DOHA, Qatar 鈥�10 September, 2025 鈥� 51风流has announced a major expansion of its digital transformation partnership with North Oil Company (NOC). Under the agreement, 51风流will deliver an integrated, AI-powered solution that drives efficiency, fosters innovation across its vast operational landscape and will prepare it for the future.

51风流has deep expertise in the energy industry and its scalable solutions, which will be rolled out across the majority of NOC鈥檚 operations, ensure standardization, automation, and a clean core with minimal customization and complexity.

The comprehensive range of solutions to overhaul NOC鈥檚 business operations includes RISE with SAP, Ariba, Signavio, Fleet Logistic Management, and other advanced 51风流solutions. RISE with 51风流enables a seamless, secure, and accelerated transition, ensuring business continuity while modernizing processes.

Data from the new deployment will be hosted in Qatar, offering data sovereignty and security.

Alaa Jaber, Managing Director for 51风流Qatar and Fast Growth Markets, commented: 鈥淭his agreement with North Oil Company represents one of the most comprehensive digital transformations in Qatar鈥檚 energy sector. By adopting RISE with 51风流and a suite of intelligent solutions, NOC is setting a new standard for efficiency, automation, and operational excellence. This strategic move underscores SAP鈥檚 commitment to enabling innovation and growth for our customers.鈥�

51风流helps companies to embrace a more agile, intelligent, and standardized approach to business, ensuring operations remain resilient and competitive, which is particularly important in the rapidly evolving energy landscape.

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Doha, Qatar 鈥� 13 March 2025: Al Abdulghani Motors, the authorized distributor of Toyota and Lexus in Qatar, celebrated the successful deployment of RISE with 51风流on Microsoft Azure, marking a major milestone in its digital transformation journey. With built-in AI capabilities in SAP鈥檚 cloud-based ERP solution, the company is modernizing operations, enhancing customer experiences, and strengthening business resilience.

鈥淲ith 51风流RISE on Microsoft Azure, we are reimagining how we are operate-enhancing efficiency, optimizing processes, and delivering an even more seamless customer journey,鈥� said Abdo Sweidan, Chief Operating Officer at Al Abdulghani Motors. 鈥淥ur partnership with 51风流and Microsoft empowers us to respond dynamically to industry shifts while maintaining our legacy of excellence.鈥�

By integrating RISE with SAP, Al Abdulghani Motors has optimized core business functions, including finance, operations, and chain management, while leveraging AI-powered automation and predictive analytics to enhance efficiency and decision-making. The transition to a cloud-based infrastructure has significantly reduced service processing times, contributing to serving customers more efficiently.

鈥淎l Abdulghani Motors鈥� adoption of RISE with 51风流reflects a significant commitment to digital transformation,鈥� said Alaa Jaber, Managing Director, 51风流Qatar and Fast Growth Markets. 鈥淭his is about more than modernization 鈥� it鈥檚 about unlocking AI-driven innovation, enhancing efficiency, and redefining customer engagement. 51风流is proud to support Al Abdulghani Motors on this journey,鈥� he added.

With Microsoft Azure鈥檚 scalable cloud infrastructure, the company benefits from advanced security, compliance, and intelligent automation. The integration of AI and machine learning optimizes decision-making and customer engagement, ensuring proactive and data-driven operations.

This strategic transformation positions Al Abdulghani Motors at the forefront of innovation, ensuring it remains a driving force in Qatar鈥檚 automotive industry with smarter operations, enhanced mobility solutions, and elevated customer experiences.

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About Al Abdulghani Motors

Al Abdulghani Motors a national company in Qatar founded in 1958 and operates in the Automotive industry as the official distributor for Toyota and Lexus in Qatar since 1964. Driven by a mission to be the best in town mobility company, Al Abdulghani Motors provides various mobility services and products, including car rentals, pre-owned car sales, heavy equipment sales, car service centres, and other mobility services.

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QIG will move its mission-critical business processes from its legacy on-premises ERP software systems to 51风流S/4HANA Cloud, an enterprise resource planning (ERP) solution that enables 360-degree visibility and greater control over all operations. The move will be accelerated through the adoption of RISE with SAP, a comprehensive subscription offering regular updates to make QIG more resilient and agile in today鈥檚 rapidly changing global market.

