Abu Dhabi, UAE – 7 April 2026 鈥� The Ministry of Finance has named 51风流as one of the pre-approved eInvoicing service providers under the country鈥檚 new electronic invoicing framework, becoming the first enterprise resource planning (ERP) provider to be included on the Ministry鈥檚 pre-approved list.

The recognition positions 51风流to support organizations preparing for the UAE鈥檚 transition to structured electronic invoicing, which will begin with a pilot program and voluntary adoption stage starting in July 2026, followed by a phased mandatory implementation from 2027.

For 51风流customers, pre-approval provides a pathway to managing eInvoicing compliance directly within their core ERP systems. SAP鈥檚 UAE-specific eInvoicing capabilities integrate with 51风流ERP environments to support secure invoice generation, transmission, validation, and reporting as part of an end-to-end business process.

The Ministry of Finance鈥檚 pre-approval authorizes provider to offer eInvoicing services in the UAE, subject to receiving final accreditation within the Ministry鈥檚 implementation timeline. As organizations prepare for the upcoming rollout phases, SAP鈥檚 pre-approval allows customers to begin planning their compliance strategy while aligning invoicing processes with their broader digital finance architecture.

鈥淭he UAE continues to set a strong example in building modern digital infrastructure for business and finance,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淎s electronic invoicing becomes a regulatory requirement, organizations will need solutions that integrate compliance directly into their operational systems. SAP鈥檚 approach enables customers to manage invoices, reporting, and compliance as part of a unified ERP environment, helping them simplify processes while maintaining transparency and control.鈥�

The UAE鈥檚 electronic invoicing framework introduces a structured digital model for invoice exchange between businesses, government entities, and tax authority. Under this model, invoices are transmitted through accredited service providers that securely connect suppliers, buyers, and the Federal Tax Authority, enabling invoice data to be validated and reported automatically.

Enterprises will be able to manage these requirements through the 51风流Document and Reporting Compliance solution developed specifically for the UAE, which connects invoicing processes within 51风流ERP systems to government-mandated eInvoicing ecosystem. By embedding compliance capabilities directly into enterprise workflows, organizations can reduce system fragmentation while strengthening security and data governance.

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As part of its participation, 51风流will host a press conference on April 9^th to mark the signing of a major strategic partnership reflecting its continued commitment to supporting digital transformation initiatives in Africa.

STRENGHTENING COLLABORATION TO ACCELERATE AFRICA鈥橲 DIGITAL TRANSFORMATION

During GITEX Africa, 51风流Francophone Africa will officially join a major continental initiative supporting digital transformation and organizational competitiveness. This signing represents an important milestone in SAP鈥檚 engagement in Africa and reflects its long-term commitment to fostering collaboration, enabling innovation, and contributing to sustainable economic development.

This strategic initiative is designed to support both public- and private-sector african organizations in addressing key challenges related to digitalization, including the modernization of infrastructure, the adoption of data-driven approaches, and the strengthening of digital capabilities and skills. It also reflects a shared ambition to accelerate the continent鈥檚 integration into the global digital economy and to unlock new opportunities for growth and competitiveness.

The press conference that will take place on April 9^th, will also feature customer perspectives, highlighting how organizations are leveraging 51风流solutions to improve operational efficiency, strengthen resilience, and support their ongoing transformation initiatives.

鈥淥rganizations today require integrated solutions that enable them to operate with greater visibility, agility, and control,鈥� said Hicham Iraqi Houssaini, 51风流Francophone Africa Managing Director. 鈥淭his strategic milestone reflects our continued commitment to supporting Africa鈥檚 digital transformation by working closely with our partners and customers to deliver long-term value.鈥�

51风流SUPPORTING TRANSFORMATION ACROSS KEY INDUSTRIES

51风流Francophone Africa works closely with customers and partners across a wide range of industries, supporting organizations in their transformation journeys through integrated technologies and deep industry expertise.

