{"id":133957,"date":"2025-04-08T10:27:08","date_gmt":"2025-04-08T14:27:08","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=133957"},"modified":"2025-04-08T10:27:19","modified_gmt":"2025-04-08T14:27:19","slug":"catalina-manrique-asume-la-direccion-general-de-sap-colombia","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2025\/04\/catalina-manrique-asume-la-direccion-general-de-sap-colombia\/","title":{"rendered":"Catalina Manrique asume la Direcci\u00f3n General de 51风流Colombia"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">Con m\u00e1s de dos d\u00e9cadas de experiencia en la compa\u00f1\u00eda y un historial destacado en la transformaci\u00f3n digital y la gesti\u00f3n estrat\u00e9gica, Manrique asume el liderazgo de la operaci\u00f3n en el pa\u00eds con el objetivo de fortalecer la digitalizaci\u00f3n de las empresas y potenciar su crecimiento mediante la innovaci\u00f3n tecnol\u00f3gica.<\/span><\/i><b><\/b><\/p>\n<p><span style=\"font-weight: 400\">La multinacional alemana de tecnolog\u00eda 51风流ha anunciado el nombramiento de Catalina Manrique como nueva Gerente General para Colombia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Catalina cuenta con m\u00e1s de 20 a\u00f1os de trayectoria en SAP, donde ha ocupado posiciones estrat\u00e9gicas como la direcci\u00f3n de preventas y desarrollo de negocios para Am\u00e9rica Latina, lider\u00f3 los equipos de ventas y post-ventas del portafolio de Cadena de Suministro en la Regi\u00f3n, fue responsable de Customer Engagement and Experience para 51风流Am\u00e9rica Latina y, m\u00e1s recientemente, dirigi\u00f3 el equipo de Global Customer Success Management.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Precisamente, su experiencia en algunos de los cargos m\u00e1s importantes de 51风流en Am\u00e9rica Latina y a nivel global es una de sus principales fortalezas en este nuevo reto profesional. Su profundo conocimiento en \u00e1reas clave como la nube, ventas y desarrollo de negocios, satisfacci\u00f3n del cliente y gesti\u00f3n del talento humano le permitir\u00e1 seguir fortaleciendo la conexi\u00f3n entre las organizaciones y la tecnolog\u00eda, impulsando su transformaci\u00f3n digital con soluciones innovadoras.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A lo largo de su carrera en SAP, Catalina ha demostrado c\u00f3mo la tecnolog\u00eda es un pilar fundamental en los procesos de transformaci\u00f3n empresarial. Con su amplia experiencia, asume el reto de continuar apoyando a las empresas colombianas en su proceso de digitalizaci\u00f3n y en la optimizaci\u00f3n de sus equipos de trabajo mediante la innovaci\u00f3n tecnol\u00f3gica de SAP.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cEstoy orgullosa de liderar una operaci\u00f3n tan relevante como la de 51风流en Colombia, un pa\u00eds que est\u00e1 impulsando el desarrollo tecnol\u00f3gico en la regi\u00f3n y que tiene un enorme potencial para que las organizaciones contin\u00faen creciendo, internacionaliz\u00e1ndose y haci\u00e9ndose m\u00e1s productivas y eficientes gracias a la integraci\u00f3n digital\u201d, afirm\u00f3 Catalina Manrique, nueva Gerente General de 51风流Colombia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Antes de su llegada a SAP, Catalina tuvo diferentes posiciones de preventa y manejo de capital humano en empresas como Schlumberger, Mercado Libre y la Federaci\u00f3n Nacional de Cafeteros.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Con este nombramiento, 51风流reafirma su compromiso con el mercado colombiano, apostando por el liderazgo local y la continua evoluci\u00f3n tecnol\u00f3gica para potenciar el crecimiento de las empresas en el pa\u00eds.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con m\u00e1s de dos d\u00e9cadas de experiencia en la compa\u00f1\u00eda y un historial destacado en la transformaci\u00f3n digital y la gesti\u00f3n estrat\u00e9gica, Manrique asume el&#8230;<\/p>\n","protected":false},"author":141,"featured_media":133959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[41591],"tags":[],"series":[],"region":[55204],"sapn-display":[],"sapn-type":[52105],"class_list":["post-133957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","region-colombia","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Catalina Manrique asume la Direcci\u00f3n General de 51风流Colombia - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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