DUBAI, UAE 鈥� April 10, 2025 鈥� 51风流is set to host its largest-ever UAE gathering, the 51风流NOW AI Tour, at Expo City in Dubai on April 15, bringing together industry experts and business leaders to explore the potential of artificial intelligence (AI) in enterprise management and public sector innovation. As AI reshapes industries worldwide, the UAE has positioned itself as a leader in AI-driven economic transformation, and discussions will focus on how local enterprises can effectively navigate this rapidly evolving landscape.

A recent YouGov survey of chief IT decision-makers commissioned by 51风流found that a significant number (69%) of UAE businesses consider AI very important to their future strategy, with a further 28% describing it as 鈥榮omewhat important鈥�. Moreover, companies are measuring AI success through multiple key business outcomes, with improved customer satisfaction cited as a top priority by 52% of respondents, followed closely by increased revenue (50%), cost reductions (49%), and enhanced decision-making (49%).

鈥淎I is no longer just an emerging technology; it is a fundamental driver of business success,” said Marwan 聽Zeineddine, Managing Director, 51风流UAE. 鈥淎s AI capabilities advance, organizations must stay ahead of the curve to remain competitive. The 51风流NOW AI Tour is designed to ensure businesses in the UAE fully understand how to leverage AI for tangible impact. The event forms part of our long-term commitment to supporting the country鈥檚 AI ambitions, building on initiatives such as our AI-focused training programs for students and young Emirati professionals, as well as establishing an 51风流AI Experience Center for co-innovation of AI-powered industry solutions with customers and partners.鈥�

The event will cover multiple sectors, with highlights including a session exploring how Digital Authorities in the UAE are driving innovation, and deep-dive sessions into supply chain, human resources and procurement strategies. In addition, customers will share AI success stories, while Dr. Philipp Herzig, Chief AI Officer of SAP, will discuss cutting-edge developments in business AI, agentic AI and the global industry evolution.

The event will feature SAP鈥檚 latest advances in business AI, including agentic AI, which enables autonomous decision-making and task execution, reducing inefficiencies and enhancing business agility. 51风流will also showcase its collaboration with Databricks through the 51风流Business Data Cloud, demonstrating how businesses can harness structured and unstructured data, an area of immense untapped potential. Despite the exponential growth of enterprise data, a vast majority of data 鈥� as much as 90% according to industry experts 鈥� remains unstructured and underutilized, making it difficult for businesses to extract meaningful insights. By integrating SAP鈥檚 business data with Databricks鈥� advanced AI models, organizations can break down data silos, improve predictive analytics, and drive more informed decision-making at scale.

The 51风流AI NOW Tour will take place at Dubai Exhibition Centre (Expo City) South Halls from 8am to 5pm on April 15, 2025. For more information or to register, visit the .

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• Omar Sultan Al Olama: The UAE has become a global destination for international companies to thrive, advance their journey, and launch breakthrough platforms
• Christian Klein: 51风流Business Data Cloud unleashes the full value of enterprise data for Business AI

DUBAI, UAE 鈥� 51风流announced the debut of 51风流Business Data Cloud, a groundbreaking solution designed to unify enterprise data and power the next generation of Business AI.聽This innovative platform integrates 51风流and third-party data, leveraging Databricks technology to enhance data engineering, machine learning, and AI capabilities.

By redefining how applications and data platforms interact, 51风流Business Data Cloud provides organizations with the trusted data foundation they need to drive superior decision-making and AI-driven insights.

The global launch took place in the week when 51风流CEO Christian Klein was in Dubai for the World Governments Summit, where he met with His Excellency Omar Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, and discussed the transformative role of AI in business efficiency, sustainability, and public sector innovation.

鈥淭he UAE has become a global destination for international companies to thrive, advance their journey, and launch breakthrough platforms and initiatives in alignment with ongoing partnerships. This reinforces our shared vision of harnessing technology for a smarter, more connected future. The combination of AI and reliable data represents the ultimate value in driving innovation and progress,鈥� said Al Olama .