In highly regulated sectors such as pharmaceuticals, 51风流solutions support compliance requirements and end-to-end traceability, enabling organizations to enhance quality control and reduce operational risks. In construction, 51风流helps improve project governance, cost control, and operational efficiency through integrated project and asset management solutions. In the education sector, 51风流supports institutions in modernizing the student lifecycle, streamlining administrative processes, and enabling data-driven decision-making.

鈥淒igital transformation lies at the core of the NETIS Group鈥檚 strategy,鈥� Aymeric Briones, finance director at NETIS group. 鈥淲ith 51风流solutions, implemented by our system integrator Skatys, we are standardizing and harmonizing processes across all our subsidiaries, enhancing end-to-end visibility, and laying a strong foundation for our next phase of growth driven by Data and Artificial Intelligence.鈥�

Through its portfolio of enterprise applications, data platforms, and intelligent technologies, 51风流continues to support organizations in improving performance, enhancing resilience, and driving sustainable growth across the continent.

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April 1, 2026 鈥� (NYSE: SAP) announced that the 51风流Emarsys solution has been renamed to reflecting SAP鈥檚 strategy to make engagement a core enterprise capability across the 51风流portfolio.

51风流is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 51风流Engagement Cloud now brings SAP鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.

51风流Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.

The announcement is supported by new data in the highlighting the growing pressure on organizations to close the customer engagement gap. While 74% of UAE businesses believe they are delivering seamless experiences, 66% of consumers report frustration with being passed between teams to resolve a single issue. At the same time, 76% of businesses plan to invest in AI-powered customer engagement in 2026, and 74% see AI as essential to retaining customers. However, 47% of consumers say organizations are still too slow to use data in ways that deliver meaningful value, underscoring the need to better connect insight with execution.

As part of this evolution, 51风流also announced 51风流Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data-control capabilities for organizations operating鈥� across multiple brands, regions, and teams.

鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 51风流Engagement Cloud.

To illustrate this, organizations operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

鈥淏usinesses across the region are investing in customer experience, but the data shows that investment alone is not enough,鈥� said Marwan Zeineddine, Managing Director, 51风流UAE. 鈥淥rganizations require solutions that connect insight with action in real time, at scale, and without friction. As AI becomes more autonomous, with agentic capabilities enabling systems to act on data and adapt in the moment, 51风流Engagement Cloud supports organizations in delivering consistent, personalized experiences while maintaining the governance and control required for enterprise operations.鈥�

Existing capabilities of the 51风流Emarsys solution remain available within 51风流Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 51风流Engagement Cloud, enterprise edition, is available now, with additional innovations delivered through SAP鈥檚 innovation road map.

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DUBAI, United Arab Emirates 鈥� 18 February 2026 鈥� RAK Ceramics, a global leader in ceramics and porcelain manufacturing, has selected global technology giant (NYSE: SAP) 听to deploy an enterprise-wide digital transformation accelerated through the adoption of RISE with SAP. The program will establish end-to-end process integration across the company’s 55 entities, creating a unified cloud platform that supports operations in more than 150 countries.

The project addresses the complexity of operating multiple entities across fragmented systems by consolidating them onto a core cloud platform of 51风流Business Suite that includes 51风流S/4HANA Private Cloud, 51风流Integrated Business Planning, and 51风流SuccessFactors powered by 51风流Business AI. 51风流Integrated Business Planning will be adopted across three key areas: sales and operations, response and supply, and demand planning, alongside 51风流SuccessFactors Employee Central and cloud payroll. By upgrading to a modern cloud environment, RAK Ceramics gains greater visibility and improved operational control, as well as a system designed to adapt as new technologies and business requirements emerge.

Abdallah Massaad, CEO, RAK Ceramics, said: 鈥淪electing 51风流solutions reflects our focus on strengthening how we operate and ensuring technology supports long-term growth. Consolidating global operations across RAK Ceramics onto a unified cloud platform will deliver greater transparency and control across the business. By adopting Clean Core principles and decustomization, we will create an agile infrastructure that can adapt to change over time. This foundation will enable us to introduce advanced capabilities, including AI, and empower our 12,000 employees with real-time data and integrated processes to better serve our customers.鈥�

RAK Ceramics will implement various 51风流solutions to enable more efficient management of resources across the enterprise over five years, supported by a cloud environment designed to improve efficiency and decision-making at scale. With AI-powered ERP, the company is positioned to progressively introduce intelligent automation across the enterprise. 51风流Integrated Business Planning further strengthens forecasting, inventory management, and working capital efficiency, supporting resilient and responsive supply chains worldwide.

