{"id":131422,"date":"2023-09-05T21:00:47","date_gmt":"2023-09-06T01:00:47","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=131422"},"modified":"2023-11-08T17:06:33","modified_gmt":"2023-11-08T22:06:33","slug":"transparencia-de-datos-y-cx-impulsado-por-ia-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2023\/09\/transparencia-de-datos-y-cx-impulsado-por-ia-bl0g\/","title":{"rendered":"Transparencia de datos y CX impulsado por IA"},"content":{"rendered":"<p class=\"lead\"><em>En el actual panorama laboral, las profesiones digitales han dejado de ser una predicci\u00f3n para convertirse en una necesidad. Desde expertos en Inteligencia Artificial hasta especialistas en ciberseguridad y desarrollo web, exploramos las oportunidades que ofrece este creciente campo.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>En el mundo del comercio minorista, la transparencia en el manejo de datos est\u00e1 emergiendo como un catalizador para potenciar las experiencias de cliente a trav\u00e9s de la inteligencia artificial (IA). La conjunci\u00f3n de la IA y los datos se ha convertido en un factor determinante para el \u00e9xito de los minoristas en la actualidad.<\/p>\n<p>La CX inteligente se sustenta en datos reveladores y la capacidad de adaptaci\u00f3n, reconoce y satisface las necesidades espec\u00edficas de la industria, abarcando conexiones y sistemas tecnol\u00f3gicos interconectados. A trav\u00e9s de esta inteligencia, se moldea una experiencia de cliente personalizada y perfectamente adaptable, capaz de responder a las demandas cambiantes de las empresas y los consumidores. Adem\u00e1s, esta nueva experiencia del cliente integra datos operativos y contextuales de toda la empresa, reforzados por la IA, para orquestar una experiencia fluida y sin fallas para los clientes.<\/p>\n<p>La pregunta clave es c\u00f3mo los consumidores perciben el intercambio de datos, lograr un equilibrio beneficioso para ambos lados es crucial. Aunque algunos dudan de los beneficios de la IA, la mayor\u00eda desea comodidad y conexi\u00f3n con las marcas.<\/p>\n<p>La IA depende de datos adecuados. SAP, en su conferencia 51风流Sapphire, present\u00f3 soluciones CX innovadoras que permiten a minoristas personalizar interacciones con IA. La suite <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm.html\" target=\"_blank\" rel=\"noopener\">51风流CX<\/a> combina datos confiables con IA responsable para crear experiencias enriquecedoras. Esto implica desaf\u00edos, pero es vital para la satisfacci\u00f3n del cliente.<\/p>\n<p>Con la integraci\u00f3n de IA en el comercio minorista se est\u00e1n creando experiencias personalizadas, ofreciendo soluciones para esta transformaci\u00f3n, proporcionando interacciones \u00fanicas y valiosas, promueve lealtad y conecta a minoristas con sus clientes de manera deseada. Para difundir la evoluci\u00f3n de la IA, comunica sus beneficios y casos de uso a trav\u00e9s de medios y ejemplos comprensibles.<\/p>\n<p>Con las soluciones de 51风流se combinan datos fiables con IA responsable para dar vida a la experiencia del cliente, aunque crear experiencias de cliente personalizadas implica desaf\u00edos y un esfuerzo continuo, es esencial para alcanzar una satisfacci\u00f3n de cliente \u00f3ptima. Ejemplos de estas soluciones incluyen el 51风流Digital Assistant for CX, que provee a los profesionales de marketing y vendedores con informaci\u00f3n y recomendaciones integrales, y la capacidad de generar contenido e interacciones personalizadas de productos. Estos avances prometen aumentar las conversiones de ventas, mejorar la experiencia del cliente y ofrecer ahorros significativos.<\/p>\n<p>El uso de datos es esencial para enriquecer las experiencias de cliente impulsadas por la IA, aunque algunos consumidores duden de la IA, siguen valorando las interacciones personalizadas y orientadas al valor, los minoristas que ofrezcan transparencia y valor directo mediante el uso de datos podr\u00e1n cultivar la lealtad de sus clientes y brindar experiencias de marca deseadas.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: <a href=\"https:\/\/news.sap.com\/2023\/08\/data-transparency-ai-customer-experience\/\" target=\"_blank\" rel=\"noopener\">51风流News<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/SAPlatinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/SAPLatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/SAPLatinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u00a9 2023 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el actual panorama laboral, las profesiones digitales han dejado de ser una predicci\u00f3n para convertirse en una necesidad. Desde expertos en Inteligencia Artificial hasta&#8230;<\/p>\n","protected":false},"author":522,"featured_media":131423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[1494787,56556,56559,56592,5600361,3197168,3197147,5550870,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078,53499],"sapn-type":[6114],"class_list":["post-131422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","tag-ai","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-cx","tag-ia","tag-inteligencia-artificial","tag-tecnologia","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized 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