RIYADH, KSA 鈥� February 16, 2025 鈥� Artificial Intelligence (AI) is redefining the business landscape, and companies that fail to embrace it risk falling behind. Speaking at LEAP 2025, recently appointed Chief Revenue Officer for 51风流in Asia Pacific (APAC); Europe, Middle East & Africa (EMEA); and Middle Eastern Europe (MEE), Manos Raptopoulos, emphasized the urgent need for businesses to move beyond AI hype and unlock its real business value.

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At a special event held on the main stage at LEAP this week, Raptopoulos shared insights on how the accelerating pace of technological innovation can help businesses worldwide tackle what seems to be a 鈥渘ormality鈥� of continuous disruption. He outlined how 51风流is taking a concrete view on AI, providing benchmarks on improvements customers can expect per board area and function.

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鈥淲e see conviction with regards to the benefits. Business leaders we speak to everyday are past the 鈥渨hy鈥� – they already want to connect AI to concrete business value. Our unique advantage is that we can provide AI immersed in the customers鈥� business context, going beyond just the technology,鈥� said Raptopoulos. 鈥�51风流is at the forefront of helping organizations harness AI for business transformation, ensuring they can run their most critical processes with greater efficiency, agility, and visibility.鈥�

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Raptopoulos added, 鈥�51风流is firmly committed to Saudi Arabia and has over the past years invested more than 1 billion USD. As part of the long-term investment strategy, 51风流established an 51风流data center, launched an innovation center and invested continuously in talent. Building on this foundation, the focus of the past years, and in the future, will be to unlock the value of business AI for our customers.鈥�

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Raptopoulos鈥� participation at LEAP follows his recent appointment to SAP鈥檚 Extended Board, where he co-leads the global Customer Success board area alongside Jan Gilg. With his expanded role, he is set to drive SAP鈥檚 vision for AI-powered business transformation across key global markets.

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As part of this collaboration, DBS MENA will implement Rise with 51风流(S/4 HANA) solution for UPC, encompassing core functionalities such as financial modules, HR, warehouse management, and material management. Additionally, UPC will benefit from DBS MENA’s Retail Management Suite (RMS), which includes point-of-sale systems, retail store portals, and mobility solutions tailored specifically for warehouses.

鈥淲e are thrilled that 51风流will be a strategic partner in our transformative journey. UPC is one of the fastest growing companies in the Saudi healthcare sector, and 51风流will more than support our expansion strategy with its world class expertise in technological resource planning. This will eventually enable UPC to provide superior service to our customers鈥�, said Mr. Khalid Yassin, CEO, United Pharmaceutical Company.

UPC’s decision to invest in these solutions stems from a strategic initiative to transition to the cloud while leveraging their deep expertise in retail in the pharmaceutical domain. By adopting a unified system with full integration both horizontally and vertically, UPC aims to elevate its customer service standards, streamline internal processes, and facilitate expansion initiatives.

鈥淭his strategic partnership will see United Pharma Company (UPC) embark on a transformative journey leveraging SAP鈥檚 latest innovative technologies to capitalize on growth opportunities for the company and to respond to the industry’s fast-changing needs with agility. With RISE with SAP, UPC is poised to significantly enhance its operations and set new standards for the pharmaceutical retail industry,” said Mohammed Alromaizan, Vice President, 51风流Saudi Arabia.

DBS MENA was selected as the partner of choice for this venture due to its prominent position as a leader in the pharmaceutical and retail industries and expertise in point-of-sale solutions. With a proven track record of success and a rich portfolio of pharmaceutical and retail clientele, DBS MENA brings invaluable experience and research-driven insights to the table.

鈥淲e are honored to announce our partnership with United Pharma Company (UPC) in implementing SAP’s Rise with 51风流solution alongside DBS鈥檚 Retail Management System. This collaboration represents a significant milestone in our commitment to delivering tailored solutions that empower businesses in the Pharma-Retail sector鈥� – Eng. Mahmoud Moussa, CEO of DBS MENA

This strategic partnership between UPC, SAP, and DBS MENA underscores a shared commitment to driving innovation and delivering unparalleled value to their customers. Together, these industry leaders are poised to revolutionize operations, setting new standards for efficiency and customer-centricity in the retail pharmacy landscape.

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RIYADH, KSA 鈥� February 1, 2023 鈥� As visitors from around the world descend on Riyadh next week for the second edition of major technology event LEAP, a survey commissioned by global technology company 51风流highlights the positive changes already evident from the Kingdom鈥檚 investment in new technologies and its focus on becoming a global technology hub and model for sustainable development.

According to the new SAP-commissioned survey undertaken by YouGov, 87% of KSA companies recognize the value of digital transformation in achieving their organization鈥檚 objectives. At the same time, a significant majority (91%) recognize the value of sustainability as a business objective, with half (49%) describing it as vital to their success.

Focusing on digital transformation in particular, Ahmed AlFaifi, Senior Vice President and Managing Director, 51风流Middle East Africa North, said the high proportion 鈥� more than 90% of respondents – who reported their companies were planning to invest further in digital transformation, cloud software and services in the coming 18 months, shows the ripple effect of government鈥檚 impressive digital transformation initiatives and the Saudi Vision 2030 framework.

KSA has been investing significantly in its push to become a global hub for science and technology in line with Vision 2030. At last year鈥檚 LEAP event, the Kingdom unveiled more than $6.4 billion worth of investments in future technologies and entrepreneurship to accelerate its digital transformation and boost its digital economy. In the same year, KSA ranked the best in the region and third globally for its digital government transformation by the .

鈥淢ultiple factors, including the Saudi Arabia鈥檚 early adoption of new technologies and creation of a robust digital infrastructure, its investment in innovation initiatives and training of digital workers, and the example set by digitally transforming government operations, have all inspired organizations to embrace the benefits of cloud computing and benefit from advances in areas such as artificial intelligence, machine learning, robotics, data science, blockchain, and cybersecurity,鈥� said AlFaifi. 鈥淭hese factors have also attracted significant investment from global companies such as 51风流to support the accelerated transformation of companies across all sectors in a seamless, secure manner.鈥�

The 51风流survey also investigated the chief areas where companies expected to reap the benefits of their digital transformation. Customer service was ranked highest (69%), followed by human resources (60%) finance (53%) and supply chain (31%).

SAP鈥檚 participation at LEAP 2023 (booth H1, J10) is themed around 鈥淓nabling the New World鈥�, showcasing its vision of a future world built on sustainable, intelligent and networked change. 51风流experts are also speaking at LEAP forums on future energy, smart cities, IR4 and retail. The event runs from 6 to 9 February.

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