{"id":127246,"date":"2023-02-13T18:37:01","date_gmt":"2023-02-13T23:37:01","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=127246"},"modified":"2023-11-08T17:26:46","modified_gmt":"2023-11-08T22:26:46","slug":"tendencias-de-la-experiencia-del-cliente-en-2023-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2023\/02\/tendencias-de-la-experiencia-del-cliente-en-2023-bl0g\/","title":{"rendered":"Tendencias de la experiencia del cliente en 2023"},"content":{"rendered":"<p class=\"lead\"><em>Ante la pandemia por Covid-19, la experiencia del cliente ha tenido que tomar una mayor relevancia para las empresas, debido a que los clientes de estas ya no se conforman con una atenci\u00f3n general.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>La <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm.html\" target=\"_blank\" rel=\"noopener\">experiencia al cliente<\/a> ha ido cambiando dr\u00e1sticamente en los \u00faltimos a\u00f1os, a pesar de que la personalizaci\u00f3n sigue siendo una herramienta muy importante de la cual las empresas deben seguir priorizando, se han abierto m\u00e1s posibilidades para poder llegar a este y darle el servicio que espera tener. Incluso, teniendo dificultades econ\u00f3micas, por ello, es trascendental el poder anteponer sus necesidades con programas que se alineen con las aspiraciones de la empresa o marca.<\/p>\n<p>&nbsp;<\/p>\n<h2>Para este 2023 se prev\u00e9n diversas tendencias que si se saben aprovechar, impactar\u00e1n positivamente en la relaci\u00f3n con sus clientes. Estas son:<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Experiencias figitales: <\/strong>Estas nacen de la necesidad de los clientes por combinar el mundo digital y f\u00edsico. Por ejemplo, en restaurantes ya se puede observar como a trav\u00e9s de un QR, los comensales pueden observar el men\u00fa o bien, al momento de comprar en l\u00ednea y devolver el producto adquirido en alguna de las tiendas f\u00edsicas. Esto se est\u00e1 haciendo cada vez m\u00e1s com\u00fan, por lo que ser\u00e1 prioritario que la mayor\u00eda de las marcas comiencen a hacerlo.<\/p>\n<p><strong>Conexi\u00f3n m\u00e1s humana:<\/strong> Debido a la pandemia, los clientes y\/o usuarios se vieron obligados a adquirir la mayor\u00eda de los servicios y\/o productos a los que estaban acostumbrados mediante internet, por ende, ante la baja de la pandemia, los usuarios requieren de un toque m\u00e1s humano, sin importar si es a trav\u00e9s de un celular. Por ejemplo, el ChatGPT ha permitido que las marcas puedan estar m\u00e1s cerca de sus consumidores gracias a un toque m\u00e1s humano en sus chatbots.<\/p>\n<p><strong>Experiencias predictivas:<\/strong> Ante las necesidades tan espec\u00edficas de los consumidores, las marcas y\/o empresas deber\u00e1n de enfocar gran parte de sus esfuerzos en mejorar el <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/technology-platform\/analytics.html\" target=\"_blank\" rel=\"noopener\">an\u00e1lisis predictivo<\/a>, para que, con esto puedan determinar los deseos de las personas en alg\u00fan momento en particular. De igual forma, este an\u00e1lisis ayudar\u00e1 a las mismas empresas a estar mejor preparadas en cuanto a <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/technology-platform\/extended-planning-analysis.html\" target=\"_blank\" rel=\"noopener\">planificaci\u00f3n<\/a> y que con ello tengan menos emergencias reactivas.<\/p>\n<p>Para poder llegar al \u00e9xito en este a\u00f1o, un buen manejo de la experiencia del cliente ser\u00e1 una parte muy importante de la estrategia de las empresas, por ende, el enfocar los esfuerzos necesarios en mejorarlo, ser\u00e1 crucial para generar un crecimiento paulatino.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/SAPlatinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/SAPLatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/SAPLatinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u00a9 2022 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante la pandemia por Covid-19, la experiencia del cliente ha tenido que tomar una mayor relevancia para las empresas, debido a que los clientes de&#8230;<\/p>\n","protected":false},"author":522,"featured_media":127247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[56556,56559,56592,34845,5550870,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078,52079,53499],"sapn-type":[6114],"class_list":["post-127246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-customer-experience","tag-tecnologia","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast 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