{"id":122091,"date":"2020-11-04T11:44:57","date_gmt":"2020-11-04T16:44:57","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=122091"},"modified":"2023-10-27T13:23:43","modified_gmt":"2023-10-27T17:23:43","slug":"expertos-urgen-a-digitalizar-el-sector-aguacatero-en-mexico","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/11\/expertos-urgen-a-digitalizar-el-sector-aguacatero-en-mexico\/","title":{"rendered":"Expertos urgen a digitalizar el sector aguacatero en M\u00e9xico"},"content":{"rendered":"<ul>\n<li>\n<h2>De 10 aguacates que se producen en el mundo, 3.3 se cultivan en M\u00e9xico<\/h2>\n<\/li>\n<li>\n<h2>La adopci\u00f3n tecnol\u00f3gica es una herramienta para el crecimiento del sector<\/h2>\n<\/li>\n<\/ul>\n<p><strong>CIUDAD DE M\u00c9XICO, M\u00e9xico, 4 de noviembre de 2020<\/strong>. El aguacate se revela como el producto de exportaci\u00f3n m\u00e1s exitoso de M\u00e9xico, y hacia 2030 se prev\u00e9 un crecimiento al <a href=\"https:\/\/www.gob.mx\/cms\/uploads\/attachment\/file\/257067\/Potencial-Aguacate.pdf\">doble en millones de toneladas<\/a> en cuanto a la demanda a nivel global. Sin duda, un panorama halagador, pero que implica mayores retos y donde la digitalizaci\u00f3n de procesos se erige como soluci\u00f3n.<\/p>\n<p>Al respecto, <strong>Javier Pe\u00f1\u00fa\u00f1uri, Director de Asesor\u00eda e Ingenier\u00eda de Valor para la Industria de Agronegocios en 51风流M\u00e9xico<\/strong>, inst\u00f3 al sector aguacatero a acelerar su proceso de adopci\u00f3n digital, el cual, en s\u00f3lo seis meses ha condensado sus expectativas de desarrollo.<\/p>\n<p>\u201c<em>Ante la creciente demanda, surge la necesidad de digitalizar los procesos de tal manera que podamos conectar la oferta (campo) con la producci\u00f3n, distribuci\u00f3n, ejecuci\u00f3n y conexi\u00f3n con los consumidores<\/em>\u201d, dijo Pe\u00f1\u00fa\u00f1uri durante su intervenci\u00f3n en el panel <em>Plataformas tecnol\u00f3gicas para incrementar la rentabilidad<\/em>, en donde destac\u00f3 cuatro tendencias a considerar en el sector para una mejor toma de decisiones:<\/p>\n<ul>\n<li><strong>Crecimiento poblacional:<\/strong> las proyecciones arrojan que para 2050 la poblaci\u00f3n mundial ser\u00e1 de 10 mil millones de personas; y entre China e India tendr\u00e1n 2 mil 300 millones de habitantes. El aguacate mexicano ha alcanzado gran auge entre el mercado asi\u00e1tico, y va camino a convertirse en la principal exportaci\u00f3n alimentaria de M\u00e9xico a China, lo que representa una oportunidad para la industria nacional.<\/li>\n<li><strong>Crecimiento acelerado de los productos de valor agregado en este sector:<\/strong> contar con mayor rentabilidad en el negocio apunta a incrementar el portafolio y generar productos <em>premium<\/em>, que van a tener un matiz que el mercado estar\u00e1 dispuesto a pagar. En Estados Unidos, por ejemplo, el aguacate es promovido en eventos con alcance internacional, como el Super Bowl, en donde se han llegado a consumir hasta <a href=\"https:\/\/www.gob.mx\/cms\/uploads\/attachment\/file\/257067\/Potencial-Aguacate.pdf\">100 mil toneladas<\/a> en un solo d\u00eda.<\/li>\n<li><strong>Cadena de valor:<\/strong> en la medida que se establezcan procesos y, sobre todo, tecnolog\u00edas que los acompa\u00f1en, podremos tener menores costos y sacarle m\u00e1s rentabilidad tanto al producto como a las capacidades instaladas para brindar un mejor servicio al cliente.