  {"id":124132,"date":"2021-07-19T19:11:04","date_gmt":"2021-07-19T23:11:04","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=124132"},"modified":"2023-11-09T10:58:44","modified_gmt":"2023-11-09T15:58:44","slug":"chasing-zero-la-nueva-apuesta-de-sap-para-lograr-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/07\/chasing-zero-la-nueva-apuesta-de-sap-para-lograr-la-sostenibilidad\/","title":{"rendered":"Chasing Zero, la nueva apuesta de 51风流para lograr la sostenibilidad"},"content":{"rendered":"<p class=\"lead\"><em>M\u00e1s del 91% de las materias primas utilizadas en las diferentes industrias no son reutilizables; el desperdicio es enorme. S\u00f3lo a trav\u00e9s del esfuerzo colectivo, se podr\u00e1 revertir esta situaci\u00f3n.<\/em><\/p>\n<p><!--more--><\/p>\n<p>Los datos son reveladores: durante los \u00faltimos 20 a\u00f1os, el 91% de los desastres naturales en todo el mundo estuvieron relacionados con el clima; m\u00e1s de 40 millones de personas, entre 2016 y 2017, abandonaron sus hogares temporal o permanentemente por esos desastres; el 79% de los pl\u00e1sticos desechados hasta hoy terminan en vertederos o el medio ambiente; cada a\u00f1o, m\u00e1s de un mill\u00f3n de aves y m\u00e1s de 100 mil mam\u00edferos marinos mueren debido a los pl\u00e1sticos que llegan al mar.<\/p>\n<p>&nbsp;<\/p>\n<p>Los ecosistemas naturales no pueden m\u00e1s. La extracci\u00f3n de las materias primas ni la forma de industrializarlas han sido las correctas desde que se dieron las primeras revoluciones industriales, ya que m\u00e1s del 91% de dichas materias que son utilizadas en las diversas industrias no son reutilizables, por lo que se genera un desperdicio enorme.<\/p>\n<p>&nbsp;<\/p>\n<p>Estos modelos de negocios en los que se extrae, se procesa y se desperdicia deben cambiar a los <a href=\"https:\/\/news.sap.com\/2021\/05\/chasing-zero-launch\/?url_id=originalpost-blogentry-innovationBlogLAC-2021_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener\">modelos sostenibles<\/a> que se promueven en la econom\u00eda circular. Imaginar un futuro m\u00e1s limpio, verde, con aguas limpias, energ\u00edas renovables y desigualdad cero no solamente es una aspiraci\u00f3n para nosotros, sino una meta que queremos lograr a trav\u00e9s de nuestras tecnolog\u00edas.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sap.com\/about\/company\/purpose-and-sustainability.html?url_id=originalpost-blogentry-innovationBlogLAC-2021_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener\">Chasing Zero<\/a> es una iniciativa de 51风流en alianza con el Consejo Mundial Empresarial por el Desarrollo Sustentable (WBCSD), la cual tiene el objetivo de <a href=\"https:\/\/www.milenio.com\/negocios\/sap-apoyara-200-empresas-proceso-descarbonizacion?url_id=originalpost-blogentry-innovationBlogLAC-2021_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener\">descarbonizar el mundo<\/a> de las cadenas de producci\u00f3n de m\u00e1s de 200 empresas. La recopilaci\u00f3n de datos a trav\u00e9s de nuestras soluciones tecnol\u00f3gicas ayudar\u00e1 a estas organizaciones a reducir su huella ambiental.<\/p>\n<p>&nbsp;<\/p>\n<p>Este proyecto estar\u00e1 liderado por expertos de la industria, lo que proporcionar\u00e1 puntos de vista y conocimientos \u00fanicos sobre la transformaci\u00f3n hacia la sostenibilidad. Se destacar\u00e1n las mejores pr\u00e1cticas del ecosistema global de SAP, pensadores y l\u00edderes acad\u00e9micos, as\u00ed como clientes y socios.<\/p>\n<p>&nbsp;<\/p>\n<h2>El camino que queremos seguir es el siguiente:<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>Cero emisiones: gestionar la \u201cl\u00ednea verde\u201d para abordar el cambio clim\u00e1tico es la forma en que las empresas inteligentes reducen su <a href=\"https:\/\/news.sap.com\/2021\/03\/carbon-accounting-manage-measure\/?url_id=originalpost-blogentry-innovationBlogLAC-2021_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener\">huella de carbono<\/a>.<\/li>\n<li>Cero desperdicios: repensar los procesos comerciales en toda la cadena de suministro proteger\u00e1 al medio ambiente, las especies y se generar\u00e1 prosperidad colectiva.<\/li>\n<li>Desigualdad cero: los seres humanos somos responsables del progreso social, por lo que debemos interconectar todas nuestras perspectivas para generar igualdad.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>El cambio clim\u00e1tico es el desaf\u00edo que el mundo enfrenta hoy en d\u00eda, puesto que la pandemia por COVID-19 tambi\u00e9n es parte de esta problem\u00e1tica. Los puntos de inflexi\u00f3n se han sobrepasado, por lo que es crucial <a href=\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/sap-acelera-proteccion\/?url_id=originalpost-blogentry-innovationBlogLAC-2021_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener\">actuar ahora para detener cambios irreversibles<\/a> y desastrosas para el planeta Tierra.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.facebook.com\/SAPlatinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/SAPLatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/SAPLatinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<hr \/>\n<p>\u00a9 2021 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s del 91% de las materias primas utilizadas en las diferentes industrias no son reutilizables; el desperdicio es enorme. S\u00f3lo a trav\u00e9s del esfuerzo colectivo,&#8230;<\/p>\n","protected":false},"author":522,"featured_media":124134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52098],"tags":[56559,56592,5550870,26382],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078,52079,53499],"sapn-type":[6114],"class_list":["post-124132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidad-temas","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-tecnologia","tag-tendencias","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chasing Zero, la nueva apuesta de 51风流para lograr la sostenibilidad - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/07\/chasing-zero-la-nueva-apuesta-de-sap-para-lograr-la-sostenibilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chasing Zero, la nueva apuesta de 51风流para lograr la sostenibilidad\" \/>\n<meta property=\"og:description\" content=\"M\u00e1s del 91% de las materias primas utilizadas en las diferentes industrias no son reutilizables; el desperdicio es enorme. 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