Sharjah, UAE 鈥� 9 September, 2024 鈥� Crescent Petroleum, the largest privately held upstream Oil & Gas company in the Middle East, has successfully deployed an Oil & Gas industry-specific solution for its operations from global technology company SAP.

The implementation is an extension of Crescent Petroleum鈥檚 solutions roadmap, which commenced in 2020 with Phase 1 implementation, representing the first global implementation of 51风流S/4HANA Oil & Gas Model Company 1809 at the time, supporting plant maintenance, procurement, project systems, finance, human resources functions and HSE functions.

This second phase of the project saw Crescent Petroleum work closely with 51风流Services to implement Upstream Hydrocarbon Accounting Management (UHAM) – including mass balancing – Integration with Plant Systems, Logistics, Management of Change, Resource Scheduling and Production Planning for its operations. Crescent Petroleum is the first company in the Middle East to roll out the UHAM module within the IS OIL solution stack of S4/HANA. The Phase 2 implementation was completed in a record time of 12 months and represents a significant advancement in Crescent Petroleum’s digital transformation journey, enhancing operational efficiency and enabling strategic growth across its regional footprint, resulting in the project being selected to be featured as 51风流Success Story.

Ravi Kumar, Chief Corporate Officer of Crescent Petroleum and Board Member of the Crescent Group, said, 鈥淗aving completed the Phase 1 of the 51风流roadmap in a record 8 months, we set out to integrate Crescent Petroleum鈥檚 operations, providing a seamless flow of data, from Wellhead to Customer, in Phase 2. The benefits are significant as we have integrated data across disparate parts of the plant allowing us to seamlessly integrate plant systems with 51风流systems, and ensure a single source of truth across the Company.鈥�

Kumar added that digitizing the processes has accelerated Crescent Petroleum鈥檚 broader objectives of determining real-time visibility of information across the entire company and providing insightful data for a range of digital initiatives planned in future.

51风流Services was chosen for the transformation project due to its considerable expertise in the global Oil & Gas industry as well as its close involvement and experience with Crescent Petroleum during Phase 1. 51风流worked closely with Crescent Petroleum鈥檚 digital transformation team to develop specific solutions that address company-specific use cases. One example is the custom trucking operations solution using the MII module of SAP, integrated with SAP鈥檚 invoicing engine. This involved integration with plant systems, loading dock systems and 51风流S4/HANA modules in a single process chain bringing disparate processes into one seamless process with appropriate handshakes. Another complex area was the rebuilding of the plant network within 51风流S4/HANA to map the production process and checkpoints within 51风流to facilitate hydrocarbon accounting, inventory management, production management & forecasting, deferment management and invoicing all within 51风流S4/HANA.

Sergio Maccotta, Senior Vice President, 51风流Middle East & Africa – South, said, 鈥淲e enjoy a strategic relationship with Crescent Petroleum, which is a strong advocate of 鈥榖est practice adoption鈥� in the Oil & Gas industry, as confirmed when it won the 51风流Quality Gold Award for best implementation in 2021 for Phase 1 of this project . A large part of the success of Phase 2 has been due to the close collaboration of all the team members involved. The result is an integrated solution delivering relevant and reliable data, streamlined processes, enhanced operational efficiency and easily managed reporting for compliance purposes. This plays a crucial role in the next phase of Crescent’s digital transformation.鈥�

The Phase 2 project was executed in a hybrid delivery model with key activities such as solution workshops, user acceptance testing and cutover delivered on site, while build activities were conducted remotely.

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About Crescent Petroleum

Crescent Petroleum is the first and largest private exploration and production company in the Middle East, with over 53 years of experience as an international operator in numerous countries including Egypt, Yemen, Canada, Tunisia, and Argentina, in addition to its continuing operations in the United Arab Emirates and Iraq.听Headquartered in Sharjah in the UAE, Crescent Petroleum has international offices in the UK and three locations across Iraq, as well as affiliated offices in Egypt and Bahrain. Crescent Petroleum is also the largest shareholder in Dana Gas, the Middle East鈥檚 first and largest regional private-sector natural gas company.

