Research Archives - 51��MENA Press Room

51��Emarsys announces AI Product Finder, as demand for AI-powered retail booms

51��MENA News — Thu, 09 May 2024 10:48:22 +0000

New research finds a massive 91% of UAE shoppers say AI has improved their retail experiences

Dubai, UAE – 51��today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences.

The new Product Finder was previewed this week at the event at Josette, Dubai, and comes as a response to a significant rise in consumer demand for AI in commerce, with 51��Emarsys data showing 91% of UAE shoppers think artificial intelligence has improved their retail experiences.

With Generative AI now taking center stage across many industries, 51��Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI.

The new research, which surveyed 2,000 consumers and 150 marketers in the United Arab Emirates, found that 44% of consumers believe AI has made shopping easier. Nearly a third (28%) also feel that AI is helping to make their retail experiences more personal, while 45% say AI helps them to find new products.

As a result of these benefits, 85% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand.

But it’s not just shoppers who benefit. The UAE is one of the fastest-growing digital markets globally, with rapid investments in technologies like artificial intelligence fueling innovation. This is reflected by over three quarters of UAE marketers (78%) having increased their investment in artificial intelligence in 2024. Of these, 80% attribute a boost in customer engagement to AI, while 80% also report a boost in customer loyalty*.

Recognizing the crucial role of AI, 51��Emarsys is excited to announce a pilot for its innovative AI Product Finder. Alongside its AI Subject Line Generator, this marks the beginning of a series of AI-powered solution updates to be unveiled at the company’s annual Omnichannel Masterclass virtual event for marketers, on June 12^th and 13^th.

The AI Product Finder will enable intuitive search of a brand’s extensive product catalog, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns. Provided as an out-of-the-box solution for email marketing campaigns, the new Product Finder is designed to revolutionize how marketers find and recommend relevant products. Marketers are empowered to work more efficiently by scaling creation of highly curated product content that improves message relevancy and engagement.

51��Emarsys leads with an AI-first approach, helping over 1,500 global customers, including renowned brands like Gibson Brands and PUMA, to achieve a competitive advantage by fostering true customer loyalty through AI-driven omnichannel personalization.

As Chief Marketing Officer, 51��Emarsys, Sara Richter, emphasises, “We prioritise a relevant, reliable and responsible AI approach, empowering marketers to innovate and rethink the potential of a new era of marketing. By embedding AI into everything we do, 51��Emarsys empowers our customers to save time and effort on complex tasks, enabling them to focus on ROI and delivering unparalleled customer experiences.

Sara Richter, Chief Marketing Officer at 51��Emarsys

“We’ve heard this all across the event: AI, AI, AI. There is no surprise that people are investing in it! It is enhancing and refining personalization, already yielding ROI. Marketers shouldn’t fear it; rather, we should embrace it,” Richter added.

Maintaining rigorous data privacy standards, 51��Emarsys reiterates its commitment to the UAE’s Personal Data Protection Law (PDPL) in tandem with the recently passed EU AI regulations. According to Marwan Zeineddine, MD of 51��UAE, “Ensuring customer privacy and fostering trust are integral to our work with AI. During our recent AI focus group, several top brands expressed concerns about data usage and AI in marketing. Our continued research indicates that consumers and marketers share these concerns. 51��Emarsys is dedicated to upholding the highest standards of effective and efficient data privacy, while strongly advocating for new regional and global Acts.”

Marwan Zeineddine, Managing Director, 51��UAE

Customers of 51��Emarsys are invited to take part in a new pilot of its AI Product Finder and other AI solutions. For next steps please speak to your account team. Not a customer yet? Marketers and visionary business leaders eager to dive into what is next in AI innovation can register for the upcoming 51��Emarsys Omnichannel Masterclass on 12^th and 13^th June by visiting .

-ENDS-

*Methodology
Research conducted in the UAE by 3Gem Research in May 2024 amongst 2,000 consumer respondents and 150 marketer respondents aged 18+

About 51��Emarsys

Emarsys, an 51��company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries. Emarsys is purpose-built to give more power to marketers so they can:

Accelerate time to value by quickly onboarding data and channels to deploy cross-channel campaigns
Deliver real-time, 1:1 personalization that builds trusted, loyal and lasting customer relationships with every interaction
Succeed with proven guidance to make smart, quick decisions with data-driven insights and analytics
Produce measurable results that drive predictable and profitable growth throughout the customer lifecycle

Press contacts
Lucy Davies, Global PR Lead, 51��Emarsys Tel: +44 77 5963 5919 Email: lucy.davies@sap.com
Michelle Oribello, PR Consultant, Wallis, +971 56 783 3877, sap@wallispr.com

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Ahead of COP28, new 51��survey shows significant uptick in UAE companies’ sustainability investments and environmental data collection

51��MENA News — Thu, 16 Nov 2023 10:58:49 +0000

98% of companies report that environmental issues inform their strategic and operational decision-making

59.6% of companies report initiating environmental data collection within the past five years, and 73.5% of companies plan to increase their investment in sustainability strategies

DUBAI, UAE: — 16 November, 2023��— As the UAE prepares to host COP28 in December, a new survey from global technology company 51��SE has highlighted the success of the country’s deep commitment to sustainability. Investment in environmental strategies has increased significantly over the past five years, with the vast majority of businesses now tracking their impact on the planet while also planning similar future investment.] As a result, 98% of the surveyed companies said that measurement and reporting on environmental issues inform their strategic and operational decision-making, with 51% saying that this occurs to a strong degree.

