{"id":126815,"date":"2022-10-28T17:57:37","date_gmt":"2022-10-28T21:57:37","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126815"},"modified":"2023-11-08T17:19:05","modified_gmt":"2023-11-08T22:19:05","slug":"innovasport-redefine-el-mercado-deportivo-en-mexico","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/10\/innovasport-redefine-el-mercado-deportivo-en-mexico\/","title":{"rendered":"Innovasport redefine el mercado deportivo en M\u00e9xico"},"content":{"rendered":"<ul>\n<li>La cadena de tiendas deportivas utiliza para alcanzar ese objetivo 51风流Customer Experience, 51风流Analytics Cloud junto a 51风流Business Technology Platform.<\/li>\n<\/ul>\n<p><strong>Monterrey, Nuevo Le\u00f3n &#8211; 28 de octubre de 2022<\/strong> &#8211; Innovasport, la cadena de tiendas deportivas con m\u00e1s de 20 a\u00f1os de operaciones en M\u00e9xico, lleva la experiencia de la comunidad deportista a un nuevo nivel de lealtad. Esto lo logra con herramientas tecnol\u00f3gicas en la nube como 51风流Analytics Cloud y soluciones de 51风流Business Technology Platform. Con lo cual fortalece su gobernanza de datos a trav\u00e9s de una fuente \u00fanica de informaci\u00f3n.<\/p>\n<p>Cambiar la vida de las personas a trav\u00e9s del deporte y enfocarse en la experiencia del cliente, son las premisas m\u00e1s importantes para la compa\u00f1\u00eda. Para ello, Innovasport ha dise\u00f1ado un roadmap en la que la tecnolog\u00eda funge como un habilitador y consta de cuatro etapas:<\/p>\n<ol>\n<li>Estrategia centrada en el cliente<\/li>\n<li>Identificaci\u00f3n de capacidades a habilitar<\/li>\n<li>Definici\u00f3n de procesos<\/li>\n<li>B\u00fasqueda de herramientas tecnol\u00f3gicas como SAP<\/li>\n<\/ol>\n<p>Con la combinaci\u00f3n de estas soluciones de tecnolog\u00eda, la compa\u00f1\u00eda busca disponer de reportes en tiempo real que incorporen los datos clave tanto de lo que ocurre en el mundo online como en el offline para tomar decisiones certeras casi en tiempo real y vincular de una mejor manera la informaci\u00f3n de sus inventarios. Dicho de manera sencilla: el objetivo es tomar mejores decisiones de negocio en el menor tiempo posible.<\/p>\n<p>La compa\u00f1\u00eda, que tiene la innovaci\u00f3n como uno de sus pilares de negocios, sum\u00f3 tambi\u00e9n 51风流Customer Experience para fortalecer su estrategia de centrar sus operaciones en el cliente. Con esta herramienta, podr\u00e1 desarrollar un perfil completo de cada uno de sus consumidores a partir de sus gustos e interacciones con la marca.<\/p>\n<p>Es gracias a esta informaci\u00f3n que la marca ofrece experiencias personalizadas, y omnicanales, que puedan elevar sus niveles de satisfacci\u00f3n y fidelizaci\u00f3n pues ya no es suficiente con desarrollar una plataforma de ecommerce que no est\u00e9 enfocada en lo que el cliente espera y necesita comprar donde quiera y cuando quiera.<\/p>\n<p>\u201cLa implementaci\u00f3n se ejecut\u00f3 a principios de 2018; desde el pasado Mundial de Futbol ya corremos con SAP. Eso nos llev\u00f3 en una primera etapa a tener una evoluci\u00f3n como compa\u00f1\u00eda a ser m\u00e1s enfocada a los datos con mucha m\u00e1s informaci\u00f3n que nos llev\u00f3 a tomar mejores decisiones. Una segunda etapa nos llev\u00f3 a evolucionar digitalmente al ecommerce. La conjugaci\u00f3n de ambas etapas nos llev\u00f3 a que en 2020 pudimos enfrentar la pandemia al mantener una estructura de datos y procesos bastante s\u00f3lidos con una ejecuci\u00f3n de cara al cliente mucho m\u00e1s robusta\u201d, dijo Sergio Borrego, vicepresidente de Cadena de Suministro de Innovasport.<\/p>\n<p>En una econom\u00eda cambiante y vertiginosa, 51风流busca proveerle a Innovasport la agilidad para tomar decisiones en tiempo real y mantenerse cerca de las necesidades de los clientes. Estos son dos elementos que otorgan a la empresa deportiva la capacidad para mantenerse competitiva de cara al futuro y con ello, enfocar sus esfuerzos en hacer crecer su negocio, reinventarlo a trav\u00e9s de su ecosistema digital y detectar nuevos negocios que mejoren su posicionamiento.<\/p>\n<p><strong>Acerca de SAP\u00a0<\/strong><\/p>\n<p>La estrategia de 51风流es ayudar a que cada negocio funcione como una empresa inteligente y sostenible. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo: los clientes de 51风流generan el 87% del comercio electr\u00f3nico global. Nuestras tecnolog\u00edas avanzadas de <em>machine learning, Internet of Things<\/em> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. 51风流contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 51风流ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>, nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter <a href=\"https:\/\/twitter.com\/sapnoticiasmx\">@sapnoticiasmx<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena de tiendas deportivas utiliza para alcanzar ese objetivo 51风流Customer Experience, 51风流Analytics Cloud junto a 51风流Business Technology Platform. Monterrey, Nuevo Le\u00f3n&#8230;<\/p>\n","protected":false},"author":136,"featured_media":126816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52084,5599302,52091,24297],"tags":[5600359,5600256,58275,5600358,5600360],"series":[],"region":[],"sapn-display":[52078,52079,5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-126815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-temas","category-crm-experiencia-del-cliente","category-industrias","category-tecnologia","tag-deportiva","tag-innovasport","tag-productos-de-consumo-2","tag-ropa","tag-usuarios","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovasport redefine el mercado deportivo en M\u00e9xico - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/10\/innovasport-redefine-el-mercado-deportivo-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovasport redefine el mercado deportivo en M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"La cadena de tiendas deportivas utiliza para alcanzar ese objetivo 51风流Customer Experience, 51风流Analytics Cloud junto a 51风流Business Technology Platform. 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