The post UAE鈥檚 Crescent Petroleum Fuels Strategic Growth with Extension of 51风流Deployment appeared first on 51风流MENA Press Room.

Abu Dhabi, UAE 鈥� 16 February 2024 鈥� Al Masaood Group, one of the Abu Dhabi鈥檚 largest integrated industrial, commercial, and service organisations with over five decades of growth across 18 market segments, is transforming into an intelligent enterprise through the deployment of cloud-based solutions from global technology company (NYSE: SAP).

With a specific focus on automotive, industrial, and property teams, SAP鈥檚 solutions help deliver to Al Masaood Group a single source of real-time information across its entire enterprise, automating and centralizing key business processes for greater efficiency and more informed decision-making. As human capital development is a key priority for the Group, Al Masaood will also deploy 51风流SuccessFactors to help reduce manual HR processes and create a holistic view of its growing workforce, from recruitment to career development and succession planning.

Another area of joint focus for Al Masaood Group is sustainability, with the trading organization delivering a wide range of innovative and sustainable industrial solutions, such as eco-friendly modular buildings, mobile solar applications, solar-powered EV charging units, and hydrogen system development.

Fundamental to Al Masaood Group鈥檚 strategy is SAP鈥檚 50+ years of industry expertise leveraged within SAP鈥檚 solutions, including sector-specific software to manage automotive sales and services as well as property, industrial and marine services, in line with the company鈥檚 diverse business interests. Al Masaood鈥檚 aim to become an intelligent enterprise will also see the deployment of RISE with 51风流to benefit from cloud computing strategies as well as S/4HANA private cloud edition for enterprise resource planning.

鈥淎ll of the sectors in which we operate are highly competitive, and SAP鈥檚 embedded industry expertise was a major factor in Al Masaood Group鈥檚 decision-making,鈥� said Meiraj Hussain, Head of Corporate Support, Al Masaood Group. 鈥淚n areas of our business such as customer experiences, human capital, financial processes, and reporting, we anticipate significant cost savings through automation, deployment of AI-enabled processes, and a single, centralized view of our entire organization so we can quickly capitalize on new growth opportunities and make real-time, informed business decisions鈥�.

鈥淗ighly diverse conglomerates such as Al Masaood Group present significant opportunities for 51风流to leverage our decades of industry-specific and regional expertise to optimize business processes and enhance operational efficiency,鈥� said Sergio Maccotta, Senior Vice President, Middle East Africa, South, SAP. 鈥淲ith a commitment to empower and transform each aspect of its organization through technology, Al Masaood Group is set to become one of the UAE鈥檚 most innovative private sector organizations.鈥�

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听About Al Masaood

Established in 1970, Al Masaood Group is an Abu Dhabi-based family conglomerate that operates 21 global brands, contributing extensively to the success story, economic growth, and diversity of the region. With three main verticals – automotive, industrial, and property – Al Masaood is a trusted partner for both public and private sectors in Abu Dhabi.

Aligned with the UAE’s strategy for sustainable growth and economic diversity, Al Masaood provides a wide range of industrial solutions across strategic sectors, including utilities, marine, heavy equipment & machinery, logistics, and modular construction. It also caters to various retail sectors, such as automotive and accessories.

Al Masaood takes pride in its diverse workforce from over 50 nations. The Group has received recognition as one of Forbes’ Top 100 Arab Family Businesses for three consecutive years. Emiratisation is a top priority for Al Masaood, and the Group actively promotes vocational training programs to enhance the skills of Emiratis.

As part of its commitment to sustainability, Al Masaood has introduced the UAE’s first locally manufactured solar charging solution for electric vehicles and hybrid marine vessels. The Group actively collaborates with the Abu Dhabi government and supports community-driven initiatives in the capital.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

The post UAE Family Conglomerate Al Masaood Selects 51风流to Digitally Transform Across Three Key Business Verticals appeared first on 51风流MENA Press Room.