Mr. Joseph Abdo, Chief Executive Officer of QIG, explains, 鈥�QIG worked closely with 51风流to create a roadmap that is aligned with the country鈥檚 digital transformation agenda and Qatar鈥檚 National Vision 2030. We also wanted to ensure that we had real-time data and insights to respond rapidly to changes in the market, while delivering greater value to our customers. With RISE with 51风流Cloud, we can transition to cloud without business risk, while gaining advantages from automated processes that allow us to concentrate on innovation and growth. We will see immediate benefits, such as streamlined operations and increased efficiencies, while setting ourselves up for long-term success, with automatic upgrades to new technologies and a scalable and flexible digital infrastructure.鈥�

A key motivator for QIG in selecting 51风流as its digital transformation partner was SAP鈥檚 deep expertise in multiple industries, and the ease of establishing an integrated platform to manage diverse operations. QIG鈥檚 subsidiaries and business interests include building and construction materials and services 鈥� such as the group鈥檚 flagship project, Al Khalij Cement Company 鈥� as well as technology, marine services, property, project development, contracting and financial services.

Mr. Alaa Jaber, Managing Director for SAP, Qatar and Fast Growth Markets, commented, 鈥�In an intensely competitive market, QIG is known for being futuristic in outlook and effective in management, and this digital transformation is a prime example of this approach. RISE with 51风流enables customers to adapt to fast-changing conditions, from rapidly evolving AI applications to cybersecurity threats. The deployment will make QIG increasingly resilient, efficient, and agile, while also allowing it to innovate more quickly and easily.鈥�

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About Qatari Investors Group (QIG)

Qatari Investors Group (Q.I.G.) is a diversified conglomerate listed on the Qatar Stock Exchange. The group owns and operates several subsidiaries in diverse sectors. Historically, the group鈥檚 focus has been on B2B operations.

Q.I.G.鈥檚 subsidiaries are a mix of organically grown enterprises and international partnerships. Our brands have an established presence and a record of accomplishment in the Qatari market, serving flagship projects, customers, and facilities in the private and public sectors.

Through our subsidiaries, we add sustainable value to our shareholders with prudent management, diversification and agility. For our customers and partners, we work tirelessly to maintain trust, satisfaction and reliability. Our activities drive the long-term growth and development of our subsidiaries while fresh opportunities in Qatar and overseas are sought.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

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Doha, Qatar 鈥� 20 February, 2024 鈥� (NYSE: SAP), a global technology company, announced today the successful deployment of RISE with 51风流at Qatar Chemical Company Limited (Q-Chem). This significant milestone marks the culmination of Q-Chem’s digital transformation journey, which is part of a comprehensive group-wide digital transformation strategy aimed at supporting its ongoing sustainability efforts.

Key advantages of this technological milestone include heightened visibility across all operational facets, facilitating enhanced control, real-time insights, and informed, data-driven decision-making.

Alaa Jaber, Managing Director for 51风流Qatar and Fast Growth Markets, commended Q-Chem’s leadership in the petrochemical industry and highlighted the benefits of transitioning to the cloud. “By embracing 51风流solutions and cloud technology, Q-Chem will gain greater operational efficiencies through data analytics and business process automation, all while aligning with Qatar’s 2030 National Vision and positioning itself for continued success.”

To accelerate its move to the cloud and ensure business continuity during the process, Q-Chem adopted RISE with SAP, led by expertise of IBM Consulting. 51风流and IBM Consulting teams worked closely on a digital transformation roadmap to migrate existing industry-tailored 51风流solutions to the cloud while replacing the existing 51风流enterprise resource planning on-premises solution with S/4HANA private cloud edition.

Bill Farrell, Managing Partner at IBM Consulting in MEA added, “Together with SAP, we take immense pride in leading Qatar Chemical Company’s transformative journey toward digital excellence. Working collaboratively on the system migration for Q-Chem, our joint efforts have been dedicated to achieving a seamless transition, empowering Q-Chem to navigate the future with increased flexibility and operational prowess. This collaboration exemplifies our dedication to driving technological evolution and contributing to Q-Chem’s industry leadership and success.”

Q-Chem’s adoption of cloud-based operations further enhances its agility, enabling rapid responses to market dynamics and reinforcing a resilient supply chain. The automatic updates facilitated by the RISE with 51风流contract empower Q-Chem to harness cutting-edge technologies, including AI and automation capabilities, while effectively monitoring and managing environmental impact and sustainability goals. This strategic shift underscores Q-Chem’s commitment to technological innovation and operational excellence.