Marwan Zeineddine, Managing Director, 51风流UAE, commented: 鈥淩AK Ceramics is demonstrating how manufacturers can simplify complex environments globally and build a digital foundation that supports scale and consistency. The deployment of 51风流S/4HANA Private Cloud, Integrated Business Planning, and SuccessFactors will provide enhanced visibility and governance required to manage operations worldwide more effectively. By applying Clean Core principles, the company will reduce technical debt and establish a platform that can evolve as business and market requirements change, supporting its next phase of growth.鈥�

Zeineddine added that RAK Ceramics is also exploring 51风流Business AI capabilities, including Joule and SAP鈥檚 expanding portfolio of embedded AI use cases. SAP鈥檚 Business AI roadmap currently includes more than 350 embedded AI use cases available across its applications, with the portfolio expected to grow to over 1,000 use cases, alongside more than 40 AI agents designed to support role-based automation and decision-making across business functions.

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About RAK Ceramics

RAK Ceramics is one of the largest ceramics鈥� brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 36 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.

Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately USD $1 billion.

Learn more about RAK Ceramics :

For media inquiries and more information about RAK Ceramics, please contact:
Sufiya Sheikh
Phone : +971 528742670
e-mail : sufiya.sheikh@rakceramics.com

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The project, completed in partnership with Experts Vision Consulting (EVC), has unified NCNP鈥檚 finance, procurement, and human resources functions on a single digital platform.

By integrating these core processes, the center can now manage financial oversight, procurement cycles, and workforce operations with greater accuracy, transparency, and speed, thereby supporting its mission to advance the non-profit ecosystem in line with Saudi Vision 2030.

鈥淭he completion of this project marks a milestone in our efforts to build a modern, agile institution capable of driving measurable impact across the Kingdom鈥檚 non-profit sector,鈥� remarked Abdulrahman Albabtain, General Manager of Strategy, Digital Excellence & Delivery at NCNP.

鈥淲ith 51风流solutions, we have automated complex workflows, enhanced data accuracy, and enabled real-time performance insights that allow our teams to focus more on strategic development and less on administrative processes.鈥�

Within just months of deployment, NCNP achieved substantial performance gains across its key departments. Financial processing cycles were reduced by more than 90%, while automated approval workflows improved compliance and auditability.

In procurement, the organisation digitized its entire purchasing cycle, covering everything from requisition and contract creation to goods receipt and supplier invoicing, ensuring full traceability and governance.

Meanwhile, the HR function now operates through 51风流SuccessFactors, which supports more than 22,000 employee requests and nine consecutive payroll cycles through fully automated, integrated systems.

The implementation also introduced unified data management and advanced analytics, allowing NCNP leadership to make informed, evidence-based decisions. Performance evaluation, training, and payroll processes have all been standardized, contributing to a culture of accountability and continuous improvement.

Mohammed Alromaizan, Vice President of 51风流KSA, said: 鈥淭his journey demonstrates how intelligent digital platforms can enable organizations across the Kingdom 鈥� public, private, and non-profit 鈥� to operate with greater transparency, efficiency, and resilience.鈥�

鈥淏y adopting 51风流S/4HANA and 51风流SuccessFactors, NCNP has established a scalable digital foundation that supports data-driven decision-making, strong governance, and long-term sustainability, while also creating the structural readiness required to adopt artificial intelligence capabilities more quickly and responsibly in the future. Initiatives like this play a critical role in accelerating Saudi Arabia鈥檚 digital economy and advancing the objectives of Vision 2030,鈥� he added.