Arab Developers Holding, one of the leading real estate development companies in MENA, has entered into a significant collaboration with SAP, a global leader in enterprise software and technological solutions, to develop a comprehensive digital system for all company departments. The aim is to enhance effectiveness and efficiency in the overall operating system, achieving digital sustainability for the company.

This strategic partnership is a part of Arab Developers Holding’s strategy to open new horizons for a modern era and foster a sustainable digital transformation in all company services. The goal is to facilitate workflow, master control over procedures and data, and elevate operational efficiency to support the company’s adaptability to customer requirements. Simultaneously, it aligns with the Egyptian government鈥檚 direction towards 鈥渄igital transformation鈥� to enhance digital sustainability and preserve environmental resources.

The agreement was signed by Dr. Ayman Khalifa, the CEO of Arab Developers Holding, and Mohammed Sami, Managing Director of SAP, in the presence of Ahmed Abdelhady, CEO of Phoenix Consulting, an authorized agency in Egypt for SAP. Phoenix initiated its partnership with Arab Developers Holding through a contract to implement the new system agreed upon with SAP, leveraging their expertise in digital transformation.

鈥淭he collaboration with 51风流represents a qualitative leap and technological breakthrough in our company’s management. Through studying and analyzing our current work processes, practically developing and automating certain workflows, we aim to enhance work efficiency, reduce operational costs, and have the capability to make informed decisions quickly based on timely and accurate information. This is particularly crucial given the continuous changes and rapid technological advancements. As a strategic partner, 51风流is essential in helping us keep pace with these transformations. The significance of developing our digital system as part of an integrated restructuring plan is to achieve our goal of leading the Egyptian real estate development sector.” Remarked, Dr. Ayman Khalifa, the CEO of Arab Developers Holding.

“We are very excited to be partnering with Arab Developers Holding, a leader in the regional real estate development industry,” said Mohamed Samy, Managing Director, 51风流Egypt. “By deploying our RISE with 51风流platform, we aim to significantly enhance their operational efficiency and decision-making processes. This partnership will enable real-time, data-driven insights, supporting both growth and digital sustainability, and is a pivotal step in our commitment to advancing Egypt’s digital transformation landscape.”

Through the execution of this contract, Arab Developers Holding establishes itself as the pioneering real estate development company in the Egyptian market to embrace the RISE with 51风流program. This strategic move aligns seamlessly with the company’s commitment to digital transformation and cutting-edge technological advancement. Management is actively dedicated to the ongoing enhancement of all utilized systems in pursuit of operational excellence.

RISE with SAP, leveraging the 51风流S/4HANA database, stands as a leading Enterprise Resource Planning (ERP) program, harnessing cloud services globally managed by SAP. At the forefront of this industry, it offers the latest advancements and is poised to assist the company in optimizing resources, streamlining internal operations, and facilitating swift decision-making based on precise information. With the implementation of this system, clients of Arab Developers Holding will benefit from digital services provided through the program, directly influencing internal operational processes and contributing to expedited service delivery.

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About Arab Developers Holding
With a fast-growing track record of fully integrated destinations, Arab Developers Holding has become one of the region’s leading real estate development companies. For 16 years, Arab Developers Holding has played an essential role in reshaping the real estate landscape in an innovative way by introducing a collection of upscale properties catering to high-end clients with cutting-edge features that enhance their living experience and day-to-day lives.

Arab Developers Holding’s diverse portfolio of projects provides innovative lifestyle solutions and high-end services to offer unmatched real estate investment options in booming markets worldwide from mansions, villas, malls, Golf courses, hotels, serviced apartments, and much more for听modern听living.