鈥�51风流Business Data Cloud unleashes the full value of enterprise data for Business AI,鈥� said 51风流CEO Christian Klein. 鈥淚t combines SAP鈥檚 unique expertise in mission-critical, end-to-end processes and semantically rich data with Databricks鈥� world-class data engineering capabilities to create a groundbreaking solution that helps organizations do more with their data than ever before.鈥�

Advancing the UAE鈥檚 AI Vision

During WGS, Klein reaffirmed SAP鈥檚 commitment to the UAE鈥檚 digital transformation, highlighting the company鈥檚 ongoing investment in AI-driven solutions tailored to regional needs.

The 51风流Business Data Cloud solution plays a pivotal role in supporting the UAE鈥檚 AI ambitions, enabling organizations to transition from fragmented data silos to a trusted, semantically rich data foundation that fuels intelligent automation and strategic decision-making.

Empowering Businesses with AI Agents

As part of this announcement, 51风流also introduced ready-to-use AI agents powered by Joule, SAP鈥檚 generative AI copilot. These AI agents streamline business processes across finance, service, and sales by leveraging real-time, high-quality enterprise data. Joule agents work collaboratively across functions, solving complex business challenges with greater accuracy and efficiency.

51风流is also launching a new agent builder capability, allowing customers to develop and deploy custom AI agents that leverage SAP鈥檚 extensive business process expertise and knowledge graph. This will enable organizations to tailor AI-driven automation to their specific business contexts, accelerating productivity and enhancing operational efficiency.

A Future-Ready Digital Economy

SAP鈥檚 continued investment in the UAE reinforces the region鈥檚 position as a global hub for AI and digital transformation. Through 51风流Business Data Cloud and advanced AI-driven solutions, 51风流is empowering businesses to harness data鈥檚 full potential, enhance sustainability efforts, and drive long-term economic growth.

WGS

Held under the theme 鈥楽haping Future Governments鈥�, this year鈥檚 WGS convened over 30 heads of state and government, more than 80 international and regional organizations and 140 government delegations.

Its agenda featured 21 global forums exploring major future trends and transformations, over 200 interactive sessions with more than 300 prominent speakers鈥攊ncluding presidents, ministers, experts, thought leaders, and decision-makers鈥攁nd over 30 ministerial meetings and roundtables attended by more than 400 ministers.

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DUBAI, UAE聽鈥� 14 June, 2023 – To thrive in the face of challenges such as supply chain constraints, critical skills shortages, and slowing global economic growth, regional businesses will need to adopt cloud platforms that enable them to leverage AI, data and automation solutions, according to experts speaking yesterday at the Dubai 51风流Business Transformation Tour organized by global technology company 聽(NYSE: SAP) in partnership with Intel.

Held at the Museum of the Future under the theme 鈥楴avigating the Winds of Change in a Digital-First World鈥�, the event demonstrated how embedding automation, data and AI capabilities into technology brings increased resilience, proactive as opposed to reactive strategic decision-making, and a more cohesive workforce, as well as better customer service thanks to Natural Language Processing.

Contextualizing current and predicted IT trends in the region, guest speaker Harish Dunakhe, Senior Research Director (Software & Cloud) at International Data Corporation (IDC), said 鈥淭he confluence of AI, data, and automation 鈥� with cloud being its foundational platform 鈥� is driving current digital Initiatives in the market. In fact, automation and analytics solutions are seeing an accelerated adoption on cloud-based deployments as against on-premises.鈥�

According to Dunakhe, AI adoption is expected to grow by more than 20% year on year between 2021 and 2026 in the UAE, Saudi Arabia and other countries in the Gulf. Furthermore, IDC鈥檚 research reveals that Big Data and analytics will grow by more than 20% between 2021 and 2026 on public cloud deployments.聽Dunakhe highlighted that these technologies can contribute to creating digital innovation initiatives that help business leaders build resilient organizations able to withstand the headwinds of global slowdown, currency fluctuations, and geopolitical situations that impact the Gulf region.

