{"id":134024,"date":"2025-05-08T13:42:30","date_gmt":"2025-05-08T17:42:30","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134024"},"modified":"2025-05-08T13:45:39","modified_gmt":"2025-05-08T17:45:39","slug":"estudio-sap-pequenas-y-medianas-empresas-en-chile-apuestan-por-la-ia","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2025\/05\/estudio-sap-pequenas-y-medianas-empresas-en-chile-apuestan-por-la-ia\/","title":{"rendered":"Estudio SAP: Peque\u00f1as y medianas empresas en Chile apuestan por la IA"},"content":{"rendered":"<p class=\"lead\"><span style=\"color: #000000\">El 58% de las pymes chilenas cree que la inteligencia artificial tendr\u00e1 un gran impacto en su industria en los pr\u00f3ximos a\u00f1os. La falta de talento especializado y la poca claridad sobre su implementaci\u00f3n siguen siendo los principales obst\u00e1culos.<\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-weight: 400\">La inteligencia artificial (IA) ya no es exclusiva de las grandes corporaciones. Un nuevo estudio de 51风流sobre el impacto de la IA en el mundo corporativo revel\u00f3 que las <\/span><b>peque\u00f1as y medianas empresas en Chile est\u00e1n avanzando en la adopci\u00f3n de esta tecnolog\u00eda<\/b><span style=\"font-weight: 400\">, con un enfoque en mejorar la eficiencia operativa y la experiencia del cliente. Sin embargo, la falta de conocimiento t\u00e9cnico y la escasez de talento especializado a\u00fan representan desaf\u00edos clave.<\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-weight: 400\">Seg\u00fan el estudio, <\/span>el 58% de las pymes chilenas cree que la IA tendr\u00e1 un gran impacto en su industria en los pr\u00f3ximos a\u00f1os<span style=\"font-weight: 400\">. Un <\/span>76% de las peque\u00f1as empresas y un 52% de las medianas esperan ver resultados concretos en un plazo de 6 a 12 meses<span style=\"font-weight: 400\">. Adem\u00e1s, el <\/span>46% de las empresas encuestadas planea aumentar su inversi\u00f3n en IA durante 2025<span style=\"font-weight: 400\">, lo que refleja una tendencia clara hacia la transformaci\u00f3n digital en este segmento empresarial.<\/span><\/span><\/p>\n<h2 class=\"subheader\"><span style=\"color: #000000\"><b>Beneficios y principales usos de la IA en las pymes<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;color: #000000\"> Las empresas que ya han integrado IA en sus procesos destacan tres beneficios clave:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Mayor eficiencia y productividad (56%)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Mejoras en la atenci\u00f3n al cliente (50%)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;color: #000000\">Mejor gesti\u00f3n de recursos humanos (33%)<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><span style=\"font-weight: 400\">Las \u00e1reas donde m\u00e1s se est\u00e1 aplicando IA en las pymes son <\/span><b>servicio al cliente (57%)<\/b><span style=\"font-weight: 400\">, seguido de <\/span><b>recursos humanos (39%)<\/b><span style=\"font-weight: 400\"> y <\/span><b>marketing\/comunicaciones (35%)<\/b><span style=\"font-weight: 400\">.<\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><i><span style=\"font-weight: 400\">&#8220;Las empresas en Chile reconocen el valor de la IA para optimizar sus operaciones y mejorar su competitividad. Sin embargo, a\u00fan enfrentan barreras en su adopci\u00f3n, especialmente las peque\u00f1as y medianas, por la falta de claridad sobre c\u00f3mo implementarla y la dificultad para encontrar talento capacitado. Es clave que la industria tecnol\u00f3gica contin\u00fae apoyando con soluciones accesibles y programas de formaci\u00f3n para acelerar esta transformaci\u00f3n&#8221;<\/span><\/i><span style=\"font-weight: 400\">, se\u00f1ala <\/span>Patricio Mart\u00ednez, gerente general de 51风流Chile<span style=\"font-weight: 400\">.<\/span><\/span><\/p>\n<h2 class=\"subheader\"><span style=\"color: #000000\"><b>Barreras y el desaf\u00edo de la capacitaci\u00f3n<\/b><\/span><\/h2>\n<p><span style=\"color: #000000\">Pese al optimismo en la adopci\u00f3n de IA, el 36% de las empresas reconoce que no sabe c\u00f3mo integrar esta tecnolog\u00eda en sus procesos, y un 44% de las medianas empresas menciona la falta de talento especializado como un obst\u00e1culo.<\/span><\/p>\n<p><span style=\"color: #000000\">Para enfrentar este desaf\u00edo, el 59% de las empresas planea invertir en capacitaci\u00f3n sobre IA en 2025, y un 53% de las empresas considera contratar talento con experiencia en inteligencia artificial este a\u00f1o.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 58% de las pymes chilenas cree que la inteligencia artificial tendr\u00e1 un gran impacto en su industria en los pr\u00f3ximos a\u00f1os. La falta de&#8230;<\/p>\n","protected":false},"author":604,"featured_media":134025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52096,24297],"tags":[1494787,56592,3197147,5550870,269944],"series":[],"region":[54943,26401],"sapn-display":[52078,52079,5600443,5600441],"sapn-type":[52105],"class_list":["post-134024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes-temas","category-tecnologia","tag-ai","tag-business-innovation","tag-inteligencia-artificial","tag-tecnologia","tag-transformacion-digital","region-chile","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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