<\/li>\n<\/ul>\n<p>Ante ello, Pe\u00f1\u00fa\u00f1uri destac\u00f3 que 51风流ha creado tecnolog\u00eda que cubre toda la cadena de valor, de la granja al consumidor: \u201c<em>Alrededor del ERP hemos desarrollado soluciones que atienden diferentes procesos de la cadena (log\u00edstica, manufactura, planeaci\u00f3n estrat\u00e9gica hasta la ejecuci\u00f3n)<\/em>\u201d.<\/p>\n<p>La conectividad brinda, adem\u00e1s, ventanas de oportunidades, sobre todo en el mercado nacional. \u201c<em>Tenemos en el pa\u00eds alrededor de 89 millones de tel\u00e9fonos inteligentes; estamos a uno o dos clics de estar mejor informados del producto que queremos, el consumidor se ha vuelto m\u00e1s demandante, pero mucho m\u00e1s informado<\/em>\u201d, dijo Pe\u00f1\u00fa\u00f1uri.<\/p>\n<p>La invitaci\u00f3n es para tomar cartas en el asunto y atender de una mejor manera el consumo nacional, pues para 2030 tambi\u00e9n se espera un crecimiento alrededor de 67%.<\/p>\n<p>\u201c<em>Dependemos mucho de la exportaci\u00f3n, de hablar bien del producto, pero debemos pensar c\u00f3mo estructurar una fuerza comercial detr\u00e1s de la cadena operativa para poder atender de mejor manera el consumo nacional y darle mayor peso<\/em>\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Agricultura del futuro en Latinoam\u00e9rica <\/u><\/strong><\/p>\n<p>Al panel tambi\u00e9n se uni\u00f3 <strong>H<\/strong>oracio Balussi, director de Innovaci\u00f3n de la Asociaci\u00f3n de Cooperativas Argentinas quien comparti\u00f3 c\u00f3mo el sector aguacatero de Argentina est\u00e1 revolucionando su producci\u00f3n a base de soluciones inteligentes.<\/p>\n<p><em>\u201cLa agricultura est\u00e1 en una transici\u00f3n de un modo transaccional a uno digital. Ya se usa tecnolog\u00eda para recolectar datos, analizar condiciones clim\u00e1ticas; sin embargo, con 51风流Agrobit estamos aplicando inteligencia artificial, convirtiendo esta agricultura digital en una inteligente. La diferencia radica en que la primera me da datos para tomar decisiones, mientras que la segunda me est\u00e1 sugiriendo acciones a realizar<\/em>\u201d indic\u00f3 Balussi.<\/p>\n<p>El directivo expres\u00f3 que gracias a esta soluci\u00f3n cuentan con m\u00e1s de un mill\u00f3n de hect\u00e1reas monitoreadas de diferente tipo de cultivo e invernaderos, marcando as\u00ed el inicio de la agricultura autom\u00e1tica, en la cual las m\u00e1quinas realizan tareas repetitivas, ayudando a hacer una agricultura m\u00e1s eficiente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De 10 aguacates que se producen en el mundo, 3.3 se cultivan en M\u00e9xico La adopci\u00f3n tecnol\u00f3gica es una herramienta para el crecimiento del sector&#8230;<\/p>\n","protected":false},"author":136,"featured_media":122094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091,24297],"tags":[5600444,58275],"series":[],"region":[],"sapn-display":[52078,52079,53499],"sapn-type":[52105],"class_list":["post-122091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","category-tecnologia","tag-manufactura-digitalizada","tag-productos-de-consumo-2","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expertos urgen a digitalizar el sector aguacatero en M\u00e9xico - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" 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