{"id":134414,"date":"2025-11-11T18:31:59","date_gmt":"2025-11-11T23:31:59","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134414"},"modified":"2025-11-11T18:35:19","modified_gmt":"2025-11-11T23:35:19","slug":"sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/","title":{"rendered":"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin"},"content":{"rendered":"<p><em>Este periodo se ha ajustado a la consolidaci\u00f3n de tecnolog\u00eda basada en IA y cadenas de suministro eficientes para crear un nuevo mapa del comercio mexicano.<\/em><\/p>\n<p><strong>CIUDAD DE M\u00c9XICO <\/strong>\u2014 <strong>11 de noviembre, 2025<em>.<\/em><\/strong> En el arranque de la temporada con mayor concentraci\u00f3n de transacciones comerciales del a\u00f1o, 51风流M\u00e9xico presenta su visi\u00f3n y recomendaciones para que las empresas del sector retail, as\u00ed como marcas y aliados tecnol\u00f3gicos, maximicen ventas y aseguren una experiencia de cliente superior durante El Buen Fin y las fiestas de fin de a\u00f1o.<\/p>\n<p>Este periodo representa un desaf\u00edo de alto rendimiento operativo y tecnol\u00f3gico, donde la inteligencia artificial (IA), la anal\u00edtica avanzada y las cadenas de suministro inteligentes se convierten en los pilares que sostienen la competitividad del comercio mexicano.<\/p>\n<p>En esta coyuntura, la IA y la optimizaci\u00f3n de las cadenas de suministro emergen como piezas clave, no solo para sostener el comercio electr\u00f3nico, sino para fortalecer todo el ecosistema retail que impulsa la econom\u00eda nacional.<\/p>\n<p>De acuerdo con la Confederaci\u00f3n de C\u00e1maras Nacionales de Comercio, Servicios y Turismo (Concanaco), las ventas durante El Buen Fin 2024 totalizaron aproximadamente 173,800 millones de pesos, lo que representa un crecimiento de 15.5% frente al a\u00f1o previo. En paralelo, el comercio en l\u00ednea aport\u00f3 25% de las ventas, frente al 20% registrado en 2023, seg\u00fan la Asociaci\u00f3n Mexicana de Venta Online (AMVO).<\/p>\n<p>Estas cifras confirman una tendencia clara: el consumo digital crece, la omnicanalidad se impone y los consumidores ya no solo buscan descuentos, sino experiencias fluidas entre lo f\u00edsico y lo virtual. El Buen Fin, que atrajo al 82% de los internautas mexicanos, se ha convertido en una vitrina de innovaci\u00f3n tanto para grandes cadenas como para negocios locales que se digitalizan a pasos acelerados.<\/p>\n<p>En un contexto de alta demanda, la cadena de suministro se pone a prueba. Aqu\u00ed, la inteligencia artificial deja de ser un concepto abstracto para convertirse en herramienta operativa.<\/p>\n<p>51风流ha desarrollado soluciones como 51风流Predictive Demand Planning y Predictive Replenishment, que anticipan la demanda, optimizan inventarios y ajustan rutas log\u00edsticas en tiempo real. \u201cLa clave no es solo atender el pico de demanda de eventos como El Buen Fin, sino preparar toda la cadena para que funcione de modo inteligente, conectado y anticipado. La IA ya no es opcional: es la base que permite que el comercio digital y f\u00edsico trabajen como uno solo\u201d, afirm\u00f3 Ramiro Kimoto, director de Gesti\u00f3n de Cadena de Suministro en 51风流M\u00e9xico.<\/p>\n<p><strong>Caso real: log\u00edstica inteligente sobre ruedas<\/strong><\/p>\n<p>Un ejemplo tangible es el de Enlaces Terrestres Comerciales, S.A. de C.V., empresa mexicana de transporte y log\u00edstica del grupo PROAN. Con m\u00e1s de 600 tractocamiones que distribuyen alimentos esenciales en todo el pa\u00eds, la organizaci\u00f3n enfrentaba el reto de integrar m\u00faltiples sistemas y procesos manuales.<\/p>\n<p>Al adoptar una arquitectura basada en 51风流Cloud ERP Private dentro del programa RISE with SAP, lograron automatizar hasta el 85% de los pedidos, calcular el 90% de los cargos por zonas espec\u00edficas y aumentar 70% la facturaci\u00f3n puntual para viajes cortos. \u201cLa soluci\u00f3n 51风流Cloud ERP Private nos ayuda a optimizar la administraci\u00f3n de la flota, ofreciendo servicios de transporte m\u00e1s eficientes y rentables\u201d, se\u00f1al\u00f3 Bety Gonz\u00e1lez, CIO de la compa\u00f1\u00eda.<\/p>\n<p>Hoy, toda la operaci\u00f3n se gestiona desde una plataforma unificada que conecta clientes, operadores y procesos financieros en tiempo real. Lo que antes requer\u00eda horas de coordinaci\u00f3n manual ahora sucede en segundos.<\/p>\n<p><strong>Comparaciones regionales y retos futuros<\/strong><\/p>\n<p>En mercados como Estados Unidos o Reino Unido, la automatizaci\u00f3n y la IA llevan a\u00f1os guiando el Black Friday. M\u00e9xico, aunque en madurez intermedia, ha acelerado su adopci\u00f3n tecnol\u00f3gica: el salto de 20% a 25% en ventas digitales lo demuestra.