Irfan Khan, President of 51风流HANA Database & Analytics at SAP, also commented on technology鈥檚 role in building resilience. 鈥淏usiness leaders today are under greater pressure than ever before, with many predicting a significant slowdown in global economic activity. Through showcasing solutions such as 51风流Business Technology Platform (51风流BTP) and S/4HANA at today鈥檚 event, we want to demonstrate the important role that technology can play in addressing these challenges.鈥�

Khan added, 鈥淭o enable business resiliency while also encouraging innovation to spur growth and take advantage of new opportunities, 51风流is leading the charge establishing an 51风流business data fabric to harmonize all critical enterprise data and also embedding AI technologies in all its solutions and partnering with other leaders in AI to ensure we remain ahead of the curve.鈥�

Democratizing AI in business

Among the host of recently announced AI partnerships is SAP鈥檚 new Datasphere solution, built on 51风流BTP. 51风流is working strategically with industry-leading data and AI companies 鈥� Collibra NV, Confluent Inc, Databricks Inc and DataRobot Inc 鈥� to enrich 51风流Datasphere and empower organizations to create a unified data architecture that securely combines 51风流software data and non-51风流data. 51风流Datasphere is the next generation of 51风流Data Warehouse Cloud and enables data professionals to integrate and deliver scalable access to mission-critical business data 鈥� with business context and logic preserved 鈥� across their organization鈥檚 data landscape.

Similarly, 51风流announced its partnership with聽IBM Watson聽last month to provide customers with new AI-driven insights and automation to help accelerate innovation and create more efficient and effective user experiences. In addition, 51风流is incorporating聽Microsoft鈥檚 Azure OpenAI Service聽in solutions such as 51风流SuccessFactors to access powerful language models that analyze and generate natural language.

Commenting on the significance of embedding AI into existing 51风流solutions, rather than developing individual AI-powered products, guest speaker Pavlos Panagiotidis, Global VP of AI and Hyperautomation at SAP, pointed out that this is a way of democratizing access to the power of AI for business. He adds this is important given the shortage of skills in the IT sector, and particularly in AI technology skills.

According to Panagiotidis, 51风流is at the leading edge of research and development, combining AI with ERP, big data and related technologies and has already embedded AI functionality across its SaaS solutions, including S/4HANA Cloud, 51风流Fieldglass, 51风流Concur, SuccessFactors and the 51风流CX stack of solutions. 鈥淏y embedding AI and creating AI-powered modules to extend existing 51风流landscapes in 51风流BTP 鈥� such as Conversational AI and Intelligent Robotic Process Automation 鈥� 51风流is helping smaller and medium-sized businesses to compete,鈥� he says.

Panagiotidis adds that 51风流and its partners are focusing on developing responsible AI solutions that benefit businesses and individuals. 鈥淭here are multiple ethical considerations we keep in mind when embedding AI solutions, such as controlling use of customer data, counteracting bias in algorithms, and demonstrating transparency in the way interpretations and conclusions are reached. If AI is handled responsibly, it has great potential to improve the lives of employees and the performance of businesses. For example, repetitive and manual processes can be carried out by algorithms, leaving employees free to work on more complex, creative and value-added tasks.鈥�

Echoing the IDC鈥檚 findings on the rise in cloud adoption, Panagiotidis concluded, 鈥淭he growth of AI goes hand in hand with the global transition to cloud, and it is changing 51风流services for the better. Companies that delay implementing cloud deployments of their business processes will also be missing out on the power of AI. The potential benefits of AI technology are almost infinite in the world of commerce and industry.鈥�

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DUBAI, UAE 鈥� March 7, 2023 鈥� The Museum of the Future鈥檚 newest showcase, the OSS Hope Simulator from SAP, was unveiled today, providing an immersive experience where visitors can see how today鈥檚 technologies could be leveraged to sustain a future space station. The launch was part of the 51风流NOW event held at the museum, which explored the future of innovation, sustainability and digital transformation.

