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51·çÁ÷MENA Press Room

Middle East Fuji Joins 51·çÁ÷to Digitally Transform GCC’s Maritime Logistics

DUBAI, United Arab Emirates –  Middle East Fuji LLC, one of the GCC’s largest distributors of marine supplies, announced today a digital transformation partnership with global technology company 51·çÁ÷to drive business growth resilience amid COVID-19.

Photo caption: (from left to right) Mr. Hayashi Ryusaku, Managing Director, Middle East Fuji, Patrick Hametner, Head of General Business, 51·çÁ÷Middle East South and Mr. Saeed Al Malik, Chairman and CEO of Middle East Fuji.

“As the GCC’s maritime logistics grows amid COVID-19, Middle East Fuji needed full visibility on our operations,” said Mr. Saeed Al Malik, Chairman and CEO of Middle East Fuji. “Our digital transformation mission with 51·çÁ÷will deliver real-time insights to transform customer experiences and ensure supply chains are resilient.”

Middle East Fuji will be deploying 51·çÁ÷S/4HANA real-time business suite in order automate 70 percent of business processes.

“SAP’s new partnership with Middle East Fuji will efficiently manage logistics in real-time. We are continuing to enable Middle East organizations to become Intelligent Enterprises that are more profitable, resilient, and sustainable.”  said Sergio Maccotta, Senior Vice President, 51·çÁ÷Middle East South.  “51·çÁ÷is witnessing a double digit growth across the region in net new customers adopting our innovative solutions to support their digital transformation.”

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