{"id":125298,"date":"2022-01-18T17:15:54","date_gmt":"2022-01-18T22:15:54","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125298"},"modified":"2023-11-13T15:30:23","modified_gmt":"2023-11-13T20:30:23","slug":"tendencias-en-el-retail-para-2022-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/","title":{"rendered":"Tendencias en el retail para 2022"},"content":{"rendered":"<p class=\"lead\"><em>El 2022 ser\u00e1 un a\u00f1o de grandes desaf\u00edos para el retail, debido a que deber\u00e1 enfrentarse a diversos problemas que se han ido acumulando desde los inicios de la pandemia, siendo la cadena de suministros, uno de ellos. No obstante, hay grandes oportunidades que se pueden y deben de aprovecharse.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Actualmente no toma por sorpresa a las personas que existan problemas con el <a href=\"https:\/\/www.sap.com\/latinamerica\/industries\/retail.html\" target=\"_blank\" rel=\"noopener\">comercio minorista<\/a>, si bien esto se ha ido normalizando poco a poco, este sector es uno de los m\u00e1s afectados por causa de la pandemia.<\/p>\n<p>&nbsp;<\/p>\n<p>Por lo mismo, para este 2022 se tienen contempladas varias opciones para que el comercio minorista pueda retomar la importancia positiva que ten\u00eda anteriormente. Sin embargo, para que esto pueda suceder se deber\u00e1 poner atenci\u00f3n a las posibles tendencias que pueda haber durante el a\u00f1o, entre las cuales actualmente destacan:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Compras h\u00edbridas:<\/strong> Gracias a las grandes innovaciones digitales, el comercio electr\u00f3nico ha subido aceleradamente durante la pandemia, siendo las estrategias omnicanal, la gran arma de las empresas en los \u00faltimos meses. Con una tasa de retenci\u00f3n de clientes 91% m\u00e1s alta que las empresas que no utilizan este tipo de estrategias, se prev\u00e9 una gran importancia para todos estos servicios h\u00edbridos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Traslado de tienda:<\/strong> Ante un miedo latente de las personas por un posible contagio, el 63% de los <a href=\"https:\/\/www.sap.com\/latinamerica\/documents\/2016\/12\/cab8a592-9a7c-0010-82c7-eda71af511fa.html\" target=\"_blank\" rel=\"noopener\">consumidores<\/a> han dicho que planean hacer compras localmente, en lugar de los principales sitios en sus ciudades. De tal forma que, a los comerciantes minoristas, les conviene optar por trasladar sus tiendas a lugares menos c\u00e9ntricos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Compras en l\u00ednea<\/strong>: Ante la pandemia surgi\u00f3 un cambio rotundo en cuanto a la forma de las compras en los comercios. Seg\u00fan un estudio, antes de la pandemia un 60% de los adultos declar\u00f3 comprar en persona, a lo que posteriormente cay\u00f3 a un 37% al momento en el que se hizo presente la pandemia. Algo que deja claro que en este a\u00f1o se deber\u00e1 de aprovechar a\u00fan m\u00e1s el comercio en l\u00ednea, ante los constantes rebrotes por COVID \u2013 19.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Env\u00edo gratuito y entrega r\u00e1pida:<\/strong> Con el prop\u00f3sito de lograr una retenci\u00f3n del cliente, estos dos factores son de suma importancia, sin embargo, ante el inminente problema con la cadena de suministro, la falta de entrega r\u00e1pida ha generado molestia en los compradores. De igual forma, otro punto importante para la retenci\u00f3n del cliente es el env\u00edo gratuito, algo que influye directamente al consumidor al momento de comprar un producto.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Redise\u00f1o de espacios:<\/strong> La necesidad de sentirse en un espacio seguro y libre de COVID \u2013 19 se ha vuelto vital para cualquier consumidor, por ende, el redise\u00f1ar los espacios dentro de la tienda, ayudar\u00e1 a cualquier negocio que dese\u00e9 mantenerse \u201cvivo\u201d esta pandemia.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>IA:<\/strong> Los comerciantes minoristas han visto durante la pandemia las ventajas de la <a href=\"https:\/\/www.sap.com\/latinamerica\/documents\/2016\/03\/2e5a77d0-627c-0010-82c7-eda71af511fa.html\" target=\"_blank\" rel=\"noopener\">inteligencia artificial<\/a> en aplicaciones en sus negocios, siendo los <em>chatbots<\/em>, una de las m\u00e1s utilizadas por los consumidores, la cual brinda una experiencia diferente al cliente. Adem\u00e1s de esa, las aplicaciones ayudan \u00edntegramente a mejorar la gesti\u00f3n del inventario, el alcance din\u00e1mico, entre otros beneficios m\u00e1s.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ante las nuevas cepas y los rebrotes constantes, el 2022 ser\u00e1 una gran prueba para los comerciantes minoristas. No obstante, afrontar\u00e1n este a\u00f1o con una experiencia de 2 a\u00f1os de solventar sus negocios ante la pandemia, con un margen de mejora muy amplio.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/SAPlatinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/SAPLatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/SAPLatinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u00a9 2022 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 2022 ser\u00e1 un a\u00f1o de grandes desaf\u00edos para el retail, debido a que deber\u00e1 enfrentarse a diversos problemas que se han ido acumulando desde&#8230;<\/p>\n","protected":false},"author":522,"featured_media":125299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[56556,56559,56592,56772,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-125298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-comercio-retail","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tendencias en el retail para 2022 - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en el retail para 2022\" \/>\n<meta property=\"og:description\" content=\"El 2022 ser\u00e1 un a\u00f1o de grandes desaf\u00edos para el retail, debido a que deber\u00e1 enfrentarse a diversos problemas que se han ido acumulando desde los inicios de la pandemia, siendo la cadena de suministros, uno de ellos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SAPlatinoamerica\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SAPlatinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T22:15:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T20:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"51风流Blog de Innovaci\u00f3n\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流Blog de Innovaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/\"},\"author\":{\"name\":\"51风流Blog