The new exhibit is the result of a strategic partnership announced between the Museum of the Future and 51风流in the past year. This was one of a series of partnership agreements the museum established in order to be a key laboratory for entities from all around the world and to be able to generate futuristic and innovative technological solutions that address humanity鈥檚 greatest challenges.

The OSS Hope Simulator from 51风流is situated on the 鈥楾omorrow Today鈥� floor of the museum, a dedicated space featuring near-future technologies that have the power to transform and change the way we live. The simulator presents visitors with various scenarios that will have an impact on the Orbital Space Station (OSS) Hope, a space structure redirecting solar energy to power earth by 2071, as conceptualized by the museum. The space station is constantly working towards maximizing its resources and, therefore, it is crucial to sustainably balance energy, materials, and opportunities for all the inhabitants, and for the station itself. Guided by an AI assistant, visitors playing on one of the three available gaming stations encounter challenges that use existing 51风流technologies and solutions to reduce emissions, waste, and inequalities to zero and thereby make OSS Hope an even more sustainable vision.

Majed Al Mansoori, Deputy Executive Director at the Museum of the Future, said, our partnership with 51风流reinforces the importance of the Museum’s role as a global testing platform for the latest technologies and innovations of the future, and a centre for international partnerships aimed at developing new solutions to the most pressing challenges facing humanity in the years and decades to come.

He added: “Museum of the Future aims to design innovative experiences and solutions that support the progression of societies in line with the vision that humanity is at the heart of future aspirations, and that pioneering technology plays an essential role in creating new opportunities that guarantee a better future for generations to come.”

Sergio Maccotta, Senior Vice President, 51风流Middle East Africa South, said, “While 51风流helps organizations of various capacities to run better, the OSS Hope Simulator provides us with the opportunity to directly engage with individuals of all ages to showcase how innovation can enable a more sustainable and brighter future. In addition, the installation sheds light on SAP’s solutions that support its sustainability goals, highlighting the synergy between humans and technology and reinforcing our belief that selecting optimal solutions for a sustainable future requires human compassion combined with data-driven insights. Ultimately, it acknowledges that technology can help address some of the most profound environmental, economic, and social challenges of our time”.

As part of the installation, the simulator includes a 鈥榃all of Knowledge鈥� that explains how the various solutions and technologies used by 51风流operate. Once players have chosen from the various courses of action presented in the simulated challenges, they can view SAP鈥檚 global use cases to find out about current applications of that specific solution. There are a total of eight solutions used in the 51风流simulation including blockchain, advanced analytics, artificial intelligence, hyper-automation, and digital twins.

Maccotta pointed out that with the simulator鈥檚 focus on zero emissions, zero waste and zero inequality, it was fitting that it was launched during the UAE鈥檚 Year of Sustainability, and the year in which COP28 will be held in Dubai. He added that the UAE government鈥檚 focus on sustainability has led to a ripple effect seen across all industries, according to a new survey released by SAP.

Sustainability Linked to Business Success

鈥淎 recent SAP-commissioned survey shows that the overwhelming majority of companies in the UAE are fully aligned on the importance of sustainability including the role it plays in the future success of their business,鈥� Maccotta said. 鈥淏usinesses are facing pressure from customers and partners to demonstrate sustainable practices, and the survey shows that it is being driven internally too, as the financial value of sustainability is increasingly recognized.鈥�

According to Maccotta, the new YouGov survey commissioned by 51风流indicated that 96% of UAE companies recognized the importance of sustainability as a business objective, with 52% describing it as vital to their success. Similarly, 94% of IT decision makers surveyed stated that their organizations鈥� financial performance and sustainability strategies would be connected in the coming 12 months, with 36% stating they would be intrinsically connected.