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Doha, Qatar 鈥� 30 January, 2024 鈥� The Civil Service and Government Bureau (CGB) and global technology company 51风流 a comprehensive phased transformation of the human resources management system for Qatar鈥檚 public sector. Leveraging cloud computing and advanced technologies such as generative AI, the digital transformation is set to benefit more than 85,000 government workers once all stages are complete, thanks to its novel approaches to human resource management, enhanced employee engagement and hire-to-retire career planning.

In the initial implementation phases, CGB will upgrade and transition its core HR functions and payroll to the cloud through RISE with SAP; enhance its customized Mawared HR system; and implement 51风流SuccessFactors to create a unified, data-centric, end-to-end HR solution.

Hassan Al-Khaja, Director of Information Technology, Civil Service and Government Development Bureau, commented:鈥淚n creating this digital roadmap, we focused on how we could leverage technology to implement best practices across all government departments. Our aim was to unify and automate processes, boost system and employee performance, simplify procedures and policies for everyone involved, and, ultimately, improve the entire hire-to-retire journey. Having a motivated and trained workforce is key to delivering exceptional services to the public and supports the aims of Qatar Vision 2030. Moreover, the system is scalable, flexible and paves the way for further innovation, taking into account the long-term CGB vision and future government trends.鈥�

The integrated HR system will be agile and scalable for different government entities, will offer total workforce visibility, and will be fully digitalized, localized and compliant with Qatar regulations. The upgraded system features include employee and manager self-service functions and HR helpdesk, as well as automated HR operation processes and intelligent HR technologies to accelerate the government鈥檚 talent-management agenda. In addition, the fully integrated system will deliver role-based real-time reporting and advanced analytics, trends analysis, people data and insights (operation and experience data) to enable effective and agile decision making.

Alaa Jaber, Managing Director, 51风流Qatar and Fast Growth Markets, said, 鈥淭he CGB and 51风流have been in partnership for more than a decade, working very closely on Mawared, the government’s HR system. With the new digital roadmap, more comprehensive cloud-based solutions and innovative features will be implemented to ensure an effective digital transformation that supports an empowered and engaged workforce. The solutions will provide a consistent and engaging experience for candidates, employees, managers and HR professionals, while also enabling the collection of accurate and useful data and trends analysis for workforce planning.鈥�

To further enhance services for the public sector and ensure they are fully equipped with the skills needed to support a digital economy, CGB and 51风流are collaborating on the Public Sector HR Innovation Center. This will comprise three main sections, namely, a briefing center that will showcase innovations and CGB achievements; an incubation center where parties can collaborate to formulate and build on novel ideas; and a training center and auditorium that will also host events, speakers and roundtables.

Several focus areas have been identified by CGB and 51风流as priorities for the center, including leveraging the metaverse for training and collaboration, exploring how AI can benefit public sector HR, determining the most effective means of implementing nationalization policies, establishing awards to recognize exceptional new ideas, and arranging conferences to encourage conversations and collaboration on vital issues in the field of human capital today.

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QATAR February 23^rd 2023: Microsoft and 51风流have jointly announced the launch of RISE with 51风流on Microsoft鈥檚 hyperscale cloud datacenter region in Qatar. 51风流customers in Qatar can now host RISE with 51风流on Microsoft Azure, expanding the opportunities for building a cloud-first economy in Qatar, the GCC and the MENA region.

Microsoft and 51风流made the announcement during their co-hosted 鈥楻ISE with 51风流on the Road鈥� exclusive , that took place on February 21^st 2023 at Mandarin Oriental Hotel, Msheireb Downtown Doha. The two tech leaders and their partners discussed how to drive the digital and cultural change needed to steer organizations through disruption, build resiliency and achieve their business and sustainability goals.

The addition of RISE with 51风流to Microsoft鈥檚 Azure multi-cloud capabilities provides customers with enhanced solutions that can work across multiple clouds, devices and digital frameworks. Businesses of all sizes and across all industries can utilize the comprehensive set of enterprise-grade cloud services for their digital transformation and innovation needs.