Environmental data collection in the UAE has grown in recent years, with the 51��survey finding most UAE companies started this process within the past five years. Of these, 40.4% say they have been collecting data for a period from two years to fewer than five years, and a further 19.2% have been collecting data for less than two years. Interestingly, 2% of companies report collecting environmental data for 20 years or longer.

The survey, which included senior executives from a cross-section of UAE industries of different sizes, found most were planning a substantial increase in investment in sustainability strategies over the coming three years. While 73.5% of companies plan to increase this investment, 13.9% plan to maintain current investment levels, and an additional 9.3% plan to start investing in environmental issues. Only 2% had plans to decrease their existing investment, while 0.7% said they had no investment plans. \ Respondents appeared optimistic about reaping rapid benefits from these investments. When estimating the time period over which they expected to see a positive financial return, 30.1% said one to less than three years, 34.9% said from 3 to less than 5 years, and a further 28.8% said from 5 to less than 10 years.

Announcing the survey results, Sergio Maccotta, Senior Vice President of 51��Middle East and Africa – South, said, “The findings demonstrate that companies in the UAE are aligned with the government’s commitment to responsible environmental practices. It is clear from the responses that senior executives recognize that these strategies are beneficial not only for the planet, but for their businesses too, increasing profitability and competitiveness. The impressive strides already made in tracking the environmental impact of companies’ operations through technology will be further bolstered by plans to invest heavily in sustainability strategies over the coming three-year period.”

According to Maccotta, the survey found that 49.7% of UAE companies see a strong positive relationship between profitability and environmental sustainability, and a further 35.1% describe it as a moderately positive relationship. Similarly, 53.6% see a strong positive relationship between competitiveness and environmental sustainability, and a further 33.8% perceive a moderately positive relationship between the two.

Considering specific business benefits, the majority of respondents (84.1%) believe that, to a moderate or strong degree, their environmental strategies are increasing the efficiency of their business processes, while 82.1% believe the strategies are increasing the quality of their products and services. In addition, 79.5% of respondents say their environmental strategies contribute positively to business outcomes such as revenue, profitability and growth, to a moderate or strong degree. An impressive 94% believe environmental strategies reduce the overall costs of the business to at least some extent.

Focus areas and challenges

When considering the impact of environmental issues on their business, ‘energy consumption and emissions’ scored highest in terms of significance, with 100% of respondents recognizing the issue, although 12.6% described the impact as small In line with this, 72.2% of respondents report they are currently measuring data for energy consumption and emissions. The next most significant factors in terms of impact were identified as air pollution and fresh water availability, with approximately 85% of respondents seeing these issues as having a moderate or strong impact. Interestingly, only 49.7% of the companies are currently measuring data for air pollution and 42.4% fresh water availability.

Maccotta says the 51��survey has also uncovered key pain points in implementing and measuring sustainability strategies, most of which can be addressed by deploying 51��solutions as the company continues to enhance its offerings by embedding sustainability metrics and AI capabilities across its portfolio.

In particular, the survey, which included both 51��and non-51��customers, highlighted the need for deploying better data collection methods as only 35.8% of respondents are completely satisfied with the quality of the data collected. The aspects that respondents were most satisfied with were the relevance of data collected and the availability of data analysis software and tools, with 35.8% completely satisfied on both counts. The lowest rates of satisfaction were related to the frequency of data collection, with 29.8% describing themselves as only slightly satisfied to completely unsatisfied. The accuracy of data was also lacking, with 23.2% stating they were slightly satisfied to completely unsatisfied.

The 51��survey in the UAE was undertaken as part of a global survey ahead of COP28 to identify trends and challenges in sustainability strategies and to determine how technology could help bolster these efforts. 51��Insights collected data from 4,750 respondents across 21 nations and 29 industries. Respondents had the highest knowledge of their organization’s sustainability objectives and processes. The study was conducted in February-March 2023 via an online survey.

For more information, follow 51��on X (formerly Twitter) at @SAPNews.

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SAP-Commissioned Survey Finds 86% of Egyptian Companies Plan Investment to Meet Digital Transformation and Sustainability Goals

51��MENA News — Wed, 11 Oct 2023 10:08:53 +0000

More than 90% of companies surveyed recognize that digital transformation is important to achieving their business objectives
91% of companies recognized value of sustainability as a business objective

CAIRO, Egypt — October 11, 2023 – The Egyptian government’s focus on sustainability and digital transformation, both key to the country’s Vision 2030, is having a positive impact on how companies operate across the country’s industries, based on survey results announced today by global technology company (NYSE: SAP).

According to the results of the YouGov survey of IT decision-makers commissioned by SAP, Egyptian companies are closely aligned with Vision 2030’s Sustainable Development Strategy and its concurrent focus on digital transformation, as well as the vision of Digital Egypt laid out by the Ministry of Communications and Information Technology.