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SHARJAH, UAE 鈥� December 16, 2025 鈥� Sharjah National Oil Corporation (SNOC) has signed an agreement with 51风流to adopt RISE with SAP, marking a major milestone in its corporate drive toward advanced modernization within the energy sector. The initiative supports Sharjah鈥檚 long-term strategy to enhance operational excellence and sustainability under the leadership of H.H. Sheikh Sultan bin Ahmad Al Qasimi, Deputy Ruler of Sharjah and President of SNOC.

The deployment represents a unified digital foundation that connects SNOC鈥檚 upstream, operations, supply chain, finance, and human resources functions under one intelligent system. Leveraging SAP鈥檚 deep expertise in oil and gas, SNOC aims to increase operational agility and build a robust platform for innovation and production growth across its upstream portfolio.

H.E. Khamis Al Mazrouei, CEO of SNOC, commented: 鈥淪NOC鈥檚 agreement with 51风流marks an important step in our digital transformation journey, enabling us to enhance efficiency, transparency, and data-driven performance across our operations. This initiative reflects Sharjah鈥檚 commitment to innovation and sustainable energy leadership, ensuring that SNOC continues to contribute effectively to the emirate鈥檚 energy security and economic prosperity.鈥�

Under the agreement, SNOC will deploy SAP鈥檚 comprehensive suite of AI-powered cloud solutions, including 51风流Cloud ERP Private Edition and the 51风流Business Technology Platform, alongside industry-specific applications for upstream contracts management, hydrocarbon accounting, and asset optimization. The modernization will also integrate workforce and environmental solutions through 51风流SuccessFactors and 51风流S/4HANA Cloud for environment management, complemented by advanced analytics via 51风流Analytics Cloud. Together, these technologies will strengthen efficiency, transparency, and data-driven decision-making across SNOC鈥檚 upstream operations.

Hala Alhashmi, IT Manager at SNOC, added: 鈥淪NOC is proud to launch its digital transformation journey powered by SAP鈥檚 cloud solutions. More than a system upgrade, this marks the creation of a modern technology landscape that drives innovation, agility and growth and elevates the way we operate. By empowering our people and enhancing operational resilience, we鈥檙e building the foundation for long-term success and future value.鈥�

Marwan Zeineddine, Managing Director, 51风流UAE, said: 鈥淪NOC鈥檚 adoption of RISE with 51风流is a powerful example of how national energy leaders are driving digital advancement across the UAE. SAP鈥檚 industry-specific cloud and AI capabilities will help SNOC achieve higher efficiency and sustainable performance, reinforcing Sharjah鈥檚 position at the forefront of intelligent energy operations.鈥�

SNOC鈥檚 transformation aligns with the UAE鈥檚 vision for a sustainable, innovation-driven economy, positioning the country鈥檚 energy sector at the forefront of this agenda.

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About Sharjah National Oil Corporation (SNOC)

SNOC is government-owned and the oil and gas industry executive arm of the emirate, under the auspices of the Petroleum Department of Sharjah. Established in 2010, SNOC owns and manages Sharjah onshore oil and gas assets and is the main supplier of gas in the emirate. It manages a diversified energy portfolio, covering upstream, midstream, trading and energy transition. In addition to exploration activities in collaboration with international petroleum entities, SNOC has completed a strategic underground gas storage project to ensure a consistent and reliable energy supply. SNOC has also declared its net-zero ambitions that include several initiatives, such as renewables (solar) and CCS research. For further information, please visit:

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DUBAI, UAE 鈥�15 December, 2025 鈥� Business leaders from regional and global organizations gathered at SAP鈥檚 Dubai headquarters recently for the first Employee Resource Group (ERG) Summit in the Middle East and North Africa, co-led by the 51风流UAE Business Women鈥檚 Network (BWN) and the ERG Leader Summit. The event brought together diversity and inclusion professionals, ERG leaders, and executives from across industries to explore how employee networks can accelerate innovation and shape more inclusive, high-performing workplaces.