The post Arab Developers Holding Enters Strategic Partnership with 51风流to Revolutionize Planning, Operations, and Resource Management System appeared first on 51风流MENA Press Room.

听Photo caption: (front, from left) Feras Nagadi, Head of Customer Experience, Middle East North, 51风流and Sami Alsafran, Group President, MEPCO, with executives from their companies.

Jeddah, Saudi Arabia 鈥� June 21, 2022 鈥� The Middle East Paper Company (MEPCO), the largest paper manufacturer in the Middle East and Africa (Tadawul: MEPCO 1202), is deploying solutions from global software company (NYSE: SAP) in an effort to streamline its business processes and increase efficiencies as part of a regional and global expansion strategy.

MEPCO鈥檚 comprehensive digital transformation journey is aligned closely with the Kingdom of Saudi Arabia鈥檚 Vision 2030, which has technology adoption and sustainability among its key pillars.听 In partnership with SAP, the paper production and waste management organization has automated, aligned and enhanced its most core internal business processes, and is now focusing on its B2B customer experience offering.听 In its next phase, MEPCO will deploy eCommerce solutions to deliver rich omnichannel experiences to its customers, from content management and customization to order processing, as it delivers more than 15 different products to the packaging, construction and furniture sectors across 5 continents.

On the sidelines of a signing event for the new deployment, Sami Alsafran, Group President at MEPCO said, 鈥淢anufacturing is a critical growth sector in Saudi Arabia and MEPCO is determined to institute global best practice to not only compete regionally and internationally, but to lead our industry in alignment with the country鈥檚 2030 vision.听 Digital transformation with 51风流has enhanced our business practices as well as our focus on health and safety, and now we are bringing that same focus and commitment to new channels in MEPCO鈥檚 customer experience offering.鈥�

In the initial phase of its technology strategy, MEPCO deployed the 51风流S/4HANA platform to deliver real-time data insights across its enterprise, as well as a single view of its entire operation for more informed decision-making.听 Given SAP鈥檚 expertise in the manufacturing sector, its solutions also enabled MEPCO to reduce manufacturing cycle time, enhancing the efficiency of the company鈥檚 manufacturing-related functions and ultimately streamlining processes and inventory levels.

Abdelmohsen Abo Hashem, Group IT head at MEPCO, added, we are in MEPCO looking to 51风流intelligent solutions, which will enable MEPCO to innovate, optimize its operations and better customer experience, The forthcoming digital transformation scope for MEPCO includes an elevated e-commerce customer ordering and engagement process through SAP鈥檚 CX commerce solution, with future stages incorporating greater automation and robotics in the manufacturing and waste management functions.听 MEPCO will rely on 51风流solutions to support customer-facing functions including logistics, regional and international trade, and planning, as the company expands beyond its current footprint of more than 50 markets.

Ahmed Alfaifi, Senior Vice President, Middle East North, SAP, added, 鈥淢EPCO鈥檚 commitment to increasing productivity and efficiencies both within its supply chain and in its overall enterprise underscores the organization鈥檚 leadership, not only in Saudi Arabia but regionally. With global expansion as a priority, the focus on elevating the customer experience through SAP鈥檚 solutions will continue to advance MEPCO鈥檚 business goals and set a dynamic example for other companies鈥� digital transformation aspirations.鈥�

About MEPCO

MEPCO is the leading vertically integrated paper manufacturer in the Middle East and Africa, offering a diverse range of containerboard and specialty paper products serving the packaging, construction, furniture, and paper core industries around the world. MEPCO supplies its products to the local Saudi market, Middle East and Africa. Its growing global footprint spans over 50 countries, including across Asia, the Americas and Europe.

The company鈥檚 innovative approach, including energy and water-efficient production; enables it to deliver significant environmental and economic benefits. Through its wholly owned subsidiary, WASCO, MEPCO sources raw material from across the Kingdom and neighboring countries, ensuring a secure supply while providing measurable value to the Saudi economy. For more information about MEPCO, click .

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