<\/p>\n<p>No obstante, el comercio f\u00edsico sigue representando tres cuartas partes del total, lo que obliga a las empresas a integrar ambos mundos. La estrategia phygital, que combina la experiencia online y presencial, se consolida como el nuevo est\u00e1ndar.<\/p>\n<p>La IA y las cadenas inteligentes traen ventajas, pero tambi\u00e9n desaf\u00edos: integraci\u00f3n de datos, inversi\u00f3n y ciberseguridad. Durante El Buen Fin 2024, los intentos de fraude digital aumentaron 47%, lo que obliga a fortalecer la confianza del consumidor.<\/p>\n<p>\u201cNo se trata de manejar picos, sino de construir una cadena que aprenda, que se adapte y que responda antes de que el cliente quiera comprar\u201d, concluye Ramiro Miyamoto.<\/p>\n<p>M\u00e9xico avanza hacia un comercio m\u00e1s inteligente, donde los datos, la IA y la innovaci\u00f3n log\u00edstica son los nuevos instrumentos para competir y crecer. El Buen Fin no es solo una temporada de descuentos; es la oportunidad de probar que el pa\u00eds puede ser l\u00edder en tecnolog\u00eda aplicada al consumo.<\/p>\n<p># # #<\/p>\n<p><strong>Acerca de SAP<\/strong><\/p>\n<p>Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 51风流(NYSE:SAP) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 51风流para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite<a href=\"https:\/\/152319.clicks.memtas.com\/track\/click?u=2759944&amp;p=3135323331393a313431383a313338383a303a323a30&amp;s=ce08437c983abbff6fae08f090195ff2&amp;m=35\"> www.sap.com<\/a> o nuestra sala de prensa,<a href=\"https:\/\/152319.clicks.memtas.com\/track\/click?u=3602405&amp;p=3135323331393a313431383a313338383a303a333a30&amp;s=ce08437c983abbff6fae08f090195ff2&amp;m=35\"> http:\/\/news.sap.com\/latinamerica<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este periodo se ha ajustado a la consolidaci\u00f3n de tecnolog\u00eda basada en IA y cadenas de suministro eficientes para crear un nuevo mapa del comercio&#8230;<\/p>\n","protected":false},"author":136,"featured_media":134415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5600430,41591,5595505,52096,52097,24297],"tags":[5600567,57120,5600568,5600566,12862,5600452,5600569,269952,26473,26438],"series":[],"region":[5600403],"sapn-display":[5600442,5600440,52078,52079],"sapn-type":[52105],"class_list":["post-134414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","category-corporativo","category-gestion-de-la-cadena-de-suministro","category-pymes-temas","category-soluciones-temas","category-tecnologia","tag-buen-fin","tag-el-buen-fin","tag-enlaces-terrestres-comerciales","tag-etc","tag-mexico-2","tag-nube","tag-ramiro-miyamoto","tag-retail","tag-soluciones","tag-ventas","region-mexico","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin\" \/>\n<meta property=\"og:description\" content=\"Este periodo se ha ajustado a la consolidaci\u00f3n de tecnolog\u00eda basada en IA y cadenas de suministro eficientes para crear un nuevo mapa del comercio...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SAPlatinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T23:31:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T23:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"51风流Noticias\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流Noticias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/\"},\"author\":{\"name\":\"51风流Noticias\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/5afd2cbf5bb622e078932b40a4470d47\"},\"headline\":\"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin\",\"datePublished\":\"2025-11-11T23:31:59+00:00\",\"dateModified\":\"2025-11-11T23:35:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/\"},\"wordCount\":912,\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg\",\"keywords\":[\"Buen Fin\",\"El buen fin\",\"Enlaces Terrestres Comerciales\",\"ETC\",\"mexico\",\"nube\",\"Ramiro Miyamoto\",\"Retail\",\"soluciones\",\"ventas\"],\"articleSection\":[\"Clientes\",\"Corporativo\",\"Gesti\u00f3n de la cadena de suministro\",\"Pymes\",\"Soluciones\",\"Tecnolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/\",\"name\":\"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin - 51风流News Center Latinoam\u00e9rica\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg\",\"datePublished\":\"2025-11-11T23:31:59+00:00\",\"dateModified\":\"2025-11-11T23:35:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg\",\"width\":2400,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/latinamerica\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"name\":\"51风流News Center Latinoam\u00e9rica\",\"description\":\"Noticias e