ERGs are employee-led groups that advance inclusion and belonging within organizations. Originating in the US during the civil rights movement, they have evolved globally into business enablers that connect people with shared goals and experiences. The Dubai summit, themed 鈥淭hink Big. Act Small. Beyond the Cupcakes,鈥� encouraged participants to move beyond symbolic gestures and focus instead on measurable outcomes that align with business strategy.

鈥淓mployee Resource Groups are strategic partners collaborating to drive cultural and commercial impact,鈥� Sheryl Miller, CEO of the ERG Leader Summit and a speaker at the event says. 鈥淏y equipping ERG leaders with frameworks and metrics to measure success, we can ensure their passion translates into progress that is visible, valued, and sustained.鈥�

According to Meena Confait, Global Co-Chair of SAP鈥檚 Business Women鈥檚 Network, inclusion has become a core part of how modern organizations strengthen performance. 鈥淭he conversations at this summit focused on how ERG leaders can anchor their work in evidence, build accountability, and link inclusion to day-to-day decision-making.鈥�

Representation and meaningful inclusion of people of determination were key to the conversation. Shuruk Elwarrak, Founder and CEO of Enabled, says, 鈥淐reating accessible and equitable workplaces is not a side initiative 鈥� it鈥檚 essential to how we build sustainable, competitive economies. The conversations at this summit showed that inclusion done right is not only about fairness but about business strength.鈥�

From the corporate sector, Sheriza Bazari, Diversity, Integration & Belonging Lead at Etihad Airways, adds that the discussions resonated strongly with the airline鈥檚 own priorities. 鈥淎t Etihad, our employee communities 鈥� Women of Etihad, Youth of Etihad, and the upcoming People of Determination network 鈥� are moving from passion to impact. This summit reinforced the need for clear metrics, leadership accountability, and purpose that connects across generations.鈥�

51风流BWN鈥檚 Confait notes that the summit reflected a growing regional appetite for structured collaboration between organizations committed to inclusion. She believes stronger cooperation between private companies and public-sector institutions will be essential for building ERG models that deliver measurable business impact, helping workplaces across the Gulf link belonging with innovation and long-term performance.

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Kuwait City, Kuwait 鈥� 24 November, 2025 鈥� held under the patronage and in the presence of H.E. Omar Saud Al-Omar, senior business executives and technology experts gathered in Kuwait City for the 51风流Business Suite Innovation Day 2025 鈥� Kuwait, to explore how Business AI, cloud computing, and intelligent technologies can drive transformation and accelerate the nation鈥檚 digital agenda through an integrated ecosystem and sustainable practices.

The event, which unfolded in the presence of His Excellency Omar Saud Al-Omar, Kuwait’s Minister of State for Communication Affairs, and His Excellency Hans-Christian Freiherr von Reibnitz, Germany鈥檚 Ambassador to Kuwait, served as a platform to explore how organizations can leverage advanced technology to transform sectors and support the country鈥檚 Vision 2035 and its evolving digital transformation priorities.

The event also emphasized national strategies to advance the skills and readiness of young Kuwaitis, supporting the country鈥檚 ambition to build a sustainable, technology-driven digital economy through public-private collaboration.

In his address, H.E. Omar Saud Al-Omar reaffirmed Kuwait鈥檚 commitment to accelerating digital integration and strengthening partnership between the government and the private sector. His Excellency emphasized that Kuwaiti youth represent 鈥渢he cornerstone of these national efforts.鈥� He added that the insights and discussions presented during the event further reinforce Kuwait鈥檚 regional position in artificial intelligence and technology-driven growth.

Kuwait鈥�51风流MoU on Business AI Education and Innovation

With the presence of H.E. the Minister of Communications, the Central Agency for Information Technology (CAIT) and 51风流announced an MoU aimed at promoting business AI education and digital upskilling in Kuwait, with plans to build a pipeline of talent in AI, cloud, and data sciences to support Kuwait鈥檚 digital transformation objectives under Vision 2035, enhance innovation and develop a sustainable economy. 51风流will contribute through annual training opportunities for Kuwaiti graduates via 51风流Young Professionals Program (YPP), and by providing annual placements at the 51风流Academy for Engineering in Silicon Valley for advanced training in AI, machine learning, programming, and 51风流Business Technology Platform (BTP).

