{"id":133079,"date":"2024-03-11T10:00:55","date_gmt":"2024-03-11T14:00:55","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=133079"},"modified":"2024-03-05T11:24:14","modified_gmt":"2024-03-05T16:24:14","slug":"ultima-milla-dsc","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2024\/03\/ultima-milla-dsc\/","title":{"rendered":"\u00daltima milla: Transporte, un eslab\u00f3n clave para satisfacer la demanda del consumidor moderno"},"content":{"rendered":"<p><i><span data-contrast=\"none\">En la actualidad, el transporte de \u00faltima milla se ha vuelto un eslab\u00f3n clave en la cadena de suministro global, pues en la incesante b\u00fasqueda de satisfacer al cliente, esta \u00faltima milla se vuelve un desaf\u00edo y una oportunidad para la industria impulsada por la tecnolog\u00eda y regida por la demanda del consumidor final.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\">El mundo del transporte de \u00faltima milla ha experimentado cambios importantes, pues las innovaciones impulsadas por los l\u00edderes en la log\u00edstica, sumadas a las demandas de los nuevos consumidores, requieren servicios personalizados m\u00e1s r\u00e1pidos y eficientes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Durante este 2024 se est\u00e1n configurando las nuevas tendencias de \u00faltima milla adaptadas a las nuevas exigencias que requiere el comercio electr\u00f3nico y su r\u00e1pido crecimiento. Pues la \u00faltima milla representa la cara final ante el consumidor y donde la experiencia de compra, compuesta por la rapidez y calidad, son claves.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pensando en estos factores, es importante, como mercado, descubrir cu\u00e1les son las nuevas necesidades del consumidor final, como brindarle informaci\u00f3n en tiempo real de sus pedidos, corregir de manera eficiente las direcciones con el af\u00e1n de evitar entregas fallidas o equivocadas y servicio posventa que resuelva las inquietudes del comprador de manera eficiente y amable. Cubrir las necesidades del consumidor final se vuelve algo decisivo en la selecci\u00f3n de un servicio y motivaci\u00f3n de compra.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cuando hablamos de la \u00faltima milla, hacer de nuestro consumidor el centro, es fundamental, pues son los clientes finales quienes eval\u00faan el servicio e impulsan los cambios, mejoras o incluso el fracaso de un canal online.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Poniendo en pr\u00e1ctica acciones puntuales con el fin de mejorar la log\u00edstica de \u00faltima milla podemos lograr las entregas \u201csame day\u201d mientras ayudamos a los clientes finales con una mejor experiencia y una reducci\u00f3n de tiempo y costos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El transporte de \u00faltima milla a\u00fan se enfrenta a varios desaf\u00edos como la congesti\u00f3n urbana, los altos costos operativos, las entregas fallidas y la sostenibilidad ambiental; sin embargo, la tecnolog\u00eda, la innovaci\u00f3n y la colaboraci\u00f3n entre diferentes empresas est\u00e1n logrando transformar el futuro de la \u00faltima milla con el fin de satisfacer al consumidor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conoce las <\/span><a href=\"https:\/\/www.sap.com\/latinamerica\/products\/scm\/solutions.html#active_tab_item_1602592257238\"><span data-contrast=\"none\">soluciones de 51风流para gesti\u00f3n de la cadena de suministro<\/span><\/a><span data-contrast=\"auto\"> y optimiza la gesti\u00f3n de transporte de \u00faltima milla.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/SAPlatinoamerica\"><span data-contrast=\"none\">Facebook<\/span><\/a><span data-contrast=\"none\">\u202f\/\u202f<\/span><a href=\"https:\/\/twitter.com\/SAPLatinAmerica\"><span data-contrast=\"none\">Twitter<\/span><\/a><span data-contrast=\"none\">\u202f\/\u202f<\/span><a href=\"https:\/\/www.linkedin.com\/company\/sap\"><span data-contrast=\"none\">LinkedIn<\/span><\/a><span data-contrast=\"none\">\u202f\/\u202f<\/span><a href=\"https:\/\/instagram.com\/SAPLatinamerica\/\"><span data-contrast=\"none\">Instagram<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a9 2024 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <\/span><a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\"><span data-contrast=\"none\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/span><\/a><span data-contrast=\"none\"> for additional trademark information and notices.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo del transporte de \u00faltima milla ha experimentado cambios importantes, pues las innovaciones y la demanda, requieren servicios personalizados m\u00e1s r\u00e1pidos y eficientes.<\/p>\n","protected":false},"author":522,"featured_media":133082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5595505],"tags":[30612,58110,5596855,5597566],"series":[],"region":[54562,5597463,10069,22190,54943,55204,5595164,5597521,26401,5600403,55551,55787,5593546,56056],"sapn-display":[5600442],"sapn-type":[6114],"class_list":["post-133079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-la-cadena-de-suministro","tag-cadena-de-suministro","tag-operaciones-de-logistica","tag-sap-digital-supply-chain","tag-transporte-de-larga-distancia","region-argentina","region-bolivia","region-brasil","region-centroamerica","region-chile","region-colombia","region-costa-rica","region-ecuador","region-latinoamerica","region-mexico","region-peru","region-puerto-rico","region-uruguay","region-venezuela","sapn-display-articulo-destacado","sapn-type-articulo"],"yoast_head":"<!-- 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