RIYADH, Saudi Arabia 鈥� November 4, 2025 鈥� Saudi businesses are embracing artificial intelligence (AI) at scale, with 81% of enterprises in the Kingdom already deploying AI solutions tailored to their industries. A new YouGov survey commissioned by 51风流also shows that 96% of companies plan to invest in data consolidation and quality improvement programs over the next 12 months, underscoring the urgency of building robust data foundations for AI adoption.

These findings were presented this week at 51风流NOW AI Tour Riyadh, where business leaders, policymakers, and technology experts gathered to discuss AI鈥檚 role in advancing the Kingdom鈥檚 economic transformation. The event also highlighted the recent expansion of the Saudi Business Network, the world鈥檚 first regulated public sector deployment of 51风流Business Network, enabling enterprises to access global procurement capabilities while ensuring local compliance.

鈥淪audi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,鈥� said Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia. 鈥淥ur customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom鈥檚 clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.鈥�

The survey revealed that Saudi enterprises are prioritizing customer experience and growth when implementing AI. Fifty-two percent of respondents said improved customer satisfaction is the most important success measure, followed by increased revenue (47%), enhanced decision-making (47%), and cost reduction (48%). More than half (51%) expect significant returns from AI investments within the next one to two years, showing how quickly AI is moving from experimentation to real-world impact.

Delegates at 51风流NOW AI Tour Riyadh explored the company鈥檚 latest AI innovations, including agentic AI, which enables autonomous decision-making and task execution, and the 51风流Business Data Cloud, developed with Databricks, which allows organizations to extract insights from both structured and unstructured data. With global experts such as Augusta Spinelli, 51风流Regional President for Europe, Middle East and Africa, addressing the event, participants gained insight into how AI is reshaping industries worldwide and the role Saudi Arabia can play as a leader in this transformation.

Mohammed Alromaizan, Vice President, 51风流Saudi Arabia, commented: 鈥淭oday鈥檚 discussions reflect how Saudi Arabia鈥檚 AI ambitions are grounded in clear national priorities for trust, security, and impact. At SAP, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The 51风流Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom鈥檚 broader digital agenda.鈥�

Celebrating customer success

A customer panellist at the event, Saaim Aslam, Senior Director, Enterprise Technology, Almosafer, part of Seera Group, commented: 鈥淎s Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we鈥檙e focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like 51风流supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.鈥�

Customer stories at 51风流NOW Riyadh also reinforced many of the 51风流survey findings, with a particular focus on human capital management. At Red Sea Global, AI is already transforming the employee experience. 鈥淛oule has redefined how our teams interact with HR processes,鈥� said Sultan Moraished, Group Head of Technology & Corporate Excellence, Red Sea Global. 鈥淔rom simplifying talent management to delivering intuitive support through natural conversations, SAP鈥檚 AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.鈥�

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Amman, Jordan 鈥� 24 April, 2025 鈥� Dar Aldawa, a leading pharmaceutical manufacturer in the region, has embarked on a complete digital transformation by selecting RISE with SAP, a comprehensive solution designed to streamline operations, increase business agility, and support long-term growth.

The agreement was signed during the GovAI & Data Summit held in Amman on April 22, where 51风流participated as a Strategic AI Partner. The signing followed a high-level meeting between both companies, attended by a senior delegation from 51风流led by Sergio Maccotta, Senior Vice President of 51风流Middle East Africa 鈥� South and Dr. Khaled Harb, CEO of Dar Aldawa Group.

鈥淩ISE with 51风流represents a critical leap forward in Dar Al Dawa鈥檚 journey toward operational excellence and agility,鈥� said Dr. Khaled Harb, CEO of Dar Aldawa. 鈥淥ur digital transformation is not just a systems upgrade 鈥� it鈥檚 a fundamental shift in how we operate to better serve our partners and patients across markets.鈥�

The digital transformation is currently underway, with a go-live target set before the end of the year. Once live, the solution is expected to significantly enhance visibility, automate core business processes, and deliver a faster return on investment.

