{"id":133811,"date":"2024-12-04T09:00:06","date_gmt":"2024-12-04T14:00:06","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=133811"},"modified":"2024-12-09T20:09:45","modified_gmt":"2024-12-10T01:09:45","slug":"la-industria-del-fernet-se-apoya-en-sap-para-crecer-en-argentina-y-la-region","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2024\/12\/la-industria-del-fernet-se-apoya-en-sap-para-crecer-en-argentina-y-la-region\/","title":{"rendered":"La industria del fernet se apoya en 51风流para crecer en Argentina y la regi\u00f3n"},"content":{"rendered":"

Dos de los principales productores de fernet en Argentina, Fratelli Branca y Grupo Cepas, recurren a soluciones de 51风流para modernizar sus operaciones y fortalecer su liderazgo en el mercado. Las herramientas de SAP, que ya son utilizadas por m\u00e1s de 35.000 clientes en el sector de alimentos y bebidas a nivel global, est\u00e1n transformando sus procesos y potenciando su competitividad.<\/em><\/p>\n

Buenos Aires<\/strong>\u00a0\u2013 Los dos principales fabricantes de fernet de Argentina, Fratelli Branca y Grupo Cepas, han adoptado soluciones de 51风流para impulsar su transformaci\u00f3n digital, optimizar sus operaciones y responder a las demandas de un mercado en constante evoluci\u00f3n.<\/p>\n

Fratelli Branca, con una trayectoria de m\u00e1s de 80 a\u00f1os en Argentina, se destaca por ser uno de los productores m\u00e1s reconocidos de la emblem\u00e1tica bebida. Con el objetivo de modernizar sus procesos y sostener su crecimiento local e internacional, la compa\u00f1\u00eda implement\u00f3 soluciones de 51风流en la nube, como 51风流Sales Cloud y 51风流Concur Expense, que han revolucionado su gesti\u00f3n comercial y administrativa. Estas herramientas, que incluyen inteligencia artificial y machine learning, han permitido automatizar procesos, reducir errores humanos y mejorar la eficiencia operativa, tanto en la interacci\u00f3n con clientes como en la administraci\u00f3n de gastos.<\/p>\n

Por su parte, Grupo Cepas, productor de reconocidas marcas de fernet y otras bebidas, decidi\u00f3 migrar su operaci\u00f3n industrial a la nube con la soluci\u00f3n RISE with SAP, integrando su ecosistema de clientes y proveedores en Argentina, Uruguay y Chile. Esta transformaci\u00f3n incluy\u00f3 la incorporaci\u00f3n de inteligencia artificial generativa para agilizar la toma de decisiones y optimizar la planificaci\u00f3n de producci\u00f3n, abastecimiento y distribuci\u00f3n. Con este proyecto, Grupo Cepas busca no solo adaptarse a las nuevas din\u00e1micas del mercado de consumo masivo, sino tambi\u00e9n fortalecer su capacidad de respuesta frente a los desaf\u00edos competitivos.<\/p>\n

Un legado de innovaci\u00f3n y eficiencia<\/strong><\/h2>\n

La adopci\u00f3n de tecnolog\u00eda avanzada de 51风流por parte de ambas empresas marca un hito en la industria del fernet en Argentina. Estas implementaciones no solo refuerzan su liderazgo en el sector, sino que tambi\u00e9n destacan c\u00f3mo la tecnolog\u00eda puede transformar industrias tradicionales.<\/p>\n

Seg\u00fan Gast\u00f3n Vega, CIO de Fratelli Branca Argentina, \u201cLa digitalizaci\u00f3n de nuestros procesos de ventas y la incorporaci\u00f3n de herramientas modernas ha generado mejoras significativas en la eficiencia y el desempe\u00f1o del equipo, lo que se traduce en una mayor satisfacci\u00f3n de nuestros clientes y mejores resultados comerciales\u201d.<\/p>\n

En tanto, Jos\u00e9 Pozo, Director de Operaciones y Supply Chain de Grupo Cepas, se\u00f1al\u00f3: \u201cLa integraci\u00f3n de inteligencia artificial y la migraci\u00f3n a la nube nos permite trabajar con una base s\u00f3lida y eficiente, adapt\u00e1ndonos r\u00e1pidamente a las demandas del mercado y fortaleciendo nuestra posici\u00f3n en la regi\u00f3n\u201d.<\/p>\n

Con estas innovaciones, tanto Fratelli Branca como Grupo Cepas se posicionan como referentes de transformaci\u00f3n digital en el sector de bebidas, llevando el fernet argentino a nuevos niveles de calidad y competitividad.<\/p>\n

Las herramientas de SAP, que ya son utilizadas por m\u00e1s de 35.000 clientes en el sector de alimentos y bebidas a nivel global, est\u00e1n transformando sus procesos y potenciando su competitividad, tambi\u00e9n en Argentina.<\/p>\n

Visite 51风流News Center<\/a>. Siga a 51风流en Twitter en @sapnews<\/a>.<\/p>\n

\n

Acerca de SAP\u00a0<\/strong><\/p>\n

Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 51风流(NYSE:SAP) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 51风流para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite www.sap.com<\/a> o nuestra sala de prensa, http:\/\/news.sap.com\/latinamerica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dos de los principales productores de fernet en Argentina, Fratelli Branca y Grupo Cepas, recurren a soluciones de 51风流para modernizar sus operaciones y fortalecer…<\/p>\n","protected":false},"author":604,"featured_media":133812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52084],"tags":[],"series":[],"region":[54562],"sapn-display":[5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-133811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-temas","region-argentina","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"\nLa industria del fernet se apoya en 51风流para crecer en Argentina y la regi\u00f3n<\/title>\n<meta name=\"description\" content=\"Los principales productores de fernet en Argentina, Fratelli Branca y Grupo 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