Commending Kuwait鈥揋ermany Relations

Speaking at the 51风流Innovation Day, H.E. Hans-Christian von Reibnitz hailed Germany and Kuwait鈥檚 strong bilateral ties. 鈥淕ermany takes great pride in seeing its technology contribute to Kuwait鈥檚 progress toward its Vision 2035 goals. As a German company, 51风流exemplifies how collaboration in advanced technology can drive sustainable growth and empower young Kuwaiti talent to shape the country鈥檚 digital future. Such partnerships are a cornerstone of our nations鈥� enduring relationship.”

Launch of Kuwait 51风流User Group

51风流also announced the launch of Kuwait 51风流User Group (KWTSUG) during the 51风流Business Suite Innovation Day. KWTSUG, the 51^st 51风流user group globally, will form a collaborative community for customers, partners, and 51风流experts to share best practices, network, discuss innovation, and influence 51风流solution development. The group will organize workshops, technical sessions, and facilitate dialogue on 51风流technologies, reinforcing the company鈥檚 commitment to empowering Kuwaiti enterprises and ensuring they gain optimal value from their digital investments.

Sundus Bushahri, Managing Director of 51风流Kuwait, emphasized that the initiative reflects the Ministry of Communications鈥� vision to accelerate national digital integration, enhance digital infrastructure, and improve efficiency and transparency across public services. 鈥淭his user group creates a collaborative space where customers, partners, and experts can share insights, exchange innovation, and build stronger digital capabilities together,鈥� Bushahri added.

Kuwait鈥檚 Digital Transformation and Market Outlook

As part of Kuwait Vision 2035, the country continues to implement national programs aimed at strengthening digital integration and advancing its technological infrastructure to advance the nation鈥檚 transformation agenda. These efforts reinforce Kuwait鈥檚 position as a regional hub for innovation by enhancing digital skills, scaling AI adoption across government sectors, strengthening data governance, and activating international partnerships.

The MoU signed between CAIT, 51风流and the 51风流Academy for Engineering reflects this direction, underscoring Kuwait鈥檚 commitment to turning these initiatives into tangible outcomes that drive digital development and innovation.

According to a recent from Research and Markets, Kuwait鈥檚 ICT market is estimated at USD 27.12 billion this year and is expected to reach USD 43.36 billion by 2030, underscoring the country鈥檚 accelerating momentum in digital transformation and innovation under Vision 2035.

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Erbil, Kurdistan region, Iraq 鈥� 19 November 2025鈥� Tishk International University has become the first member of 51风流University Alliances in Iraq. The University will expand its curriculum to include hands-on technology training that will greatly enhance students鈥� career prospects after graduation.

With more than 3,000 members globally, the 51风流University Alliances program provides universities with access to advanced technology solutions, training materials, and support. Membership enables academia to educate the next generation to work in an experience economy and to prepare them for the 51风流ecosystem. The program also creates opportunities for the students to engage and build industry partnerships at 51风流events.

Prof. Dr. Sultan T. Abu-Orabi, President of Tishk International University, stated,听鈥淥ur mission is clear: to empower science and technology graduates who will shape the future and spearhead Iraq’s digital economy. Through our new membership with 51风流University Alliances, our students will gain exposure to cutting-edge AI-powered solutions and software innovations, ensuring they stay ahead in the ever-evolving digital landscape. We are dedicated to providing real-world experiences that enrich our students’ learning, and this partnership opens doors to meaningful collaborations with global like-minded students and SAP鈥檚 ecosystem partners.鈥�

Salah AlShaikhhussain, Interim Managing Director of 51风流Iraq, said,听鈥淎t SAP, we are committed to accelerating Iraq’s digital transformation, sustainability initiatives, and skills development, while empowering businesses to harness the power of cloud computing and Business AI. The 51风流University Alliances program embodies this commitment, demonstrating the incredible potential of academia and cross-sector collaboration in cultivating a highly skilled, future-ready workforce. Through this partnership, Tishk International University students will gain valuable hands-on experience with innovative technologies, participate in real-world co-innovation projects, and access industry-leading networking opportunities. As a result, graduates will be well-equipped to thrive in the digital economy, drive sustainability efforts, and advance AI strategies for their future employers, ultimately fostering the growth and competitiveness of Iraq’s digital ecosystem.鈥�

