{"id":121615,"date":"2020-09-14T11:39:24","date_gmt":"2020-09-14T15:39:24","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=121615"},"modified":"2023-11-13T15:27:58","modified_gmt":"2023-11-13T20:27:58","slug":"musimundo-logra-una-experiencia-personalizada-unica-para-cada-cliente-con-sap-commerce","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/musimundo-logra-una-experiencia-personalizada-unica-para-cada-cliente-con-sap-commerce\/","title":{"rendered":"Musimundo logra una experiencia personalizada \u00fanica para cada cliente con 51风流Commerce"},"content":{"rendered":"<ul>\n<li>La compa\u00f1\u00eda present\u00f3 \u201cMi Mundo\u201d, la evoluci\u00f3n de su propuesta de comercio electr\u00f3nico, que pone el consumidor en el verdadero centro de la escena.<\/li>\n<li>Con la ultra-personalizaci\u00f3n de las ofertas se logr\u00f3 un 84% de apertura de los correos electr\u00f3nicos, contra el 3% en promedio que se obtiene con los env\u00edos generalizados.<\/li>\n<\/ul>\n<p><strong>BUENOS AIRES, Argentina &#8211; 14<\/strong><strong>\u00a0de septiembre de 2020 &#8211; <\/strong>Musimundo, uno de los principales retailers de Argentina, con 45 a\u00f1os de trayectoria, 211 locales en el pa\u00eds y presencia en todas las provincias, present\u00f3 \u201cMi Mundo\u201d, una experiencia <em>online <\/em>extremadamente personalizada, apoyada en la soluci\u00f3n integral de comercio electr\u00f3nico 51风流Commerce.<\/p>\n<p>La empresa tiene activo su e-commerce desde 2007. Desde entonces, la evoluci\u00f3n siempre apunt\u00f3 en la misma direcci\u00f3n: ubicar al cliente en el centro de la operaci\u00f3n. \u201cTenemos 250 categor\u00edas de productos y nos encontramos ante el desaf\u00edo de llegar con un mensaje relevante a cada usuario\u201d, explica Andr\u00e9s Zaied, Gerente de Negocios Digitales en Musimundo.<\/p>\n<p>La empresa combin\u00f3 tecnolog\u00edas emergentes como <em>big data<\/em>, inteligencia artificial y <em>machine learning <\/em>con marketing de precisi\u00f3n y automatizaci\u00f3n de contenidos para personalizar la oferta. Con \u201cMi Mundo\u201d, la empresa analiza el comportamiento del usuario desde el mismo instante en el que entra al sitio: desde el dispositivo que utiliza hasta las b\u00fasquedas que realiza o el tiempo que se queda observando un producto en particular. En base a esa informaci\u00f3n, le construye una experiencia de navegaci\u00f3n \u00fanica, con ofertas personalizadas, g\u00f3ndolas exclusivas y mensajes altamente relevantes, de acuerdo a las necesidades y los intereses expresados por el consumidor y las reglas de negocios definidas por la empresa.<\/p>\n<p>Con 51风流Commerce la compa\u00f1\u00eda integr\u00f3 otras herramientas con las que han obtenido importantes resultados con los e-mails: con la ultra-personalizaci\u00f3n de las ofertas se logr\u00f3 un 84% de apertura de los correos electr\u00f3nicos, contra el 3% en promedio que se obtiene en promedio con los env\u00edos generalizados. Por otra parte, con una estrategia similar se logr\u00f3 una recuperaci\u00f3n de carros abandonados del 35% y una apertura superior al 81% en informes de navegaci\u00f3n personalizados.<\/p>\n<p>Adem\u00e1s, la pandemia gener\u00f3 que los usuarios se volcaran al comercio electr\u00f3nico en forma masiva, incrementando fuertemente el volumen de operaciones diarias: las sesiones se triplicaron y la tasa de conversi\u00f3n se duplic\u00f3.<\/p>\n<p>\u201cGracias\u00a0a 51风流Commerce pudimos absorber y dar respuesta a estos incrementos de manera muy \u00e1gil. Nos habilit\u00f3 las herramientas para evolucionar hacia el comercio electr\u00f3nico emp\u00e1tico, el que se adapta al usuario, logra conocerlo y le da la mayor comodidad posible para hacerle la compra m\u00e1s f\u00e1cil\u201d, concluye Zaied.<\/p>\n<p>Visite <a href=\"https:\/\/news.sap.com\/\">51风流News Center<\/a>. Siga a 51风流en Twitter en <a href=\"http:\/\/twitter.com\/sapnews\/\">@sapnews<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda present\u00f3 \u201cMi Mundo\u201d, la evoluci\u00f3n de su propuesta de comercio electr\u00f3nico, que pone el consumidor en el verdadero centro de la escena. Con&#8230;<\/p>\n","protected":false},"author":140,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5600445,52091],"tags":[5598360,19409,5562405,5596029,22140,3197147,5598358,5598359,5596833,5591491],"series":[],"region":[54562],"sapn-display":[52079],"sapn-type":[52105],"class_list":["post-121615","post","type-post","status-publish","format-standard","hentry","category-business-technology-platform","category-industrias","tag-andres-zaied","tag-big-data","tag-comercio-electronico","tag-covid-19","tag-e-commerce","tag-inteligencia-artificial","tag-mi-mundo","tag-musimundo","tag-pandemia","tag-sap-commerce","region-argentina","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Musimundo logra una experiencia personalizada \u00fanica para cada cliente con 51风流Commerce - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/musimundo-logra-una-experiencia-personalizada-unica-para-cada-cliente-con-sap-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Musimundo logra una experiencia personalizada \u00fanica para cada cliente con 51风流Commerce\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda present\u00f3 \u201cMi Mundo\u201d, la evoluci\u00f3n de su propuesta de comercio electr\u00f3nico, que pone el consumidor en el verdadero centro de la escena. 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