressing sustainability in supply chains (65%), closely followed by reducing waste (62%), and reducing carbon emissions (53%).

Alongside sustainability, the survey showed that companies in the UAE are also overwhelmingly focused on digital transformation. A total of 89% of companies are planning to invest further in digital transformation cloud solutions and services in the coming 18 months. In addition, 95% of respondents stated that technology and innovation was important to the success of their sustainability strategy.

鈥淭he survey findings are encouraging as they show businesses are recognizing the vital role that technology plays in sustainability. At SAP, we are always focused on sustainability as we create solutions, whether it is designing business process applications or the OSS Hope Simulator from 51风流unveiled today,鈥� Maccotta said.

鈥淭he survey results also demonstrate broad support for SAP鈥檚 conviction that digital transformation is key to sustainability. Businesses in the UAE realize that cloud computing is far more efficient than on-premise solutions in terms of carbon emissions and energy consumption, while technology is also indispensable in tracking and managing sustainability efforts,鈥� Maccotta concluded.

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