{"id":123756,"date":"2021-05-24T13:06:52","date_gmt":"2021-05-24T17:06:52","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=123756"},"modified":"2023-11-13T15:31:30","modified_gmt":"2023-11-13T20:31:30","slug":"blockchain-e-inteligencia-artificial-claves-del-incremento-de-ingresos-en-el-sector-de-retail-en-mexico-y-su-expansion-hacia-servicios-financieros-revela-tendencia-de-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/05\/blockchain-e-inteligencia-artificial-claves-del-incremento-de-ingresos-en-el-sector-de-retail-en-mexico-y-su-expansion-hacia-servicios-financieros-revela-tendencia-de-sap\/","title":{"rendered":"Blockchain e Inteligencia Artificial, claves del incremento de ingresos en el sector de retail en M\u00e9xico y su expansi\u00f3n hacia servicios financieros, revela tendencia de SAP"},"content":{"rendered":"<ul>\n<li><em>El comercio minorista est\u00e1 adoptando nuevas tendencias tecnol\u00f3gicas para ofrecer productos financieros, especialmente de cr\u00e9dito al consumo, basados en la data del cliente.<\/em><\/li>\n<\/ul>\n<ul>\n<li><em>La digitalizaci\u00f3n permite conocer al consumidor y ofrecerle billeteras digitales o servicios financieros a la medida, con promociones especiales y beneficios exclusivos.<\/em><\/li>\n<\/ul>\n<p><strong>CIUDAD DE M\u00c9XICO, M\u00e9xico, 24 de mayo de 2021:<\/strong> Ante el nuevo panorama social y econ\u00f3mico, y de cara a la reapertura de las actividades econ\u00f3micas en el pa\u00eds, las compa\u00f1\u00edas de retail est\u00e1n enfoc\u00e1ndose en la generaci\u00f3n de servicios financieros como v\u00eda para incrementar sus ingresos, tal como lo refleja la tendencia de adopci\u00f3n de plataformas digitales de 51风流en M\u00e9xico en meses recientes y hacia proyectos en el futuro inmediato.<\/p>\n<p>El crecimiento hacia servicios financieros, como complemento del comercio minorista, es posible gracias a que con el uso de tecnolog\u00edas como Blockchain, Inteligencia Artificial, Machine Learning y soluciones en la nube, capitaliza la data y conocimiento de los clientes, de modo que se promueven carteras digitales y productos financieros a la medida, con promociones especiales y beneficios exclusivos.<\/p>\n<p><em>\u201cCada vez m\u00e1s cadenas est\u00e1n expandiendo su oferta comercial a servicios financieros, impulsando productos de cr\u00e9dito y billeteras digitales que fomenten el consumo en sus tiendas. gracias a las posibilidades que da la tecnolog\u00eda para conocer a los consumidores y personalizar promociones. El cr\u00e9dito para los clientes de los propios minoristas significa multiplicar sus ingresos y generar mayor lealtad, dados los beneficios que otorgan y la data con la que se cuenta\u201d<\/em>, se\u00f1al\u00f3 Javier Pe\u00f1u\u00f1uri, director de industria de valor para retail y wholesale de 51风流M\u00e9xico.<\/p>\n<p>Tal como ocurre en otros pa\u00edses, a partir de esta evoluci\u00f3n tecnol\u00f3gica, ser\u00e1 m\u00e1s frecuente que los consumidores reciban ofertas de productos financieros tanto en retail tradicional, como en las plataformas digitales.<\/p>\n<p>\u201c<em>Esto sin lugar a dudas impulsa a\u00fan m\u00e1s la integraci\u00f3n de m\u00faltiples industrias, generando dinamismo en el modelo de negocio, propuestas de valor diferenciadas y una experiencia \u00fanica hacia el consumidor final\u201d,<\/em> concluy\u00f3 Pe\u00f1\u00fa\u00f1uri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio minorista est\u00e1 adoptando nuevas tendencias tecnol\u00f3gicas para ofrecer productos financieros, especialmente de cr\u00e9dito al consumo, basados en la data del cliente. La digitalizaci\u00f3n&#8230;<\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52083,52091],"tags":[5589800,5600033,26366],"series":[],"region":[],"sapn-display":[5600443,5600441],"sapn-type":[52105],"class_list":["post-123756","post","type-post","status-publish","format-standard","hentry","category-gestion-financiera","category-industrias","tag-industria-retail","tag-javier-penunuri","tag-servicios-financieros","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blockchain e Inteligencia Artificial, claves del incremento de ingresos en el sector de retail en M\u00e9xico y su expansi\u00f3n hacia servicios financieros, revela tendencia de 51风流- 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/05\/blockchain-e-inteligencia-artificial-claves-del-incremento-de-ingresos-en-el-sector-de-retail-en-mexico-y-su-expansion-hacia-servicios-financieros-revela-tendencia-de-sap\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blockchain e Inteligencia Artificial, claves del incremento de ingresos en el sector de retail en M\u00e9xico y su expansi\u00f3n hacia servicios financieros, revela tendencia de SAP\" \/>\n<meta property=\"og:description\" content=\"El comercio minorista est\u00e1 adoptando nuevas tendencias tecnol\u00f3gicas para ofrecer productos financieros, especialmente de cr\u00e9dito al consumo, basados en la data del cliente. 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