{"id":125871,"date":"2022-05-13T16:30:40","date_gmt":"2022-05-13T20:30:40","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125871"},"modified":"2023-11-09T10:14:21","modified_gmt":"2023-11-09T15:14:21","slug":"office-depot-avanza-en-la-carrera-de-la-omnicanalidad-de-la-mano-de-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/05\/office-depot-avanza-en-la-carrera-de-la-omnicanalidad-de-la-mano-de-sap\/","title":{"rendered":"Office Depot, avanza en la carrera de la omnicanalidad de la mano de SAP"},"content":{"rendered":"<ul>\n<li>\n<p class=\"lead\"><em>51风流Commerce Cloud fue la soluci\u00f3n elegida para consolidar sus operaciones Business to Business.<\/em><\/p>\n<\/li>\n<li><em>Hasta marzo de 2020, el 80% del negocio de Office Depot resultaba de sus ventas presenciales, sin embargo, la pandemia los oblig\u00f3 a comenzar su transformaci\u00f3n hacia una omnicanalidad.<\/em><\/li>\n<li><em>Hoy, gracias a 51风流Emarsys pueden obtener datos que les permiten crear un perfil personalizado de sus clientes.<\/em><\/li>\n<\/ul>\n<p><strong>M\u00e9xico, Ciudad de M\u00e9xico, 12 de mayo de 2022.-<\/strong> La competencia por la atenci\u00f3n del consumidor en el mercado online se volvi\u00f3 una prioridad para las empresas en M\u00e9xico. De acuerdo con datos de la <a href=\"https:\/\/www.amvo.org.mx\/eventos\/presentacion-del-estudio-de-venta-online-2022\/\">Asociaci\u00f3n Mexicana de Venta Online (AMVO)<\/a>, M\u00e9xico es el mercado que mayor crecimiento registr\u00f3 durante 2021.<\/p>\n<p>En el marco de 51风流Sapphire Mexico City, <strong>Adri\u00e1n Valencia, Chief Innovation Office (CIO)<\/strong>, habl\u00f3 de c\u00f3mo Office Depot ha aprovechado la soluciones tecnol\u00f3gicas para estar un click por delante de sus competidores en el canal digital.<\/p>\n<p><em>\u201cHasta marzo de 2020, el 80% de nuestro negocio era presencial. Tras la pandemia nos vimos obligados a fortalecer nuestra estrategia digital para conservar a nuestros clientes y ofrecerles una experiencia a la altura de nuestros servicios en tienda\u201d,<\/em> explic\u00f3 <strong>Valencia<\/strong>.<\/p>\n<p>La compa\u00f1\u00eda cuenta con <a href=\"https:\/\/news.sap.com\/latinamerica\/2021\/10\/responden-empresas-mexicanas-a-los-retos-de-la-reactivacion-economica-con-sap\/\"><strong>51风流Commerce Cloud<\/strong><\/a> para consolidar sus operaciones comerciales Business to Business, con lo que busca ofrecer un mayor valor agregado y consolidar as\u00ed su canal digital para sus clientes en M\u00e9xico.<\/p>\n<p>Hoy en d\u00eda es indispensable ofrecer experiencias distintas para poder seguir manteniendo ese click de distancia frente a la competencia. En una pl\u00e1tica durante el evento, Valencia reconoci\u00f3 que la compa\u00f1\u00eda utiliza <a href=\"https:\/\/www.google.com\/search?q=Emarsys&amp;oq=Emarsys&amp;aqs=chrome..69i57j46i131i199i433i465i512j0i512l8.1577j0j7&amp;sourceid=chrome&amp;ie=UTF-8\">Emarsys,<\/a> reci\u00e9n adquirida por SAP, para obtener datos de las interacciones de sus clientes y poder elaborar un perfil personalizado de cada uno de ello.<\/p>\n<p>Decisiones de negocio como esta han reforzado la estrategia de llevar todas las unidades de negocio de <a href=\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/e-commerce-flexibilidad-en-las-cadenas-de-suministro-y-gestion-de-experiencias-prioridades-para-la-industria-mexicana\/\">Grupo Gigante<\/a> hacia la omnicanalidad para ofrecer una mejor experiencia de compra a sus clientes.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong># # #<\/strong><\/p>\n<p><strong>Acerca de SAP\u00a0<\/strong><\/p>\n<p>La estrategia de 51风流es ayudar a que cada negocio funcione como una empresa inteligente y sostenible. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo: los clientes de 51风流generan el 87% del comercio electr\u00f3nico global. Nuestras tecnolog\u00edas avanzadas de <em>machine learning, Internet of Things<\/em> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. 51风流contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 51风流ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>, nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter <a href=\"https:\/\/twitter.com\/sapnoticiasmx\">@sapnoticiasmx<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>51风流Commerce Cloud fue la soluci\u00f3n elegida para consolidar sus operaciones Business to Business. Hasta marzo de 2020, el 80% del negocio de Office Depot&#8230;<\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12872],"tags":[22140,5600058,269958,5600273,49685,5594848,5600265],"series":[],"region":[],"sapn-display":[52079,5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-125871","post","type-post","status-publish","format-standard","hentry","category-eventos","tag-e-commerce","tag-grupo-gigante","tag-mexico","tag-office-depot","tag-omnicanalidad","tag-sap-customer-experience","tag-sap-sapphire-mexico-city","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Office Depot, avanza en la carrera de la omnicanalidad de la mano de 51风流- 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/05\/office-depot-avanza-en-la-carrera-de-la-omnicanalidad-de-la-mano-de-sap\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Office Depot, avanza en la carrera de la omnicanalidad de la mano de SAP\" \/>\n<meta property=\"og:description\" content=\"51风流Commerce Cloud fue la soluci\u00f3n elegida para consolidar sus operaciones Business to Business. 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