Amman, Jordan 鈥� 24 April, 2025 鈥� Dar Aldawa, a leading pharmaceutical manufacturer in the region, has embarked on a complete digital transformation by selecting RISE with SAP, a comprehensive solution designed to streamline operations, increase business agility, and support long-term growth.

The agreement was signed during the GovAI & Data Summit held in Amman on April 22, where 51风流participated as a Strategic AI Partner. The signing followed a high-level meeting between both companies, attended by a senior delegation from 51风流led by Sergio Maccotta, Senior Vice President of 51风流Middle East Africa 鈥� South and Dr. Khaled Harb, CEO of Dar Aldawa Group.

鈥淩ISE with 51风流represents a critical leap forward in Dar Al Dawa鈥檚 journey toward operational excellence and agility,鈥� said Dr. Khaled Harb, CEO of Dar Aldawa. 鈥淥ur digital transformation is not just a systems upgrade 鈥� it鈥檚 a fundamental shift in how we operate to better serve our partners and patients across markets.鈥�

The digital transformation is currently underway, with a go-live target set before the end of the year. Once live, the solution is expected to significantly enhance visibility, automate core business processes, and deliver a faster return on investment.

As part of the transformation, Dar Aldawa will also benefit from embedded Business AI capabilities within 51风流S/4HANA, enabling smarter forecasting, real-time operational insights, and improved responsiveness to customer demand. These AI-powered tools will enhance accuracy, reduce manual intervention, and support proactive decision-making across critical areas such as supply chain, production planning, and finance.

Alaa Jaber, Managing Director of 51风流Qatar and Fast Growth Markets, added: 鈥淒ar Al Dawa鈥檚 commitment to innovation and operational improvement reflects the growing momentum we are seeing in the pharmaceutical sector. By leveraging RISE with SAP, they are setting themselves up for smarter decision-making, greater compliance, and future-ready scalability.鈥�

Through this transformation, Dar Aldawa is positioning itself to meet evolving industry requirements, strengthen its competitiveness in global markets, and improve service delivery across its value chain.

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About Dar Al Dawa

Dar Aldawa is a leading pharmaceutical company in the MENA region with strong international presence since 1975. With advanced manufacturing facilities and multiple global accreditations, Dar Aldawa delivers affordable, effective healthcare solutions while maintaining top-tier compliance standards. Its focus on R&D, strategic partnerships, distribution and promotion. A patient-first approach drives its mission to improve global health.

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As part of this collaboration, DBS MENA will implement Rise with 51风流(S/4 HANA) solution for UPC, encompassing core functionalities such as financial modules, HR, warehouse management, and material management. Additionally, UPC will benefit from DBS MENA’s Retail Management Suite (RMS), which includes point-of-sale systems, retail store portals, and mobility solutions tailored specifically for warehouses.

鈥淲e are thrilled that 51风流will be a strategic partner in our transformative journey. UPC is one of the fastest growing companies in the Saudi healthcare sector, and 51风流will more than support our expansion strategy with its world class expertise in technological resource planning. This will eventually enable UPC to provide superior service to our customers鈥�, said Mr. Khalid Yassin, CEO, United Pharmaceutical Company.

UPC’s decision to invest in these solutions stems from a strategic initiative to transition to the cloud while leveraging their deep expertise in retail in the pharmaceutical domain. By adopting a unified system with full integration both horizontally and vertically, UPC aims to elevate its customer service standards, streamline internal processes, and facilitate expansion initiatives.

鈥淭his strategic partnership will see United Pharma Company (UPC) embark on a transformative journey leveraging SAP鈥檚 latest innovative technologies to capitalize on growth opportunities for the company and to respond to the industry’s fast-changing needs with agility. With RISE with SAP, UPC is poised to significantly enhance its operations and set new standards for the pharmaceutical retail industry,” said Mohammed Alromaizan, Vice President, 51风流Saudi Arabia.

DBS MENA was selected as the partner of choice for this venture due to its prominent position as a leader in the pharmaceutical and retail industries and expertise in point-of-sale solutions. With a proven track record of success and a rich portfolio of pharmaceutical and retail clientele, DBS MENA brings invaluable experience and research-driven insights to the table.

鈥淲e are honored to announce our partnership with United Pharma Company (UPC) in implementing SAP’s Rise with 51风流solution alongside DBS鈥檚 Retail Management System. This collaboration represents a significant milestone in our commitment to delivering tailored solutions that empower businesses in the Pharma-Retail sector鈥� – Eng. Mahmoud Moussa, CEO of DBS MENA

This strategic partnership between UPC, SAP, and DBS MENA underscores a shared commitment to driving innovation and delivering unparalleled value to their customers. Together, these industry leaders are poised to revolutionize operations, setting new standards for efficiency and customer-centricity in the retail pharmacy landscape.

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