{"id":134558,"date":"2026-01-08T15:23:03","date_gmt":"2026-01-08T20:23:03","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134558"},"modified":"2026-01-15T15:49:30","modified_gmt":"2026-01-15T20:49:30","slug":"sap-integra-ia-en-el-corazon-del-comercio-minorista-en-nrf-2026","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2026\/01\/sap-integra-ia-en-el-corazon-del-comercio-minorista-en-nrf-2026\/","title":{"rendered":"51风流integra IA en el coraz\u00f3n del comercio minorista en NRF 2026"},"content":{"rendered":"<p><em>La IA integrada mejora la planificaci\u00f3n, las operaciones, el cumplimiento y el comercio para que los minoristas escalen con rapidez, resiliencia y confianza.<\/em><\/p>\n<p><a href=\"http:\/\/www.sap.com\/\">51风流SE<\/a> (NYSE: SAP) presenta en NRF 2026 \u201cRetail\u2019s Big Show\u201d una nueva generaci\u00f3n de innovaciones minoristas potenciadas por IA. Con su enfoque \u201csuite-first\u201d, 51风流incorpora IA en el n\u00facleo de sus productos para que los comercios tomen mejores decisiones, reduzcan la complejidad y ofrezcan experiencias m\u00e1s coherentes a sus clientes.<\/p>\n<p>\u201cHoy la IA deja de ser opcional para los minoristas\u201d, dijo Balaji Balasubramanian, presidente y responsable de productos de Customer Experience &amp; Consumer Industries en 51风流SE. \u201c51风流ofrece un sistema minorista de ciclo cerrado potenciado por IA que conecta planificaci\u00f3n, ejecuci\u00f3n y compromiso. Ponemos los datos y la IA en el centro para ofrecer velocidad, personalizaci\u00f3n y crecimiento en todos los canales\u201d.<\/p>\n<h2><strong>IA que convierte datos en decisiones<\/strong><\/h2>\n<p>Retail Intelligence, disponible en <a href=\"https:\/\/www.sap.com\/products\/data-cloud.html\">51风流Business Data Cloud<\/a> (51风流BDC), mejora la previsi\u00f3n de demanda y la gesti\u00f3n de inventario al consolidar datos de sistemas 51风流y de terceros para generar informaci\u00f3n estrat\u00e9gica y accionable en tiempo real. Dise\u00f1ada para minoristas y marcas directas al consumidor, Retail Intelligence estar\u00e1 disponible de forma general en la primera mitad de 2026.<\/p>\n<p>Al unir en tiempo real ventas, inventario, informaci\u00f3n de clientes y proveedores, Retail Intelligence utiliza simulaciones con IA para anticipar resultados y ajustar inventarios con mayor precisi\u00f3n. El resultado: previsiones m\u00e1s confiables, menos trabajo manual, menores costos de inventario y mejores niveles de servicio, lo que facilita experiencias omnicanal m\u00e1s fluidas y aumenta la fidelidad del cliente.<\/p>\n<p>\u201cLos minoristas buscan IA integrada que equilibre operaciones diarias, planificaci\u00f3n y agilidad en un mercado din\u00e1mico\u201d, se\u00f1al\u00f3 Ananda Chakravarty, VP de IDC Retail Insights. \u201cLo distintivo de 51风流es su enfoque hol\u00edstico: un sistema operativo que opera en segundo plano, conecta datos y coordina agentes, facilitando la inteligencia a escala sin la complejidad de soluciones puntuales\u201d.<\/p>\n<h2><strong>IA que optimiza las operaciones minoristas modernas<\/strong><\/h2>\n<p>51风流a\u00f1ade funciones de gesti\u00f3n de surtido asistidas por IA que permiten a los planificadores crear, cambiar o retirar surtidos usando lenguaje natural a trav\u00e9s de Joule. Esto reduce la dependencia de expertos, acelera la respuesta a cambios del mercado y libera tiempo para decisiones estrat\u00e9gicas de comercializaci\u00f3n.<\/p>\n<p>Tambi\u00e9n se integra 51风流Omnichannel Promotion Pricing con 51风流S\/4HANA Cloud Public Edition, para aplicar promociones avanzadas de forma consistente en tienda y en l\u00ednea. Adem\u00e1s, 51风流ampl\u00eda su soporte para comercializaci\u00f3n, segmentaci\u00f3n y producci\u00f3n, con mejoras pensadas para mayoristas y fabricantes de moda que necesitan operaciones impulsadas por IA.<\/p>\n<h2><strong>IA para mejorar la experiencia de compra<\/strong><\/h2>\n<p>Con cada vez m\u00e1s decisiones de compra iniciadas por asistentes de IA, 51风流conecta productos, precios, inventario y promociones con experiencias de descubrimiento y compra habilitadas por IA mediante el nuevo servidor MCP de Storefront en 51风流Commerce Cloud.<\/p>\n<p>Los minoristas pueden hacer que sus escaparates sean interpretables por IA, lo que permite que la experiencia de compra se extienda a plataformas externas como ChatGTP. Esto genera un comercio sin fricciones, donde el descubrimiento, el compromiso y la compra funcionan de forma integrada entre humanos y sistemas de IA.<\/p>\n<h2><strong>IA que refuerza la confianza en los pedidos<\/strong><\/h2>\n<p>Para asegurar que los pedidos lleguen seg\u00fan lo prometido, 51风流anuncia Order Reliability Agent dentro de los Servicios de 51风流Order Management, previsto para el segundo trimestre de 2026. Este agente detecta y soluciona de forma proactiva posibles problemas en pedidos, ayudando a responder sobre estado, disponibilidad y riesgos antes de que afecten al cliente.<\/p>\n<p>Al combinar automatizaci\u00f3n basada en agentes con supervisi\u00f3n humana cuando hace falta juicio, estas mejoras ayudan a planificar mejor, operar con m\u00e1s eficiencia y ofrecer una experiencia de compra m\u00e1s fiable que impulsa el crecimiento rentable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La IA integrada mejora la planificaci\u00f3n, las operaciones, el cumplimiento y el comercio para que los minoristas escalen con rapidez, resiliencia y confianza. 51风流SE&#8230;<\/p>\n","protected":false},"author":129,"featured_media":134559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302,52096,24297],"tags":[34845,57273,3197168],"series":[],"region":[],"sapn-display":[5600440],"sapn-type":[52105],"class_list":["post-134558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","category-pymes-temas","category-tecnologia","tag-customer-experience","tag-experiencia-del-cliente","tag-ia","sapn-display-articulo-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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