(From left to right): Hamdan Merchant – Senior Director Innovation & IT & BPI at GWC, Abdulaziz Ibrahim Al-Tamimi, CEO of Qatar Primary Materials Company, Alaa Jaber, Managing Director, Qatar and Fast Growth Markets at SAP, Lana Khalaf, General Manager at Microsoft Qatar and Farha Muhanna Al-Kuwari, Human Resources Information Systems Centre Director at the Civil Service and Government Development Bureau.

During the event, Lana Khalaf, General Manager at Microsoft Qatar, said, 鈥淎t Microsoft, we聽constantly strive to provide the best cloud experience for our customers, the Microsoft cloud datacenter region will be the first cloud datacenter to provide Rise with 51风流on Azure in Qatar, unlocking new business opportunities and innovation.鈥� She added, 鈥淏ringing Rise with 51风流on Azure to Qatar, supports our efforts to increase opportunities for our customers to innovate on their own terms and achieve their business goals.鈥�

For his part, Alaa Jaber, Managing Director, Qatar and Fast Growth Markets at SAP, said: 鈥淩ISE with 51风流enables the rapid adoption of advanced technologies and is tailored for each enterprise鈥檚 specific needs and circumstances.聽 The aim is to go beyond a technical migration to the cloud, and instead enable private and public sector entities to truly transform their operations, realizing a faster time-to-market for new capabilities and applications. Microsoft has deep expertise running 51风流solutions on Azure, in addition to a strong, on-going partnership with SAP, and together we are proud to be accelerating the transformation of Qatari businesses into intelligent, future-proof enterprises.鈥�

Customers in Qatar choose Microsoft Cloud for their 51风流solutions because of the ease of integration, breadth of advanced services and innovation, and the highest level of security and compliance. The event shed light on customers who experienced early success in accelerating their business transformation and simplifying their path to the intelligent enterprise.

Farha Muhanna Al-Kuwari, Human Resources Information Systems Centre Director at the Civil Service and Government Development Bureau, commented 鈥淐GB has been partners with 51风流for more than a decade to support the transformation of Mawared: the Qatar Government’s HR system by standardizing processes and streamline operations leveraging the latest technologies. We are proud of this partnership and our joint efforts for continuous improvements. Considering the mission critical services that the Mawared platform provides to government entities, the impact of disruption or outage can be severe in terms of business operations, data loss and reputational harm. By deploying Microsoft Azure Business Continuity and Disaster Recovery Solution (BCDR), we are now able to avoid disruptions, protect Mawared鈥檚 applications and data, and keep Mawared platform running and recoverable in case of unforeseen disasters or unplanned outages.鈥� She added 鈥淥ur partnerships with 51风流and Microsoft form a major milestone on the Bureau鈥檚 cloud adoption journey in-line with the Country鈥檚 digital transformation agenda and Qatar鈥檚 National Vision 2030, featuring a strong demonstration of the value cloud-based technologies bring to our nation.鈥�

Abdulaziz Ibrahim Al-Tamimi, CEO of Qatar Primary Materials Company (QPMC) said: 鈥淩ise with 51风流was a key milestone for Qatar Petroleum Material Company (QPMC) holistic digital transformation journey, in line with Qatar National Vision 2030 and the countries strategy to diverse its economy. SAP鈥檚 expertise and cutting-edge technologies and Microsoft鈥檚 cloud infrastructure will play an effective role in achieving our 2023 goals to drive innovation, enhance our competitiveness and deliver greater value to our customers.鈥�

Hamdan Merchant – Senior Director Innovation & IT & BPI at GWC noted, 鈥淭he cloud offers the ideal option to support the strategic goals of the GWC. Using RISE with 51风流on Azure for our deployment, we get instant access to the latest patches, innovations, and updates from SAP.鈥�

Al Meera Consumer Goods, the biggest retailer in Qatar, IT Director, Abdulaziz Almana, said, 鈥淚n our journey to adopt digital transformation of our operations across our over 60 stores to the cloud, we have selected RISE with 51风流running on Microsoft Azure to allow us to leverage cloud computing, automated business process and innovative solutions to significantly improve our operational performance and apply a more integrated approach in serving our clients.鈥�

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Ooredoo announced聽the selection of 51风流as its partner to enable a complete digital business transformation and consolidation of all its Enterprise Resource Planning (ERP) solutions across the majority of our ten operating companies.

