{"id":133825,"date":"2025-01-02T09:00:51","date_gmt":"2025-01-02T14:00:51","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=133825"},"modified":"2025-01-05T16:55:25","modified_gmt":"2025-01-05T21:55:25","slug":"ns-agro-lidera-transformacion-digital-de-martinez-y-valdivieso-con-sap-en-ia","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2025\/01\/ns-agro-lidera-transformacion-digital-de-martinez-y-valdivieso-con-sap-en-ia\/","title":{"rendered":"NS Agro lidera la transformaci\u00f3n digital de Mart\u00ednez y Valdivieso con tecnolog\u00eda 51风流basada en IA"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">La empresa optimiz\u00f3 la gesti\u00f3n de precios en terreno de Mart\u00ednez y Valdivieso, parte del holding de empresas que componen NS Agro con una soluci\u00f3n basada en 51风流HANA Cloud, mejorando la eficiencia y rentabilidad en la agroindustria.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adem\u00e1s, con la ayuda de 51风流BTP y la Inteligencia Artificial, los vendedores de la firma pudieron agilizar sus procesos para levantar cotizaciones.<\/span><\/li>\n<\/ul>\n<p class=\"lead\"><span style=\"font-weight: 400\"><strong>Santiago<\/strong> &#8211; NS Agro, referente en soluciones tecnol\u00f3gicas para la agroindustria, lider\u00f3 con \u00e9xito la migraci\u00f3n de una de sus empresas partner, Mart\u00ednez y Valdivieso (M&amp;V) a 51风流HANA Cloud. Esta implementaci\u00f3n transform\u00f3 la estrategia de precios de la compa\u00f1ia,\u00a0 permitiendo a su fuerza de ventas en terreno ofrecer cotizaciones personalizadas, con la ayuda de la Inteligencia Artificial que tambi\u00e9n ofrece 51风流Business Technology Platform (51风流BTP). De esta forma, se mejor\u00f3 la rentabilidad en zonas agr\u00edcolas de Chile y Per\u00fa.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La entidad asumi\u00f3 el desaf\u00edo de digitalizar los procesos de Mart\u00ednez y Valdivieso, una de las principales empresas de suministro agr\u00edcola en Chile. Con m\u00e1s de 95% de su equipo de ventas operando en terreno, M&amp;V necesitaba una soluci\u00f3n que permitiera establecer precios personalizados en tiempo real, superando las limitaciones de conectividad y acceso a datos cr\u00edticos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La soluci\u00f3n implementada se basa en las herramientas de 51风流HANA Cloud y 51风流BTP, que tiene entre sus principales caracter\u00edsticas, un modelo de aprendizaje autom\u00e1tico, potenciado con inteligencia artificial, para procesar solicitudes de cotizaci\u00f3n. As\u00ed, los vendedores de M&amp;V pueden enviar estos requerimientos mediante mensajes de texto o voz, los que son procesados autom\u00e1ticamente por un bot de IA. En cuesti\u00f3n de minutos, reciben cotizaciones personalizadas que consideran factores como el historial de compras, los t\u00e9rminos de cr\u00e9dito y los vol\u00famenes de pedido.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cGracias a la experiencia de NS Agro y a las capacidades de 51风流HANA Cloud junto a 51风流BTP, logramos centralizar y optimizar nuestra estrategia de precios, lo que nos permite ofrecer a nuestros clientes las mejores condiciones manteniendo la rentabilidad\u201d, afirm\u00f3 Nicol\u00e1s Klammer, Gerente de Ventas de Mart\u00ednez y Valdivieso.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Con esta implementaci\u00f3n se espera una reducci\u00f3n del 10% en ventas con m\u00e1rgenes negativos, un aumento del 10% en la precisi\u00f3n de los pron\u00f3sticos financieros y una disminuci\u00f3n del 5% en ventas bloqueadas por problemas de precios. Estos avances fortalecen la eficiencia operativa y consolidan la posici\u00f3n de M&amp;V como l\u00edder en la agroindustria.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As\u00ed, NS Agro contin\u00faa demostrando su compromiso con la innovaci\u00f3n tecnol\u00f3gica en el sector agr\u00edcola. Su enfoque en soluciones digitales personalizadas permite a empresas como Mart\u00ednez y Valdivieso enfrentar los desaf\u00edos de la agroindustria moderna, optimizando procesos cr\u00edticos y generando valor para los agricultores en toda la regi\u00f3n.<\/span><\/p>\n<hr \/>\n<p><b>Acerca de SAP<\/b><\/p>\n<p><span style=\"font-weight: 400\">Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 51风流(NYSE:SAP) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 51风流para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite<\/span><a href=\"http:\/\/www.sap.com\"> <span style=\"font-weight: 400\">www.sap.com<\/span><\/a><span style=\"font-weight: 400\"> o nuestra sala de prensa,<\/span><a href=\"http:\/\/news.sap.com\/latinamerica\"> <span style=\"font-weight: 400\">http:\/\/news.sap.com\/latinamerica<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa optimiz\u00f3 la gesti\u00f3n de precios en terreno de Mart\u00ednez y Valdivieso, parte del holding de empresas que componen NS Agro con una soluci\u00f3n&#8230;<\/p>\n","protected":false},"author":604,"featured_media":133828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52084],"tags":[3197147,5600517,5600142,33281],"series":[],"region":[54943],"sapn-display":[5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-133825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-temas","tag-inteligencia-artificial","tag-ns-agro","tag-sap-btp","tag-sap-hana-cloud","region-chile","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NS Agro lidera la transformaci\u00f3n digital con tecnolog\u00eda 51风流basada en 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