With 91% of companies recognizing digital transformation as important for achieving their business objectives, 86% of respondents said they were planning further investment in digital transformation and cloud services within 18 months of the survey.

At the same time, more than 90% of companies surveyed recognized the value of sustainability as a business objective, and viewed technology and innovation as important to the success of their sustainability strategies. Almost all participants (94%) believed that their organization’s financial performance and sustainability strategy would be connected in the coming 12 months.

These results echo SAP’s view that the concepts of sustainability and digital transformation are intrinsically linked, according to Mohamed Samy, Managing Director, 51��Egypt. He explains, “Digital transformation is key to sustainability. Aside from cloud computing being more favorable than on-premise solutions in terms of lower carbon emissions and energy consumption, technology is indispensable in tracking and managing sustainability efforts. When designing 51��solutions, we build sustainability metrics into all business processes, and also create solutions dedicated solely to sustainability measurements and analysis.”

Many key 51��customers in Egypt have cited this focus on sustainability as a factor that led them to select 51��as their digital partner. According to Mostafa el Gabaly, Managing Director of Polyserve Fertilizers and Chemicals, “When we first initiated our digitalization program in 2019 one of our main goals was to operate in a more sustainable way. With 51��S/4HANA and the ARIBA platform, we succeeded in achieving this goal. We are always exploring and experimenting methods for reducing our carbon footprint.”

The 51��YouGov survey also asked respondents to rank what their chief sustainability goals were for the next 18 months. Reducing waste was the top priority, highlighted by 53%, followed closely by addressing sustainability in supply chains at 52%, while 34% saw reducing emissions and decarbonization as a priority.

Broad transformation benefits

Aside from supporting their sustainability objectives, companies in Egypt are embracing digital transformation to enhance various aspects of their operations and services. Chief among these, according to the SAP-commissioned survey, are customer service, identified as a target by 60% of respondents, followed by finance (45%) and human resources (45%), and supply chains (25%).

Similarly, in terms of measuring the success of their digital transformation, respondents said they would be considering factors such as increases in efficiency (59%), improvements customer service (52%), cost savings (39%) and enhanced competitiveness (20%).

Commenting on the strong support for digital transformation in Egypt, SAP’s Samy concluded, “Egypt’s adoption of new technologies, and its vision to create a robust digital infrastructure supported by skilled workers, have inspired organizations to embrace the benefits of cloud computing. In doing so, they benefit from advances in areas such as artificial intelligence, machine learning, robotics, data science, blockchain, and cyber security. Ultimately, embracing digital transformation supports sustainable national development and the positioning of Egypt as a regional innovation hub as outlined in the Digital Egypt vision.”

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63 Percent of CEOs Say Tech Supports United Nations Sustainable Development Goals

51��MENA News — Thu, 11 Mar 2021 10:27:39 +0000

Accenture and 51��Emphasize SDG-Focused Partnerships During Expo Talks: Global Goals

DUBAI, United Arab Emirates — 11March 2021— say technology supports the implementation of the United Nations Sustainable Development Goals (SDGs), Accenture and 51��announced today at the : Global Goals panel ‘SDG Ambition Project: Profit for Purpose in the UN Global Decade of Action’.

“The COVID-19 pandemic has created huge challenges. But as we rebuild businesses, there is an incredible opportunity to re-wire the global economy towards a more sustainable future by harnessing technology and responding to consumer and investor pressure,” said Harry Morrison, Managing Director Sustainability Strategy and Services, Accenture. “CEOs need to integrate the Sustainable Development Goals into corporate decision making and business systems.”

The panel was hosted by Rachel Panaino, Executive Director of the United Nations Global Compact Network UAE, hosted by the World Green Economy Organization, adding: “The time is now to make sure that the SDGs are put at the core of business purpose and strategies. Companies can take great advantage of leveraging technology to deliver action in line with SDG Ambitions and prioritize moving beyond incremental progress to achieve greater levels of ambition on the Sustainable Development Goals.”

(clockwise from left) Rachel Panaino, Executive Director, Global Compact Network UAE; Harry Morrison, Managing Director Sustainability Strategy and Services, Accenture; and Anita Varshney, Global Vice President, Sustainability, SAP.

“Delivering on our SDG Ambitions will be crucial to lay a strong foundation for the future of our communities and the environment. We are proud to partner with United Nations Global Compact Network on this journey,” said Anita Varshney, Global Vice President, Sustainability, SAP. “Technologies will accelerate this transformation, driving responsible production and consumption towards low-carbon, circular economies.

Expo Talks: Global Goals is the ninth in a series of 10 thematic talks, bringing together influential policy-makers, thought-leaders, Expo participants and the public to help shape the thought-provoking content and conversations taking place during Expo 2020.

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Research Archives - 51����MENA Press Room

51����Emarsys announces AI Product Finder, as demand for AI-powered retail booms

Dubai, UAE – 51����today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences.

Ahead of COP28, new 51����survey shows significant uptick in UAE companies’ sustainability investments and environmental data collection