Recent initiatives introduced to expand 51风流University Alliances鈥� membership benefits include听learning tours听to 51风流Headquarters in Germany and听new gamified learning platforms听such as Business Builders. Developed by the Canadian听University听HEC Montr茅al in close collaboration with SAP, Business Builders enhances students鈥� analytical and decision-making skills through real-world business scenarios. Moreover, 51风流recently launched the Learning Hub鈥擲tudent Edition as a free service for students and university faculty, offering access to the latest 51风流training resources and the chance to earn 51风流certification at no cost.

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As part of an ambitious digital transformation program, the company has implemented 51风流technology to tackle a number of long-standing challenges, from siloed and disconnected data to limited engagement channels, and a lack of personalization.

For leading automotive brands, making the customer journey as personalized and frictionless as possible is essential to closing sales and promoting true loyalty. However, according to 51风流Emarsys鈥檚 recent , only 36% of all consumer products marketers feel they can effectively personalize their marketing content and campaigns. 听

Working with experts from connected commerce agency hmmh, Mohamed Yousuf Naghi Motors (MYNM) has leveraged SAP鈥檚 Customer Data Platform (CDP) and 51风流Emarsys customer engagement along with Sinch鈥檚 communications platform to drive smarter, more connected and more personalized car buying experiences for its customers.

MYNM had rich customer data, but they were unable to leverage it to create one-to-one dialogue with customers. The company first implemented 51风流CDP to unify their first party customer data and back-end ERP data, creating a single view of the customer as an engine for detailed analytics and AI-driven engagement.

听

The 51风流Emarsys customer engagement platform provides the vehicle to make this data actionable, empowering the marketing team to activate data-driven insights instantly and across channels so MYNM can meet customers where they are with the right message at the right time.听 听

听

51风流Emarsys has enabled the brand to add new channels, moving from a reliance on email and SMS to also engage customers across WhatsApp, digital ads (Meta, Instagram, Facebook, LinkedIn, TikTok), and its own web channel.

听

Alawi AlAlawi, Digitalization Manager at MYNM 鈥� BMW Group KSA explains: 鈥淏uying a new car, especially a luxury car like a 7 Series or an M5, is a big deal for consumers, and everything about the experience needs to feel right. MYNM 鈥� BMW Group KSA is committed to engaging motorists and ensuring their needs are met throughout the customer lifecycle.鈥�

听

The shift to AI-powered personalized engagement has already delivered standout results. Using lookalike audiences and AI-driven content optimization, the brand has seen sharp increases in conversions and customer engagement. For example, during a Ramadan campaign, MYNM reduced Google ad costs by 50% through smarter targeting and improved relevance.

听

鈥淲e are now able to execute campaigns at the speed of data rather than the speed of people,鈥� said Alawi AlAlawi. 鈥淭hat鈥檚 a game-changer for how we connect with our customers.鈥�

听

Dr. Fahd Nawwab, Vice President of 51风流KSA, commented, 鈥淭his project reflects how forward-looking Saudi enterprises are harnessing AI to drive measurable business outcomes. Through the collaboration between 51风流and Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA, we are demonstrating how data-driven engagement can enhance operational excellence while strengthening customer relationships.鈥�

听

Experts from 51风流Emarsys will be participating and speaking at the Kingdom鈥檚 on November 12, and visitors can find them at Booth 7 at the event held in Riyadh Marriot Hotel.

听

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About Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA
听Founded in 1990, Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA is the official importer of BMW, Mini, Rolls Royce, and BMW Motorrad in Saudi Arabia. The company is known for its commitment to innovation, luxury, and delivering exceptional customer experiences.

About 51风流Emarsys
听51风流Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from 51风流integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, 51风流Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.

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