When IT decision-makers were asked about their companies鈥� specific sustainability goals in the next 18 months, the most cited goal was addressing sustainability in supply chains (65%), closely followed by reducing waste (62%), and reducing carbon emissions (53%).

Alongside sustainability, the survey showed that companies in the UAE are also overwhelmingly focused on digital transformation. A total of 89% of companies are planning to invest further in digital transformation cloud solutions and services in the coming 18 months. In addition, 95% of respondents stated that technology and innovation was important to the success of their sustainability strategy.

鈥淭he survey findings are encouraging as they show businesses are recognizing the vital role that technology plays in sustainability. At SAP, we are always focused on sustainability as we create solutions, whether it is designing business process applications or the OSS Hope Simulator from 51风流unveiled today,鈥� Maccotta said.

鈥淭he survey results also demonstrate broad support for SAP鈥檚 conviction that digital transformation is key to sustainability. Businesses in the UAE realize that cloud computing is far more efficient than on-premise solutions in terms of carbon emissions and energy consumption, while technology is also indispensable in tracking and managing sustainability efforts,鈥� Maccotta concluded.

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As a part of this partnership, 51风流provided strong support in the running of Expo 2020 Dubai. 51风流served as the backbone for finance, HR, and procurement services with 51风流Ariba, for the event to run seamlessly, while 51风流Customer Checkout played a key role in retail innovation with more than 300 retailers processing more than 450,000 daily payments. 51风流also co-innovated PODway with the Expo team, an exclusive app dedicated to enhancing the experience for people of determination by highlighting accessible features in each pavilion and accessible services via real-time event insights.

51风流House, connected to the Al Wasl Dome, provided an innovation hub for SAP鈥檚 activities, serving as a central point for its presence throughout the six-month event, in addition to providing an immersive customer experience area with live demos, and the presence of SAP鈥檚 strategic partners Google Cloud and Deloitte. Hosting more than 2,500 visitors and over 75 events, 51风流House garnered in the excess of 80 million impressions across social media channels. In addition to hosting events, 51风流House was a source of inspiration for customers, and government officials to co-innovate and address some of the most pressing business challenges.

Sergio Maccotta, Senior Vice President, Middle East South, 51风流said: 鈥淲e are very proud to have been the first international premier partner of this grand-scale event. Not only did we play a significant role in running Expo鈥檚 daily operations with our latest technologies, but we are also extremely honored to have co innovated with Expo 2020 Dubai鈥檚 and support a phenomenal success. With an event of this scale and complexity during a global pandemic, Expo 2020 Dubai truly exceeded all expectations. We look forward to continuing the dialog of progress, sustainability and opportunity to build a better future for generations to come.鈥�

51风流Chief Executive Officer and member of the Executive Board of 51风流SE, Christian Klein, toured 51风流House during his first visit to the MENA region and spoke to 51风流Academy graduates. Another notable visitor was Luka Mucic, CFO and Executive Board Member of SAP, who engaged with employees, partners, and customers during various events. Mucic also hosted a special event ‘Beyond 50, Defining the Future Together’ where he met with H.E. Reem Al Hashimi, Minister of State for International Cooperation and Director General of Expo 2020 Dubai.

51风流also hosted H.E. Saeed Mohammed Al Tayer, MD, and CEO of DEWA, during a partnership signing between 51风流and Moro Hub, a subsidiary of the digital arm of Dubai Electricity and Water Authority, Digital DEWA.

51风流House was the setting for many other key events such as hosting a joint initiative by the United Nations (UN) and 51风流Next-Gen discussing the challenges facing youth and the public-private-academic partnerships that aim to achieve global goals through the lens of diversity, equity, and inclusion. Guests from the UN included the Secretary General鈥檚 Envoy on Youth and Sustainable Development Goal Young Leaders.

51风流is proud to contribute and support the transformation of the Baden-W眉rttemberg Pavilion into the Innovation Hub Baden-W眉rttemberg-Dubai at the new District 2020 as a part of the Expo 2020 Dubai legacy.