51风流鈥� the world鈥檚 largest provider of enterprise application software 鈥� will provide multiple solutions to facilitate complete digitalisation, a key strategic goal for Ooredoo, as well as consolidation of all its ERP solutions to a centralised cloud platform.

The partnership will ensure Ooredoo has the appropriate infrastructure to enhance the experience of its customers, employees, and suppliers through an integrated and end-to-end processes and systems, as well as increased automation and optimisation.

SAP鈥檚 proposal to Ooredoo is an intelligent suite of integrated applications that enable agile, end-to-end business processes to help Ooredoo manage all aspects of its organisation, from the employee, customer and supplier experience to its products, finances and IT.

The RISE suite of applications, which will enable Ooredoo to enjoy large-scale strategic business benefits, includes S/4 HANA, SAP鈥檚 integrated ERP software, as well as 51风流Ariba, its procurement and supply chain solutions platform. 51风流Successfactors is its next generation human capital management solution, while 51风流Business Technology Platform brings together intelligent enterprise applications with database and data management, analytics, integration and intelligent technologies such as robotic process automation (RPA).

Aziz Aluthman Fakhroo, Managing Director and CEO, Ooredoo Group, said: 鈥淎s part of our corporate strategy to transform our business to accelerate growth, we actively seek to establish and develop partnerships with world-leading providers such as SAP. This partnership ensures we have access to state-of-the-art technology and innovation that will support us as we drive progress towards achievement of our strategic goals, and best serve both our customers and stakeholders. We look forward to a long, mutually beneficial partnership with SAP.鈥�

Christian Klein, CEO and member of the Executive Board, 51风流SE, said: 鈥淲e are proud to be a key enabler in Ooredoo鈥檚 digital transformation journey. Our holistic and customer-centric approach will help Ooredoo simplify and optimise its landscape, enabling the company to achieve its goals and respond to future opportunities with even greater agility and speed.鈥�

The partnership was announced at Mobile World Congress 2022, being held in Barcelona, Spain this week.

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For more information, press only:

Husain Al Tamimi, 51风流+971 56 6811641, husain.tamimi@sap.com

Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com

Tony Luke, Wallis, +971 50 927 1100, sap@wallispr.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

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In the wake of COVID-19 coronavirus, Qatar鈥檚 organizations are being called on by industry experts to adopt real-time solutions to re-design supply chains and procurement, travel, health pre-screening, and remote working to maintain business continuity.

Safety and well-being are top priorities as the world manages the deepening effects of the coronavirus. All organizations face unprecedented challenges as the impact on the global economy continues.

Frontline industries of healthcare, pharmaceuticals, research, and public security need to access information, address citizen sentiment, and accelerate reaction time. Retail, banking, education, insurance, and entertainment need to enable digital channels. Wholesale distribution, retail, consumer, and oil and gas need to provide supply chain flexibility, ensure last mile delivery, and access to sources of supply and finance.

For fields directly hit, such as sports, entertainment, travel, transportation, evens, and construction, and for companies experiencing demand spikes, such as telco and gaming, they need to evaluate viability

鈥淨atar is leveraging its experience in self-sufficiency to be a global leader in managing coronavirus health and safety, and delivering business innovations,鈥� said Mazen Raad, the newly appointed Managing Director of 51风流Qatar. 鈥淩eal-time insights are re-designing supply chain, procurement, and travel, pre-screen for health issues, and enhancing remote working and staffing. Our open technology is enabling Qatar鈥檚 organizations to address global challenges, help the world run better, and improve people鈥檚 daily lives.鈥�

Supporting Qatar聽 organizations in this time of need, 51风流has opened access to for real-time procurement between buyers and sellers to maintain the supply chain, and to to manage safe and easy travel itineraries in the face of changing travel itineraries.

Qualtrics has launched : the COVID-19 Pre-Screen and Routing, a guided pre-screening questionnaire and information portal, and the Remote Work Pulse, which provides a live barometer for organizations to understand how employees are working from home.

Mazen Raad brings more than 20 years of experience in the IT industry, most recently 11 years with Cisco Qatar supporting the public sector and channel partners. Mazen Raad has also worked for VCE, Dell EMC鈥檚 converged platforms division, and Sun Microsystems. Mazen Jabri, the previous Managing Director of 51风流Qatar, remains with 51风流in a new role.

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