As part of the transformation, Dar Aldawa will also benefit from embedded Business AI capabilities within 51风流S/4HANA, enabling smarter forecasting, real-time operational insights, and improved responsiveness to customer demand. These AI-powered tools will enhance accuracy, reduce manual intervention, and support proactive decision-making across critical areas such as supply chain, production planning, and finance.

Alaa Jaber, Managing Director of 51风流Qatar and Fast Growth Markets, added: 鈥淒ar Al Dawa鈥檚 commitment to innovation and operational improvement reflects the growing momentum we are seeing in the pharmaceutical sector. By leveraging RISE with SAP, they are setting themselves up for smarter decision-making, greater compliance, and future-ready scalability.鈥�

Through this transformation, Dar Aldawa is positioning itself to meet evolving industry requirements, strengthen its competitiveness in global markets, and improve service delivery across its value chain.

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About Dar Al Dawa

Dar Aldawa is a leading pharmaceutical company in the MENA region with strong international presence since 1975. With advanced manufacturing facilities and multiple global accreditations, Dar Aldawa delivers affordable, effective healthcare solutions while maintaining top-tier compliance standards. Its focus on R&D, strategic partnerships, distribution and promotion. A patient-first approach drives its mission to improve global health.

For more information, visit:聽

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RIYADH, Kingdom of Saudi Arabia 鈥� September 11, 2024 鈥� Tasnee, a leading Saudi industrial and petrochemical company, has received the prestigious 51风流Center of Expertise (CoE) certification. This milestone positions Tasnee as the first and only customer in the chemicals industry in Saudi Arabia and the Middle East to achieve this distinguished recognition, further reinforcing its leadership in digital transformation and operational excellence.

The 51风流CoE certification is awarded to organizations that adhere to SAP’s highest standards in innovation, technology adoption, and continuous improvement. This recognition reflects Tasnee’s unwavering commitment to leveraging 51风流solutions to drive business efficiency, optimize performance, and align with global best practices.

鈥淭his achievement is a testament to Tasnee鈥檚 dedication to driving digital transformation and leveraging the latest 51风流innovations to support our business objectives,鈥� said Omar K Al-Belali, Tasnee CIO. 鈥淏eing the only company in the chemicals industry to receive this certification in the region underscores our commitment to continuous improvement, technology adoption, and alignment with SAP鈥檚 best practices.鈥�

As part of its ongoing digital transformation journey, Tasnee鈥檚 technology and innovation strategy is closely aligned with the vision and mission set by senior management, ensuring that their IT infrastructure supports the organization’s short and long-term business goals. The company has already successfully implemented several cutting-edge 51风流solutions, including 51风流S/4HANA Cloud, 51风流SuccessFactors, 51风流Ariba, 51风流Signavio and 51风流BTP, to streamline operations, enhance decision-making, and improve business agility. This certification validates Tasnee’s capacity to sustain and evolve these technologies, driving measurable value across the organization.

Tasnee has consistently demonstrated a commitment to innovation, having been an early adopter of 51风流solutions such as RISE with SAP, 51风流SuccessFactors, and 51风流Integrated Business Planning (IBP). This proactive approach to adopting and piloting new technologies has positioned the company at the forefront of digital transformation within the chemicals industry.

Fahd Nawwab, Vice President, 51风流Saudi Arabia, praised Tasnee for the accomplishment, saying, 鈥淭asnee has demonstrated exemplary leadership in digital transformation through its strategic adoption of 51风流technologies. Tasnee is the first to have achieved this rigorous certification in the chemicals industry in the Kingdom and the Middle East region. This achievement sets a new benchmark for innovation and business excellence in the region.鈥�

Tasnee鈥檚 CoE certification positions the company as a model of success for the chemicals industry and beyond, showcasing how a comprehensive approach to innovation, continuous improvement, and adherence to best global practices can elevate an organization to become both a regional leader and a global case study in operational excellence.

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