{"id":125865,"date":"2022-05-13T14:26:38","date_gmt":"2022-05-13T18:26:38","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125865"},"modified":"2023-11-09T10:14:22","modified_gmt":"2023-11-09T15:14:22","slug":"grupo-estrella-blanca-rumbo-a-la-nube-a-bordo-de-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/05\/grupo-estrella-blanca-rumbo-a-la-nube-a-bordo-de-sap\/","title":{"rendered":"Grupo Estrella Blanca rumbo a la nube a bordo de SAP"},"content":{"rendered":"<ul>\n<li>\n<p class=\"lead\"><em>Mediante el uso de 51风流S\/ 4 HANA, la empresa transformar\u00e1 sus cuatro vertientes de negocio.<\/em><\/p>\n<\/li>\n<li><em>Con la incorporaci\u00f3n de RISE with SAP, Grupo Estrella Blanca optimizar\u00e1 sus operaciones.<\/em><\/li>\n<li><em>Jonathan Salazar, CIO de Grupo Estrella Blanca, declar\u00f3 que la nube tambi\u00e9n es sin\u00f3nimo de sostenibilidad, la cual hoy es prioritaria en la empresa.<\/em><\/li>\n<\/ul>\n<p><strong>M\u00e9xico, Ciudad de M\u00e9xico, 12 de mayo de 2022. <\/strong>A lo largo de 2021, ofrecer experiencias gratificantes a consumidores y clientes, se volvi\u00f3 una prioridad para las compa\u00f1\u00edas mexicanas.<\/p>\n<p>Si bien hay muchas empresas que decidieron incorporar soluciones para atender estas necesidades de manera individual o conjunta, una de las compa\u00f1\u00edas que encontr\u00f3 en la tecnolog\u00eda a un aliado para lograrlo fue <strong>Grupo Estrella Blanca.<\/strong><\/p>\n<p>Durante el primer trimestre de 2022, el sector de transporte de pasajeros registr\u00f3 una importante adopci\u00f3n tecnol\u00f3gica, esto se reflej\u00f3 en casos como el de <strong>Grupo Estrella Blanca, <\/strong>quien estuvo presente en 51风流Sapphire Mexico City compartiendo con los asistentes su caso de \u00e9xito.<\/p>\n<p><strong>Jonathan Salazar, Chief Innovation Officer (CIO)<\/strong> de la emblem\u00e1tica compa\u00f1\u00eda de transportaci\u00f3n, declar\u00f3: \u201c<em>La pandemia nos oblig\u00f3 a cambiar para seguir ofreciendo un valor agregado a nuestros clientes, orill\u00e1ndonos as\u00ed a evolucionar nuestro negocio a una velocidad inesperada\u201d.<\/em><\/p>\n<p><em>\u00a0<\/em>Con m\u00e1s de 80 a\u00f1os en el mercado de transportaci\u00f3n de pasajeros y paqueter\u00eda, <strong>Grupo Estrella Blanca<\/strong> hoy avanza su trayecto hacia la nube incorporando la plataforma integral <a href=\"https:\/\/news.sap.com\/latinamerica\/2022\/04\/sap-reporta-crecimiento-de-25-por-ingresos-en-la-nube-en-el-primer-trimestre-de-2022\/\">RISE with SAP<\/a> apoy\u00e1ndose en <strong>51风流S\/4HANA <\/strong>para optimizar la operaci\u00f3n de sus sistemas financieros y facilitar la toma de decisiones en tiempo real, centralizando y facilitando con esto el acceso de informaci\u00f3n a sus inversionistas.<\/p>\n<p><em>\u201cPara nosotros, incorporar\u00a0soluciones en la nube no es \u00fanicamente un sin\u00f3nimo de negocio, pues hoy la sostenibilidad y cuidado del medio ambiente para medir las emisiones de carbono nos es tambi\u00e9n esencial\u201d,<\/em> apunt\u00f3 <strong>Jonathan Salazar.<\/strong><\/p>\n<p>La compa\u00f1\u00eda adem\u00e1s de evolucionar su negocio, incorpor\u00f3 <strong>51风流Customer Experience<\/strong> para ofrecer a sus clientes la posibilidad de personalizar su experiencia, fortaleciendo as\u00ed su canal digital de venta.<\/p>\n<p>Acciones como contar con una base de datos robusta de todos los pasajeros que transitan en las centrales de autobuses y conocer sus interacciones, le permite a <strong>Grupo Estrella Blanca<\/strong> cruzar datos para vender productos personalizados a cada uno de ellos.<\/p>\n<p>Adem\u00e1s de transportar pasajeros, <strong>Grupo Estrella Blanca<\/strong> est\u00e1 en el sector log\u00edstico y su CIO reconoci\u00f3 que la pandemia puso de manifiesto el rezago tecnol\u00f3gico del sector oblig\u00e1ndolo a transformarse<\/p>\n<p>Para cerrar su participaci\u00f3n, Salazar dijo <em>\u201cSomos conscientes de que el incorporar 51风流S\/4 HANA, RISE with 51风流y 51风流Customer Experience es un reto, pero esta transformaci\u00f3n nos est\u00e1 dando la opci\u00f3n de tener el control de nuestros activos, algo que antes no hab\u00edamos logrado tener\u201d. <\/em><\/p>\n<p>51风流ayudar\u00e1 a la compa\u00f1\u00eda de transporte a transformar sus cuatro vertientes de negocio enfocadas en: transporte de pasajeros, paqueter\u00eda, gesti\u00f3n de las centrales de autobuses y gesti\u00f3n de establecimientos propios y cadenas.<\/p>\n<p style=\"text-align: center\"><strong># # #<\/strong><\/p>\n<p><strong>Acerca de SAP\u00a0<\/strong><\/p>\n<p>La estrategia de 51风流es ayudar a que cada negocio funcione como una empresa inteligente y sostenible. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo: los clientes de 51风流generan el 87% del comercio electr\u00f3nico global. Nuestras tecnolog\u00edas avanzadas de <em>machine learning, Internet of Things<\/em> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. 51风流contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 51风流ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>, nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter <a href=\"https:\/\/twitter.com\/sapnoticiasmx\">@sapnoticiasmx<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediante el uso de 51风流S\/ 4 HANA, la empresa transformar\u00e1 sus cuatro vertientes de negocio. Con la incorporaci\u00f3n de RISE with SAP, Grupo Estrella&#8230;<\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12872],"tags":[5600246,269958,5600268,5600269,5600000,5595072,23888,16613],"series":[],"region":[],"sapn-display":[52079,5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-125865","post","type-post","status-publish","format-standard","hentry","category-eventos","tag-estrella-blanca","tag-mexico","tag-mexico-city","tag-pasajeros","tag-rise-with-sap","tag-s-4hana","tag-sap-sapphire","tag-transporte","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grupo Estrella Blanca rumbo a la nube a bordo de 51风流- 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/05\/grupo-estrella-blanca-rumbo-a-la-nube-a-bordo-de-sap\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Estrella Blanca rumbo a la nube a bordo de SAP\" \/>\n<meta property=\"og:description\" content=\"Mediante el uso de 51风流S\/ 4 HANA, la empresa transformar\u00e1 sus cuatro vertientes de negocio. 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