{"id":122392,"date":"2020-12-18T14:08:55","date_gmt":"2020-12-18T19:08:55","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=122392"},"modified":"2023-11-13T15:31:58","modified_gmt":"2023-11-13T20:31:58","slug":"una-mirada-al-futuro-minorista","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/12\/una-mirada-al-futuro-minorista\/","title":{"rendered":"Una mirada al futuro minorista"},"content":{"rendered":"<h3><span style=\"color: #666699\"><em>Lo que depara el 2021 es incierto para todas las industrias, y en los minoristas es todav\u00eda m\u00e1s complicado visualizarlo, sin embargo, existen tendencias que dan luz a este camino.<\/em><\/span><!--more--><\/h3>\n<p>Los cambios econ\u00f3micos, sociales y culturales provocados por la nueva normalidad han revolucionado la forma de operar de las tiendas minoristas: tienen aforos reducidos, deben seguir protocolos sanitarios estrictos y, en muchos de los casos o al menos en los m\u00e1s afortunados, han transformado sus modelos de operaci\u00f3n.<\/p>\n<p>El futuro siempre ser\u00e1 incierto, sin embargo, hay pautas que podr\u00edan marcar el rumbo de sus estrategias, y m\u00e1s para un sector que se ha visto altamente da\u00f1ado a partir de la pandemia, por la cual el mundo se encuentra todav\u00eda funcionando, en una visi\u00f3n positiva, al 50%.<\/p>\n<ul>\n<li>Las empresas tendr\u00e1n que operar en diferentes canales, ya que los consumidores usan medios online y offline para comprar el mismo producto, dependiendo de las circunstancias del entorno en un momento espec\u00edfico.<\/li>\n<li>A los clientes les gustar\u00eda recibir un consejo por parte de la tienda para que su compra sea lo m\u00e1s satisfactoria posible. No confundir con imponer una decisi\u00f3n.<\/li>\n<li>Las <a href=\"https:\/\/ticnegocios.camaravalencia.com\/servicios\/tendencias\/se-espera-que-en-el-2021-el-ecommerce-represente-mas-del-17-del-comercio-minorista\/?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">compras en l\u00ednea<\/a>, sin lugar a dudas, impulsaron las ventas de los minoristas durante el 2020. Para el 2021, se estima que el ecommerce represente m\u00e1s del 17% del comercio minorista.<\/li>\n<li>Debido al auge de las ventas en l\u00ednea, el ecommerce dejar\u00e1 de ser un simple \u201clugar\u201d para comprar, sino que deber\u00e1 situarse como un entorno de experiencias, es decir, \u201ccentros de multiactividad\u201d.<\/li>\n<li>Los an\u00e1lisis predicen que <a href=\"https:\/\/www.puromarketing.com\/145\/34167\/asi-sera-futuro-retail-nuevo-mundo-coronavirus-retos.html?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">el retail no volver\u00e1 a funcionar como los vislumbr\u00e1bamos<\/a> todav\u00eda hace unos meses atr\u00e1s, por lo que la transformaci\u00f3n digital ser\u00e1 una de las mejores opciones para seguir adelante: las estrategias onmicanales, servicios de click &amp; collect y entregas a domicilio ser\u00e1n claves a partir de ahora.<\/li>\n<li>Los consumidores, si acaso existiera la posibilidad de regresar a la antigua normalidad, se mostrar\u00e1n, de acuerdo con diversos estudios, reticentes en visitar las tiendas f\u00edsicas. Esta reducci\u00f3n no se trata solamente por el miedo al contagio en lo que se generaliza la vacunaci\u00f3n en la poblaci\u00f3n, sino porque se ajustar\u00e1n tambi\u00e9n a su salud econ\u00f3mica.<\/li>\n<li>La <a href=\"?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">Inteligencia Artificial<\/a>, definitivamente, se abre camino al ofrecer herramientas de asistencia virtual para brindar a los clientes una forma m\u00e1s eficiente de resolver las dudas de los clientes y de optimizar las solicitudes de las mismas compras, entre otros beneficios.<\/li>\n<\/ul>\n<p>Es momento de actuar, de pensar el 2020 como un a\u00f1o lleno de aprendizajes, oportunidades y retos para los a\u00f1os venideros. Conf\u00ede en nosotros, en nuestras soluciones de softwares empresariales, para ser ese puente que lo vincule con la <a href=\"https:\/\/www.sap.com\/latinamerica\/industries\/retail.html?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">transformaci\u00f3n digital que su negocio minorista necesita<\/a>.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/SAPlatinoamerica\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/SAPLatinAmerica\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/SAPLatinamerica\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> \/<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\u00a9 2020 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo que depara el 2021 es incierto para todas las industrias, y en los minoristas es todav\u00eda m\u00e1s complicado visualizarlo, sin embargo, existen tendencias que&#8230;<\/p>\n","protected":false},"author":522,"featured_media":122450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[47145,241677,3197147,241602,269952,269944],"series":[5591526,5590169],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-122392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-ecommerce","tag-experiencia-omnicanal","tag-inteligencia-artificial","tag-omnicanal","tag-retail","tag-transformacion-digital","series-analitica","series-transformacion-digital","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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