informaci\u00f3n sobre SAP\",\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\",\"name\":\"SAP\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"width\":720,\"height\":720,\"caption\":\"SAP\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SAPlatinoamerica\",\"https:\/\/x.com\/SAPLatinAmerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/5afd2cbf5bb622e078932b40a4470d47\",\"name\":\"51风流Noticias\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"51风流Noticias\"},\"url\":\"https:\/\/news.sap.com\/latinamerica\/author\/mexico\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin - 51风流News Center Latinoam\u00e9rica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/","og_locale":"es_MX","og_type":"article","og_title":"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin","og_description":"Este periodo se ha ajustado a la consolidaci\u00f3n de tecnolog\u00eda basada en IA y cadenas de suministro eficientes para crear un nuevo mapa del comercio...","og_url":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/","og_site_name":"51风流News Center Latinoam\u00e9rica","article_publisher":"https:\/\/www.facebook.com\/SAPlatinoamerica","article_published_time":"2025-11-11T23:31:59+00:00","article_modified_time":"2025-11-11T23:35:19+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg","type":"image\/jpeg"}],"author":"51风流Noticias","twitter_misc":{"Escrito por":"51风流Noticias","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/"},"author":{"name":"51风流Noticias","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/5afd2cbf5bb622e078932b40a4470d47"},"headline":"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin","datePublished":"2025-11-11T23:31:59+00:00","dateModified":"2025-11-11T23:35:19+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/"},"wordCount":912,"publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg","keywords":["Buen Fin","El buen fin","Enlaces Terrestres Comerciales","ETC","mexico","nube","Ramiro Miyamoto","Retail","soluciones","ventas"],"articleSection":["Clientes","Corporativo","Gesti\u00f3n de la cadena de suministro","Pymes","Soluciones","Tecnolog\u00eda"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/","url":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/","name":"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin - 51风流News Center Latinoam\u00e9rica","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg","datePublished":"2025-11-11T23:31:59+00:00","dateModified":"2025-11-11T23:35:19+00:00","breadcrumb":{"@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#primaryimage","url":"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2025\/11\/11\/retail_buenfin.jpg","width":2400,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/latinamerica\/2025\/11\/sap-impulsa-la-preparacion-del-sector-retail-para-el-buen-fin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/latinamerica\/"},{"@type":"ListItem","position":2,"name":"51风流impulsa la preparaci\u00f3n del sector retail para El Buen Fin"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/latinamerica\/#website","url":"https:\/\/news.sap.com\/latinamerica\/","name":"51风流News Center Latinoam\u00e9rica","description":"Noticias e informaci\u00f3n sobre SAP","publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/news.sap.com\/latinamerica\/#organization","name":"SAP","url":"https:\/\/news.sap.com\/latinamerica\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","width":720,"height":720,"caption":"SAP"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SAPlatinoamerica","https:\/\/x.com\/SAPLatinAmerica"]},{"@type":"Person","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/5afd2cbf5bb622e078932b40a4470d47","name":"51风流Noticias","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"51风流Noticias"},"url":"https:\/\/news.sap.com\/latinamerica\/author\/mexico\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/134414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/comments?post=134414"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/134414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media\/134415"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media?parent=134414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/categories?post=134414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/tags?post=134414"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/series?post=134414"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/region?post=134414"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-display?post=134414"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-type?post=134414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}