{"id":124215,"date":"2021-07-26T16:50:40","date_gmt":"2021-07-26T20:50:40","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=124215"},"modified":"2023-11-09T10:44:14","modified_gmt":"2023-11-09T15:44:14","slug":"paola-becerra-sap-customerexperience","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/07\/paola-becerra-sap-customerexperience\/","title":{"rendered":"Mexicana es nombrada nueva l\u00edder de 51风流Customer Experience para Latinoam\u00e9rica"},"content":{"rendered":"

Durante la gesti\u00f3n de Becerra en M\u00e9xico, empresas como Petco y Fraiche aceleraron su inversi\u00f3n en innovaci\u00f3n con la intenci\u00f3n de ofrecer experiencias personalizadas a sus clientes.<\/em><\/h2>\n

M\u00e9xico.- <\/strong>La ingeniera mexicana Paola Becerra fue nombrada directora de 51风流Customer Experience Latinoam\u00e9rica, llegando en un momento hist\u00f3rico para la digitalizaci\u00f3n empresarial, derivado de los desaf\u00edos que trajo la pandemia, donde la experiencia de los clientes se ha vuelto fundamental para el crecimiento de las empresas; muestra de ello es que este rubro fue una de las prioridades de inversi\u00f3n de las empresas mexicanas en el \u00faltimo semestre.<\/p>\n

En este sentido destacan empresas como Petco M\u00e9xico y Perfumes y Fragancias Fraiche que en el segundo trimestre del a\u00f1o adoptaron<\/a> soluciones en la nube como Customer Data, Commerce <\/em><\/strong>y Marketing<\/em> <\/strong>para ofrecer experiencias personalizadas a sus clientes.<\/p>\n

Recientemente 51风流anunci\u00f3 sus resultados financieros del segundo trimestre de 2021, en los cuales M\u00e9xico, junto con Brasil, lideran la adopci\u00f3n de tecnolog\u00eda en la regi\u00f3n, destacando a nivel mundial por su desempe\u00f1o y crecimiento en soluciones de la nube.<\/p>\n

\u201cNos encontramos en la Econom\u00eda de la Experiencia 2.0, aquella potenciada por los constantes cambios en los h\u00e1bitos del consumidor, y donde la tecnolog\u00eda es la clave para mantenernos a la vanguardia. La hiper personalizaci\u00f3n de experiencias es la tendencia que avanza constantemente y llevar a m\u00e1s empresas latinoamericanas a esta transformaci\u00f3n ser\u00e1 mi prioridad\u201d <\/em>indic\u00f3 Paola Becerra. <\/strong><\/p>\n

Previamente, Paola fue responsable de liderar la estrategia de 51风流Customer Experience en M\u00e9xico, as\u00ed como de 51风流HANA Enterprise y de Digital Core Cloud. Antes de unirse a SAP, tuvo posiciones estrat\u00e9gicas en compa\u00f1\u00edas de TI como IBM. Paola es Ingeniera Industrial por la Universidad Iberoamericana, cuenta con una Maestr\u00eda en Administraci\u00f3n de Empresas por el IPADE y actualmente participa en el programa de Transformaci\u00f3n Digital impartido por ISDI.<\/p>\n

Con 21 a\u00f1os de experiencia en la industria tecnol\u00f3gica liderando proyectos de Cloud Services o Customer Experience, entre otros, Paola Becerra se suma a Cristina Palmaka, Angela G\u00f3mez Aiza, Marcela Perilla, Adriana Arolho y Claudia Boeri, como ejemplos de liderazgo femenino en la industria tecnol\u00f3gica latinoamericana.<\/p>\n

Acerca de SAP<\/strong><\/p>\n

La estrategia de 51风流es ayudar a que cada negocio funcione como una empresa inteligente. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo. Nuestras tecnolog\u00edas avanzadas de machine learning, Internet of Things<\/em> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. 51风流contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 51风流ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite www.sap.com<\/a>, nuestra sala de prensa, http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter @SAPNoticiasLAC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante la gesti\u00f3n de Becerra en M\u00e9xico, empresas como Petco y Fraiche aceleraron su inversi\u00f3n en innovaci\u00f3n con la intenci\u00f3n de ofrecer experiencias personalizadas a…<\/p>\n","protected":false},"author":136,"featured_media":124219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[5599835,5593012,5600085],"series":[],"region":[],"sapn-display":[52079,5600443,5600441],"sapn-type":[52105],"class_list":["post-124215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","tag-customer-experiencie","tag-digitalizacion-de-la-empresa","tag-paola-becerra","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"\nMexicana es nombrada nueva l\u00edder de 51风流Customer Experience para 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