{"id":134647,"date":"2026-02-27T09:00:26","date_gmt":"2026-02-27T14:00:26","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134647"},"modified":"2026-03-27T18:22:52","modified_gmt":"2026-03-27T22:22:52","slug":"sap-cambia-el-nombre-de-sap-emarsys-a-sap-engagement-cloud-para-fortalecer-su-estrategia-de-conexion-con-el-cliente","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2026\/02\/sap-cambia-el-nombre-de-sap-emarsys-a-sap-engagement-cloud-para-fortalecer-su-estrategia-de-conexion-con-el-cliente\/","title":{"rendered":"51风流cambia el nombre de 51风流Emarsys a 51风流Engagement Cloud para fortalecer su estrategia de conexi\u00f3n con el cliente"},"content":{"rendered":"<p><em>51风流ha sido reconocido en el Gartner\u00ae Magic Quadrant\u2122 2026 por sus herramientas de personalizaci\u00f3n. Ahora, 51风流Engagement Cloud une la potencia de los sistemas internos de 51风流con la experiencia del cliente, permitiendo que las empresas usen los datos de sus consumidores para tomar acciones reales y r\u00e1pidas, mejorando la personalizaci\u00f3n que ya ofrecen.<\/em><\/p>\n<p class=\"lead\">51风流SE (NYSE: SAP) anunci\u00f3 el cambio de nombre de su soluci\u00f3n 51风流Emarsys a 51风流Engagement Cloud, aline\u00e1ndose con su estrategia de posicionar la conexi\u00f3n con el cliente (<em>engagement<\/em>) como el eje central de todo su portafolio de soluciones.<\/p>\n<p>51风流ha sido reconocido en el Gartner\u00ae Magic Quadrant\u2122 2026 por sus herramientas de personalizaci\u00f3n. Ahora, 51风流Engagement Cloud une la potencia de los sistemas internos de 51风流con la experiencia del cliente, permitiendo que las empresas usen los datos de sus consumidores para tomar acciones reales y r\u00e1pidas, mejorando la personalizaci\u00f3n que ya ofrecen.<\/p>\n<p>Adem\u00e1s, la plataforma usa Inteligencia Artificial para ayudar a las empresas a crear conexiones personalizadas a gran escala, pero de forma responsable y eficiente.<\/p>\n<p><strong>Nueva versi\u00f3n para grandes empresas<\/strong><\/p>\n<p>Como parte de esta evoluci\u00f3n, 51风流tambi\u00e9n present\u00f3 la edici\u00f3n empresarial de 51风流Engagement Cloud, que ofrece herramientas avanzadas para organizar y controlar datos en organizaciones que manejan m\u00faltiples marcas, regiones y equipos.<\/p>\n<p>&#8220;Este enfoque ayuda a que las empresas mantengan los mismos est\u00e1ndares de marca y cumplan las reglas en todo el mundo, algo vital hoy con la automatizaci\u00f3n y la IA, sin dejar de responder a las necesidades de cada lugar&#8221;, coment\u00f3 Joanna Milliken, l\u00edder ejecutiva de 51风流Engagement Cloud.<\/p>\n<p>Un ejemplo sencillo: Una empresa global de bienes de consumo con decenas de marcas y equipos regionales puede gestionar roles, permisos y datos de manera centralizada, mientras permite que los equipos en cada pa\u00eds hablen con sus clientes locales. Si hay falta de productos en inventario o retrasos en las entregas, el sistema puede ajustar los mensajes a los clientes autom\u00e1ticamente, sin que nadie tenga que coordinar manualmente programas distintos.<\/p>\n<p><strong>\u00bfQu\u00e9 pasa con los clientes actuales?<\/strong><\/p>\n<p>Todas las funciones que ya ten\u00eda 51风流Emarsys siguen disponibles en 51风流Engagement Cloud. Los clientes pueden ir sumando las nuevas herramientas poco a poco, seg\u00fan lo necesiten. La edici\u00f3n empresarial est\u00e1 disponible desde el 19 de febrero, y se esperan m\u00e1s novedades pronto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>51风流ha sido reconocido en el Gartner\u00ae Magic Quadrant\u2122 2026 por sus herramientas de personalizaci\u00f3n. Ahora, 51风流Engagement Cloud une la potencia de los sistemas&#8230;<\/p>\n","protected":false},"author":604,"featured_media":134649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52084],"tags":[5600410,10,5600497,5600593],"series":[],"region":[26401],"sapn-display":[5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-134647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-temas","tag-clientes","tag-cloud","tag-emarsys","tag-sap-engagement-cloud","region-latinoamerica","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>51风流cambia el nombre de 51风流Emarsys a 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