DUBAI, UAE 鈥 May 1, 2023 鈥 听AMICO Group, a UAE-based leader in healthcare specialty markets in the MENA region, is continuing its digital transformation journey supported by technology company 听 (NYSE: SAP) to enhance its customer experience and engagement through personalized, omnichannel solutions, increase agility, and enable future expansion plans.

The signing ceremony was attended by (from left) AMICO CIO, Ibrahim Itani, 51风流Account Director, Eddy Azar, and 51风流Executive Director, Mohammed Hammad
At a signing ceremony attended by executives from both enterprises, AMICO Chief Information Officer, Ibrahim Itani, said, 鈥淎MICO continues to experience rising demand for our personalized solutions in MENA鈥檚 evolving healthcare market and, by leveraging cloud computing, we can respond in an agile way, with improved operational scalability and flexibility. With 51风流S/4HANA, Datasphere, and Analytics Cloud (SAC), AMICO will have access to real-time data and analytics to respond to changes in the market and better serve our customers, while simultaneously reducing the complexity of our operations and enhancing our innovation capabilities.鈥
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