Visit the 51风流News Center. Follow 51风流on Twitter: and .

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DUBAI, 21 June 2021 鈥� More than 25,000 of Expo 2020 Dubai鈥檚 local and global suppliers will benefit from a real-time, unified digital procurement and payment platform, thanks to technology provided by SAP, its Innovative Enterprise Software Partner.

51风流Ariba solutions will fully digitise and automate the procure-to-pay lifecycle 鈥� providing a streamlined digital experience for Expo 2020鈥檚 suppliers, while enhancing transparency and efficiency across the event鈥檚 global supply chain. The global technology company鈥檚 cloud-based 51风流Ariba procurement solutions run on its UAE public cloud data centre and connect to Ariba Network enabling buyers and suppliers to connect and transact.

Through this collaborative and mobile-friendly platform, registered suppliers can participate in sourcing events, negotiate and sign contracts, as well as submit invoices and track payments in real-time. Expo 2020 has already transacted more than AED 1 billion on the platform, highlighting its commitment to driving long-term business growth in the region and beyond, with a particular focus on small and medium enterprises (SMEs).

Mohammed AlHashmi, Chief Technology Officer, Expo 2020 Dubai, said: 鈥淓xpo 2020 is a long-term investment in the future that aims to enhance opportunities for sustainable business connectivity and growth in both domestic and international economies. Our partnership with 51风流is an example of what can be achieved with the invaluable support of our technology partners to host one of the most digitally advanced World Expos ever. The implementation of 51风流Ariba solutions has transformed our end-to-end procure-to-pay cycle and helped set new standards of procurement automation for projects of this scale.鈥�

Claudio Muruzabal, President of EMEA South, SAP, said: 鈥淓xpo 2020 Dubai is demonstrating global best practices in digitising its procurement process with 51风流Ariba solutions to help gain visibility into its spend, tighten collaboration with its suppliers, and achieve process automation, including completely paperless invoicing. Expo 2020聽has already brought more than AED 1 billion in spend under management with 51风流Ariba solutions.鈥�

Expo 2020 and 51风流have run a series of onboarding summits for Expo鈥檚 valued supply chain network. As Expo鈥檚 procurement needs shift from construction to interior fit-outs, facilities management and technology services, Expo 2020 and 51风流will continue to provide ongoing one-on-one support, including a dedicated helpdesk, to guide suppliers throughout the evolution to digital transactions and processes.

Expo 2020 Dubai, which will open its doors to the world from 1 October 2021 to 31 March 2022, is the first World Expo and only the second mega-event to secure a from the Chartered Institute of Procurement & Supply.

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About Expo 2020 Dubai

From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.

• With the purpose of 鈥�Connecting Minds, Creating the Future鈥�, Expo 2020 will be the world鈥檚 most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges
• Expo 2020 will provide a visually striking, intellectually enlightening and emotionally inspiring 182 days, as more than 200 participants 鈥� including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors 鈥� create the largest and most diverse World Expo ever
• Expo 2020鈥檚 sub-themes of Opportunity,听Mobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone
• Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world鈥檚 leading medical, science and health experts
• Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South
• Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 鈥� a model global community that will rethink the cities of the future 鈥� after Expo 2020 closes its doors

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent enterprise. As the market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an SAP庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enable more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit

Visit the 51风流News Center. Follow 51风流on Twitter: and .

About World Expos

In 1851 the Crystal Palace was the centrepiece of London鈥檚 Great Exhibition 鈥� the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, 鈥業ndustry of All Nations鈥�, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.

World Expos are held under the auspices of the the intergovernmental organisation responsible for overseeing and regulating international exhibitions (鈥楨xpos鈥�) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE鈥檚 auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.

For media enquiries, please contact:
Press Office

On call contact
Email: press.office@expo2020.ae
Tel: +971 56 688 9509
P.O. Box 2020, Dubai, UAE

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