de Innovaci\u00f3n\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\"},\"headline\":\"Tendencias en el retail para 2022\",\"datePublished\":\"2022-01-18T22:15:54+00:00\",\"dateModified\":\"2023-11-13T20:30:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/\"},\"wordCount\":646,\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433.jpg\",\"keywords\":[\"blog\",\"Blog de Innovaci\u00f3n de SAP\",\"Business Innovation\",\"comercio retail\",\"tendencias\",\"transformaci\u00f3n digital\"],\"articleSection\":[\"Industrias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/\",\"name\":\"Tendencias en el retail para 2022 - 51风流News Center Latinoam\u00e9rica\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433.jpg\",\"datePublished\":\"2022-01-18T22:15:54+00:00\",\"dateModified\":\"2023-11-13T20:30:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433.jpg\",\"width\":7952,\"height\":5304,\"caption\":\"Beautiful cheerful woman working at a gourmet food store organizing jars on shelf smiling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/latinamerica\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tendencias en el retail para 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"name\":\"51风流News Center Latinoam\u00e9rica\",\"description\":\"Noticias e informaci\u00f3n sobre SAP\",\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\",\"name\":\"SAP\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"width\":720,\"height\":720,\"caption\":\"SAP\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SAPlatinoamerica\",\"https:\/\/x.com\/SAPLatinAmerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\",\"name\":\"51风流Blog de Innovaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png\",\"caption\":\"51风流Blog de Innovaci\u00f3n\"},\"sameAs\":[\"https:\/\/www.sap.com\/latinamerica\/index.html\",\"https:\/\/www.facebook.com\/SAPlatinoamerica\",\"https:\/\/www.instagram.com\/saplatinamerica\/\",\"https:\/\/x.com\/saplatinamerica\"],\"url\":\"https:\/\/news.sap.com\/latinamerica\/author\/sapblog\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tendencias en el retail para 2022 - 51风流News Center Latinoam\u00e9rica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/","og_locale":"es_MX","og_type":"article","og_title":"Tendencias en el retail para 2022","og_description":"El 2022 ser\u00e1 un a\u00f1o de grandes desaf\u00edos para el retail, debido a que deber\u00e1 enfrentarse a diversos problemas que se han ido acumulando desde los inicios de la pandemia, siendo la cadena de suministros, uno de ellos.","og_url":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/","og_site_name":"51风流News Center Latinoam\u00e9rica","article_publisher":"https:\/\/www.facebook.com\/SAPlatinoamerica","article_author":"https:\/\/www.facebook.com\/SAPlatinoamerica","article_published_time":"2022-01-18T22:15:54+00:00","article_modified_time":"2023-11-13T20:30:23+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433-1024x683.jpg","type":"image\/jpeg"}],"author":"51风流Blog de Innovaci\u00f3n","twitter_misc":{"Escrito por":"51风流Blog de Innovaci\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/"},"author":{"name":"51风流Blog de Innovaci\u00f3n","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294"},"headline":"Tendencias en el retail para 2022","datePublished":"2022-01-18T22:15:54+00:00","dateModified":"2023-11-13T20:30:23+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/"},"wordCount":646,"publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433.jpg","keywords":["blog","Blog de Innovaci\u00f3n de SAP","Business Innovation","comercio retail","tendencias","transformaci\u00f3n digital"],"articleSection":["Industrias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/","url":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/","name":"Tendencias en el retail para 2022 - 51风流News Center Latinoam\u00e9rica","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433.jpg","datePublished":"2022-01-18T22:15:54+00:00","dateModified":"2023-11-13T20:30:23+00:00","breadcrumb":{"@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#primaryimage","url":"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2022\/01\/18\/287703_GettyImages-1128058433.jpg","width":7952,"height":5304,"caption":"Beautiful cheerful woman working at a gourmet food store organizing jars on shelf smiling"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/tendencias-en-el-retail-para-2022-bl0g\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/latinamerica\/"},{"@type":"ListItem","position":2,"name":"Tendencias en el retail para 2022"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/latinamerica\/#website","url":"https:\/\/news.sap.com\/latinamerica\/","name":"51风流News Center Latinoam\u00e9rica","description":"Noticias e informaci\u00f3n sobre SAP","publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/news.sap.com\/latinamerica\/#organization","name":"SAP","url":"https:\/\/news.sap.com\/latinamerica\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","width":720,"height":720,"caption":"SAP"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SAPlatinoamerica","https:\/\/x.com\/SAPLatinAmerica"]},{"@type":"Person","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294","name":"51风流Blog de Innovaci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png","caption":"51风流Blog de Innovaci\u00f3n"},"sameAs":["https:\/\/www.sap.com\/latinamerica\/index.html","https:\/\/www.facebook.com\/SAPlatinoamerica","https:\/\/www.instagram.com\/saplatinamerica\/","https:\/\/x.com\/saplatinamerica"],"url":"https:\/\/news.sap.com\/latinamerica\/author\/sapblog\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/125298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/users\/522"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/comments?post=125298"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/125298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media\/125299"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media?parent=125298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/categories?post=125298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/tags?post=125298"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/series?post=125298"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/region?post=125298"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-display?post=125298"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-type?post=125298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}