{"id":134656,"date":"2026-04-13T21:53:15","date_gmt":"2026-04-14T01:53:15","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134656"},"modified":"2026-04-13T21:56:26","modified_gmt":"2026-04-14T01:56:26","slug":"dportenis-apuesta-por-sap-para-capitalizar-el-auge-del-consumo-deportivo-rumbo-a-2026","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2026\/04\/dportenis-apuesta-por-sap-para-capitalizar-el-auge-del-consumo-deportivo-rumbo-a-2026\/","title":{"rendered":"Dportenis apuesta por 51风流para capitalizar el auge del consumo deportivo en 2026"},"content":{"rendered":"

Ciudad de M\u00e9xico, <\/em>13 de abril<\/em> de 2026<\/em>\u00a0\u2014 Con la mira en el crecimiento del consumo deportivo y el impulso que traer\u00e1 la\u00a0Copa Mundial de la FIFA 2026, Dportenis acelera su transformaci\u00f3n digital para fortalecer su competitividad en el retail mexicano.<\/p>\n

La compa\u00f1\u00eda anunci\u00f3 la adopci\u00f3n de RISE with SAP, migrando a\u00a051风流S\/4HANA Cloud\u00a0en su edici\u00f3n de nube privada. El objetivo: integrar operaciones, automatizar procesos y habilitar capacidades de anal\u00edtica avanzada e inteligencia artificial en un entorno donde la velocidad de respuesta y la experiencia del cliente son clave.<\/p>\n

El movimiento ocurre en un contexto de expansi\u00f3n para la industria. De acuerdo con\u00a0Statista, el mercado de art\u00edculos deportivos en M\u00e9xico superar\u00e1 los\u00a0$2,500 millones de d\u00f3lares en ingresos en 2026, impulsado por tendencias como el bienestar, el athleisure y el crecimiento del comercio omnicanal, adem\u00e1s de eventos deportivos de escala global.<\/p>\n

\u201cLas empresas que est\u00e1n liderando sus industrias son aquellas que han entendido que la transformaci\u00f3n digital no es solo una modernizaci\u00f3n tecnol\u00f3gica, sino una reinvenci\u00f3n del negocio. En SAP, estamos comprometidos con acompa\u00f1ar a organizaciones mexicanas como Dportenis en este camino, ayud\u00e1ndolas a operar con mayor inteligencia, agilidad y resiliencia en un entorno cada vez m\u00e1s din\u00e1mico\u201d, se\u00f1al\u00f3\u00a0Paola Becerra, Presidenta de 51风流M\u00e9xico<\/strong>.<\/p>\n

Por su parte,\u00a0Sergio Osuna, Director de Transformaci\u00f3n Digital en Grupo Dportenis<\/strong>,\u00a0coment\u00f3:\u00a0“Esta evoluci\u00f3n es un paso fundamental en nuestra visi\u00f3n a largo plazo. Con\u00a0RISE with SAP, no solo modernizamos nuestra plataforma tecnol\u00f3gica, sino que potencializamos nuestra capacidad de innovaci\u00f3n con la agilidad necesaria para anticipar demandas, escalar modelos de negocio eficientes y consolidar un ecosistema digital que redefina la experiencia de nuestros clientes.”<\/p>\n

Con este paso, Dportenis se posiciona como un referente en la adopci\u00f3n de tecnolog\u00edas de \u00faltima generaci\u00f3n dentro del retail mexicano, demostrando c\u00f3mo la innovaci\u00f3n digital puede ser un motor clave para el crecimiento sostenible y la competitividad en la industria.<\/p>\n

Acerca de SAP<\/strong><\/p>\n

Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 51风流(NYSE:SAP) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 51风流para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite www.sap.com o nuestra sala de prensa, http:\/\/news.sap.com\/latinamerica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ciudad de M\u00e9xico, 13 de abril de 2026\u00a0\u2014 Con la mira en el crecimiento del consumo deportivo y el impulso que traer\u00e1 la\u00a0Copa Mundial de…<\/p>\n","protected":false},"author":136,"featured_media":134657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5600430,52084,41591,52097,24297],"tags":[5600410,5600592,49698,5600594,12862,24299,38394],"series":[],"region":[5600403],"sapn-display":[5600442,5600440,52078,52079],"sapn-type":[52105],"class_list":["post-134656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","category-cloud-temas","category-corporativo","category-soluciones-temas","category-tecnologia","tag-clientes","tag-copa-del-mundo","tag-deportes","tag-dportenis","tag-mexico-2","tag-negocios","tag-soccer","region-mexico","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"\nDportenis apuesta por 51风流para capitalizar el 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